346:
217:. The animated King was featured in a series of advertisements in which he would visit a Burger King outlet for an interview with a television reporter or see a former court wizard who now worked for the chain. In all ads the King would present children with small gifts or buy them some Burger King food. Many of these commercials featured the King reciting the restaurant's slogan, "Burger King, where kids are king!" In 1973, the Burger King met Cap'n Crunch, which launched various promotional collaborations between the two's respective brands.
279:
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487:, based mobile content provider Mobliss. The games, designed to run on mobile phones, were promoted in U.S. locations on menus and packaging. According to Mobliss, the goal of the first game is to become the King's protégé by facing challenges and progressing in the virtual world of a Burger King-themed city. The games could be purchased and downloaded using an
144:
and performed magic tricks that were mostly sleight-of-hand but sometimes relied on camera tricks or involved his "Magic Ring" which could summon copious amounts of food. The Burger King
Kingdom advertisements were discontinued in the late 1980s in favor of the BK Kids Club Gang and other advertising
314:
which was originally used as inspiration for brainstorming; it was eventually decided to restore the head and use it in a campaign. The King appeared in commercials for Burger King starting in 2004. In this incarnation, the King is an unnamed actor who wears an oversized grinning mask that resembles
326:
Due to sluggish sales and customer aversion, Burger King retired the 2000s version of the Burger King character in 2011 following a "food-centric" marketing approach. Burger King chief financial officer Josh Kobza explained that the reason behind the removal of the "creepy" character was because he
164:
for its new use of what various trade publications and
Internet articles labeled "the Creepy King" persona, an appellation that BK came to favor and CP+B used in its ads. However, this iteration of the King failed to provide a consistent message regarding the company and its products, prompting the
471:
where the King must sneak up behind hungry people and offer them Burger King products. Players are graded on how elaborately they deliver the food. The games were available at Burger King restaurants from
November 19 to December 24, 2006. They were priced at
132:, in 1955. Later signs showed the King sitting on a "burger throne" as well as atop the BK sign while holding a beverage. In the early 1970s, Burger King started using a small and animated version of the King in its children's advertising, voiced by
224:
and performed magic tricks that were mostly sleight-of-hand but sometimes relied on camera tricks or involved his "Magic Ring." The King was accompanied by usually two or more children and notable characters such as "Sir Shake-a-Lot" (a
315:
the 1970s version of the King and who often appears in various unexpected places such as in bed with people or behind doors and walls, only to offer them Burger King food. Employing the advertising technique called
943:
160:
rendition of the Burger King character from the Burger King
Kingdom advertising campaign now simply called "the King". During the use of CP+B's new version of the King, ads generated significant
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40:
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for its new use of what various trade publications and
Internet articles labeled "the Creepy King" persona, an appellation that BK has come to favor and CP+B uses in its ads.
278:
730:
345:
244:", "The Hamburglar" and "Mayor McCheese" among other characters and mascots. The Burger King Kingdom advertising campaign was discontinued by the late 1980s in favor of the
310:
iteration of the Burger King character who was simply called "the King". During production, an employee at CP+B found a 1970s'-era oversized Burger King head for sale on
254:
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In 1976, the animated king was replaced by the "Marvelous
Magical Burger King" which was a red-bearded and Tudor-era king played by Dick Gjonola, who ruled the
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During the late 1960s to early 1970s, the Burger King was introduced as a small and animated king character in its children's advertising voiced by
233:-esque hamburger portrait), "The Duke of Doubt" who often doubted the King's abilities and the robotic "Wizard of Fries". This campaign paralleled
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was paid $ 200,000 to allow the King to stand behind him in the grandstands during the televised broadcast of the 2015 Belmont Stakes, where
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release in
February 2006. The King is available as the in-ring round guy, and later he is selectable as the player's boxing manager.
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An updated rendition of the Burger King character used in the advertising for Burger King Kids Club during the mid-2000s.
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136:. In 1976, the original animated King was replaced by the "Marvelous Magical Burger King" which was a red-bearded and
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Obituaries in the
Performing Arts, 2009: Film, Television, Radio, Theatre, Dance, Music, Cartoons and Pop Culture
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Sneak King isn't a good game, but it's so crazy and so cheap that it still manages to be weirdly compelling.
196:. The King returned in 2017 and onward in commercials promoting the new "Mac and Cheetos" and flame-grilled
1123:
491:
shortcode, and were available on all major US carriers that
Mobliss had direct publishing agreements with:
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960:
Big Bumpin' might have worked as a part of a large minigame collection, but on its own, it's sort of lame.
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each ($ 4.99 Canadian) with purchase of a value meal, and have each been rated "E for
Everyone" by the
172:
Five years later, the company brought back the King in May 2015 with a paid appearance as a member of
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A 1985 Burger King Kingdom commercial featuring the Burger King and the Duke of Doubt on Retro Junk.
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124:. The first iteration of the Burger King was part of a sign at the first Burger King restaurant in
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663:"Burger King Corporation Selects Crispin Porter + Bogusky As Lead Creative Advertising Agency"
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In October 2006, Burger King announced that it would be releasing three video games for the
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788:"Burger King reportedly paid $ 1 million to get its mascot in Floyd Mayweather's entourage"
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306:(CP+B) took over advertising of Burger King on January 27, 2003, they began using a new
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The original Burger King as used in print campaigns from the 1950s to the late 1960s.
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company to terminate its relationship with CP+B upon the takeover of Burger King by
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The animated version of the Burger King used during the late 1960s and early 1970s.
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consoles, starring the King and other mascots such as the Subservient Chicken. In
388:. Baffert had turned down $ 150,000 to allow the mascot to appear with him at the
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The character returned when Burger King paid $ 1 million to have him included in
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The "creepy" iteration of the Burger King used from 2004 to 2011 and since 2015.
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The "creepy" iteration of the Burger King used from 2004 to 2011 and since 2015.
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The first appearance of the Burger King in a video game is in the boxing game
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in 2010 and announced the following year that the character would be retired.
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Michael Donahue, "Forced Guests: Cameos that make us sceam 'Yessss!'" in
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369:. The King then appeared in a Burger King commercial for the return of
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Pocketbike Racer is a bad kart-racing game that's often broken.
758:"How the Average McDonald's Makes Twice as Much as Burger King"
504:
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117:
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480:. All three received low ratings from various game critics.
396:, he became the second trainer to win two Triple Crowns with
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took over advertising of Burger King in 2003, they created a
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that has a craving for milkshakes), the "Burger Thing" (a
818:"Bafferts Make Whopper Of A Donation To Equine Charities"
180:. The next was an appearance in the grandstands at the
392:. The King was also on hand with Baffert when at the
575:
518:
1007:"Burger King Taps Mobliss to Develop Mobile Games"
865:"Burger King Makes Foray into Mobile Phone Gaming"
682:"Burger King is resurrecting a dubious icon. Why?"
731:"Big Burger Business: McDonald's and Burger King"
1707:Internet memes introduced from the United States
1668:
327:"scare away women and children" from the chain.
1620:Burger King Corporation v Hungry Jack's Pty Ltd
780:
284:The Marvelous Magical Burger King used in the
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483:In 2008, a series of games were developed by
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122:fast-food restaurant chain of the same name
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454:pits them against each other in a game of
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16:Mascot of American food chain Burger King
888:
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240:children's commercials, which featured "
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665:. HispanicBusiness.com. Archived from
367:his May 2015 fight with Manny Pacquiao
1050:
981:"Do you want a high-score with that?"
749:
720:magazine. September 9, 2011. page 56.
184:, with the character standing behind
1633:Burger King Pokémon container recall
1009:. Digital Media Wire. Archived from
755:
631:
978:
950:Gamespot review of Pocketbike Racer
862:
737:. Season 2. Episode 3. 2008-04-21.
576:crunchatizemecaptain (2020-07-19).
319:, CP+B's ads generated significant
13:
891:"Burger King orders up Xbox games"
828:from the original on June 10, 2015
14:
1723:
1028:
464:, players control the King in a
1692:Fast food advertising characters
1651:
1650:
1043:The evolution of The Burger King
889:Sinclair, Brendan (2006-10-02).
756:Wong, Venessa (March 25, 2014).
609:. Saukvalley.com. Archived from
521:
344:
332:
277:
265:
253:
1601:Restaurant Brands International
1509:Burger King (Mattoon, Illinois)
1076:
1005:Hefflinger, Mark (2007-10-08).
998:
987:from the original on 2007-10-11
972:
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901:from the original on 2007-09-30
882:
840:
798:from the original on 2015-05-08
694:from the original on 2007-10-13
588:from the original on 2020-07-19
356:
1697:Male characters in advertising
1627:Burger King Corp. v. Rudzewicz
969:Gamespot review of Big Bumpin'
680:Stevenson, Seth (2004-10-01).
673:
661:PRNewswire (23 January 2006).
654:
625:
599:
569:
408:
373:chicken nuggets in June 2015.
288:commercials from 1976 to 1989.
208:
116:character used as the primary
1:
816:Paulick, Ray (June 8, 2015).
714:"The (Burger) King Is Dead".
562:
178:Mayweather vs. Pacquiao fight
444:, the mascots face off in a
293:
7:
514:
10:
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1712:Mascots introduced in 1955
1529:Heartland Food Corporation
1254:Grilled chicken sandwiches
553:counterpart to Burger King
203:
152:-based advertising agency
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61:Dick Gjonola (1976-1980s)
57:
49:
37:
29:
24:
979:Ray, Bill (2007-10-08).
867:. ClickZ. Archived from
863:Aun, Fred (2007-10-08).
607:"Richard Joseph Gjonola"
466:third-person perspective
304:Crispin Porter + Bogusky
302:-based advertising firm
176:'s entourage before the
154:Crispin Porter + Bogusky
140:-era king who ruled the
1677:Burger King advertising
1638:2013 horse meat scandal
1385:The Subservient Chicken
638:McFarland & Company
542:The Subservient Chicken
77:In-universe information
1682:Burger King characters
1514:Burger King (Alberta)
1467:Fast food advertising
850:226 (March 2008): 34.
632:Lenz, Harris (2010).
578:"Crunch and The King"
537:Fast food advertising
404:Advertising campaigns
390:2015 Preakness Stakes
1524:Simonds Farsons Cisk
1431:New Zealand Breakers
1300:Breakfast sandwiches
1259:Specialty Sandwiches
1099:Advertising programs
931:review of Sneak King
423:, starting with the
363:Floyd Mayweather Jr.
174:Floyd Mayweather Jr.
1519:Carrols Corporation
1494:Beurger King Muslim
1426:Burger King Classic
1347:Burger King Kingdom
485:Seattle, Washington
416:Fight Night Round 3
394:2018 Belmont Stakes
286:Burger King Kingdom
222:Burger King Kingdom
182:2015 Belmont Stakes
142:Burger King Kingdom
19:Fictional character
1596:Berkshire Hathaway
1571:Grand Metropolitan
1504:Burger King Israel
1290:Impossible Whopper
1269:BK Chicken Nuggets
965:2007-09-30 at the
946:2007-09-29 at the
924:2007-09-29 at the
669:on 24 August 2011.
1687:Corporate mascots
1664:
1663:
1475:
1474:
1410:"Whopper Whopper"
1405:Whopper Sacrifice
1323:
1322:
1315:Storm (ice cream)
1295:BK Dinner Baskets
1155:Norman E. Brinker
768:on March 26, 2014
613:on April 12, 2017
497:AT&T Mobility
365:'s entourage for
246:BK Kids Club Gang
107:
106:
1719:
1654:
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1455:Related subjects
1390:The Whopperettes
1365:PocketBike Racer
1332:
1331:
1264:BK Chicken Fries
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1197:
1140:James B. Adamson
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50:First appearance
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547:Ronald McDonald
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1586:Bain Capital
1540:Olayan Group
1419:Sponsorships
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1124:Product list
1114:Legal issues
1041:TV Acres.com
1015:. Retrieved
1011:the original
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735:Heavyweights
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582:Crunch Facts
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469:stealth game
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386:Triple Crown
375:
360:
357:2015–present
325:
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238:McDonaldland
219:
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109:
108:
58:Portrayed by
1581:TPG Capital
1536:(Australia)
1462:Burger wars
1358:Big Bumpin'
1328:Advertising
1274:TenderCrisp
1094:Advertising
1078:Burger King
529:Food portal
456:bumper cars
451:Big Bumpin'
409:Video games
378:Bob Baffert
308:caricatured
231:W.C. Fields
215:Allen Swift
209:1960s–1980s
186:Bob Baffert
158:caricatured
134:Allen Swift
98:Burger King
72:(1968–1976)
70:Allen Swift
31:Burger King
1671:Categories
1591:3G Capital
1372:Sneak King
1352:King Games
1342:BK Tee Vee
1238:Whopperito
1218:BK Stacker
1170:Jack Cowin
1104:Franchises
1017:2007-10-08
991:2007-10-08
905:2007-10-08
875:2007-10-09
802:2015-05-05
698:2007-10-09
592:2020-07-19
563:References
551:McDonald's
461:Sneak King
235:McDonald's
167:3G Capital
145:programs.
90:Occupation
1612:and cases
1566:Pillsbury
1559:Ownership
1335:Campaigns
1145:Brad Blum
772:March 26,
687:Slate.com
617:April 11,
421:EA Sports
294:2004–2011
101:fast food
66:Voiced by
33:character
1656:Category
1228:Big King
1194:Products
1119:Products
985:Archived
963:Archived
944:Archived
929:GameSpot
922:Archived
899:Archived
895:GameSpot
826:Archived
796:Archived
692:Archived
586:Archived
515:See also
509:T-Mobile
474:US$ 3.99
446:minibike
436:Xbox 360
425:Xbox 360
384:won the
371:US$ 1.49
198:Whoppers
120:for the
1247:Chicken
1233:Whopper
1213:Sliders
1089:History
832:June 8,
398:Justify
204:History
130:Florida
1576:Diageo
1489:AmRest
1441:Sauber
1223:BK XXL
1133:People
644:
507:, and
505:Alltel
448:race.
298:After
248:ads.
227:knight
188:, the
118:mascot
82:Gender
1550:Wimpy
1545:Quick
1395:Ugoff
1283:Other
419:from
300:Miami
150:Miami
148:When
138:Tudor
126:Miami
112:is a
103:chain
1201:Beef
834:2015
774:2014
717:Time
642:ISBN
619:2017
478:ESRB
434:and
432:Xbox
312:eBay
114:king
94:King
85:Male
53:1955
1435:NBL
489:SMS
192:of
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