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29:
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327:. He moved to Mumbai to make a living and at first, his profession was tailoring. However, it was not profitable, and so he moved into the food business by selling snacks. He ran a bakery making bread, buns, rusks, scones, nankhatai, turnovers, etc. He had five sons - Maneklal, Pitambar, Narottam, Kantilal and Jayantilal. The five brothers worked together under their father.
330:
Parle began manufacturing biscuits in 1939, with a license to supply their biscuits only to the
British Army. In 1947, when India became independent, the company launched an ad campaign showcasing its Glucose biscuits as an Indian alternative to the British biscuits. The Parle brand became well known
388:
All three companies continue to use the family trademark name "Parle". The original Parle group was amicably segregated into three non-competing businesses. A dispute over the use of "Parle" brand arose when Parle Agro diversified into the confectionery business, thus becoming a competitor to Parle
359:
products. The separation was only that
Jayantilal separated himself from his four older brothers. The reason was mainly because Jayantilal had a lifestyle different from his four older brothers. The four older brothers got the biscuits business as their share, and even to this day, they are all
389:
Products. In
February 2008, Parle Products sued Parle Agro for using the brand Parle for competing confectionery products. Later, Parle Agro launched its confectionery products under a new design which did not include the Parle brand name. In 2009, the
450:(Bihar). The plants at Bahadurgarh and Muzaffarpur are some of the largest manufacturing plants of Parle in India. It deploys large-scale automation for manufacturing of quality biscuits. It also has several manufacturing units on contract.
393:
ruled that Parle Agro can sell its confectionery brands under the brand name "Parle" or "Parle Confi" on condition that it clearly specifies that its products belong to a separate company which has no relationship with Parle
Products.
339:
government expelled Coca-Cola from India. The family saw an opportunity here and opened their own cold drinks business, which flourished because there was no competition. It minted money from selling cold beverages like
364:
Parle
Products (1950s), led by Vijay, Sharad and Raj Chauhan (owner of the brands such as Parle-G, 20-20, Magix, Milkshakti, Melody, Mango Bite, Poppins, Londonderry, Kismi Toffee Bar, Monaco and KrackJack).
360:
together with no further separation. Jayantilal took the beverages section as his share. This section was further divided between his two sons. The three companies today are as follows:
543:
471:
370:(1960s), led by Prakash Jayantilal Chauhan (elder son of Jayantilal Chauhan). The company is run by his daughters Schauna, Alisha and Nadia (owner of the brands such as
496:
355:
The original Parle company was split into three separate companies owned by the different factions of the original
Chauhan family, with a majority of it owned by
810:
506:
805:
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384:(1970s), led by Ramesh Jayantilal Chauhan, younger son of Jayantilal. He runs it with his wife Zainab Chauhan and their daughter Jayanti Chauhan.
699:
645:
528:
725:
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673:"Parle Mango Bite: āĻā§āĻāĻ°ā§ āĻĒāĻ¯āĻŧāĻ¸āĻžāĻ° āĻā§āĻ˛ā§āĻŦā§āĻ˛āĻž! āĻŽāĻ¨ā§ āĻĒāĻĄāĻŧā§ āĻ¸ā§āĻ āĻšāĻžāĻ°āĻŋāĻ¯āĻŧā§ āĻ¯āĻžāĻāĻ¯āĻŧāĻž 'ā§§ āĻāĻžāĻāĻžāĻ° āĻāĻŽā§āĻ° āĻ¸ā§āĻā§āĻ°' āĻāĻĨāĻž?"
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8:
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Apart from the original factory in Mumbai, Parle has manufacturing facilities at
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51:
323:, Mumbai. The founder was Mohanlal Chauhan who hailed from Pardi near Valsad in
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570:
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794:
336:
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161:
285:, which is the best-selling biscuit brand in the world, according to a 2011
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643:
529:"Parle G becomes worlds largest selling biscuit brand - Exchange4media"
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28:
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Parle
Products was founded in 1929 in India by the Chauhan family of
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102:
724:
Paramita
Chatterjee & Ratna Bhushan (13 January 2009).
644:
Paramita
Chatterjee & Ratna Bhushan (10 August 2009).
700:"Chauhan siblings close to settling row over Parle brand"
698:
Dev
Chatterjee & Meghna Maiti (15 September 2008).
593:"Parle Products Pvt. Ltd.: Private Company Information"
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in India following the success of products such as the
314:
Parle biscuit products on the shelves of a supermarket
497:"Parle gets Happy Happy wooing the price-conscious"
646:"Chauhans lock horns over Parle brand, yet again"
281:products. It is best known for the biscuit brand
792:
621:Unsettling partition: literature, gender, memory
472:"Parle crosses $ 2 billion in sales during FY22"
726:"No sign of truce in battle over 'Parle' brand"
544:"Parle-G world's No 1 selling biscuit: Nielsen"
753:"Parle bakes a biscuit formula for TN, Kerala"
811:Food and drink companies established in 1929
637:
623:. University of Toronto Press. p. 22.
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27:
806:Food and drink companies based in Mumbai
801:Manufacturing companies based in Mumbai
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541:
469:
352:, all of which became household names.
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465:
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16:Indian multinational food corporation
470:Malviya, Sagar (27 November 2023).
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335:biscuits. Much later, in 1977, the
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505:. 2 February 2012. Archived from
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566:"PARLE PRODUCTS PRIVATE LIMITED"
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542:Bhushan, Ratna (3 March 2011).
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273:food corporation, which makes
22:Parle Products Private Limited
1:
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248:(US$ 110 million) (FY23)
225:(US$ 2.1 billion) (FY23)
816:1929 establishments in India
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73:; 95 years ago
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679:(in Bengali). 18 July 2022
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502:The Hindu Business Line
677:The Bengali Chronicle
619:Jill Didur (2006).
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731:The Economic Times
651:The Times of India
509:on 6 February 2012
476:The Economic Times
434:(Madhya Pradesh),
21:
761:. 29 January 2003
630:978-0-8020-7997-8
406:(Uttar Pradesh),
391:Bombay High Court
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269:is an Indian
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763:. Retrieved
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604:17 September
602:. Retrieved
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577:17 September
575:. Retrieved
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511:. Retrieved
507:the original
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479:. Retrieved
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401:
387:
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329:
318:
266:
265:
223:17,223 crore
94:Headquarters
48:Company type
18:
765:12 February
550:23 November
513:13 February
448:Muzaffarpur
444:Bahadurgarh
194:Magix Creme
185:Happy Happy
142:Raj Chauhan
119:Area served
107:Maharashtra
795:Categories
737:12 October
709:12 October
657:12 October
481:5 February
454:References
368:Parle Agro
357:Parle Agro
321:Vile Parle
232:Net income
129:Key people
98:Vile Parle
38:Trade name
683:10 August
598:Bloomberg
440:Sitarganj
436:Pantnagar
416:Hyderabad
412:Bengaluru
342:Gold Spot
246:905 crore
191:Krackjack
123:Worldwide
408:Neemrana
346:Thums Up
289:report.
275:biscuits
157:Biscuits
150:Products
100:(East),
86:Founders
58:Industry
428:Khopoli
424:Gujarat
333:Parle-G
325:Gujarat
293:History
287:Nielsen
283:Parle-G
253:Website
211:Revenue
178:Parle-G
76: (
68:Founded
52:Private
627:
432:Indore
404:Kanpur
372:Frooti
350:Frooti
203:Melody
200:Monaco
197:Milano
171:Brands
103:Mumbai
420:Kutch
112:India
43:PARLE
767:2012
739:2011
711:2011
685:2022
659:2011
625:ISBN
606:2018
579:2018
552:2017
515:2012
483:2024
376:Appy
374:and
348:and
277:and
78:1929
71:1929
426:),
797::
755:.
728:.
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648:.
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568:.
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462:^
378:).
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531:.
517:.
485:.
422:(
244:âš
221:âš
80:)
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