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311:, due to the trademark being already in used by National Electronics. The brand made a brief appearance in 2003 on rice cookers, meat grinders and a handful of small kitchen appliances. In addition, National rice cookers were imported for sale in many
353:) were branded "National" until October 1, 2008. As of October 1, 2008, Matsushita changed its company name to Panasonic Corporation. Non-audiovisual products that were branded "National" in Japan are currently marketed under the "Panasonic" brand.
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label. The brand was known for producing high quality cycles at a relatively low price, as the result of a very high degree of factory
613:
National Brand TV commercial cross promoting "The
Adventures Of Milo & Otis"/The Adventures Of Chatran" from 1986 (From YouTube)
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and a resultingly low labor force with attendant savings in salaries and benefits. One of their models featured the unusual
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National was formerly the premier brand on most
Matsushita products, including audio and video and was combined in 1988 as
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The
National "N-Mark" discontinued in Japan in 1987; outside Japan, "ナショナル" is replaced with "National" typeset in
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In the 1980s a promotion was made in Japan for
National TV, using the cat "Chatran" also known as "Milo" from
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448:, in a clear merchandising effort. The series wasn't popular in its home market, but attained cult status in
270:
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electric firm to sell his battery-powered bicycle lamps, hoping that they would be a product used by all of
1954:
1879:
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299:, Matsushita ceased the usage of the "National" brand, and sold audiovisual products exclusively under the
532:. The commercial features some segments of the movie, then shows "Chatran"/"Milo" with a human companion.
514:
appeared in several commercials promoting
National's air conditioner and Pepper portable transistor radio.
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Background information on the making of the commercials, plus lyrics and voiceovers used
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Due to its historical significance and recognition in
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Japan
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brands. Matsushita never officially used the
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326:. In 2004, the "National" brand was gradually phased out in
214:(formerly Matsushita Electric Industrial Co., Ltd.) to sell
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ABBA TV commercials promoting
National Brand (From YouTube)
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as a reputable manufacturer of domestic appliances such as
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shot some ads promoting
National. They were broadcast in
581:
Brand History, Matsushita Electric Industrial Co., Ltd.
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Japan Electronic Industries Development Association
226:are related to Panasonic or the "National" brand.
165:home, personal and industrial appliances, bicycles
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257:produced appliances under the name, the National
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550:"National Kid (Nashônaru Kiddo – 1960)"
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318:National was well known throughout
280:after the worldwide success of the
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1833:Shindengen Electric Manufacturing
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521:'s 1986 theatrical feature film
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739:Universal Lighting Technologies
524:The Adventures of Milo and Otis
338:brand for greater recognition.
238:National NE-6100 microwave oven
741:(sold to Atar capital in 2021)
678:Panasonic Avionics Corporation
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1:
1192:Electronics industry in Japan
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621:Ohmura Electric Industry plc.
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432:In 1960, National launched a
2117:Panasonic Corporation brands
7:
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2122:Consumer electronics brands
950:Panasonic Toot-a-Loop Radio
204:
10:
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725:(spun off and merged with
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573:Panasonic products website
455:In 1976, the Swedish band
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95:Kōnosuke Matsushita
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425:National-Panasonic logo
371:were imported into the
116:October 1, 2008 (Japan)
1117:Panasonic Gobel Awards
1107:Panasonic cycling team
1102:Panasonic Wild Knights
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176:Panasonic Corporation
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271:Japanese electronics
210:was a brand used by
19:For other uses, see
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1396:Hamamatsu Photonics
1369:Business Innovation
1056:Masayuki Matsushita
1051:Masaharu Matsushita
1046:Kōnosuke Matsushita
945:Panasonic JR series
735:(sold to Seagram's)
253:Before present-day
224:National Car Rental
28:
708:(acquired in 2021)
702:(acquired in 2007)
700:Anchor Electricals
696:(acquired in 2009)
690:(acquired in 2012)
278:National Panasonic
261:was first used by
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1097:Osaka Bluteon
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22:
2093:
2025:
1809:Orient Watch
1656:NKK Switches
1255:Bandai Namco
970:Venus Engine
915:CD interface
851:Panasonic M2
789:(phased out)
786:
664:Subsidiaries
602:(in English)
594:(in English)
586:(in English)
578:(in English)
553:
544:
527:
523:
481:West Germany
445:National Kid
443:
433:
376:
366:
340:
324:rice cookers
317:
286:
277:
275:
252:
192:
191:
134:Headquarters
1885:Taiyo Yuden
1853:Square Enix
1789:Seiko Group
1742:Riso Kagaku
1651:Nitto Denko
1344:ESP Guitars
1092:Gamba Osaka
856:Panasonic Q
706:Blue Yonder
497:Philippines
489:New Zealand
477:Switzerland
473:Netherlands
351:white goods
297:New Zealand
153:Area served
113:2004 (Asia)
58:Electronics
42:Native name
2111:Categories
1777:Sega Sammy
1473:JVCKenwood
1071:Toshio Iue
1025:Viera Cast
910:Camcorders
871:Turntables
537:References
383:automation
375:under the
1965:Zojirushi
1693:Panasonic
1592:Nakamichi
1317:Denso Ten
1290:D+M Group
1199:Companies
960:Toughbook
793:Panasonic
657:Panasonic
512:Pink Lady
506:In 1978,
485:Australia
442:, called
435:tokusatsu
378:Panasonic
367:National
336:Panasonic
332:Panasonic
315:markets.
301:Panasonic
293:Australia
282:Panasonic
255:Panasonic
248:Helvetica
205:Nashonaru
157:Worldwide
128:Panasonic
124:Successor
2095:Category
2026:National
1960:Yokogawa
1828:Shimadzu
1703:Technics
1641:Nintendo
1614:Nichicon
1520:KO PROPO
1468:JR Propo
1364:Fujifilm
1140:Category
955:Toughpad
905:Bicycles
838:Consoles
830:Products
816:Technics
787:National
733:MCA Inc.
501:Thailand
392:system.
369:bicycles
305:Technics
193:National
162:Products
51:Industry
27:National
2021:Minolta
2001:Bronica
1984:Defunct
1955:Yaskawa
1925:Toshiba
1757:Rubycon
1720:Plextor
1710:Pioneer
1666:Olympus
1570:Mitsumi
1530:Kyocera
1505:Kiramek
1495:Keyence
1483:Kenwood
1411:Clarion
1406:Hitachi
1376:Fujitsu
1300:Marantz
1260:Brother
1240:Anritsu
1206:Current
1150:Commons
1005:MicroP2
940:Panapet
821:Varicam
769:Eneloop
727:Kenwood
671:Current
554:InfanTV
519:Fuji TV
465:Belgium
387:Shimano
230:History
182:Website
101:Defunct
91:Founder
80: (
72:Founded
2031:Norita
2016:Konica
2011:Contax
2006:Chinon
1950:Yamaha
1930:Uniden
1920:Topcon
1890:Tamron
1794:Pulsar
1772:SCREEN
1762:Sansui
1752:Roland
1735:Pentax
1715:Pixela
1609:Nichia
1550:Maspro
1545:Mamiya
1535:Luxman
1510:Konami
1500:Kioxia
1448:Iwatsu
1433:Ibiden
1428:Ibanez
1416:Maxell
1391:Futaba
1386:Furuno
1354:Fostex
1339:Elecom
1307:Daikin
1285:Cosina
1275:CatEye
1233:Alpine
1223:Alinco
1039:People
925:Lenses
861:Jungle
810:Kaizen
798:Quasar
762:Brands
716:Former
479:, and
469:France
450:Brazil
289:Europe
284:name.
171:Parent
2049:Other
1975:Zuken
1945:Yaesu
1940:Wacom
1935:Ushio
1905:Tiger
1858:Taito
1838:Sigma
1823:Sharp
1804:Epson
1799:Seiko
1730:Ricoh
1698:Sanyo
1676:Onkyo
1671:Omron
1636:Nikon
1619:Nidec
1587:Mutoh
1555:Melco
1490:Kawai
1381:Funai
1349:FANUC
1312:Denso
1295:Denon
1270:Casio
1265:Canon
1085:Other
990:D5 HD
935:MN103
920:Hospi
898:Other
803:Sanyo
782:Lumix
773:Eluga
694:Sanyo
508:J-pop
493:Japan
343:Japan
267:Japan
259:brand
199:ナショナル
145:Japan
76:Osaka
46:ナショナル
2061:INCJ
1996:Akai
1991:Aiwa
1970:Zoom
1900:TEAC
1875:Stax
1843:Sony
1782:Sega
1747:Rohm
1525:Korg
1458:JEOL
1438:Icom
1423:Hoya
1334:Eizo
1329:Eiki
1228:Alps
1213:Aiwa
510:duo
499:and
457:ABBA
440:Toei
328:Asia
320:Asia
303:and
295:and
222:nor
82:1925
1895:TDK
1848:SNK
1661:Oki
1597:NEC
1478:JVC
1463:JRC
1324:DNP
1245:AOR
1020:VHS
1010:MII
846:3DO
807:NXT
777:KDK
723:JVC
483:),
349:or
2113::
1030:VX
1015:P2
552:.
495:,
491:,
487:,
475:,
471:,
467:,
273:.
202:,
142:,
1184:e
1177:t
1170:v
729:)
649:e
642:t
635:v
556:.
530:)
526:(
503:.
463:(
452:.
208:)
196:(
86:)
84:)
23:.
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