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periodically inviting new members to join, renews the firm while giving even the newest members an equal footing with the partners of long standing. This 'flat' organisation (there are no executive officers, CEO, CFO or board, other than the entire group of partners) along with the self-capitalised finances of the business, allows equal participation and control of the group's destiny by each member.
304:. The name was inspired by the number of establishing partners, which is the same as the number of points on a pentagram. In 1982, the partners moved from an office at the rear of Paddington railway station to a new space in Needham Road, in the Notting Hill area of West London. A former dairy, the space was designed by Theo Crosby and remains as Pentagram's London office.
480:
Pentagram was founded on the premise of collaborative interdisciplinary partners working together in an independently owned firm of equals, both financially and creatively. Theo Crosby claimed the structure was suggested to him by his experience of working on the seminal late-1950s exhibition
490:
The firm currently comprises 24 partner-designers, each managing a team of designers and sharing in common overhead and staff resources. The partners in each office share incomes equally and all the partners own an equal portion of the total firm. This equality, along with the tradition of
280:. In addition to its influential work, the firm is known for its unusual structure, in which a hierarchically flat group of partners own and manage the firm, often working collaboratively, and share in profits and decisionmaking.
296:
in 1965. The firm was successful and grew in size, and in the early 1970s, they discussed formalizing a new partnership together with one of their associate designers, Mervyn
Kurlansky, and product designer Kenneth Grange.
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487:: "it was my first experience at a loose, horizontal organisation of equals. We have brought it... to a kind of practical and efficient reality at Pentagram".
410:, along with a range of other interior, retail, restaurant and exhibition projects. Pentagram was hired to redesign the American cable television programme,
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buildings in London, a host of private residences including the
Phaidon Atlas of Architecture listed Bacon Street Residence, the new London club
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In 1978 Colin Forbes moved from London to the US to form the New York office, eventually adding graphic designers Peter
Harrison and
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1974:
908:"Modernism101.com | Fletcher, Forbes, Gill: FLETCHER / FORBES / GILL 1962 / 3. London: Fletcher, Forbes, Gill, Ltd., n. d. (1964)"
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on April 1, 1962. Three years later, Gill left the firm, and
Fletcher and Forbes were joined by architect Theo Crosby, forming
1387:"Michael Gericke on Maintaining Pentagram's Rep, His Biggest Regrets + How He Nearly Became a "Ski Bum" Instead of a Designer"
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323:, an architect, joined the New York office. They eventually moved to a building at 204 Fifth Avenue, a building designed by
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1207:"War, lust, type! How Paula Scher's typographic affair with The Public Theater redefined our culture - TypeRoom"
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327:, where the office resided until 2017. The New York office is now located in a building at 250 Park Avenue.
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s set and on-screen graphics in 2005. In 2016 Pentagram were commissioned to design the packaging for the
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427:. The set was released in November 2016. In 2019, Pentagram were commissioned to rebrand the entirety of
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In addition to graphic design work, the firm has partners working on architectural projects such as the
1745:"Emily Oberman, The Branding Force Behind Jimmy Fallon, SNL, And Orbitz, Is Pentagram's Newest Partner"
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1258:"The National Gallery of Art's Branding System By Michael Gericke and Michael Bierut Is Frame Worthy"
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Beyond work for commercial clients, Pentagram also works with cultural institutions and does
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In 1972, the now-five partners established a new business structure, and renamed the firm as
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This article is about a graphic design studio. For the shape with intersecting lines, see
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2131:"From the New York Times to Pentagram sky is the limit for multi-awarded Matt Willey"
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Alan
Fletcher, Colin Forbes, and Bob Gill announced the opening of design studio
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48:
It may require cleanup to comply with
Knowledge's content policies, particularly
220:. On top of the building at the time this image was taken (2010) is a statue by
1899:"A Life in Her Work: Pentagram's Paula Scher on Ideas, Invention, and Learning"
1489:"Angus Hyland: "Record sleeves are the reason I ended up doing graphic design""
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and sound design. Among others, they have developed or updated identities for
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The Herb
Lubalin Study Center of Design and Typography - Flatfile - Issue N°9
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1312:"Pentagram announces new partner, bi-scriptural specialist Samar Maakaroun"
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In 2022, Pentagram were commissioned to create a new logo for season 48 of
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1591:"Giorgia Lupi becomes first Pentagram partner in New York for seven years"
1463:"Pentagram Partners and creative duo Luke Powell & Jody Hudson-Powell"
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1796:"Exclusive: Pentagram's Newest Partner Is Eddie Opara [Video]"
1669:"What Jon Marshall joining Pentagram may mean for him, and the studio"
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The Thames and Hudson
Dictionary of 20th-Century Design and Designers
465:
209:
88:
2105:"Matt Willey leaves The New York Times Magazine and joins Pentagram"
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2002:"Pentagram taps celebrated sound designer to be its newest partner"
764:. Ed. Mel Byars. 2nd ed. New York: Museum of Modern Art, 2004. 431.
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2232:"Pentagram Partner Kit Hinrichs Announces Formation of New Office"
1155:"Paula Scher's 2020-21 Public Theater identity reflects the times"
1041:"The new corporate logo: Dynamic and changeable are all the rage."
1769:
1617:"Data viz is the new branding. Just ask Pentagram's latest hire"
832:
273:
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1129:"Six Organizations Honored for Outstanding Pro Bono Service."
781:
and Susan
Yelavich, Phaidon Press Ltd, 2004. (978-0714843773)
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1362:"School of Visual Arts - The Masters Series Michael Beirut"
2333:"Robert Brunner's Life Before, During and After Pentagram"
343:, but as partners have joined and left has also worked in
1540:"Judge details: Brand Impact Awards 2020 - Dominic Lippa"
803:(25th anniversary ed.). Köln: Taschen. p. 552.
771:. Ed. Guy Julier. New York: Thames and Hudson, 1999. 153.
2406:"William Russell sets up William Russell Architects Ltd"
1694:"Eye Magazine | Feature | Reputations: J. Abbott Miller"
1297:""Epically Long"—How Pentagram Chooses Its New Partners"
193:
2181:"Eye Magazine | Feature | Reputations: John McConnell"
1514:"Exclusive: Pentagram's Newest Partner Is Natasha Jen"
450:
President's
Council on Service and Civic Participation
41:
A major contributor to this article appears to have a
2257:"Eye Magazine | Feature | Reputations: Peter Saville"
1642:"Map founder Jon Marshall named as Pentagram partner"
452:
awarded Pentagram the "DNA" award for incorporating
2282:"Peter Saville, eleven years later | Johnson Banks"
1566:"Sascha Lobe joins Pentagram London as new Partner"
1232:"National Gallery of Art Launches Reimagined Brand"
957:"Inside London's Wolff Olins and Pentagram Studios"
1821:"Eddie Opara joins Pentagram as New York partner"
2465:
2027:"Yuri Suzuki becomes Pentagram's newest Partner"
883:"1962-1965 Fletcher Forbes Gill | Alan Fletcher"
2080:"Marina Willer to become new Pentagram partner"
1185:designboom | architecture & design magazine
1023:"Pentagram brand for SAM "never stands still""
858:"Fletcher/Forbes/Gill 1962/3 (Portfolio book)"
1457:
1455:
1439:"Seven Questions for Pentagram's Luke Hayman"
240:is a design firm. It was founded in 1972, by
1975:"DJ Stout earns partner status at Pentagram"
1181:"public theater lobby graphics by pentagram"
744:Naresh Ramchandani (partner from 2010-2021)
726:Fernando Gutiérrez (partner from 2000-2006)
460:. Recently, Pentagram has done work for the
1366:School of Visual Arts | SVA | New York City
997:
995:
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1770:"Jury | AWDA - Aiap Women in Design Award"
1719:"Pioneer Profile: J. Abbott Miller (A'85)"
1486:
1452:
798:
639:Mervyn Kurlansky (partner from 1972–1993)
102:
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735:William Russell (partner from 2005-2017)
72:Learn how and when to remove this message
2051:
1666:
1563:
1281:Theo Crosby, "The Painter as Designer",
992:
931:Basics Typography 01: Virtual Typography
705:Lowell Williams (partner from 1994-2007)
702:David Pocknell (partner from 1991–1995)
642:John McConnell (partner from 1974-2006)
335:Pentagram is best known for its work in
256:, and Mervyn Kurlansky at Needham Road,
203:
2236:@Issue Journal of Business & Design
1742:
1283:Edward Wright graphic work and painting
1104:"Saturday Night Live Season 48 — Story"
954:
927:
799:Fiell, Charlotte; Fiell, Peter (2005).
666:Linda Hinrichs (partner from 1986–1991)
654:David Hillman (partner from 1978-2007)
651:Peter Harrison (partner from 1978–1996)
14:
2466:
2431:"A New Chapter For Naresh Ramchandani"
2052:Burgoyne, Patrick (29 February 2012).
1999:
1793:
1614:
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1255:
833:"Flat File N°8 — Fletcher|Forbes|Gill"
330:
2499:British companies established in 1972
2484:Design companies of the United States
2352:
2000:Schwab, Katharine (1 November 2018).
1309:
1020:
675:Etan Manasse (partner from 1987–1990)
672:Howard Brown (partner from 1987–1988)
669:Neil Shakery (partner from 1986–1994)
657:David Pelham (partner from 1981–1986)
355:and environmental design, packaging,
260:, London. The company has offices in
2494:Design companies established in 1972
1743:LaBarre, Suzanne (1 February 2012).
1436:
1033:
26:
1794:Walker, Alissa (7 September 2010).
1070:
955:Gosling, Emily (26 February 2018).
608:
494:
472:, and the National Gallery of Art.
24:
2489:Architecture firms based in London
2078:Montgomery, Angus (1 March 2012).
1667:Burgoyne, Patrick (9 April 2018).
1564:Burgoyne, Patrick (25 June 2018).
1003:"The Daily Show: Satire Restyled."
25:
2510:
2452:
1487:McLaughlin, Aimée (16 May 2017).
1078:"The Co-operative Brand Identity"
1059:New Work: Big Ten Conference Logo
230:installation on buildings around
208:The former Pentagram building in
2331:Delahoyde, Steve (9 June 2007).
2206:"If you ask me... David Hillman"
1437:Murg, Stephanie (10 June 2011).
591:Andrea Trabucco-Campos, New York
52:. Please discuss further on the
31:
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2054:"Marina Willer joins Pentagram"
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1011:Accessed on September 26, 2006.
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2380:"Profile - Fernando Gutiérrez"
1954:ADC • Global Awards & Club
1341:ADC • Global Awards & Club
1285:, Arts Council, 1985, pp.49-50
967:
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319:, both graphic designers, and
13:
1:
2307:"In Memory of David Pocknell"
1295:Brooke, Eliza (20 May 2019).
1256:Gordon, Chloe (26 May 2021).
1144:Accessed on February 26.2008.
1021:Banks, Tom (12 August 2015).
749:
357:product and industrial design
2353:Sokol, David (5 June 2007).
1847:"Seeing words: Harry Pearce"
1615:Wilson, Mark (20 May 2019).
1045:International Herald Tribune
7:
2355:"Design as Business Fodder"
1950:"Hall of Fame: Paula Scher"
887:www.alanfletcherarchive.com
475:
84:International design studio
10:
2515:
1925:"Reputations: Paula Scher"
1413:"Luke Hayman: Cover Model"
928:Hillner, Matthias (2009).
801:Design of the 20th Century
516:Jody Hudson-Powell, London
448:. On 12 February 2008 the
283:
86:
2156:"Mervyn Kurlansky Design"
1873:"Design Icons: Pentagram"
1544:www.brandimpactawards.com
775:Profile: Pentagram Design
424:The Early Years 1965–1972
188:
160:
132:
120:
110:
101:
18:Pentagram (design studio)
1049:Accessed on May 5, 2007.
785:
741:(partner from 2018-2021)
732:(partner from 2002-2011)
723:(partner from 2000-2001)
717:(partner from 1998-2017)
711:(partner from 1996-2007)
699:(partner from 1991-2020)
693:(partner from 1991-2010)
687:(partner from 1990–1992)
681:(partner from 1988-2005)
663:(partner from 1986-2010)
648:(partner from 1977–1981)
636:(partner from 1972–1998)
630:(partner from 1972–1993)
624:(partner from 1972–1991)
618:(partner from 1972–1994)
446:non-profit organisations
311:as partners. In 1990-91
128:, London, United Kingdom
2479:Industrial design firms
762:The Design Encyclopedia
540:Samar Maakaroun, London
2474:Graphic design studios
2286:www.johnsonbanks.co.uk
573:John Rushworth, London
388:Harley-Davidson Museum
381:The Co-operative brand
294:Crosby/Fletcher/Forbes
234:
564:Eddie Opara, New York
561:Justus Oehler, Berlin
528:Domenic Lippa, London
525:Natasha Jen, New York
513:Luke Hayman, New York
207:
50:neutral point of view
567:Harry Pearce, London
462:One Laptop per Child
456:services into their
290:Fletcher/Forbes/Gill
2386:. 28 September 2006
2261:www.eyemagazine.com
1929:www.eyemagazine.com
1698:www.eyemagazine.com
1595:www.itsnicethat.com
1084:on 8 September 2008
570:Luke Powell, London
531:Sascha Lobe, London
434:Saturday Night Live
331:Scope and clientele
98:
1827:. 8 September 2010
1134:2008-02-15 at the
1064:2010-12-16 at the
1039:Rawsthorn, Alice.
934:. AVA Publishing.
377:Big Ten Conference
235:
216:, was designed by
174:corporate identity
96:
2160:www.kurlansky.com
2111:. 3 December 2019
2033:. 1 November 2018
1981:. 28 January 2000
1774:www.aiap-awda.com
1161:. 12 October 2020
1140:USA Freedom Corps
1001:Vanderbilt, Tom.
941:978-2-940373-99-4
392:Alexander McQueen
369:Saks Fifth Avenue
202:
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45:with its subject.
16:(Redirected from
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715:Lorenzo Apicella
609:Partners emeriti
582:DJ Stout, Austin
495:Current partners
484:This Is Tomorrow
458:business culture
325:C. P. H. Gilbert
198:
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156:Mervyn Kurlansky
124:12 June 1972 in
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