900:
316:
26:
330:
287:
This device was launched at the same time as the SF1, and also has a 5-inch touchscreen display, however a lower resolution, lack of 4G, and lack of some luxuries lends this phone a cheaper $ 129 retail price. The device is all plastics in a range of colors and comes with 16 GB of storage and a
279:, and a 3000 mAh battery. It can access 4G networks. The device comes in 32 GB + 3 GB / 16 GB + 2 GB (respectively Storage and RAM) combinations, and a choice of black or white. The initial retail price for the device is $ 199 and comes unlocked.
232:
Obi
Mobiles started operations in India in July 2014. Following an unsuccessful launch, the company withdrew from India at the beginning of 2015 (with plans re-entering at the end of the year) and relaunched the brand as Obi Worldphone shortly after.
259:
Launched on 27 August 2015, this phone with a raised 5-inch touchscreen display with a resolution of 1080 pixels by 1920 pixels at a PPI of 443 pixels per inch (PPI). The phone comes with a self-developed fork of the
296:
The MV1 has a 5-inch
Gorilla Glass 3 display with 1280 × 720 (HD) resolution; it runs on a Qualcomm Snapdragon 212 processor, 2 GB of RAM, and 16 GB of storage. It features a dual SIM tray.
862:
920:
229:) who came up with the raised screen design found on all Obi smartphones. Ammunition subsequently designed the chassis and operating system skin the phones run on, "Obi Lifespeed".
369:
567:
221:
The company was launched as Obi
Mobiles in 2014. Sculley saw a gap in the market for well-designed budget handsets and got in contact with former Director of Industrial Design,
240:
as their operating system. Their third phone, the MV1, was announced in
February 2016, and was released to Asian, African, Latin American and European markets in March 2016.
935:
925:
726:
426:
304:
In 2015, Obi
Worldphone's SF1 was voted the fifth-best smartphone available in Vietnam in VNExpress' "TechAwards 2015" (Sản phẩm Công nghệ xuất sắc 2015).
808:
930:
269:
836:
480:
950:
508:
940:
945:
649:
398:
343:
236:
The newly branded company launched two of their pioneer low-cost smartphones on 27 August 2015. Both models were based upon
783:
915:
754:
243:
In July 2015, Obi had a 5.7% smartphone market share in the UAE, making it the company's strongest global market.
46:
261:
237:
596:
541:
226:
727:"How Ammunition And Apple's Ex-CEO Plan To Disrupt The "Design Center" Of The Smartphone World"
246:
In
September 2017, Sculley distanced himself from Obi and said his name was used for PR only.
427:"Former Apple CEO John Sculley-backed Obi Worldphone launches sleek sub-$ 250 smartphones"
8:
899:
452:
784:"Former Apple CEO John Sculley just launched a new line of cheap Android smartphones"
536:
321:
370:"Trouble brews for Obi Mobiles, company 'founded' by former Apple CEO John Sculley"
335:
210:
731:
676:
621:
205:
manufacturer founded in 2014 by Neeraj
Chauhan, Shane Maine, Gordon McMillan, and
457:
36:
600:
222:
199:
142:
909:
375:
265:
122:
98:
403:
206:
127:
76:
700:
537:"Beautifully designed smartphones for the world's fastest growing markets"
863:"Obi Worldphone Sf1 Vinh Danh Top 5 Tech Awards 2015 Hạng Mục Điện Thoại"
626:
597:"Former Apple CEO John Sculley launches two low-cost Android Smartphones"
288:
3,000 milliamps battery. Both the SF1 and SJ1.5 feature a dual SIM tray.
273:
202:
102:
568:"After initial India failure, Obi relaunches itself as Obi Worldphone"
25:
840:
813:
650:"Ex-Apple CEO's Obi Worldphone launches $ 149 Android MV1 smartphone"
509:"Former Apple execs aim to fill "gap in market" with Obi WorldPhone"
132:
315:
147:
893:
399:"Ex-Apple gurus' elusive Android phone coming to UK next month"
654:
453:"Apple's Former CEO Built a Very Impressive Cheap New Phone"
485:
276:
137:
921:
Technology companies based in the San
Francisco Bay Area
268:
multi-channel audio, noise cancellation, and utilizes a
209:. Obi Worldphone manufactured smartphones aimed at the
755:"Former Apple CEO John Sculley debuts new smartphone"
481:"Former Apple CEO John Sculley debuts new smartphone"
311:
809:"Obi Worldphone vào top 5 điện thoại tốt nhất 2015"
641:
264:called "Obi Lifespeed". The device also features
936:Telecommunications companies established in 2014
907:
837:"Top 5 điện thoại xuất sắc của Tech Awards 2015"
213:rather than very competitive developed markets.
926:Manufacturing companies based in San Francisco
500:
855:
829:
677:"Obi Worldphone SF1 detailed specifications"
622:"Obi Worldphone MV1 detailed specifications"
531:
529:
424:
363:
361:
359:
720:
718:
898:
931:Electronics companies established in 2014
801:
526:
356:
724:
715:
396:
752:
669:
614:
478:
450:
425:Jonnalagadda, Harish (27 August 2015).
951:American companies established in 2014
908:
695:
693:
565:
506:
344:List of mobile phone makers by country
777:
775:
594:
367:
647:
590:
588:
561:
559:
390:
781:
690:
368:Kurup, Rajesh (18 September 2017).
13:
772:
566:Aulakh, Gulveen (27 August 2015).
397:Orlowski, Andrew (27 April 2016).
14:
962:
941:2014 establishments in California
885:
753:Goldman, David (27 August 2015).
725:Brownlee, John (26 August 2015).
585:
556:
479:Goldman, David (27 August 2015).
270:Qualcomm Snapdragon 615 processor
946:Companies based in San Francisco
869:(in Vietnamese). 12 January 2016
817:(in Vietnamese). 14 January 2016
328:
314:
24:
746:
648:Tung, Liam (23 February 2016).
595:Curry, David (26 August 2015).
451:Bajarin, Tim (31 August 2015).
472:
444:
418:
1:
349:
507:Pearce, James (9 May 2016).
47:Telecommunications equipment
7:
307:
249:
10:
967:
916:Mobile phone manufacturers
216:
299:
179:
156:
113:
93:
85:
60:
52:
42:
32:
23:
282:
262:Android Operating System
227:Ammunition Design Group
291:
254:
225:(now a co-founder of
181:Number of employees
20:
572:The Economic Times
18:
843:. 13 January 2016
839:(in Vietnamese).
322:Technology portal
189:
188:
958:
902:
897:
896:
894:Official website
879:
878:
876:
874:
859:
853:
852:
850:
848:
833:
827:
826:
824:
822:
805:
799:
798:
796:
794:
788:Business Insider
779:
770:
769:
767:
765:
750:
744:
743:
741:
739:
722:
713:
712:
710:
708:
703:. Obi Worldphone
697:
688:
687:
685:
683:
673:
667:
666:
664:
662:
645:
639:
638:
636:
634:
618:
612:
611:
609:
607:
592:
583:
582:
580:
578:
563:
554:
553:
551:
549:
542:Ammunition Group
533:
524:
523:
521:
519:
504:
498:
497:
495:
493:
476:
470:
469:
467:
465:
448:
442:
441:
439:
437:
422:
416:
415:
413:
411:
394:
388:
387:
385:
383:
365:
338:
336:Companies portal
333:
332:
331:
324:
319:
318:
211:emerging markets
166:Obi SJ1.5 (2015)
28:
21:
17:
966:
965:
961:
960:
959:
957:
956:
955:
906:
905:
892:
891:
888:
883:
882:
872:
870:
861:
860:
856:
846:
844:
835:
834:
830:
820:
818:
807:
806:
802:
792:
790:
782:England, Lucy.
780:
773:
763:
761:
751:
747:
737:
735:
723:
716:
706:
704:
699:
698:
691:
681:
679:
675:
674:
670:
660:
658:
646:
642:
632:
630:
620:
619:
615:
605:
603:
593:
586:
576:
574:
564:
557:
547:
545:
535:
534:
527:
517:
515:
513:Mobile News CWP
505:
501:
491:
489:
477:
473:
463:
461:
449:
445:
435:
433:
431:Android Central
423:
419:
409:
407:
395:
391:
381:
379:
366:
357:
352:
334:
329:
327:
320:
313:
310:
302:
294:
285:
257:
252:
219:
182:
175:
152:
116:
109:
105:
81:
73:Gordon McMillan
12:
11:
5:
964:
954:
953:
948:
943:
938:
933:
928:
923:
918:
904:
903:
887:
886:External links
884:
881:
880:
867:Obi Worldphone
854:
828:
800:
771:
745:
714:
689:
668:
640:
613:
601:Digital Trends
584:
555:
525:
499:
471:
443:
417:
389:
354:
353:
351:
348:
347:
346:
340:
339:
325:
309:
306:
301:
298:
293:
290:
284:
281:
256:
253:
251:
248:
223:Robert Brunner
218:
215:
200:Silicon Valley
192:Obi Worldphone
187:
186:
183:
180:
177:
176:
174:
173:
170:
169:Obi MV1 (2016)
167:
164:
163:Obi SF1 (2015)
160:
158:
154:
153:
151:
150:
145:
143:United Kingdom
140:
135:
130:
125:
119:
117:
114:
111:
110:
107:
97:
95:
91:
90:
87:
83:
82:
80:
79:
74:
71:
68:
67:Neeraj Chauhan
64:
62:
58:
57:
54:
50:
49:
44:
40:
39:
34:
30:
29:
19:Obi Worldphone
9:
6:
4:
3:
2:
963:
952:
949:
947:
944:
942:
939:
937:
934:
932:
929:
927:
924:
922:
919:
917:
914:
913:
911:
901:
895:
890:
889:
868:
864:
858:
842:
838:
832:
816:
815:
810:
804:
789:
785:
778:
776:
760:
756:
749:
734:
733:
728:
721:
719:
702:
696:
694:
678:
672:
657:
656:
651:
644:
629:
628:
623:
617:
602:
598:
591:
589:
573:
569:
562:
560:
544:
543:
538:
532:
530:
514:
510:
503:
488:
487:
482:
475:
460:
459:
454:
447:
432:
428:
421:
406:
405:
400:
393:
378:
377:
376:Business Line
371:
364:
362:
360:
355:
345:
342:
341:
337:
326:
323:
317:
312:
305:
297:
289:
280:
278:
275:
271:
267:
263:
247:
244:
241:
239:
234:
230:
228:
224:
214:
212:
208:
204:
201:
197:
194:, previously
193:
184:
178:
172:Obi Lifespeed
171:
168:
165:
162:
161:
159:
155:
149:
146:
144:
141:
139:
136:
134:
131:
129:
126:
124:
123:Latin America
121:
120:
118:
112:
104:
100:
99:San Francisco
96:
92:
88:
84:
78:
75:
72:
69:
66:
65:
63:
59:
55:
51:
48:
45:
41:
38:
35:
31:
27:
22:
16:
871:. Retrieved
866:
857:
845:. Retrieved
831:
819:. Retrieved
812:
803:
791:. Retrieved
787:
762:. Retrieved
758:
748:
736:. Retrieved
732:Fast Company
730:
705:. Retrieved
680:. Retrieved
671:
659:. Retrieved
653:
643:
631:. Retrieved
625:
616:
604:. Retrieved
575:. Retrieved
571:
546:. Retrieved
540:
516:. Retrieved
512:
502:
490:. Retrieved
484:
474:
462:. Retrieved
456:
446:
434:. Retrieved
430:
420:
408:. Retrieved
404:The Register
402:
392:
380:. Retrieved
373:
303:
295:
286:
258:
245:
242:
235:
231:
220:
207:John Sculley
195:
191:
190:
128:Saudi Arabia
94:Headquarters
77:John Sculley
33:Company type
15:
627:Gadgets 360
492:2 September
464:2 September
266:Dolby Audio
196:Obi Mobiles
115:Area served
70:Shane Maine
910:Categories
374:The Hindu
350:References
274:Adreno 405
203:smartphone
103:California
841:VnExpress
814:VnExpress
606:31 August
436:27 August
185:70 (2016)
759:CNNMoney
738:29 April
707:29 April
682:29 April
577:11 March
548:29 April
410:29 April
382:9 August
308:See also
250:Products
198:, was a
157:Products
133:Thailand
61:Founders
43:Industry
793:9 March
764:9 March
238:Android
217:History
148:Vietnam
86:Defunct
53:Founded
37:Private
873:12 May
847:12 May
821:12 May
661:23 May
633:23 May
518:23 May
300:Awards
701:"SF1"
655:ZDNet
283:SJ1.5
272:, an
875:2016
849:2016
823:2016
795:2019
766:2019
740:2016
709:2016
684:2016
663:2016
635:2016
608:2015
579:2019
550:2016
520:2016
494:2015
466:2015
458:Time
438:2015
412:2016
384:2020
89:2018
56:2014
486:CNN
292:MV1
277:GPU
255:SF1
138:UAE
912::
865:.
811:.
786:.
774:^
757:.
729:.
717:^
692:^
652:.
624:.
599:.
587:^
570:.
558:^
539:.
528:^
511:.
483:.
455:.
429:.
401:.
372:.
358:^
108:US
106:,
101:,
877:.
851:.
825:.
797:.
768:.
742:.
711:.
686:.
665:.
637:.
610:.
581:.
552:.
522:.
496:.
468:.
440:.
414:.
386:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
