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during the 1970s. Following his retirement from advertising, he became the president of the
Greater Ossining Chamber of Commerce during the middle of the 1990s. He was elected as an
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commercial and created the character's iconic plea to grocery shoppers, "Please don't squeeze the
Charmin." The commercial proved a massive hit with consumers.
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66:. Chervokas went to work in the advertising industry following his graduation from college. In 1964, while working for
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on July 23, 2011, at the age of 74. He was survived by his wife, Roseanna; daughter, Jessica; two sons, Josh and
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on
December 25, 1972. The commercial was later named the 51st best television spot of the 20th century by
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Chervokas did not publicly take credit for his work until he published a first-person piece entitled "
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from 1998 until 2008, when he voluntarily stepped down from the position due to declining health.
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Chervokas went on to work in some of the industry's most prominent
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Chervokas served as the president of the school board of the
226:"Confession of a Creative Chief: "I Squeezed The Charmin"
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Confession of a
Creative Chief: "I Squeezed The Charmin
199:"'Please Don't Squeeze the Charmin' Creator Dies"
108:of Warwick Advertising. Chervokas also worked at
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23:writer and executive. Chervokas created the
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19:(1936 – July 23, 2011) was an American
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149:Chervokas died of complications of
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224:Chevokas, John V. (1972-12-25).
40:Please don't squeeze the Charmin
271:American advertising executives
281:People from Ossining, New York
54:Chervokas was born in 1936 in
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197:Bains, Pahull (2011-07-27).
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157:; and three grandchildren.
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276:Fordham University alumni
126:Sudler & Hennessey
124:. He finally moved to
106:chief creative officer
56:Norwood, Massachusetts
70:, Chevokas wrote the
44:television commercial
151:Parkinson's disease
100:. He served as the
68:Benton & Bowles
133:Ossining, New York
64:Fordham University
58:. He received his
118:Grey Global Group
60:bachelor's degree
17:John V. Chervokas
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238:. Retrieved
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208:. Retrieved
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266:2011 deaths
261:1936 births
98:ad agencies
72:Mr. Whipple
32:ad campaign
29:Mr. Whipple
21:advertising
255:Categories
240:2011-08-15
210:2011-08-15
161:References
50:Biography
141:Ossining
36:tagline
25:Charmin
120:) and
229:(PDF)
155:Jason
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