248:
315:, a cooperation between non-profits and businesses to promote a product that also supports a cause. Because the pink ribbon is not licensed by any corporation, it is more open to being abused by businesses that donate little or none of their revenue to breast cancer research. While companies such as Estée Lauder have distributed over 70 million pink ribbons, and donated over $ 25 million to breast cancer research, other companies have been discovered using the pink ribbon inappropriately—either by not donating their profits, or by using the pink ribbon on products that include ingredients which cause cancer.
1500:
414:
337:(BCA) campaign. In 2002 activism against corporate pinkwashing gained international media coverage when the BCA launched its "Think before You Pink" campaign against companies or organisations "that claim to care about breast cancer by promoting a pink ribbon product, but at the same time produce, manufacture and/or sell products that are likely to cause the disease." The "Think Before You Pink" campaign urged people to "do something besides shop." The BCA has particularly excoriated major cosmetic companies such as
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is illustrated, while on the other side a pink ribbon has been enameled. Additionally, 30 million 25-cent coins were minted with pink ribbons during 2006 for normal circulation. Designed by the mint's director of engraving, Cosme
Saffioti, this colored coin is the second in history to be put into
211:
Breast cancer organizations use the pink ribbon to associate themselves with breast cancer, to promote breast cancer awareness, and to support fundraising. Some breast cancer-related organizations, such as Pink Ribbon
International, use the pink ribbon as their primary symbol.
162:
Haley was strictly grassroots, handing the cards out at the local supermarket and writing prominent women, everyone from former First Ladies to Dear Abby. Her message spread by word of mouth. Haley distributed thousands of these cards.
266:
Wacoal launched a bra in 1999 known as the
Awareness Bra, which features a pink ribbon on each band to remind women to be conscious of their breast health. In 2001, the Fit for the Cure campaign was launched to raise funds for
255:
Each
October, many products are emblazoned with pink ribbons, colored pink, or otherwise sold with a promise of a small portion of the total cost being donated to support breast cancer awareness or research.
395:
Samantha King claimed that breast cancer has been transformed from a serious disease and individual tragedy to a market-driven industry of survivorship and corporate sales pitch. The book inspired a 2012
174:
s 1992 National Breast Cancer
Awareness Month issue. She saw the initiative to adapt to Haley's idea by working with her. But Haley rejected the offer saying that Self's initiative was too commercial.
208:
for the future, and the charitable goodness of people and businesses who publicly support the breast cancer movement. It is intended to evoke solidarity with women who currently have breast cancer.
799:
157:
The
National Cancer Institute’s annual budget is 1.8 billion US dollars, and only 5 percent goes to cancer prevention. Help us wake up our legislators and America by wearing this ribbon.
231:
of goodwill towards women in general. Buying, wearing, displaying, or sponsoring pink ribbons signals that the person or business cares about women. The pink ribbon is a marketing
278:
In Canada, the Royal
Canadian Mint produced a silver commemorative breast cancer coin. 15,000 coins were minted during 2006. On one side of the coin, a portrait of Her Majesty
763:
427:
Pink ribbons for girls (and blue for boys) were used from the mid-19th century on christening gowns in Paris, and to a limited extent in the United States. In
235:
for businesses that allows them to promote themselves with women and identify themselves as being socially aware. Compared to other women's issues, promoting
155:
Charlotte Haley, who had battled breast cancer, introduced the concept of a peach-colored breast cancer awareness ribbon. She attached them to cards saying, “
1085:
720:
368:, founded 1982 to end breast cancer forever, has also been criticized for pinkwashing because its corporate partnerships amount to little more than
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understand what their donations support. The use of breast cancer or the pink ribbon in cause marketing to promote products such as
1556:
372:
that encourage a culture of consumerism. In response to this criticism the Komen
Foundation and the then New York Attorney General
349:, which have claimed to promote women's health while simultaneously using known and/or suspected cancer-causing chemicals, such as
822:
1531:
788:
66:
512:
470:
259:
The first breast cancer awareness stamp in the U.S., featuring a pink ribbon, was issued 1996. As it did not sell well, a
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124:
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116:
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and others interested in promoting breast cancer awareness with a ribbon as a symbol decided to go pink.
554:
1298:
329:
Activism against pinkwashing targets breast cancer awareness and donation campaigns that are merely an
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1598:
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1332:
450:
365:
247:
746:"Canadian Coins | Circulation, Collecting Coins & Coin Sets | The Royal Canadian Mint"
346:
105:
19:
This article is about the international symbol of cancer awareness. For the documentary film, see
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The peach colored ribbon of Haley aroused interest from
Alexandra Penney, editor in chief of
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with an emphasis on research was designed. The new stamp does not feature the pink ribbon.
8:
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for every woman who participates in a complimentary fitting during Fit for the Cure.
193:
is considered feminine in modern
Western countries. It evokes traditional feminine
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1321:
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413:
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Pink ribbon on a Maine license plate, with the slogan "Early detection saves lives"
1536:
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1081:
841:
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197:, caring for other people, being beautiful, being good, and being cooperative.
745:
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82:
62:
58:
823:"The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer"
77:
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999:"Smith & Wesson Commences Donations To Breast Cancer Awareness Charity"
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279:
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407:
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As alternative to pinkwashing the BCA runs an annual awareness campaign
333:. The origins of activism against pinkwashing have been dated to a 1985
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354:
670:
499:
Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health
228:
895:
377:
300:
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94:
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1115:
350:
1056:
Pink ribbons, inc.: breast cancer and the politics of philanthropy
393:
Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy
721:"HerRoom.com and Wacoal Show Support for Breast Cancer Awareness"
381:
201:
1419:
1409:
1399:
1509:
1439:
1389:
1379:
1349:
1251:. Vol. 20. New York: Hearst Corporation. 1887. p. 874
1086:"The Pinkwashing Debate: Empty Criticism or Serious Liability?"
695:
432:
342:
224:
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1359:
34:
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431:(Russia) ribbons of the same color scheme were used on white
330:
232:
558:
85:
carry a pink ribbon and create the fight breast cancer logo.
1171:. Paris: Firmin-Didot frère, fils et cie. 1869. p. 385
205:
190:
50:
802:. Canadian Intellectual Property Office. 16 November 2006
417:
Pink ribbon Philippines Philippine Cancer Society, Inc.
800:"Canadian trade-mark data: Application Number 1223824"
177:
Unable to use Haley's peach ribbon for legal reasons,
971:
Nonprofits and Government: Collaboration and Conflict
821:
Harvey, Jennifer A.; Strahilevitz, Michal A. (2009).
615:. Baltimore: Johns Hopkins University Press. p.
291:
In most jurisdictions, the pink ribbon is considered
53:
in general, identify the wearer or promoter with the
1147:. Firmin-Didot frère, fils et cie. 1868. p. 122
1111:"NFB doc examines the politics of marketing disease"
606:
1053:
993:
820:
608:
496:
1213:
696:"Wacoal – A Champion Partner for Susan G. Komen®"
1612:
814:
216:uses a stylized "running ribbon" as their logo.
286:
1207:
1060:. Minneapolis: University of Minnesota Press.
969:Boris, Elizabeth; Steuerle, C. Eugene (2016).
611:Bathsheba's Breast: Women, Cancer, and History
494:
1306:
1051:
968:
874:. Oxford University Press. pp. 434–435.
65:. Pink ribbons are most commonly seen during
869:
764:"Pink coin to raise breast cancer awareness"
987:
872:The Bible and Feminism: Remapping the Field
123:. Unsourced material may be challenged and
1313:
1299:
1080:
271:awareness and research. Wacoal donates to
973:. Rowman & Littlefield. p. 266.
503:. USA: Oxford University Press. pp.
364:to emphasize the costs of treatment. The
143:Learn how and when to remove this message
1557:Yellow Ribbon Suicide Prevention Program
1227:. Harper's Magazine Company. p. 720
1168:La Mode illustrée: journal de la famille
1144:La Mode illustrée: journal de la famille
920:. Thinkbeforeyoupink.org. Archived from
412:
246:
76:
1532:Blue Ribbon Online Free Speech Campaign
918:"Cosmetics Companies and Breast Cancer"
766:. CTV.ca. 31 March 2006. Archived from
1613:
1074:
649:"Tampabay: All may not be in the pink"
488:
311:The pink ribbon is frequently used in
67:National Breast Cancer Awareness Month
1320:
1294:
1103:
870:Sherwood, Yvonne; Fisk, Anna (2017).
299:claimed ownership of the ribbon as a
1045:
1025:
303:until it was voluntarily abandoned.
121:adding citations to reliable sources
88:
13:
1195:. C.J. Peterson. 1856. p. 261
33:
14:
1642:
1552:Yellow Ribbon Campaign of Myanmar
421:
297:Canadian Breast Cancer Foundation
16:Symbol of breast cancer awareness
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557:. Pinkribbon.com. Archived from
219:While specifically representing
93:
25:For the snooker tournament, see
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888:
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756:
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688:
663:
641:
588:Sulik, 2010. p. 112, 125, 132.
376:established guidelines to help
200:The pink ribbon represents the
1221:; Hartman, Lee Foster (1862).
946:. Bcaction.org. Archived from
600:
591:
582:
573:
547:
538:
529:
463:
362:"Breast Cancer Industry Month"
318:
49:. Pink ribbons, and the color
45:is an international symbol of
1:
1026:Gray, Emma (4 October 2012).
651:. Sptimes.com. 6 October 2006
456:
398:National Film Board of Canada
607:Olson, James Stuart (2002).
544:Sulik, 2010. pages 124–125.
535:Sulik, 2010. pages 146–150.
471:"History of the Pink Ribbon"
388:has also drawn controversy.
306:
287:Intellectual property status
223:, the pink ribbon is also a
7:
555:"Pink Ribbon International"
439:
325:Pinkwashing (breast cancer)
242:
214:Susan G. Komen for the Cure
10:
1647:
842:10.1016/j.jacr.2008.07.010
322:
295:. However, in Canada, the
184:
72:
18:
1588:
1565:
1542:Self-injury Awareness Day
1519:
1341:
1328:
597:Sulik, 2010. p. 67, 132.
451:List of awareness ribbons
366:Susan G. Komen Foundation
204:to fight breast cancer,
1621:Breast cancer awareness
898:. Think Before You Pink
896:"Think Before You Pink"
495:Gayle A. Sulik (2010).
370:cause related marketing
313:cause-related marketing
237:breast cancer awareness
221:breast cancer awareness
81:100 women who survived
47:breast cancer awareness
1219:Allen, Frederick Lewis
1052:Samantha King (2006).
1028:"Pornhub.com Donates!"
944:"Breast Cancer Action"
418:
252:
86:
38:
1547:White Ribbon Campaign
1527:ASCII ribbon campaign
416:
283:regular circulation.
250:
239:is politically safe.
80:
37:
27:Pink Ribbon (snooker)
1272:The Hawaiian Monthly
579:Sulik, 2010. p. 147.
561:on 27 September 2007
475:Breast Cancer Action
335:Breast Cancer Action
170:, who was working on
117:improve this section
1275:. 1884. p. 143
1192:Peterson's Magazine
671:"Wacoal at HerRoom"
357:in their products.
55:breast cancer brand
1580:Red Ribbon Express
1574:Pink Ribbons, Inc.
1215:Alden, Henry Mills
1121:The Canadian Press
995:Smith & Wesson
950:on 7 November 2008
419:
403:Pink Ribbons, Inc.
253:
87:
39:
22:Pink Ribbons, Inc.
1608:
1607:
1322:Awareness ribbons
1224:Harper's Magazine
1123:. 31 January 2012
1084:(11 April 2011).
514:978-0-19-974045-1
391:In her 2006 book
374:Eric Schneiderman
153:
152:
145:
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1631:Awareness ribbon
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924:on 20 April 2008
914:
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886:
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861:
860:
858:
852:. Archived from
830:J Am Coll Radiol
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483:
481:
467:
446:Awareness ribbon
148:
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128:
97:
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61:for people with
1646:
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1637:
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1635:
1611:
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1604:
1584:
1561:
1537:Red Ribbon Week
1515:
1337:
1333:List of ribbons
1324:
1319:
1289:
1288:
1278:
1276:
1269:
1268:
1264:
1254:
1252:
1248:Harper's Bazaar
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1082:Westervelt, Amy
1079:
1075:
1068:
1050:
1046:
1036:
1034:
1032:Huffington Post
1024:
1020:
1010:
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997:(26 May 2009).
992:
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783:
773:
771:
770:on 6 April 2006
762:
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725:Marketwired.com
719:
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489:
479:
477:
469:
468:
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459:
442:
433:funeral shrouds
424:
327:
321:
309:
289:
280:Queen Elizabeth
245:
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149:
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132:
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114:
98:
75:
30:
17:
12:
11:
5:
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1102:
1073:
1066:
1044:
1018:
986:
979:
961:
935:
909:
887:
880:
862:
859:on 3 May 2012.
813:
791:
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429:St. Petersburg
423:
422:Other meanings
420:
406:, directed by
323:Main article:
320:
317:
308:
305:
288:
285:
273:Susan G. Komen
244:
241:
186:
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172:Self magazine'
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1486:Pink and blue
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1067:0-8166-4898-0
1063:
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1029:
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1007:
1006:Press Release
1000:
996:
990:
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980:9781442271791
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