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Wilson died of natural causes on
November 19, 2007, at the age of 91, in California. Soon after, on November 28, 2007, a new Charmin commercial debuted on television, featuring old clips and paying tribute to Dick Wilson and Mr. Whipple. The tribute indicated that the deceased actor will be "In Our
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In 1999, after a 14-year hiatus, Mr. Whipple returned in various
Charmin commercials involving why he could not retire, with the answer being that he had to inform the public about Charmin. A later series of commercials featured him with the new slogan, "Is Mr. Whipple watching?" In 2000, Procter
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designated as among the top 100 campaigns of the 20th century. Whipple is seen looking around the corner of the supermarket (either he is at the checkout or stocking shelves) at a female customer, commenting that first she is squeezing the tomatoes, then the melons, and then (in a classic comic
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his customers to squeeze the
Charmin, and he scolded Whipple on his hypocrisy. By the late 1980s, Mr. Whipple was encouraging customers who weren't buying Charmin to squeeze it. One commercial featured him using a fishing rod to place the product in a skeptic's
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toilet paper. Typically, Whipple scolds customers who "squeeze the
Charmin," while hypocritically entertaining such actions himself when he thinks no one will notice. The character and catchphrase were created by
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77:") when she arrives at the Charmin, he cannot contain himself and approaches her, uttering his famous plea "Please don't squeeze the Charmin!"
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In 2001, the lyric "Shake junt staring, I don't mean no harmin'/Call me Mr. Whipple cause I want to squeeze the
Charmin" was included in the
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In 2006, the lyric "You can call me Mr. Whipple, I won't do no harmin'/Never to the
Charmin, come holla at me woman" was included in the
105:. In the late 1970s and early 1980s, a competing grocer named Mr. Hoffmeier appeared in Charmin commercials as well. However, Hoffmeier
118:& Gamble presented Wilson with a lifetime achievement award as a subsequent advertising campaign began for Charmin that features
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during the 1960s and 1970s. Between 1964 and 1985, Wilson appeared as
Whipple in more than 500 commercials for Charmin.
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In 1985, the lyric "You better squeeze all the
Charmin you can when Mr. Whipple's not around" was included in the
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426:"Syracuse University alumnus has made Monday the perfect day to go meatless or start other healthy things"
200:, who portrayed Whipple's stockboy Jimmy in several commercials, paid tribute to Whipple on Savage's show
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210:, Savage also dressed in a stockboy uniform, a likely nod to Savage's work with Charmin commercials.
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206:, showing a vintage Charmin commercial which features Savage. On an episode of the final season of
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146:, a 1978 survey found that Mr. Whipple was the third best-known American, behind former President
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A Century of
American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture
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The first commercial featuring Mr. Whipple set the tone of the advertising campaign, which
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The Secret Parts of
Fortune: Three Decades of Intense Investigations and Edgy Enthusiasms
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In some commercials, Mr. Whipple was accompanied by a stock boy named Jimmy, played by
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Commencement: 2019 Conferring of degrees at the close of the 143rd academic year
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348:"Mr Whipple: Please don't squeeze the Charmin! 20 years of toilet paper drama"
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as the most recognizable face in North America. According to Charmin makers
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The country song "Don't Squeeze My Sharmon," which was a Top 10 hit for
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According to a 1970s survey, Mr. Whipple topped then-U.S. President
520:"Dick Wilson, Squeezer of Tissue Rolls on Television, Dies at 91"
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in 1967, was inspired by the advertising campaign for Charmin.
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585:(Kindle ed.). Random House Publishing Group: 209–226.
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262:"Charmin's Mr. Whipple actor Dick Wilson dead at 91"
291:"Man credited with Charmin 'Squeeze' campaign dies"
22:(also known as George the Grocer) is a fictional
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99:, known decades later for the television series
374:"SIDNEY LERNER Obituary (2021) New York Times"
16:Advertising character for Charmin toilet paper
548:"Campaign Aims To Make Meatless Mondays Hip"
581:Rosenbaum, Ron. "Whipple's Last Squeeze".
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403:Lerner Center for Public Health Promotion
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399:"Sid Lerner 2013 Arents Award Recipient"
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487:. Greenwood Press. pp. 140–141.
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320:"AW Throwback: Charmin's Mr. Whipple"
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424:Mulder, James T. (2 October 2011).
318:Taylor, Heather (31 October 2017).
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546:Aubrey, Allison (August 9, 2010).
260:Gorman, Steve (19 November 2007).
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518:Gates, Anita (20 November 2007).
289:Fitzgerald, Jim (July 27, 2011).
235:"History of Charmin Toilet Paper"
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605:Male characters in advertising
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88:who also appeared in many TV
63:also worked on the campaign.
80:"Mr. Whipple" was played by
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615:Mascots introduced in 1964
462:. May 23, 2019. p. 13
460:Johns Hopkins University
600:Advertising characters
241:. Procter & Gamble
46:from 1964 to 1985 for
28:television commercials
571:– via WBUR.org.
481:Cross, Mary (2002).
296:The Washington Times
144:Procter & Gamble
26:manager featured in
563:, citing commercial
166:"Weird Al" Yankovic
59:. Prominent ad-man
57:Benton & Bowles
525:The New York Times
354:. Synchronista LLC
352:clickamericana.com
299:. Associated Press
192:Good Googly Moogly
20:Mr. George Whipple
620:Fictional grocers
431:The Post-Standard
405:. 30 October 2013
170:Dare to Be Stupid
130:Hearts Forever."
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565:. Retrieved
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551:(transcript)
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500:4 September
239:Charmin.com
208:MythBusters
203:MythBusters
198:Adam Savage
188:Project Pat
177:Project Pat
102:MythBusters
97:Adam Savage
82:Dick Wilson
24:supermarket
594:Categories
458:(Report).
378:Legacy.com
329:8 December
271:8 December
214:References
181:Ooh Nuthin
134:In culture
107:encouraged
61:Sid Lerner
466:28 August
437:28 August
409:28 August
383:28 August
266:Reuters
90:sitcoms
48:Charmin
567:May 8,
531:May 8,
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358:May 8,
303:May 8,
245:May 8,
190:song "
179:song "
168:song "
75:triple
44:Canada
456:(PDF)
32:radio
569:2019
533:2019
502:2020
489:ISBN
468:2021
439:2021
411:2021
385:2021
360:2019
331:2019
305:2019
273:2019
247:2019
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42:and
561:NPR
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