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In July 1997, Benetton Group acquired a 57% stake in
Benetton Sportsystem from Edizione Holdings for 318bn lire. At this time, it was rebranded to Playlife to represent sports equipment, goods and fashion for the company with brands such as Prince, Rollerblade and Kästle. In mid 1998, Benetton
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Store expansion continued and by 2011, Giovanni
Peracin was announced as the new Playlife Business Director. At the same time, Benetton opened a new Playlife concept store in the headquarters city of Treviso, Italy.
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predicted around 40 Playlife specific stores would open in Europe. By 1999, the entire former
Benetton Sportsystem brand was consolidated into the group under Playlife.
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of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be
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247:(stylised in reverse mirrored words) was a fashion company based in Treviso, Italy. It was a wholly owned subsidiary of the
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engines that were rebranded to
Playlife, and the cars featured sponsorship from the company.
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Playlife produced the tracksuits and casual shoes used by the
Italian Olympic Team at the
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However by late 2013, Playlife was axed by the
Benetton Group during a restructuring.
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in Sydney. The team also opened the first dedicated
Playlife store in
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Between 1998 and 2000, the
Benetton Formula One team utilised first
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1350:"The first PLAYLIFE concept store opens in Treviso: WELCOME HOME"
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Please help to demonstrate the notability of the topic by citing
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notability guidelines for companies and organizations
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298:Complete Formula One World Championship results
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240:Playlife branding on the 1999 Benetton B199
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1306:"The first Playlife store opens in Milan"
121:Learn how and when to remove this message
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1396:. fashionunited.uk. 24 December 2013
210:Giovanni Peracin (Business Director)
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34:may not meet Knowledge's
16:Italian sportswear brand
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111:November 2020
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72: –
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66:Find sources:
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20:
1459:expanding it
1448:
1433:
1420:. Retrieved
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1398:. Retrieved
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1376:. Retrieved
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1354:. Retrieved
1344:
1332:. Retrieved
1322:
1310:. Retrieved
1300:
1288:. Retrieved
1278:
1266:. Retrieved
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1244:. Retrieved
1234:
1222:. Retrieved
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1200:. Retrieved
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1504:Formula One
1451:Formula One
936:) FB02 3.0
678:) FB01 3.0
282:Formula One
159:Predecessor
47:independent
1498:Categories
1352:. Benetton
1330:. Benetton
1308:. Benetton
1286:. Benetton
1264:. Benetton
1242:. Benetton
1220:. Benetton
1198:. Benetton
1182:References
932:Playlife (
674:Playlife (
414:Mecachrome
412:Playlife (
288:Mecachrome
201:Key people
81:newspapers
70:"Playlife"
55:redirected
290:and then
45:that are
1422:5 August
1400:5 August
1378:5 August
1356:5 August
1334:5 August
1312:5 August
1290:5 August
1268:5 August
1246:5 August
1224:5 August
1202:5 August
934:Supertec
676:Supertec
335:Drivers
326:Chassis
323:Entrant
292:Supertec
245:Playlife
151:Industry
134:Playlife
389:Points
329:Engine
312:italics
255:History
187:Treviso
172: (
167:Defunct
154:Fashion
95:scholar
59:deleted
332:Tyres
224:Parent
208:(CEO)
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51:merged
1449:This
320:Year
269:Milan
215:Owner
193:Italy
102:JSTOR
88:books
57:, or
1455:stub
1424:2022
1402:2022
1380:2022
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1336:2022
1314:2022
1292:2022
1270:2022
1248:2022
1226:2022
1204:2022
1172:Ret
1157:Ret
1151:Ret
1145:Ret
1130:Ret
1104:Ret
1098:Ret
1095:Ret
1092:Ret
1089:Ret
918:2000
904:Ret
901:Ret
883:Ret
880:Ret
871:Ret
865:Ret
840:Ret
837:Ret
831:Ret
828:Ret
819:Ret
804:Ret
660:1999
646:Ret
643:Ret
622:Ret
616:Ret
577:Ret
551:Ret
548:Ret
539:Ret
398:1998
392:WCC
308:bold
174:2013
170:2013
74:news
1169:10
1163:13
1160:11
1154:10
1142:12
1139:10
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1101:11
1068:11
1044:4th
1034:MAL
1029:JPN
1024:USA
1019:ITA
1014:BEL
1009:HUN
1004:GER
999:AUT
994:FRA
989:CAN
984:MON
979:EUR
974:ESP
969:GBR
964:SMR
959:BRA
954:AUS
938:V10
910:10
898:14
886:10
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783:6th
771:JPN
766:MAL
761:EUR
756:ITA
751:BEL
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741:GER
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726:FRA
721:CAN
716:ESP
711:MON
706:SMR
701:BRA
696:AUS
680:V10
640:16
637:11
567:Ret
521:5th
509:JPN
504:LUX
499:ITA
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489:HUN
484:GER
479:AUT
474:GBR
469:FRA
464:CAN
459:MON
454:ESP
449:SMR
444:ARG
439:BRA
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418:V10
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304:key
1500::
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302:(
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