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line was introduced by Swatch in 2020, consisting of a relaunch of Swatch's 1983 debut collection, but partially made from "bio-sourced" materials. The case, strap, and strap clasp of a
Bioreloaded watch is made of a material derived from the seeds of the castor plant, while the packaging material is
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called the release "the watch industry's defining moment of 2022". The collection sold out internationally on its release date, with lines formed at most Swatch boutiques where it was carried. Swatch initially stated each consumer could purchase up to two watches but later limited each consumer to
298:
This combination of marketing and manufacturing expertise restored
Switzerland as a major player in the world wristwatch market. Synthetic materials were used for the watch cases as well as a new ultra-sonic welding process and assembly technology. In 1997, the Swatch Group opened about 60 stores
488:
The movement is permanently sealed in its case with structural adhesive securing both the acrylic crystal over the dial and the case back, making it invulnerable to environmental conditions including moisture, dust or foreign objects – and also making it maintenance free – i.e., impossible to
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in eleven different color variants themed after the Sun, Moon, and planets of the solar system. The collection uses the 4 jewel chronograph quartz movement used in other Swatch chronographs and Swatch's BIOCERAMIC composite material.
500:
has no manual adjustment or regulator; the initial rate is factory laser-set. Swatch reports precision of ±5 seconds per day. The design's peripheral bi-directional rotor allows viewing of movement components through the caseback.
577:
one watch. While Swatch initially added the product to their online catalog, it later announced the collection would not be available for sale online. The MoonSwatch is neither a limited nor numbered collection.
201:" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers focused on artisanal craftsmanship producing mostly
247:
Conceived as a standard timekeeper in plastic, Franz
Sprecher, a marketing consultant hired by Thomke to give the project an outsider's consideration, sought to create a fashionable line of watches.
513:, a product that allows one to design their own Swatch by selecting the category and design one wishes to use. An outline of a watch is superimposed over the user's image to assist with designing.
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Swatch was originally intended to re-capture entry level market share lost by Swiss manufacturers of mechanical watches and the subsequent growth of
Japanese companies such as
401:
as the world's thinnest plastic watch. The Swatch
Chronograph is simply the Swatch Skin with a chronograph function, adding two additional buttons on the side of the watch.
208:
The name Swatch is a contraction of "second watch," its concept of "low-cost, high-tech, artistic and emotional" watches marketed as casual, disposable accessories.
813:
477:
at
Baselworld 2013 as "the world's first mechanical movement with entirely automated assembly." The movement uses 51 components anchored to a central screw with
288:
1209:
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728:"Swatchdogs on the Lookout : Promos give collectors a chance to meet the inventor and pick up some of the 'vintage' timepieces for face value"
385:. The Original Skin was introduced on 6 October 1997 as a thinner version of the original Swatch watch. It is ultra thin, standing at 3.9 mm (
287:, together with a group of Swiss investors, took over a majority shareholding of Swatch during 1985 in the newly consolidated group under the name
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are plastic-cased watches. They are available in various sizes, shapes, and designs. The
Originals consist of various sub-families as well.
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In 1983, the group hired
Jacques Irniger—who formerly served as the marketing executive for Colgate and Nestlé—to launch the swatch.
828:
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A Business
History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
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291:, or SMH. He became chairman of the board of directors and CEO in 1986. Later he changed the company's name to
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on a 20-metre-long (65 ft) automated assembly line in clean-room conditions, without human intervention.
453:(NFC) chip to accommodate contactless payment. As an improved second generation, Swatch introduced the model
997:
698:
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133:
1131:. Temple University, Fox School of Business, Temple University IGMS Case Series No. 05-001, January 2005
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family contains all the metal-cased watches produced by Swatch. These include both quartz-driven and
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shows the time. Various models in different colors of the display are available, which include
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of copper, nickel, and zinc – designed to free the movement from the need for adjustment. The
51:
1112:"Omega Constellation Collectors: The Outsiders Who Saved Omega and the Swiss Watch Industry"
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These Swatch models of wristwatches with a quartz movement are additionally equipped with a
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founded in 1983 by Ernst Thomke, Elmar Mock, and
Jacques MĂĽller. It is a subsidiary of
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2842 movement. This movement is exclusive to Swatch and is derived from 2824 to 2822.
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The MoonSwatch collection was released March on 26, 2022, at select Swatch stores.
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27:
795:"Exclusive Hands-On Look At The Swatch Sistem51, A Revolutionary Mechanical Watch"
395: in), hence the name Swatch Skin. The Swatch Skin later went on to enter the
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This article is about the watch company. For other uses of the term "swatch", see
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line is a jewelry line Swatch released in the new millennium; it partnered with
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Swatch partners with eleven Chinese banks for second-generation payments watch.
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The first collection of twelve Swatch models was introduced on 1 March 1983 in
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Swatch began development in the early 1980s under the leadership of the then
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894:"Swatch launches Swatch X You, a custom design system for true watchanistas"
946:"Hands-On: The New Omega Ă— Swatch Speedmaster MoonSwatch "Mission to Mars""
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with a small team of watch engineers led by Elmar Mock and Jacques MĂĽller.
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mechanical watches that can be serviced. The automatics have a 21J/23J
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1031:"The Omega x Swatch 'MoonSwatch' Brings the Speedmaster to the Masses"
844:"Introducing: The Swatch X You Lets You Design Your Own Custom Swatch"
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Queue outside a Swatch store in anticipation of a MoonSwatch, May 2022
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a biodegradable "paperfoam" created with tapioca and potato starch.
273:
1128:
545:
129:
920:"Swatch to launch first BIOCERAMIC Big Bold watch collection soon"
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42:
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technology used. In contrast to other Swatch families, a digital
1083:"Low-Priced Omega Speedmaster Prompts Global Swatch Store Chaos"
356:
237:
197:. The Swatch product line was developed as a response to the "
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in the 1960s and 1970s. It was also meant to re-popularize
108:
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for the Chinese market in July 2017. Unlike the Bellamy,
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can be programmed and activated in Swatch shops using a
829:"Swatch Sistem51: Just How Far will the Revolution Go?"
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Brands: the logos of the global economy – Google Books
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1058:"The Coveted MoonSwatch Will Be Available Again Soon"
1129:"Branding Time: Swatch and Global Brand Management"
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Societe Suisse de Microelectronique et d'Horlogerie
492:The movement is made from ARCAP, an anti-magnetic
481:winding and a 90-hour power reserve – and is 100%
429:line, launched in 2011, derives its name from the
1191:
998:"MoonSwatch: Has the Frenzy Changed the Future?"
869:"Pick a design, make your Swatch - Swatch Group"
761:Swatch digital touchscreen models with backlight
635:"The Swatch co-inventor welds wood – and bones"
276:, Switzerland. Initially the price ranged from
917:
826:
811:
1114:. omega-constellation-collectors.blogspot.com
969:
637:. Lunch over IP. 14 May 2008. Archived from
365:was introduced in 1996 (type/code: YCS101).
1210:Manufacturing companies established in 1983
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814:"The Timepiece That Will Change Everything"
751:September 27, 2011. Retrieved March 3, 2018
465:service operated by several Chinese banks.
327:There are families under the Swatch brand:
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557:Omega Speedmaster Professional Moonwatches
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41:
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781:, July 17, 2017. Retrieved March 3, 2018
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1056:Bowers, Ben; Love, Zen (17 July 2022).
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417:to encrust the Bijoux line of watches.
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996:Swithinbank, Robin (10 August 2022).
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1205:Swiss companies established in 1983
944:Broer, Robert-Jan (23 March 2022).
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918:Bharat Bhushan (15 April 2021).
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842:Forster, Jack (20 June 2017).
827:Michel Jeannot (16 May 2013).
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398:Guinness Book of World Records
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266:had achieved wide popularity.
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1106:"History of the Swatch Group"
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311:Swatch Irony "Charcoal Suit"
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91:; 41 years ago
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697:Donzé, P. (8 April 2014).
509:In 2017 Swatch introduced
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26:For the parent group, see
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620:24 September 2015 at the
441:for reading in the dark.
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21:Swatch (disambiguation)
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283:Lebanese entrepreneur
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1225:1980s fads and trends
745:Swatch Touch Watches.
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232:Swatch store interior
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660:Lury, Celia (2004).
592:Swatch Internet Time
873:www.swatchgroup.com
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1230:Swiss watch brands
1002:The New York Times
972:"MoonSwatch Mania"
573:The New York Times
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473:Swatch introduced
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195:The Swatch Group
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1119:Bibliography
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1184:Switzerland
1062:Gear Patrol
523:Bioreloaded
517:Bioreloaded
431:touchscreen
369:Swatch Skin
299:worldwide.
189:is a Swiss
114:Switzerland
80:Watchmaking
36:Swatch Ltd.
1194:Categories
955:10 October
903:26 January
898:TechCrunch
878:26 January
853:26 January
603:References
552:MoonSwatch
498:escapement
483:Swiss made
321:Autoquartz
191:watchmaker
178:swatch.com
121:Key people
70:Subsidiary
1172:Companies
1067:11 August
1041:11 August
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544:Swatch x
489:service.
479:automatic
415:Swarovski
353:automatic
337:Originals
168:Flik Flak
134:president
929:26 April
848:HODINKEE
816:. Slate.
799:Hodinkee
779:NFCworld
679:11 April
645:11 April
618:Archived
581:See also
475:Sistem51
469:Sistem51
141:Products
130:chairman
76:Industry
1158:Portals
1035:Esquire
390:⁄
256:Citizen
240:'s CEO
212:History
173:Website
94: (
86:Founded
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411:Bijoux
405:Bijoux
274:ZĂĽrich
238:ETA SA
187:Swatch
152:Parent
1093:6 May
981:4 May
924:dlmag
546:Omega
494:alloy
349:Irony
252:Seiko
58:Namba
1095:2022
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1006:ISSN
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777:In:
705:ISBN
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668:ISBN
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542:The
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381:and
375:Skin
373:The
347:The
335:The
254:and
109:Biel
96:1983
89:1983
459:Pay
455:Pay
435:LCD
357:ETA
278:CHF
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