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Central to the journal was the conception of the designer as an individual endowed with a great deal of social responsibility. With the authority to effectively communicate ideas, the founders held, came responsibility to uphold values and justice. The journal was also known for advocating the use of
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was decried by a number of critics, particularly in Zurich, who characterized the
International Typographic Style as rigid and cold.
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in Zurich on 15 February 1958. The publication's formation was catalyzed by the "Konstruktive Grafik" exhibition at the
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and was key in its emergence as a movement. Eighteen issues of the journal were published from 1958 to 1965.
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66:) was a quarterly graphic design journal founded in 1958. The journal disseminated the tenets of the
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Swiss
Graphic Design: The Origins and Growth of an International Style, 1920-1965
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photography as a central element in graphic design.
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252:Quarterly magazines published in Switzerland
101:, in which the designers had participated.
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27:Defunct quarterly graphic design journal
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179:. Yale University Press. p. 205.
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36:Neue Grafik cover (layout designed by
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207:1958 establishments in Switzerland
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242:Magazines published in Zürich
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144:Graphic Design: A New History
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141:Eskilson, Stephen (2007).
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227:German-language magazines
147:. Yale University Press.
99:Zurich Kunstgewerbemuseum
54: New Graphic Design
173:Hollis, Richard (2006).
83:Josef Müller-Brockmann
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91:Richard Paul Lohse
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18:New Graphic Design
16:(Redirected from
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222:Design magazines
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64:Graphisme Actuel
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119:Neue Grafik
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46:Neue Grafik
201:Categories
125:References
247:Swiss art
114:Criticism
105:Content
74:History
51:transl.
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93:, and
60:French
181:ISBN
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