Talk:Social media marketing/Archive 3

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brand can explore and optimize its strategies to increase audience reach, improve customer acquisition, and increase overall profits. Most platforms prefered organic marketing for the growth of the social channel. When companies first started online marketing, it was only necessary to create interesting posts that were seen by followers (this is called organic reach). In a very short time, social media has changed what people can see on social channels and how often daily posts are shown. In the last few years, however, organizations have begun to promote paid content. Highlights include Facebook and Instagram, which are constantly adapting algorithms to reduce organic reach and encouraging people to promote posts, or the entire channel. By monitoring and analyzing the target group, the organization can strive to increase benefits. However, it is necessary to distinguish between promoted and organic publications. Promoted post discovery uses data from social networks to gain insight into its own brand and competitors posting promotional strategies. When you post on your social channel, you can start promoting it. You need to choose a target audience that will see your post, so you can increase your channel view. In addition to the selected target group, it is about controlling spending - how much you will spend on promotions. The budget you choose is the price for posting promotions, on a daily basis. An organization can use and run various forms of advertising or online promotions through online promotion, but must also pay for such a service. Organizations can promote their goods and services, or promote third-party organizations. Consumers can participate in online promotion through one or more social media-based platforms. The Internet has proven to be a very effective medium for conducting promotions. Many websites have conducted various online promotions to drive traffic to their sites where they collect consumer information. Recently, social media networks such as Instagram and Facebook are becoming an increasingly popular way for Internet users to interact with friends. Promoted posts are ideal for better collaboration and greater interaction with consumers. In this way, likes are gained on a particular post and followers. If you are trying to achieve a specific goal with social marketing, such as sending people to your site, a paid (promoted) post will bring you better results.

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find out what it really is that they do. Obviously there are a lot of ethics behind social media marketing because a lot can go wrong very easily. This article is very short and clearly still in development, considering there are only three citations, one of which is from the Huffington Post, which I believe to be a credible source. The links to these citations work and take you directly to the article or website related to the topic at hand (the ethics of social media marketing). It's interesting because the article talks about how the ethics behind social media marketing combine social media ethics with traditional marketing ethics. There is so much more that needs to be checked when it comes to social media because it is "so personal and international". Companies can now mass advertise and still have strict control over who sees their ads. There isn't really much diversity in the viewpoints, as the article mainly just focuses on how there are so many problems with social media marketing and doesn't discuss the perks very much. Most of the information is up to date and still relevant to today's times, especially because now social media is under such scrutiny because President Trump's main form of communication with the mass public is Twitter. This means that people are watching social media very carefully and advertisers know that so they must take precaution when designing advertisements. There isn't much to be said about ethics on the talk page, so I'm hoping to be able to add to this article and build on the already strong foundation. The article as a whole was given a "b-class" rating meaning it is basically complete but not there just yet. Hopefully I'm able to push the article to A-Class.

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platforms for interactive marketing communications. Weibo is growing deeper into the marketing collaboration with manufacturers, especially in the field of mobile phones and television. Weibo has many advantages as a marketing media. First of all, it costs less. The audience release text less than 140 words in weibo, so a few words, a picture or a short video can be made into a marketing information which means it is easier and low-cost to post an advertising. Also, all the marketing information is free in weibo, therefore the companies do not need to pay high fees in other traditional media like newspapers. Second, Weibo users through Followers and those who are concerned to form a huge network to spread information rapidly in a short time, creating viral marketing. At the same time, Weibo users will regard it as a personal social media platform, with a strong personality (Hassid, 2012). The company can build their brand through their own marketing information, language style and user-friendly interactive communication. For example, Durex official called itself "Du Du" in Weibo, according to its brand personality while it can be shown to the public as a playboy.

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but was unable to find that article. I would like to remove that source from the Knowledge page because it is unable to be found. I would then add more information in the TikTok, Instagram, and Twitter sections. For TikTok I would discuss ethical dilemmas and how it is possible to falsely promote products on social media platforms. For Instagram I will discuss what the app does to promote businesses to consumers. I'll talk about how it promotes consumer engagement and how it gives companies ways to track their advertising. The last section I'll add to is the Twitter section. First, I want to change the heading to X because that is Twitter's new name. I will then discuss the new features coming to the app and what they do to benefit the social media aspect for consumers. Lastly, I will add three bullet points under the Benefits of Social Media Marketing section to enhance what is being talked about there. These changes will include 6 new scholarly sources which were used to research my information.

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would be a device that uses the social media platforms rather than itself being a platform. The subtopic on Decline in organic reach needs to be challenge rather than a technique used in social media marketing. This article will be better if we can include details on how does it benefit the social media platforms for their business, what do the companies infer from the data gathered , how do they form the business strategies and results with statistical data to compare the social media marketing with other traditional marketing techniques.

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not been discussed. I believe their addition will give readers a rather balanced and holistic view of SMM. I found useful information regarding approaches of SMM from a book I had stumbled upon recently, I will add that to the page. Namely, the approaches are categorized into active and passive which are self-explanatory which I can elaborate with recent examples.

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This request is to have access to the social media marketing article to publish changes. The first change is adding links to three existing articles. They lacked hyperlinks and I was able to find the articles and find the correct citation for them. I attempted to find the source for a fourth article

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Metrics and approaches are a good addition to the page, I can work on the subtopic Engagement which describes how customer are involved with social media channels of any business and is vital for marketers nowadays who wish to be positioned well in cut throat markets of recent times. I can elucidate

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However, due to the immediacy, convenience and the frequency of rapid updates in Weibo, when the company’s marketing advertising is not attractive or users may not promptly concerned, it is likely to be buried in the massive information, which leads to the fact that weibo marketing communication is

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I believe the page is incomplete and does not touch upon all aspects of social media marketing (SMM). It is rather limited to e word of mouth and examples of how it has been used. Engagement which is an important topic has been only briefly touched upon and the various types/approaches of SMM have

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This section has a very small spectrum of information. After reading this article, it is not clear what role does engagement has on social media marketing. This section can be elaborated and many contents can be added for better understanding. They have said about customers being part of marketing

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Sina Weibo, as China's leading micro-blogging service provider, has eight times more users than Twitter users (Chen, Zhang, Lin & Lv, 2011). It significantly affected the processes of many hot spot of social activities. The company's 240 millions users make it become one of the most important

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Social media marketing is a topic that particularly interests me because two of my family members are actually social media strategists, and social media marketing is their job. Both my mom and sister work in social media marketing so I thought I'd take this opportunity to dig a little deeper and

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I suggest that the article needs to be organized better with more clear and detailed information of social media marketing strategies, techniques and theoretical models used. The social media platform describes about the medium used by the marketing companies to connect with people. Mobile phones

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In would argue the main icon for this page in related pages is an example of an user abusing wiki for self-promotion purposes as his instagram user ID is visible and the video is put in high prominence. It might be also the result of moderators monetizing their ability to lock a page for editing

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Social media has encouraged many brands and companies to start interacting with customers through them. With the growing popularity of the brand and their social growth on social media channels, the role of analyzing and investigating consumer behavior is becoming crucial. Using this behavior, a

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Hi, This article includes information that is outdated. Fresh changes need to be made related to GDPR and Data protection or data transfer laws. Some sections talk of privacy issues and laws but the information needs to be updated. Thankyou! --Abhijeet 09:01, 1 November 2019 (UTC)

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I agree with your improvements on the wiki page. I also think a paragraph on metrics of SMM can be useful since marketers would appreciate hard values when building marketing models for their brands, products or services. I can find some information on the same and add it to the

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There is no proper definition for social media marketing. Social media marketing is a very far-reaching concept and it is not completely explained in this article. Reader cannot make out the exact meaning of social media marketing and it can be explained in more depth with more

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the 3rd section / second sentence "Engagement" reads: Social media use in a business or political context allows all consumers/citizens to express and share an opinion about a company's products, services or business practices, or a government's actioins.

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Chen, S., Zhang, H., Lin, M., & Lv, S. (2011, December). Comparision of microblogging service between Sina Weibo and Twitter. In Computer Science and Network Technology (ICCSNT), 2011 International Conference on (Vol. 4, pp. 2259-2263). IEEE.

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As of January 2019, the highest number is India at 300 million users. The United States is a bit further behind at 210 million users. (Source: We are social, Hootsuite, Facebook @statista 2019, worldwide data report Facebook July 2019)

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to show how one can drive activity on Facebook, Instagram, Twitter, and LinkedIn. You will discover how to set up social media tactics, hosting a campaign, and define whether it was successful.(spam link redacted)

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Facebook’s 2018 Q4 report reported advertising revenue of $ 16.6 billion, which is a 30% increase year-over-year. This includes ads across Facebook Stories, Instagram feed, Instagram Stories and Messenger.

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state that the number has actually gone up to 4,156,932,140 as of December 2017. So it could even be higher now. According to WeAreSocial and Hootsuite, it's beyond 4 Million, but there's no exact figure.

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facebook and engage on Facebook plus the way people browse websites, Facebook keeps a track of everything. Post which if you fall into advertisers target audience, an Ad will be shown to you.

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Arora, A., Srivastava, A., & Bansal, S. (2020). Business competitive analysis using promoted post detection on social media. Journal of Retailing and Consumer Services, 54, 101941.

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This is spam in the guise of an edit request. No, we are not going to rewrite the article to highlight the self-declared "Best Digital Marketing Course in Tagore Garden"

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Facebook is a social media marketing platform which shows ads depending upon users interests, location, engagements on Facebook etc. So the way people browser --

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difficult to produce the desired results. On the other hand, it is difficult for the enterprises to control the audience's response (Harwit, 2014).

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Ransom, V. and Chuard, A. (2012). Providing online promotions through social media networks. US Patent 8,229,819, Interactive Inc., Redwood (US).

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Of those who use Facebook, 74% of them log in daily. (Source: Social Media Use in 2018 - Pew Research Center - Survey conducted Jan 3-10, 2018)

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Varol, O., Ferrara, E., Menczer, F., & Flammini, A. (2017). Early detection of promoted campaigns on social media. EPJ Data Science, 6(1).

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Facebook is currently the leading social media network. As of the end of 2018, it boasted over 2.32 billion monthly active users.

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it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a

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This article is or was the subject of a Wiki Education Foundation-supported course assignment. Further details are available

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This article is or was the subject of a Wiki Education Foundation-supported course assignment. Further details are available

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it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format. —

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Harwit, E. (2014). The rise and influence of Weibo (microblogs) in China. Asian Survey, 54(6), 1059-1087.

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until a consensus is reached, and readers of this page are welcome to contribute to the discussion.

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requests for decreases to the page protection level should be directed to the protecting admin or to

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Please change "Dating and friendship website Tumblr first launched ad products on May 29, 2012" to

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Hassid, J. (2012). The politics of China's emerging micro-blogs: Something new or more of the same?.

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The consumer's online brand-related activities (COBRA) could be extended to the following Wiki link:

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