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including current and potential customers, current and potential employees, journalists, bloggers, and the general public. Marketers use a variety of techniques and strategies to promote content across a wide array of social media channels. Because of this, research has identified that social media marketing messages are often disrupted by various types of 'noise' within the network, including technical, material, and architectural noise, which interfere with message clarity at key interception points. Addressing these disruptions can help marketers improve communication effectiveness and support consumers in navigating technological barriers when engaging with digital content (Hardcastle, K., Edirisingha, P., & Cook, P. (2024). Identifying sources of noise within the networked interplay of marketing messages in social media communication. International
Journal of Internet Marketing and Advertising, 20(2), 164-187.)
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