211:
231:
1856:
155:
223:
36:
251:
name was considered the strongest brand among the merged shops, while the "Paddy" name and green colouring emphasised the chain's
Irishness at a time when the fragmented Irish industry was facing competition from British betting chains entering the market in response to changes in the Irish tax code. David Power's son, whose name happens to be Paddy Power (b. 1974/5), is a marketing spokesman for the company.
1868:
417:
alongside a tagline using a double entendre. Paddy Power also received hundreds of complaints and was accused of transphobia by members of the LGBT community in
February 2012 when the company released an advertising campaign to distinguish "the stallions from the mares" by placing transgender women
343:
were Paddy Power's 4/6 tournament favourites and were 1/9 odds on to win the final, with France at 13/2. The company boss said: 'New
Zealand have left all of their opposition so far feeling black and blue and it's inevitable us bookies will be taking a hammering from them on Sunday too, so punters
250:
in 1986, and then opened ten shops of their own by 1988; Kenny was group CEO from 1988 to 2002, and chairman from 2002 to 2003. John
Corcoran's shops had traded as Patrick Corcoran. David Power was a son of Richard Power and one of several inheritors trading under the Richard Power name. The Power
506:
charity effort. The company stated that "we knew we’d drop off a fair few
Christmas card lists yesterday, but we couldn’t resist a bit of fake twitter mischief to highlight an important issue to football fans as our World Cup warm up. At least it gave people something to get animated about during
274:
At the end of 2005, Paddy Power operated 195 outlets (150 in
Ireland and 45 in the UK). The total number of employees was 1,374. On 27 May 2008, it acquired the Northern Irish independent bookmaker McGranaghan Racing, bringing its shop count to 191 in Ireland. In February 2010, the chain had 356
471:
for murder of his girlfriend. On 19 March 2014, the ASA upheld all 5,525 complaints that the advertisement was insensitive, made light of disability, the death of a woman and a murder trial, and brought advertising itself into disrepute. The advert was discussed on an episode of
501:
with the message "C'MON ENGLAND PP" spelled out by the former locations of trees that had been cut down. Following major criticisms over the advert from users, it was revealed on 8 June 2014 that the images were fake, and part of a campaign by Paddy Power to promote its
259:
Paddy Power had an aggressive expansion strategy involving opening prominent shops in most Irish towns, rather than side streets previously favoured. The firm's novelty bets broadened its media coverage beyond the horseracing news. Its share of the Irish
1579:
574:
In May 2023, Paddy Power was fined £490,000 by The
Gambling Commission for sending a promotional push notification to customers who had signed up to exclude themselves from gambling and inviting them to bet on a football match.
1091:
382:
June 2022 saw the launch of the Paddy Power Games vertical which replaced the online casino and live casino properties in a bid to soften the image of playing online casinos in-line with UKGC regulations.
1568:
571:
to wager thousands of pounds in stolen cash. Victims of the theft seek £965,000 from Paddy Power that has not been compensated after the previous fine from
October of that year.
304:, Paddy Power controversially paid out on bets on them being relegated. When the club finished in mid-table at the end of the season the company took out a full page advert in
1739:
526:
was able to obtain personal information of more than 649,000 people from its website. The data included addresses, email addresses, phone numbers, dates of birth and
1101:
1518:
452:
celebrated his second goal by lowering his shorts and lifting his shirt to reveal a pair of Paddy Power underpants, to the disgust of the national team's sponsor
716:
1758:
1300:
1470:
433:, it stated that it would not pay out on the 3000/1 odds which it had mistakenly offered and instead reached 'an arrangement' with the customers involved.
1823:
1903:
1805:
1754:
361:
agreed terms for a merger in
September 2015. The transaction was structured as an acquisition of Betfair by Paddy Power and the enlarged entity, named
1893:
1145:
847:
689:
391:
Paddy Power has drawn criticism in the past for offering controversial markets, such as odds on the first species to be driven to extinction by the
1606:
1039:
464:
410:
1918:
892:
379:
In
February 2020, Paddy Power won the GGA London "Betting Shop Operator of the Year" award. In July 2021, it won for a second consecutive year.
656:
1913:
1928:
278:
The bookmaker is known for offering odds on controversial markets in order to garner publicity, e.g., in November 2008, 16–1 was laid that
1688:
460:. Bendtner was fined €100,000 by UEFA and banned for one game. He later described his actions as being regrettable and not premeditated.
1660:
929:
1923:
1275:
409:
Paddy Power's advertising campaigns have also been criticized. One showed sight-impaired footballers kicking a cat, for which the
1197:
1171:
626:
545:, Paddy Power was criticised for its controversial polar bear graffiti stunt, with a Russian polar bear being emblazoned with an
771:
1933:
1898:
907:
595:
347:
As of November 2011, Paddy Power was the largest bookmaker in Europe by total share value. Its group income was €444m in 2010.
519:
467:(ASA) via an online petition launched for Paddy Power to withdraw an offer for betting on the outcome of the South African
1633:
1065:
556:, after an investigation revealed that the company broke the commission's rules regarding social responsibility and anti-
118:
1345:
969:
951:
1601:
799:
690:"Man on the Power throne; Paddy Power are out to revolutionise Irish bookmaking by beaming pictures into their shops"
1426:
726:
1399:
1908:
512:
445:
549:
flag. Paddy Power claimed the stunt was to raise awareness of the plight of polar bears in the Russian Arctic.
508:
441:
396:
748:
425:
Additionally, the company has been criticised for not paying out on bets with large odds. In May 2009, when
1872:
991:
306:
20:
392:
242:
Paddy Power was founded in 1988 by a merger of the forty shops of three Irish bookmakers: Stewart Kenny,
1043:
523:
297:
1400:"Paddy Power runs into controversy over Imogen Thomas newspaper ad | Media | guardian.co.uk"
1372:
1123:
530:
and answers. Paddy Power did not inform the Information Commissioner's Office until four years later.
1569:"Oscar Pistorius murder trial: Paddy Power prompts outrage by offering 'money back if he walks' bets"
1471:"Lowry's faithful fans empty out the bookies' tills in €1m winnings coup – National News, Frontpage"
1346:"Paddy Power offers odds on polar bears | Leo Hickman | Environment | guardian.co.uk"
874:
1714:
564:
468:
826:
279:
243:
210:
77:
1715:"Grabby baddie scours Paddy Power's towers: 650k punters leaked and it took 4 years to admit it"
1519:"'Danish Striker in hot water over ambush marketing': Bookmaker causes controversy at Euro2012"
1444:
463:
In early March 2014, 5,525 complaints, the most ever recorded, were made to the United Kingdom
325:
215:
285:'would not finish' his first term (this was widely interpreted as his odds of assassination).
246:, and John Corcoran. Stewart Kenny and Vincent O'Reilly had sold Kenny O'Reilly Bookmakers to
1544:
1224:
362:
301:
268:
199:
132:
376:
becoming chairman. Andy McCue left the company in April 2016 to pursue other opportunities.
1779:
1322:
538:
426:
336:
230:
8:
1888:
600:
553:
542:
486:
419:
1855:
1824:"Paddy Power fined after push notifications sent to people self-excluding from gambling"
154:
568:
261:
630:
1629:
886:
804:
776:
661:
527:
430:
247:
721:
557:
449:
314:
1496:
1373:"ASA to investigate 'offensive' Paddy Power ad | Media | guardian.co.uk"
1574:
329:
293:
1755:"Paddy Power's polarising world cup bear stunt revealed charity awareness drive"
437:
369:
289:
171:
112:
1545:"'UEFA opens case against Bendtner': Bookmaker causes controversy at Euro2012"
422:. The ASA ruled that the advert could not be broadcast in the United Kingdom.
222:
1882:
503:
414:
175:
320:
In July 2010, the company took the unusual step of refunding bets placed on
1638:
1276:"Paddy Power Seeks To Cash in on Marine Life Extinction – The Source – WSJ"
1017:
552:
In October 2018, Paddy Power Betfair received a £2.2 million fine from the
474:
399:
344:
might as well collect now.' New Zealand did indeed go on to win the match.
321:
313:
In May 2010, Paddy Power acquired a majority stake in Australian bookmaker
282:
275:
shops with 209 in Ireland, 8 in Northern Ireland and 139 in Great Britain.
183:
179:
1634:"Paddy Power's Pistorius ad brought advertising into disrepute, ASA rules"
1249:
1096:
373:
235:
1780:"UK Gambling Commission Imposes a £2.2m Penalty on Paddy Power Betfair"
534:
498:
479:
403:
372:, CEO of Betfair, becoming CEO of the combined group and Paddy Power's
340:
335:
In October 2011, the company paid out early on New Zealand winning the
46:
1301:"Paddy Power Removes Obama Assassination Odds Following Public Outcry"
267:
Power Leisure - the parent company of Paddy Power PLC - listed on the
1861:
453:
339:, four days before the final against France on 23 October 2011. The
1665:
368:
Paddy Power CEO Andy McCue became COO of Paddy Power Betfair, with
167:
56:
35:
533:
In September 2017, Paddy Power offered odds on a dead footballer,
1849:
546:
490:
365:, is based in Dublin. The merger was completed in February 2016.
358:
195:
143:
1806:"Gambler's victims to sue bookmakers where he spent stolen cash"
1661:"Adam Hills lets rip at Paddy Power over Oscar Pistorius advert"
1427:"Paddy Power faces investigation over 'transgendered ladies' ad"
1867:
1497:"Euro 2012: Nicklas Bendtner banned for underpants celebration"
995:
494:
187:
96:
952:"Rugby World Cup: Bookmaker pays out early on New Zealand win"
848:"Irish Independent: Bookie in firing line over its sniper bet"
567:
faced further criticism after allegations that they allowed a
328:
following the notorious "team orders" incident, which led to
191:
908:"Paddy Power Buys Stake in Australia's Sportsbet (Update2)"
457:
332:
being allowed to win the race, despite Massa's clear lead.
1740:"Paddy Power offers 66/1 on Ugo Ehiogu replacing Redknapp"
1040:"Paddy Power (Ireland): Acquisition of Betfair Group (UK)"
413:(ASA) received 400 complaints. Another involved the model
1225:"Paddy Power Games: 50 Free Spins No Deposit Bonus Code!"
657:"Gambler and bookie with a flair for highly unusual bets"
930:"Paddy Power Refunds Bets on Massa After Ferrari Farce"
186:. Business operations are led from its headquarters in
170:
company founded in 1988. Its product offering includes
1198:"GGA London 2021: Betting Shop Operator of the Year"
1124:"Paddy Power and Betfair agree terms of merger deal"
749:"Bookmaker Paddy Power reports profits of Euros 18m"
497:, allegedly showing an overhead view of a Brazilian
1689:"Is this the daftest Paddy Power PR stunt to date?"
1172:"Global Gaming Awards London 2020 winners revealed"
1146:"Paddy Power Betfair's Andy McCue to leave company"
1681:
1567:
271:in December 2000, to fund an expansion in the UK.
1628:
1323:"Paddy Power Removed Odds on Obama Assassination"
970:"Paddy Power biggest in Europe - Irish, Business"
522:for its response to an incident in 2010, where a
1880:
1607:Advertising Standards Authority (United Kingdom)
596:"Did you hear the one about the Irish bookie? -"
518:In July 2014, Paddy Power was criticised by the
1398:Sweney, Mark; Garside, Juliette (27 May 2011).
541:The company said it had made an error. For the
226:Paddy Power shop in Moore Street, Dublin (2007)
1397:
932:. Betting.gamingsupermarket.com. 26 July 2010
873:April 2009, Gregg Davies 24 (24 April 2009).
650:
648:
708:
683:
681:
679:
354:list of "Britain's Most Admired Companies".
310:apologising to the club and its supporters.
264:market grew from 8% in 1988 to 33% in 2001.
194:. In February 2016, Paddy Power merged with
891:: CS1 maint: numeric names: authors list (
1854:
872:
772:"Power directors sell 15m of their shares"
645:
482:made an impassioned speech condemning it.
153:
34:
1904:Gambling companies of the Channel Islands
676:
589:
587:
402:, and on the potential extinction of the
1894:British banned television advertisements
1273:
715:Monaghan, Gabrielle (12 December 2010).
714:
229:
221:
209:
1565:
1343:
1222:
1066:"Paddy Power and Betfair merger agreed"
1042:. FTSE. 27 January 2016. Archived from
905:
621:
619:
593:
350:Paddy Power was placed 6th in the 2011
1919:Gambling companies established in 1988
1881:
1803:
1712:
1424:
1370:
875:"Paddy Power: We cocked-up over Stoke"
800:"Power races ahead for year-end float"
687:
584:
1072:. Press Association. 8 September 2015
797:
769:
688:Clower, Michael (17 September 1998).
654:
1914:Online gambling companies of Ireland
616:
489:, Paddy Power posted a photo on its
395:, on a prospective assassination of
1929:Irish companies established in 1988
1445:"Transgender TV ad 'was offensive'"
1223:Reviews, UK Casino (29 June 2022).
1092:"Paddy Power Betfair begin trading"
13:
1303:. Gambling911.com. 9 November 2008
972:. Independent.ie. 20 November 2011
944:
751:. Finfacts Ireland. 31 August 2005
563:In December 2018, Paddy Power and
393:BP oil spill in the Gulf of Mexico
190:, alongside a satellite office in
14:
1945:
1841:
1425:Sweney, Mark (20 February 2012).
1344:Hickman, Leo (16 December 2009).
1274:Fottrell, Quentin (24 May 2010).
1229:OK Casino - New UK Online Casinos
1100:. 2 February 2016. Archived from
717:"Fame & Fortune: Paddy Power"
520:Information Commissioner's Office
1924:Companies based in Dublin (city)
1866:
1804:Davies, Rob (10 December 2018).
1752:
1582:from the original on 24 May 2022
448:on 13 June 2012, Danish forward
1816:
1797:
1772:
1746:
1732:
1706:
1653:
1622:
1594:
1566:Jivanda, Tomas (2 March 2014).
1559:
1537:
1511:
1489:
1463:
1437:
1418:
1391:
1364:
1337:
1315:
1293:
1267:
1242:
1216:
1190:
1164:
1138:
1116:
1084:
1058:
1032:
1010:
984:
962:
922:
906:Nesbitt, Louisa (14 May 2009).
899:
866:
840:
798:Boyle, Pat (23 November 2000).
655:Boyle, Pat (6 September 2003).
594:Goodley, Simon (1 March 2003).
537:, to become the new manager of
465:Advertising Standards Authority
411:Advertising Standards Authority
296:lost their opening game of the
1742:. BBC News. 18 September 2017.
819:
791:
763:
741:
357:Paddy Power and British rival
1:
1934:2016 mergers and acquisitions
1899:Gambling companies of Ireland
1713:Leyden, John (31 July 2014).
1250:"Gambling Commission website"
629:. Paddy Power. Archived from
578:
1371:Sweney, Mark (11 May 2010).
770:Boyle, Pat (1 August 2001).
386:
254:
21:Paddy Power (disambiguation)
7:
1826:. The Guardian. 25 May 2023
1602:"Rulings - Oscar Pistorius"
10:
1950:
456:and tournament organisers
205:
18:
1499:. BBC Sport. 18 June 2012
138:
128:
103:
92:
70:
62:
52:
42:
33:
469:trial of Oscar Pistorius
1280:The Wall Street Journal
1126:. RTE. 8 September 2015
1020:. Managementtoday.co.uk
397:United States President
326:2010 Germany Grand Prix
280:United States President
1909:Online poker companies
827:"Paddy Power About Us"
554:UK Gambling Commission
493:account, sourced from
239:
227:
219:
216:North End Road, Fulham
1325:. SportsIntensity.com
418:in the crowds at the
269:London Stock Exchange
233:
225:
213:
200:Flutter Entertainment
133:Flutter Entertainment
16:Irish betting company
1875:at Wikimedia Commons
627:"Board of Directors"
539:Birmingham City F.C.
337:2011 Rugby World Cup
19:For other uses, see
1254:Gambling Commission
601:The Daily Telegraph
543:2018 FIFA World Cup
487:2014 FIFA World Cup
420:Cheltenham Festival
363:Paddy Power Betfair
30:
1046:on 30 January 2016
998:on 24 January 2016
958:. 19 October 2011.
633:on 19 January 2013
528:security questions
406:in December 2009.
262:off-course betting
240:
228:
220:
28:
1871:Media related to
1862:Corporate website
1632:(19 March 2014).
1630:Press Association
1523:Irish Independent
1475:Irish Independent
1178:. 3 February 2020
854:. 7 November 2008
852:Irish Independent
805:Irish Independent
777:Irish Independent
729:on 4 October 2013
662:Irish Independent
161:
160:
1941:
1870:
1858:
1853:
1852:
1850:Official website
1836:
1835:
1833:
1831:
1820:
1814:
1813:
1801:
1795:
1794:
1792:
1790:
1776:
1770:
1769:
1767:
1765:
1753:John, McCarthy.
1750:
1744:
1743:
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1730:
1729:
1727:
1725:
1710:
1704:
1703:
1701:
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1395:
1389:
1388:
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1384:
1368:
1362:
1361:
1359:
1357:
1341:
1335:
1334:
1332:
1330:
1319:
1313:
1312:
1310:
1308:
1297:
1291:
1290:
1288:
1286:
1271:
1265:
1264:
1262:
1260:
1246:
1240:
1239:
1237:
1235:
1220:
1214:
1213:
1211:
1209:
1202:Gambling Insider
1194:
1188:
1187:
1185:
1183:
1176:Gambling Insider
1168:
1162:
1161:
1159:
1157:
1142:
1136:
1135:
1133:
1131:
1120:
1114:
1113:
1111:
1109:
1104:on 19 April 2016
1088:
1082:
1081:
1079:
1077:
1062:
1056:
1055:
1053:
1051:
1036:
1030:
1029:
1027:
1025:
1018:"BMAC Home page"
1014:
1008:
1007:
1005:
1003:
994:. Archived from
988:
982:
981:
979:
977:
966:
960:
959:
948:
942:
941:
939:
937:
926:
920:
919:
917:
915:
903:
897:
896:
890:
882:
870:
864:
863:
861:
859:
844:
838:
837:
835:
833:
823:
817:
816:
814:
812:
795:
789:
788:
786:
784:
767:
761:
760:
758:
756:
745:
739:
738:
736:
734:
725:. Archived from
722:The Sunday Times
712:
706:
705:
703:
701:
685:
674:
673:
671:
669:
652:
643:
642:
640:
638:
623:
614:
613:
611:
609:
591:
558:money laundering
450:Nicklas Bendtner
352:Management Today
315:Sportsbet.com.au
302:Bolton Wanderers
157:
152:
149:
147:
145:
38:
31:
27:
1949:
1948:
1944:
1943:
1942:
1940:
1939:
1938:
1879:
1878:
1848:
1847:
1844:
1839:
1829:
1827:
1822:
1821:
1817:
1802:
1798:
1788:
1786:
1784:www.casin.co.uk
1778:
1777:
1773:
1763:
1761:
1751:
1747:
1738:
1737:
1733:
1723:
1721:
1711:
1707:
1697:
1695:
1693:The Independent
1687:
1686:
1682:
1672:
1670:
1659:
1658:
1654:
1644:
1642:
1627:
1623:
1613:
1611:
1610:. 19 March 2014
1600:
1599:
1595:
1585:
1583:
1575:The Independent
1564:
1560:
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1543:
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1478:
1469:
1468:
1464:
1454:
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1443:
1442:
1438:
1423:
1419:
1409:
1407:
1396:
1392:
1382:
1380:
1369:
1365:
1355:
1353:
1342:
1338:
1328:
1326:
1321:
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1316:
1306:
1304:
1299:
1298:
1294:
1284:
1282:
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1268:
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1207:
1205:
1196:
1195:
1191:
1181:
1179:
1170:
1169:
1165:
1155:
1153:
1152:. 23 March 2016
1150:The Irish Times
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1143:
1139:
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1121:
1117:
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1090:
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1075:
1073:
1064:
1063:
1059:
1049:
1047:
1038:
1037:
1033:
1023:
1021:
1016:
1015:
1011:
1001:
999:
990:
989:
985:
975:
973:
968:
967:
963:
950:
949:
945:
935:
933:
928:
927:
923:
913:
911:
904:
900:
884:
883:
879:fourfourtwo.com
871:
867:
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709:
699:
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694:The Racing Post
686:
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625:
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605:
592:
585:
581:
569:gambling addict
389:
330:Fernando Alonso
257:
218:, London (2015)
208:
142:
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106:
88:
24:
17:
12:
11:
5:
1947:
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1901:
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1842:External links
1840:
1838:
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1815:
1796:
1771:
1745:
1731:
1705:
1680:
1669:. 7 March 2014
1652:
1621:
1593:
1558:
1547:. 15 June 2012
1536:
1525:. 14 June 2012
1510:
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1462:
1436:
1417:
1390:
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1314:
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1266:
1241:
1215:
1204:. 20 July 2021
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887:cite web
696:. London
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547:England
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359:Betfair
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206:History
196:Betfair
139:Website
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