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When he started selling his salsa, Pace looked for a supplier for peppers. He tried growing his own jalapeños, but deer would continually eat them, reducing his supply. Eventually, he began buying his peppers directly from local farmers. Later, the company began following the "jalapeño trail", buying
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While continuing to sell some 58 assorted condiments, he continued modifying his picante sauce formula for the better part of a decade. As demand grew, Pace dropped the rest of the company's lines and focused on
Picante sauce. He marketed Picante sauce to restaurants, using it during his meals, and
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The growing demand for picante sauce and salsa reflected the changing demographics of
America as well as the increasing popularity of Mexican restaurants and cuisine. Over time, consumers preferences turned toward Mexican foods, such as salsas, and in 1991, Mexican sauces overtook
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from different regions according to the harvest season, before developing their own pepper seeds. Today it uses more than 25 million pounds of jalapeños every year—more than anyone else in the country. The company produces half a million pounds of the sauce daily.
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In 1981, the company introduced "mild" and "hot" varieties to accompany the original "medium" Picante sauce. In 1989, Pace Foods added Thick & Chunky salsa to their product line. It is a thicker salsa with larger chunks of vegetables.
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magazine's 2009 Fiery Food
Challenge and the 2009 Fiery Foods & BBQ Show's Scovie Awards Competition. Pace took a total of 12 awards, including first-place awards for Pace Picante sauce - Hot and Pace Salsa Verde.
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The Mild and Hot varieties of Pace's
Picante sauce were added in 1981 to accompany the original Medium variety. "Thick & Chunky", introduced in 1989, later became "Chunky Salsa". In 1991, Mexican sauces overtook
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leaving it behind on the table for other patrons and the restaurant owners to try when he was done. Using a $ 150,000 loan from
Margaret's mother, the couple expanded and built their production facility in 1951.
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means 'spicy' in
Spanish), which was "made with the freshest ingredients, harvested and hand-selected in peak season to achieve the best flavor and quality". It is now sold as "the Original Picante Sauce".
461:. All of these products were made, packed and shipped out of a small space in the back of a liquor store that he and his wife, Margaret, rented. Over time, he expanded the business to a variety of other
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Pineapple Mango
Chipotle Salsa: Medium-heat salsa with pineapple and mango. In a chipotle adobo - a tomato sauce made with garlic, onion and smoked jalapeños.
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Starting with a basic recipe, he experimented with different blends of ingredients. He tested the results on his golf buddies, before settling on one mix of
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as the top-selling condiment in the United States in total dollar sales, with Pace
Picante sauce and salsa taking the lion's share of the market.
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Mexican Four Cheese Salsa Con Queso: With four cheeses—Monterey Jack, Cheddar, Asadero and Queso Blanco, plus jalapeños, red peppers and onion.
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Please help improve this article by looking for better, more reliable sources. Unreliable citations may be challenged and removed.
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as the top-selling condiment in the US, with Pace being a leader. In 1995, the company was acquired by
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465:. In 1947 he decided the real "syrup of the Southwest" was Mexican picante sauce—which is now known as
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Pace Foods introduced a new line of specialty salsas in 2008. The specialty salsas include:
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The Border
Cookbook: Authentic Home Cooking of the American Southwest and Northern Mexico
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The Making of an Army
Psychologist: From Fighting in Vietnam to Treating Fellow Veterans
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Pace Fire Mango & Habanero Salsa and Pace Fire Chipotle & Jalapeno Salsa
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The original Picante sauce from Pace Foods has visible chunks of green
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The Hot Sauce Cookbook: Turn Up the Heat with 60+ Pepper Sauce Recipes
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Pace Picante Sauce and Salsas took top honors for their categories in
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Pace began his own food business of bottled syrups, as well as
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in 1937 and earned his undergraduate degree in science. During
685:"Campbell Soup Co. to acquire Pace Foods Ltd. for $ 1 billion"
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777:. Berkeley, CA: Clarkson Potter/Ten Speed. p. 51.
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with fire-roasted corn and red peppers. With lime and
724:. Hoboken, NJ: John Wiley & Sons. p. 310.
550:, seasoned with a lime and smoked Spanish paprika.
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859:. Boston, MA: Harvard Common Press. p. 69.
722:Food and Eating in America: A Documentary Reader
570:Black Bean & Roasted Corn Salsa: A blend of
702:"Campbell Soup Takes the Big Plunge Into Salsa"
488:for "piquant", meaning "flavorful" or "spicy".
854:
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855:Jamison, Cheryl; Jamison, Bill (1995-09-28).
802:. New York: Simon and Schuster. p. 219.
557:, with jalapeños, onions, diced tomatoes and
800:Taco USA: How Mexican Food Conquered America
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53:Learn how and when to remove these messages
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880:ZestFest 2009 Fiery Food Challenge Winners
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415:, learning the operations of his family's
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221:Learn how and when to remove this message
203:Learn how and when to remove this message
150:Learn how and when to remove this message
1168:Condiment companies of the United States
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720:Giesen, James C.; Simon, Bryant (2018).
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484:. He named his creation "picante" sauce—
16:Producer of canned salsas based in Texas
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88:secondary or tertiary sources
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274:; 77 years ago
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798:Arellano, Gustavo (2012).
773:Walsh, Robb (2013-05-14).
663:The Pace Story: David Pace
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75:relies excessively on
944:Campbell Soup Company
884:Chile Pepper Magazine
691:, December 12, 1994.
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403:for $ 1.115 billion.
401:Campbell Soup Company
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1051:Joseph A. Campbell
668:2009-06-03 at the
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469:or picante sauce.
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1106:Soup Cans I
1031:Royal Dansk
1005:SpaghettiOs
572:black beans
510:white onion
506:bell pepper
440:San Antonio
424:scholarship
378:located in
326:Area served
180:may not be
1173:Linda Pace
1157:Categories
841:2023-10-24
604:References
548:tomatillos
463:condiments
432:Sugar Bowl
369:Pace Foods
349:Campbell's
300:Campbell's
298:Merged to
290:David Pace
234:Pace Foods
110:newspapers
77:references
39:improve it
1099:Soup Cans
836:0882-7729
521:Varieties
474:jalapeños
413:Louisiana
330:Worldwide
254:(1947–95)
193:July 2009
140:July 2009
45:talk page
1132:Category
666:Archived
642:Archived
620:Archived
576:chipotle
559:cilantro
482:tomatoes
421:football
335:Products
259:Industry
182:reliable
1142:Commons
1085:(radio)
1070:Related
1010:Swanson
988:Current
532:ketchup
486:Spanish
455:jellies
407:History
397:ketchup
388:picante
355:Website
287:Founder
277: (
269:Founded
252:Private
124:scholar
1044:People
1024:Former
981:Brands
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591:Awards
578:spice.
478:onions
376:salsas
373:canned
339:Salsas
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882:from
672:from
538:Lines
467:salsa
444:Texas
417:syrup
345:Owner
131:JSTOR
117:books
1093:(TV)
995:Pace
861:ISBN
832:ISSN
804:ISBN
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754:ISBN
726:ISBN
508:and
480:and
459:jams
457:and
318:U.S.
295:Fate
279:1947
272:1947
263:Food
103:news
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