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148:(which have since split into 32,000 shares) to express his gratitude. Of the gift, Davidson says, "this was something rather special for Phil to do, because I originally billed him and he paid that invoice." Davidson went on to be known as "The Logo Lady". She said that she is not a millionaire but lives comfortably. Davidson retired in 2000 and now engages in hobbies and volunteer work, including at the
128:
however, Knight stated that the company had production deadlines to meet and needed the logo as soon as possible. For her services, the company paid her $ 35 (equivalent to $ 263 in 2023) citing that she worked 17.5 hours on creating the Swoosh, although
Davidson said that she is certain she worked more hours on the design. The Swoosh was officially trademarked on June 18, 1971 and in June 1972, at the
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student at
Portland State University. Davidson started as a journalism major but switched to design after taking a design course to "fill an empty elective." She attained a bachelor in graphic design in 1971. It was here that she met Phil Knight, who was at the time teaching accounting classes at the
143:
Davidson continued working for Blue Ribbon Sports (it officially became Nike, Inc. in 1972) until the design demands of the growing company exceeded one person's capacity. In 1976, the company hired its first external advertising agency, John Brown and
Partners, and Davidson went on to work on other
127:
They ultimately selected the mark now known globally as the Swoosh, a shape inspired by the wings of the Greek goddess Nike. "Well, I don't love it", Knight told her, "but maybe it will grow on me." Once the choice was made, Davidson asked for more time to refine the work she had done on the Swoosh;
191:
When first released, the design was displayed in a variety of colors to stand out on the track from other shoe manufacturers. Nike primarily used the red and white color palette on its logo for much of its history. The red is meant to exemplify passion, energy, and joy, while the white color
107:
ready to make the shoes. All Knight needed was a "stripe"—the industry term for a shoe logo—to go with his new brand, so he approached
Davidson for design ideas. He had asked Davidson to make sure the stripe conveyed motion and did not look similar to the three stripes of
320:, the statue of Nike is portrayed without wings and is called Nike Apteron (Wingless Victory). Nike's wings were removed from the statue so she would not fly away, as the Athenians believed doing so would indicate her permanent stay in the city. A sculpture of Nike at
307:
is said to have presided over history's earliest battlefields as she flew around rewarding the victors with glory and fame, symbolized by a wreath of leaves. She was often found next to the goddess of wisdom, Athena, who is said to never put up with defeat.
94:
work for his company, then they named Blue Ribbon Sports (BRS). Knight offered to pay
Davidson $ 2 per hour (equivalent to $ 15 per hour in 2023) for the work that she completed. For seven years after its founding in 1964, BRS primarily imported
72:
The Swoosh has appeared alongside the trademark "Just Do It" since 1988. Together, these two make up the core of Nike's brand, and has been the face of the company, with many high-profile athletes and sports teams around the world sporting the logos.
340:
with
Newport's spinnaker and colors. According to Forman, the shoes were "dedicated to the two brands who have taken the most and given the least." As a result of the lawsuit, Forman is not legally allowed to own a pair of Menthol 10s.
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112:. Over the ensuing weeks, she created at least a half-dozen marks and gathered them together to present to Knight, Bob Woodell and Jeff Johnson (two BRS executives) at the company's home office, at the time, it was located in
311:
In statues and paintings Nike is represented as a woman with wings dressed in a flowing robe, with a wreath in her outstretched hand. To represent her role as the messenger of victory, she is shown with the staff of
183:
Nike co-founder Phil Knight was adamant that his company's new logo be a simple design that is fluid and conveys motion and speed. The logo is also said to symbolize the wing of the Greek goddess of victory,
68:
The logo has undergone minor changes from its original design in 1971, today most commonly seen as a solo swoosh, although for much of its history, the logo incorporated the NIKE name alongside the Swoosh.
123:
The logo designed by
Davidson for Nike in 1971, for which she was paid $ 35. The emblem, with some later revisions, has remained as the company logo since then, becoming one of sport's most iconic images.
57:
founded Nike on
January 25, 1964, as Blue Ribbon Sports (BRS). Upon changing its name to Nike, Inc. on May 30, 1971, the company adopted the Swoosh as its official logo the same year.
203:
One of the most recognized logos in the world, the Nike brand was valued at $ 26 billion in 2015. Nike spends about 10% of its annual revenue on advertising and promotions.
410:
336:(the previous owner of Newport) and Nike sued graphic designer Ari Saal Forman after he released his Ari Menthol 10s shoes, which combined the design of the
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university. Knight had overheard that
Davidson was in search of extra funds for her to take oil painting classes, so he offered to pay Davidson to do some
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103:. In 1971, Knight decided to launch his own brand of shoes, which would first appear as cleated shoes for football or soccer, and had a factory in
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Until 1995, the official Nike corporate logo for Nike featured the name "NIKE" in Futura Bold, all-caps font, cradled within the Swoosh.
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and that its brand was being erroneously linked to
Satanism. A US district judge ruled that the modified shoes could not be sold.
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clients' needs. In September 1983, Knight gave Davidson a golden Swoosh ring with an embedded diamond and 500 shares of Nike
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is said to contain the Swoosh in the flowing dress, but there is no evidence this is the origin of the design.
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kicked off Nike's brand sponsorships; today hundreds of athletes endorse the company. Nike's contracts with
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during the time Knight taught there, created the logo, attempting to convey motion in its design.
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professor Stephen A. Greyser has described the logo as "the living, vibrant symbol of the firm".
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Nike has prominently featured the Swoosh logo in its advertising. The endorsements of
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logos in the world, and the most valuable, having a worth of $ 26 billion alone.
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in tennis are among the largest athlete endorsement deals in sports history.
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759:"Ari Saal Forman Explains Why the Menthol 10s Were Banned by Big Tobacco"
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490:"Creator of Nike's famed Swoosh remembers its conception 40 years later"
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786:"Judge blocks Lil Nas X's 'Satan Shoes' from shipping to customers"
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669:"How a college student created one of sport's most iconic images"
454:"Portland State Fearless | Carolyn Davidson: Fearless Icon-Maker"
411:"The Forbes Fab 40: The World's Most Valuable Sports Brands 2015"
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378:"Logos that became legends: Icons from the world of advertising"
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553:. BBC. 2004-08-02. Archived from the original on May 3, 2012
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The Nike Swoosh corporate trademark was created in 1971 by
32:
140:, was released to the athletes sporting the new Swoosh.
430:"How Nike almost ended up with a very different name"
43:. Today, it has become one of the most recognizable
733:"The Bootleg Nikes That Got Banned by Big Tobacco"
519:"The $ 35 Nike Logo and the Woman Who Designed It"
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356:with explicitly Satanic imagery. Nike claimed
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589:"How Nike Turned Running Shoes Into Fashion"
154:Legacy Emanuel Hospital & Health Center
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136:, Nike's first official track shoe, the
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1501:was invoked but never defined (see the
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192:represents nobility, charm and purity.
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1439:Vaporfly and 2020 Olympics controversy
344:In 2021, Nike sued the art collective
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709:"Myth Man's Nike, Goddess of Victory"
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130:U.S. Track and Field Olympic Trials
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613:The Late Show with Stephen Colbert
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533:"The Story behind the Nike logo|"
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1497:Cite error: The named reference
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606:Colbert, Stephen (2016-04-28).
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521:. Creative Market. 2015-08-21.
488:Brettman, Allan (2011-06-15).
446:
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1361:Elite Youth Basketball League
784:Elan, Priya (April 1, 2021).
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1226:Godzilla vs. Charles Barkley
616:. Season 1. Episode 131. CBS
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570:: CS1 maint: unfit URL (
352:", a modified version of
299:, who sat at the side of
99:brand running shoes from
63:Portland State University
205:Harvard Business School
172:The logo at the former
671:. ABC News. 2016-06-17
638:"Origin of the Swoosh"
537:www.freelogodesign.org
358:trademark infringement
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39:designer and retailer
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150:Ronald McDonald House
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1324:Black, White and Run
1351:Bowerman Track Club
1281:Original Run series
1262:Women's advertising
1444:World Headquarters
1424:Sport Research Lab
765:. October 19, 2018
739:. October 20, 2018
428:Levinson, Philip.
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1391:Oregon Track Club
1252:Second Generation
1247:Secret Tournament
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280:(until 2018) and
262:Cristiano Ronaldo
226:Steve Prefontaine
23:The "Swoosh" logo
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248:(until 2001) in
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85:while she was a
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59:Carolyn Davidson
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697:. Famous Logos.
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114:Tigard, Oregon
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650:on 2007-10-23
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595:. 2015-07-06.
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417:. 2015-10-22.
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1062:Space Hippie
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931:Jumpman logo
847:Subsidiaries
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793:. Retrieved
790:The Guardian
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767:. Retrieved
763:Wear Testers
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741:. Retrieved
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648:the original
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388:. Retrieved
386:. 2008-01-04
381:
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303:in Olympus.
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234:LeBron James
219:Ilie Năstase
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1371:Hoop Summit
1317:Running Man
1303:Are You In?
1194:Mark Parker
1184:Phil Knight
953:Nike Vision
938:Nike By You
769:December 9,
743:December 9,
695:"Nike Logo"
458:www.pdx.edu
350:Satan Shoes
270:Tiger Woods
246:Shane Warne
238:Kobe Bryant
199:Brand image
138:Nike Cortez
55:Phil Knight
1515:Categories
1429:Sweatshops
1232:Just Do It
1067:Terminator
943:Nike Grind
840:Nike, Inc.
737:Vice Media
718:2016-04-26
675:2016-06-26
654:2007-04-13
643:Nike, Inc.
620:2016-05-02
557:2009-06-28
501:2023-02-16
463:2016-06-26
439:2024-09-15
390:13 October
364:References
242:basketball
37:sportswear
1503:help page
1346:Breaking2
1097:Footballs
1017:Air Yeezy
1002:Air Force
882:Cole Haan
566:cite news
348:for the "
334:Lorillard
332:In 2006,
258:athletics
92:freelance
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1469:Category
1434:Timeline
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1220:Bo Knows
1169:Tim Cook
1137:FuelBand
1132:NikeFuel
1088:Total 90
1012:Air Ship
995:Sneakers
988:Products
861:Converse
795:April 1,
608:"EP 131"
328:Lawsuits
266:football
212:Romanian
1479:Commons
1341:Academy
1296:All Day
1109:Cachaña
1042:Flywire
1007:Air Max
979:The Ten
948:Nike SB
892:Starter
854:Current
322:Ephesus
250:cricket
217:player
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1237:Pretty
1152:People
1083:Tiempo
1032:Deubré
1027:Cortez
1022:Blazer
963:Swoosh
926:Jordan
919:Brands
887:Hurley
870:Former
415:Forbes
318:Athens
314:Hermes
276:, and
215:tennis
178:London
158:Oregon
110:Adidas
105:Mexico
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1376:Joga3
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1127:Nike+
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301:Zeus
293:Nike
274:golf
236:and
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