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432:, which had been interested in commercial broadcasting as early as the 1920s. In the aftermath of the heavy financial losses made by the new ITV system in its initial years, Associated Newspapers sold the majority of its share to BET and Rediffusion, although the company did not drop the word "Associated" from its name until 1964. Associated Newspapers, later realising the potential of ITV, was a significant investor in the ITV franchise contractor for southern and south-east England,
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In 1964, Associated-Rediffusion rebranded itself on screen as
Rediffusion London, using a black and grey ident featuring the same spinning star as previous, but with the new name now in a stripe and in a sans serif font. A new seven note strident theme was adopted to replace the original fanfare, and
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Television House had been known as
Adastral House when it was the headquarters of the Air Ministry. This gave its name to A-R's logo, the 16-point Adastral Star, which appeared not only at the start and end of each commercial break but also between each advertisement. (The motto of the Royal Air
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When
Rediffusion originally launched, as Associated-Rediffusion, presentation consisted of a simple animated ident, featuring the station name, and a spinning star called the Adastral. This first ident was accompanied by a five note electronic fanfare, achieved by tapping out the morse code for
908:
Somewhat confusingly, this
Wembley studios site is the very same studio buildings site that would later be sold-off, renamed, re-purposed as film studios, then back to television studios, at various stages when used by later owners; London Weekend Television (Wembley), Lee International Studios
698:. In 2020 The British Film Institute released the most complete box set possible of the restored series, including all ten surviving episodes, two almost completely reconstructed episodes, and the complete audio of a further episode with fragments of film.
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was fatally injured in a fire. This was seen as a desperate, and rather underhand, ploy to lure as much of the potential audience as possible from tuning in to the new station's opening night of broadcast entertainment. Britain's first female newsreader
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Associated-Rediffusion added new television studios at
Wembley Park in 1960. Their size and unique design attracted worldwide attention. During the 1960s, the studios were home to some of the most popular programmes on the ITV network, including
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for a series of programmes. Ford was dismissed before the opera was produced, allegedly for administrative shortcomings and inexperience. However, A-R continued its association with
Britten, producing a highly successful telecast of his opera
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announced to the company's shock that there was no place for
Rediffusion in the redrawn franchise pattern. Following changes to the ITV network structure, which resulted in the abandonment of the Midlands and North weekend franchises held by
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respectable. It did introduce popular game shows, but also provided quality programming across all genres gained large audiences both in its own London area and, as the ITV network grew, for its programmes shown across the country.
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Force is "per ardua, ad astra" - "through adversity to the stars".) The station's archives were also kept at these properties, with the original programme library situated on the roof of
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909:(Wembley), Limehouse Television (Wembley), Fountain Television, before closing in 2018, and becoming a theatre space, prior to the site's planned redevelopment from 2019.
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a new and simpler clock was designed featuring a 24-hour display at the bottom of the face and an adastral at the centre. The original timepiece 'Mitch' was given to the
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in
Wembley Park, north-west London. However, a small basement studio at Television House, Studio 9, was occasionally used for current affairs programmes and was home to
582:
In 1964, the company simplified its name to
Rediffusion Television and rebranded the station on screen as "Rediffusion London", with a very hip 1960s style, the face of
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replied that either Thames took the new contract, or ABC took over. Rediffusion chose the former and went off the air on 29 July 1968 at 12:26 am. Employees based at
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Much of
Rediffusion's programme library was either lost or destroyed following the creation of Thames. Surviving titles from the Rediffusion archive are held by the
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Television Service, with advertisements. To this end, the station had a heraldic-style on-air clock, referred to as "Mitch" by staff (after chief station announcer
619:, the parent company of ABC, and BET, the parent company of Rediffusion, created Thames as a separate entity. Thames would use the resources and staff of ABC's
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brand today. Mood Media Corporation own the previous trading names of Rediffusion Reditune, Rediffusion Music, AEI Rediffusion Music, AEI Music and DMX Music.
631:, took a 49% stake in Thames, and was under-represented in the management of the new company – a state of affairs to which Rediffusion strongly objected. The
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924:'A-R'. To accompany the ident, a timepiece was created based on a heraldic coat of arms and nicknamed 'Mitch' after Head of Presentation Leslie Mitchell.
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uttering the first words. That night the BBC, which had held the monopoly on broadcasting in the UK, aired a melodramatic episode of their popular radio
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Most of the surviving archive is now held by Archbuild and it has never been officially confirmed exactly how large the surviving archive actually is.
446:, the general manager of Associated-Rediffusion from 1955, had a very clear idea of what his new commercial television station was to be like – the
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by order of the ITA, and the company officially took control of the premises on Monday 6 May 1968 for a contractual minimum term of three years.
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This strategy was intended to allay fears that the new service would be aimed at the bottom of the market. Associated-Rediffusion sought to make
454:, who had not only made the first announcement when A-R went on the air in 1955, but had done the same when the BBC TV service started in 1936).
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Following Rediffusion's loss of franchise and the creation of Thames Television, the Wembley studios were leased to the newly formed
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In the 1990s, the name "Associated-Rediffusion Television" and the adastral trademark were acquired by British journalist
768:, a long-running series of programmes no more than ten minutes in length, each featuring short pieces of organ music by
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whilst those at Television House were employed by Thames. Some managerial and presentation staff re-located to the new
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was used as Thames' headquarters until their Euston Road studios were built in 1970 and was subsequently sold off.
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in the shiny prosperous new Britain. However, the new Rediffusion did not survive for long – in October 1967 the
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became Associated-Rediffusion's first head of schools broadcasting (1957–58), during which time he persuaded
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appeared during the first full day of transmissions on 23 September 1955. The London weekend contractor
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684:. Some Rediffusion shows have been rediscovered in recent years. In the late 1980s, a series of five
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394:" companies that between them produced the majority of ITV networked programmes during this period.
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469:. Associated-Rediffusion officially began broadcasting on 22 September 1955 at 19:15, with actress
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603:. To preserve the sizeable ABC, the ITA proposed ABC and Rediffusion should form a new company:
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This article is about an ITV television company. For other uses of the Rediffusion brand, see
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Rediffusion used a number of continuity announcers throughout its 13 years on air, with
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Page contains flash recreations of Rediffusion's idents accompanied by authentic audio.
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The Beatles' London: The Ultimate Guide to Over 400 Beatles Sites in and Around London
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Letters from a Life: The Selected Letters of Benjamin Britten, Volume IV, 1952–1957
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Rediffusion lost its franchise in 1968 but merged with another franchisee to form
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Programmes produced by or for Associated-Rediffusion and Rediffusion include:
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The company's administrative headquarters and transmission facilities were at
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Britten, Benjamin (2008). Philip Reed; Mervyn Cooke; Donald Mitchell (eds.).
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Associated-Rediffusion Television was originally a partnership between
710:, and were used by his own production company. Productions included:
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1996:
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670:, with the exception of some of Rediffusion's musical output such as
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2013:
2006:
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719:, a satirical series of TV archive clips presented by Lewis-Smith
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Television House from Telemusications (unofficial history site)
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subsequently vacated the studios in the late summer of 1972.
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1262:"Inside Wembley Studios – Part 1 - Studios - Transdiffusion"
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2001:
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Page Contains videos and images of the Rediffusion idents.
1984:
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174:
The Rediffusion region when it lost its franchise in 1968
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Television channels and stations disestablished in 1968
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Schreuders, Piet; Lewisohn, Mark; Smith, Adam (2008).
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Television channels and stations established in 1955
1317:(Speech). Associated-Rediffusion AGM. Archived from
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577:
574:appeared at the studios on more than one occasion.
76:. Unsourced material may be challenged and removed.
599:, or the London weekend franchise, awarded to the
1329:– via Transdiffusion's Rediffusion, London.
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666:. Most titles are the intellectual property of
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1445:Animated Associated-Rediffusion Presents logo
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759:A series of documentaries presented by actor
1482:The history of Rediffusion by Gerald K Clode
457:Associated-Rediffusion took over the former
870:, London. Most programmes were produced at
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1542:
1176:Associated Rediffusion Productions Limited
690:compilations was found in the archives of
1342:Last ever closedown of Rediffusion London
390:franchisee to go on air, and one of the "
136:Learn how and when to remove this message
1311:Spencer Wills, John (19 December 1967).
1195:
840:
740:'s love for music and his struggle with
532:
2772:United Kingdom Independent Broadcasting
1421:. 625: Andrew Wiseman's Television Room
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436:and later on becoming a shareholder on
14:
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2866:British companies established in 1955
2730:ITV Emergency National Service (1968)
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1472:Rediffusion Singapore (official site)
27:Former ITV weekday service for London
1221:
1219:
545:', on 28 April 1964, at Wembley Park
315:(after 12 years, 311 days)
74:adding citations to reliable sources
45:
2559:Thames & Associated-Rediffusion
1468:, formerly known as Wembley Studios
1416:
676:which was for a long time owned by
24:
1447:, 1956, from 625.uk.com (requires
611:" as is commonly stated and is an
197:Associated-Rediffusion (1955–1964)
25:
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2861:1968 disestablishments in England
1520:22 September 1955 – 29 July 1968
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1216:
627:. Rediffusion's parent company,
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1461:Associated-Rediffusion at TV Ark
1198:"Obituary: Professor Boris Ford"
1196:Mitchell, Donald (27 May 1998).
588:Independent Television Authority
578:Rebranding and loss of franchise
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156:
50:
1455:Animated Rediffusion Black logo
1391:"Associated Rediffusion Idents"
1363:"The Undiscovered Tony Hancock"
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680:International, and latterly by
61:needs additional citations for
2856:1955 establishments in England
1852:Yorkshire-Tyne Tees Television
1812:Video Collection International
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1174:, one-time owner of the brand
886:with some storage in the film
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798:Reditune and Rediffusion Music
742:progressive supranuclear palsy
422:(trading as Rediffusion), and
200:Rediffusion London (1964–1968)
13:
1:
1230:. London: The Boydell Press.
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954:
848:, Rediffusion's headquarters.
788:The Undiscovered Tony Hancock
420:Broadcast Relay Services Ltd.
878:during its first few years.
607:. This was not a merger or "
601:London Television Consortium
517:to compose his church opera
409:
7:
2750:Journalists and newsreaders
1290:. Portico. pp. 167–8.
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951:being the most recognised.
438:Independent Television News
10:
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2777:ITV advertising operations
2451:ITV Tyne Tees & Border
2419:Kemsley-Winnick Television
1832:Carlton Screen Advertising
1797:Carlton Communications plc
1015:Francis Storm Investigates
851:
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781:, a documentary about the
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1496:(unofficial history site)
1314:Statement to shareholders
903:London Weekend Television
899:London Weekend Television
790:, a 2018 documentary for
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499:launched two days later.
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783:BBC Radiophonic Workshop
486:in which core character
384:the surrounding counties
85:"Associated-Rediffusion"
37:Not to be confused with
1922:Oxford Scientific Films
1563:
1449:Macromedia Flash Player
1393:. TVARK. Archived from
817:(Germany) were sold to
1266:www.transdiffusion.org
1251:Britten (2008): p. 567
994:Do Not Adjust Your Set
849:
746:BAFTA Television Award
561:At Last, The 1948 Show
546:
418:(BET), its subsidiary
365:Associated-Rediffusion
306:; 56 years ago
225:; 68 years ago
223:22 September 1955
149:Associated-Rediffusion
2424:North West Television
1892:ITV Studios Australia
1822:The Rank Organisation
1078:Our Man at St. Mark's
966:At Last the 1948 Show
934:National Media Museum
844:
751:A one-off revival of
736:documentary covering
687:At Last the 1948 Show
682:BMG Rights Management
536:
527:The Turn of the Screw
424:Associated Newspapers
378:franchise holder for
39:Associated Television
2841:Television in London
2623:ITV Digital Channels
1902:Big Talk Productions
1817:Pickwick Video Group
1623:ITV Digital Channels
1494:Rediffusion Barbados
1487:6 April 2009 at the
1419:"Flash Files Part 1"
1367:British Comedy Guide
807:Reditune Rediffusion
656:BFI National Archive
645:Yorkshire Television
70:improve this article
815:Rediffusion Thorsen
779:Alchemists of Sound
774:John Scott Whiteley
459:Wembley Film Studio
434:Southern Television
219:First air date
152:
2564:TSW & Westward
1842:Trident Television
1517:London (weekdays)
1321:on 14 January 2019
1172:Victor Lewis-Smith
850:
708:Victor Lewis-Smith
623:and Rediffusion's
621:Teddington Studios
547:
543:Around the Beatles
369:Rediffusion London
185:television network
151:Rediffusion London
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18:Rediffusion London
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2618:ITV children's TV
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1942:World Productions
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1714:ITV Sport Channel
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1526:Thames Television
1523:Succeeded by
1506:regional service
1397:on 3 January 2012
1008:Five O'Clock Club
1001:Double Your Money
819:AEI Music Network
803:Rediffusion Music
766:21st Century Bach
668:Archbuild Limited
639:went to work for
605:Thames Television
399:Thames Television
362:
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357:Thames Television
304:29 July 1968
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1134:Tales of Mystery
1106:Sara and Hoppity
1099:Ready Steady Go!
1092:The Rat Catchers
1057:My Husband and I
1022:The Gay Cavalier
913:Television House
884:Television House
876:Ready Steady Go!
864:Television House
858:Fountain Studios
854:Television House
846:Television House
673:Ready Steady Go!
625:Television House
567:The Frost Report
552:The Rat Catchers
515:Benjamin Britten
484:BBC Home Service
444:Thomas Brownrigg
353:Replaced by
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1120:Sixpenny Corner
1064:No Hiding Place
1043:Love and Kisses
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892:Wembley Studios
872:Wembley Studios
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852:Main articles:
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609:forced marriage
584:Swinging London
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539:dress rehearsal
537:Ticket for the
493:Barbara Mandell
471:Marjie Lawrence
452:Leslie Mitchell
426:, owner of the
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724:Ads Infinitum
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694:broadcaster,
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87: –
86:
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81:Find sources:
75:
71:
65:
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59:This article
57:
53:
48:
47:
44:
40:
33:
19:
2735:ITV Telethon
2716:
2611:
2534:ITV in Wales
2405:Unsuccessful
2320:
2239:West Country
2090:
1588:
1516:
1512:New service
1511:
1451:6 or later).
1423:. Retrieved
1412:
1399:. Retrieved
1395:the original
1370:. Retrieved
1366:
1357:
1346:, retrieved
1341:
1335:
1323:. Retrieved
1319:the original
1313:
1306:
1287:
1281:
1269:. Retrieved
1265:
1256:
1247:
1227:
1206:. Retrieved
1201:
1191:
1175:
1161:
1153:
1146:
1139:
1132:
1125:
1118:
1113:Sexton Blake
1111:
1104:
1097:
1090:
1083:
1076:
1069:
1062:
1055:
1048:
1041:
1036:The Informer
1034:
1029:HMS Paradise
1027:
1020:
1013:
1006:
999:
992:
985:
978:
971:
964:
958:
949:Muriel Young
945:Redvers Kyle
942:
926:
922:
919:Presentation
911:
907:
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738:Dudley Moore
731:
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488:Grace Archer
477:
463:Wembley Park
456:
442:
427:
413:
396:
368:
364:
363:
256:Headquarters
132:
123:
113:
106:
99:
92:
80:
68:Please help
63:verification
60:
43:
2792:3SixtyMedia
2679:(1991–2003)
2589:Westcountry
2477:and regions
2321:Rediffusion
2289:"Big 4 / 5"
2260:STV Central
2209:Cymru Wales
2159:(1993–2010)
2153:(1974–1992)
2130:(1993–2010)
2124:(1983–1992)
2069:ITV Schools
2054:ITV Digital
2024:STV Studios
1990:ITV Weather
1970:ITV Daytime
1884:ITV Studios
1802:Granada plc
1744:UTV Ireland
1656:ITV Studios
1425:6 September
1401:6 September
1372:13 December
1348:13 November
1085:Out of Step
980:The Citadel
761:Keith Allen
660:Berkhamsted
572:The Beatles
479:The Archers
293:Rediffusion
32:Rediffusion
2830:Categories
2755:Programmes
2658:Regulators
2475:Franchises
2282:franchises
2204:Channel TV
2175:franchises
2108:franchises
2094:franchises
2019:STV Player
1867:brands and
1865:Divisions,
1709:ITV Select
1694:ITV Encore
1664:ITV Choice
1325:13 January
1183:References
1155:Top Secret
955:Programmes
827:Mood Media
678:Dave Clark
613:urban myth
511:Boris Ford
475:soap opera
429:Daily Mail
371:, was the
311:1968-07-29
230:1955-09-22
183:Region of
96:newspapers
2717:(network)
2673:(1972–90)
2667:(1954–72)
2645:ITV Sport
2612:(network)
2594:Yorkshire
2579:Tyne Tees
2468:Timelines
2331:Yorkshire
2265:STV North
2253:STV Group
2244:Yorkshire
2229:Tyne Tees
2115:Breakfast
2091:(network)
2059:ITV Local
1997:ITV Sport
1757:Companies
1734:The Store
1589:(network)
1271:16 August
1141:This Week
973:Boyd Q.C.
823:DMX Music
770:J.S. Bach
556:Blackmail
530:in 1959.
467:Middlesex
410:Formation
301:Dissolved
126:July 2010
2815:Category
2710:Freeview
2628:ITV News
2554:Southern
2549:Scottish
2544:Meridian
2529:HTV West
2519:Grampian
2387:Westward
2367:Southern
2280:regional
2224:Meridian
2173:regional
2144:Teletext
2106:National
2064:ITV Play
1980:ITV News
1975:ITV Food
1963:LittleBe
1869:services
1704:ITV Play
1571:Channels
1485:Archived
1242:: p. 565
1204:. London
1166:See also
938:Bradford
868:Kingsway
792:Sky Arts
754:Dee Time
748:in 2001.
716:TV Offal
392:Big Four
367:, later
345:Language
326:405-line
262:, London
191:Branding
2787:Ginx TV
2705:Freesat
2524:Granada
2514:Channel
2509:Central
2504:Carlton
2435:regions
2347:Carlton
2311:Granada
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