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Also in 1915, Le Bas fell out in a very public way with
Riddell. Both significant in the Liberal Press, they were divided by the party faultline separating McKenna from Lloyd George, their respective golfing partners in a June 1915 match. Matters came to a head with Riddell suing Le Bas, over an
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Le Bas was knighted in 1916, the first advertising person to be honoured in that way. He stated a conviction that "publicity will find or create anything". In that year he became the publicity officer of the
National Organising Committee for War Savings (NCWS).
260:
On the outbreak of World War I, Le Bas was summoned by the
British government, and he formed a committee of advertising men to promote recruitment. The celebrated poster of autumn 1914 was based on an image of Lord Kitchener by
351:, as well as a euphemism for the Devil) was incorporated in the title. He was further involved in the Lord Kitchener National Memorial Fund, founding in 1922 an association of former
288:. His view was that politicians of the time had little idea how to exploit the media. During 1915 his recruiting efforts turned to Ireland, and there he drew on his army service in
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After
Kitchener's death at sea in 1916, Le Bas organised the Lord Kitchener National Memorial Fund, and in 1917 edited the Lord Kitchener Memorial Book that raised funds for it.
327:, alleging that in articles and letters the newspaper had published, he had been accused of trying to influence the press in corrupt ways. He lost the case, in April 1919.
386:
Le Bas married in 1900 Emma Mary Barnes, daughter of Joseph Barnes of
Dorchester. They had a son Hedley Ernest (1901–1942), and a daughter Joan Mary (1912–1994).
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on 19 May 1868, the son of ship's captain, Thomas Amice Le Bas, and educated there. In early life he was a professional soldier, serving seven years in the
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1079:
197:
In 1910 Le Bas bought out partners T. C. and E. C. Jack in Caxton
Publishing, creating a private limited company. He went on to become a director of
194:. He became involved also in advertising to promote books, with the Caxton Publishing Company and Caxton Advertising Agency, both founded in 1899.
230:
229:. It was launched by the Caxton agency in January 1914, with newspaper advertisements and a recruiting film, after Caxtons had consulted with
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that still exists; the story runs that the proposed name was the Match Club, but such a club already existed, and a pun ("lucifer" for
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292:, exploiting in a town with a substantial munitions industry the appeal of military bands. In February of that year, he analysed for
270:
890:
340:. Le Bas discovered that the circulation was understated by a factor of nearly three, and proposed raising the advertising rate.
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force, in the eyes of the army: taken for a Tory, he had been told they were not wanted, for the political reasons tied up with
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Die Macht der
Wirkungsannahmen: Medienarbeit des britischen und deutschen Militärs in der ersten Hälfte des 20. Jahrhunderts
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alleged claim of fraud, and stating that Le Bas had tried to blackmail him over the divorce that ended his first marriage.
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269:. Le Bas and his colleague Eric Field from the Caxton Advertising Agency were also creative initiators in the
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Recruitment for the
British Armed Forces and Civil Defences: Organising and Producing ‘Advertising’, 1913-63
891:"Propaganda at Home (Great Britain and Ireland), International Encyclopedia of the First World War (WW1)"
479:
1243:
Dod's
Peerage, Baronetage and Knightage, of Great Britain and Ireland: Including All the Titled Classes
481:
Dod's
Peerage, Baronetage and Knightage, of Great Britain and Ireland: Including All the Titled Classes
226:
217:
The work of Le Bas on army recruitment followed an October 1913 encounter over a golf match involving
1032:
Propaganda, Persuasion and the Great War: Heredity in the modern sale of products and political ideas
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Haig and Kitchener in Twentieth-Century Britain: Remembrance, Representation and Appropriation
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154:(1868–1926) was a British publisher and advertising executive. He is best known for the
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Making Reputations: Power, Persuasion and the Individual in Modern British Politics
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Making Reputations: Power, Persuasion and the Individual in Modern British Politics
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British Army Music in the Interwar Years: Culture, Performance, and Influence
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336:, offering advice to make it financially viable. The editor at the time was
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237:(1865–1931), who had worked as advertising managers, respectively with the
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930:
Genesis of the Rising, 1912–1916: A Transformation of Nationalist Opinion
155:
406:
The Letters of Sidney and Beatrice Webb: Volume 3, Pilgrimage 1912-1947
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In 1921 Le Bas founded, with friends, the Lucifer Golfing Society, a
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245:
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The New Statesman: The History of the First 50 Years ; 1913–63
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The Management of the National Debt of the United Kingdom 1900-1932
586:
The Management of the National Debt of the United Kingdom 1900-1932
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190:
from age 18. He then went into publishing, working for Blackie in
359:
296:
the issue of Irish nationalist volunteers, and in particular the
169:"Your Country Needs You", iconic British recruiting poster with
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1088:. London: Longmans, Green & Co. 1920. pp. Chronicle, 6
183:
50:
348:
1110:
The New Statesman: Portrait of a Political Weekly, 1913–1931
1293:
Kelly's Handbook to the Titled, Landed and Official Classes
632:
Whitaker's Peerage, Baronetage, Knightage and Companionage
209:, who became a golfing companion and friend, for a time.
791:
British Propaganda and the State in the First World War
501:
British Propaganda and the State in the First World War
358:
In 1923, Le Bas's residence was given as Great Tylers,
1067:, Ph.D. thesis Manchester Metropolitan University 2015
859:
Reginald McKenna: Financier among Statesmen, 1863–1916
265:. The poster campaign itself was in the hands of the
257:, but stepped down in July 1914 for health reasons.
1245:. S. Low, Marston & Company. 1923. p. 517.
484:. S. Low, Marston & Company. 1917. p. 517.
205:. On the board of Caxton Publishing he encountered
646:
435:
433:
370:. In 1925 he was taking a further interest in the
212:
330:In the early 1920s, Le Bas was a director of the
1304:
645:Riddell, Baron George Allardice Riddell (1986).
1065:Advertising War: Pictorial Publicity, 1914–1918
493:
491:
430:
362:. At the end of his life, he lived at Chussex,
374:, working to buy up shares in it on behalf of
173:, the campaign being the work of Hedley Le Bas
961:Toye, Richard; Gottlieb, Julie (2005-11-05).
440:Toye, Richard; Gottlieb, Julie (2005-11-05).
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960:
794:. Manchester University Press. p. 217.
504:. Manchester University Press. p. 214.
488:
439:
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726:. Routledge Library Editions. p. 256.
409:. Cambridge University Press. p. 49.
323:Le Bas brought a libel action against the
787:
682:, Ph.D. Thesis, University of Sussex 2013
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1207:
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695:"Cymru 1914 - Friday 10th of July, 1914"
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284:as someone to promote the first British
271:Daddy, what did you do in the Great War?
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1259:. A. & C. Black. 1962. p. 614.
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1271:"Chussex, Tadworth and Walton, Surrey"
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158:recruiting campaign using the slogan "
1257:Who was who: A Companion to Who's Who
1141:Hyams, Edward; Freeman, John (1963).
1113:. Taylor & Francis. p. 150.
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862:. Taylor & Francis. p. 264.
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538:(in German). De Gruyter. p. 60.
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472:
470:
1295:. Kelly's Directories. p. 1101.
1035:. Taylor & Francis. p. 42.
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402:
1338:19th-century British Army personnel
1080:"The Annual Register 1919 Series I"
267:Parliamentary Recruitment Committee
24:
1029:Pedrini, Pier Paolo (2017-08-07).
467:
276:In 1915 Le Bas was recommended by
25:
1349:
1001:. Faber & Faber. p. 37.
927:Kennedy), Christopher M. (2010).
1328:15th The King's Hussars soldiers
1208:Heathorn, Stephen (2016-04-22).
1157:"www.lucifergolfingsociety.com,
915:Ph.D. thesis The Open University
572:. J. Dodsley. 1927. p. 126.
532:Götter, Christian (2016-01-01).
135:Hedley Ernest Le Bas (1901–1942)
82:Publisher, advertising executive
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213:Government work and World War I
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822:Wormell, Jeremy (2002-09-11).
720:Russell, Thomas (2013-06-26).
649:The Riddell diaries, 1908-1923
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583:Wormell, Jeremy (2002-09-11).
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754:Simmonds, Alan G. V. (2013).
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995:Turner, E. S. (2012-06-19).
911:David Brian Hammond (2018),
137:Joan Mary Le Bas (1912-1994)
7:
1333:British publishers (people)
1182:"About - The Match Society"
856:Farr, Martin (2004-04-30).
788:Messinger, Gary S. (1992).
498:Messinger, Gary S. (1992).
366:, a 1908 house designed by
10:
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1145:. Longmans. pp. 81–2.
967:. I.B.Tauris. p. 36.
933:. Peter Lang. p. 90.
828:. Routledge. p. 135.
760:. Routledge. p. 231.
589:. Routledge. p. 754.
446:. I.B.Tauris. p. 36.
227:Secretary of State for War
94:" army recruiting campaign
1323:Jersey military personnel
1214:. Routledge. p. 53.
757:Britain and World War One
653:. Athlone Press. p.
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378:who was seeking control.
273:poster campaign of 1915.
152:Sir Hedley Francis Le Bas
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678:Brendan John Maartens,
1107:Smith, Adrian (1996).
723:Commercial Advertising
203:C. Arthur Pearson, Ltd
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160:Your Country Needs You
92:Your Country Needs You
699:Abergavenny Chronicle
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634:. 1917. p. 544.
620:. 1910. p. 714.
235:Thomas Baron Russell
403:Webb (2008-10-14).
145:Thomas Amice Le Bas
353:Kitchener Scholars
294:David Lloyd George
199:George Newnes, Ltd
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104:Caxton Publishing
66:(aged 57–58)
18:Sir Hedley Le Bas
16:(Redirected from
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100:Notable work
64:(1926-00-00)
47:May 19, 1868
1318:1926 deaths
1313:1868 births
1159:The Society
156:World War I
71:Nationality
1307:Categories
684:, at p. 69
325:Daily Mail
319:Later life
240:Daily Mail
192:Manchester
178:Early life
43:1868-05-19
917:at p. 261
290:Waterford
246:The Times
53:, England
1276:6 August
1227:4 August
1193:6 August
1166:6 August
1126:4 August
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1069:at p. 78
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225:, the
184:Jersey
142:Parent
109:Spouse
51:Jersey
390:Notes
349:match
120:(
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1278:2018
1229:2018
1216:ISBN
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