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Milky Way (chocolate bar)

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478: 1201: 356: 413: 405: 43: 38: 1093: 515:(lacking its dual headlights) racing, with the former eating everything in sight and the latter eating a Milky Way. The advertisement ends with the bridge to Dinnertown being out and the now fat red car being too heavy to jump the gap while the blue car makes the jump. The advertisement returned albeit edited in 2009, removing the claim that the Milky Way is not an appetite spoiler. 462:
star shapes. Each star is engraved with a different smiley face, representing one of the "magic star" characters portrayed on the packaging and referenced in the advertising: Pop Star, Jess Star, Bright Star, Super Star, Twinkle Star, Falling Star, Happy Star, Sport Star, Clever Star and Baby Star.
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nougat with a dark chocolate coating, each selling for 5¢. In June 1932, the bar was marketed as a two-piece bar, and four years later, in 1936, the chocolate and vanilla were separated. The vanilla version with a dark chocolate coating was called "Forever Yours" and was marketed under this name
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In the UK at least this was slightly modified in 1993 to 'So light it won't ruin your appetite' and was advertised on UK screens as having 'a new light whipped filling' - after the centre changed from chocolate flavoured to a white vanilla flavoured one - with a cartoonified boy taking part in a
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In November 2012, a new print and digital advertising campaign was launched in the US called "Sorry, I was eating a Milky Way". The campaign portrayed the comical aftermath of what happens after someone (off camera) is distracted due to eating a Milky Way bar. This campaign originated from the
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In 1935, Mars used the marketing slogan "The sweet you can eat between meals," later using "At work, rest and play, you get three great tastes in a Milky Way." By 2006, Mars used the slogan "Comfort in every bar" in the US and most recently "Life's better the Milky Way."
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National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.).
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On March 10, 1925, the Milky Way trademark was registered in the US, claiming a first-use date of 1922. In 1924, the Milky Way bar was introduced nationally, with sales totalling $ 800,000 that year. The chocolate for the chocolate coating was supplied by
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science experiment to see how they float on milk and debuted with a new 'reverse' wrapper i.e. instead of just being blue with white lettering this new wrapper was predominantly white (with some blue on the bottom half) and blue lettering.
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Subsequently, reference to the characters was dropped, the packaging since depicting blank stars, although the faces remain in the chocolates themselves. As of at least 2024 the faces have returned on the packaging for magic stars.
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bar, which was identical to the old-style chocolate flavored Milky Way, marketed in twin packs and discontinued in 2015. Also available in Europe are Milky Way Crispy Rolls, chocolate-covered wafer rolls with milk-cream fillings.
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The American Milky Way bar has 240 calories in each 52.2 gram bar; the Milky Way Midnight has 220 calories in each 50 gram bar; and the Milky Way Simply Caramel bar has 250 calories in each 54 gram bar.
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In 2010, the Milky Way Simply Caramel bar went on sale, a version with caramel covered in milk chocolate and without nougat. In 2011, Mars introduced a small size (marketed as
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food that would not intrude on regular meals, modern marketing portrays the Milky Way as a snack reducing mealtime hunger and curbing the appetite between meals.
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that such advertising encouraged children to eat sweets between meals. The ITC agreed with Mars that its advertisements in fact encouraged restrained eating.
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around 1993, though the chocolate flavor still remains available in Australia. The bar is also available in banana, mango, and strawberry flavors.
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bar. Because of this low density (0.88 g/cm), it floats in milk, an attribute highlighted in an advertising campaign in several European countries.
934: 1670: 1038: 840: 1130: 367:) Simply Caramel bar. A salted caramel version has since been introduced. Milky Way Simply Caramel was discontinued in the summer of 2023. 1703: 1209: 697: 595:. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). 559: 806: 635: 600: 742: 660: 1748: 614: 866: 320:
and originally manufactured in Minneapolis, Minnesota. The name and taste derived from a then-popular malted milk drink (
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The fact that the chocolate bar floats in milk was highlighted by advertising campaigns in several European countries
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until 1979, then Milky Way Dark was reintroduced in 1989. Later "Milky Way Dark" was renamed "Milky Way Midnight".
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A variant of the car commercial is one that takes place in outer space and features a race between a
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In 2012, Milky Way Caramel Apple Minis went on sale as a limited offer for the Halloween season.
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A long-running advertising slogan for the product in the United Kingdom and Australia was, "The
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The US and Mexico version (top) and global version (bottom) of Milky Way (picture not to scale)
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and the American Milky Way bar. The global Milky Way bar is marketed in the United States as
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count varies. The British version of the Milky Way bar has 96 kilocalories (400 kJ).
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for adults, except for potassium, which is estimated based on expert recommendation from
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Originally available within Europe only in chocolate flavor, the center was revised to
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worldwide, including Canada; and the global Milky Way bar, which is sold as the
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The US (left) and global (right) bars each feature different types of filling.
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A variant of the Milky Way bar branded 'Milky Way Magic Stars', created by
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suggestion that eating a Milky Way bar may be a slow, involved process.
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A widely known advertisement was debuted in 1989, featuring a red 1951
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The version of the Milky Way bar sold outside the United States has no
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The Emperors of Chocolate: Inside the Secret World of Hershey and Mars
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In late summer of 2018, Milky Way Fudge, which substitutes chocolate
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in the US and Canada (neither bar is sold as Milky Way in Canada).
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centre that is considerably less dense than that of the British
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The US version (left) and global version (right) of Milky Way
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Trademark Applications and Registrations Retrieval (TARR)
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Consumption: Critical Concepts in the Social Sciences
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from the original on 2021-12-12 – via YouTube.
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from the original on 2021-12-12 – via YouTube.
377:nougat for malt nougat, was introduced nationwide. 954:. Vol. 4. Taylor & Francis. p. 484. 636:"Sweet! Milky Way Bar Celebrates 85th Anniversary" 592:Dietary Reference Intakes for Sodium and Potassium 1720: 724: 489:you can eat between meals without ruining your 159:Nutritional value per 2.05 oz., 58.12 g (1 bar) 1671:BluePearl Specialty and Emergency Pet Hospital 1124: 1036: 947: 548: 1068: 1013:"Mars wins over ITC in Milky Way ads battle" 1010: 914: 149:Mars (chocolate bar) § UK and worldwide 933:: CS1 maint: numeric names: authors list ( 1704:List of assets owned by Mars, Incorporated 1131: 1117: 556:United States Food and Drug Administration 295:Source: Nutritionalicion information from 910: 908: 698:United States Patent and Trademark Office 511:and a vehicle that resembles a blue 1959 476: 411: 403: 354: 343:nougat with milk chocolate coating, and 728:Encyclopedia of junk food and fast food 720: 718: 14: 1721: 917:"Milky Way (UK) chocolate advert 1993" 905: 826: 339:By 1926, two variants were available: 1112: 829:"Milky Way Launched A New Fudge Bar" 715: 458:, is marketed in the UK, with small 863:"Milky Way Nutritional Information" 843:from the original on 31 August 2018 125:chocolate-covered confectionery bar 24: 1011:Mike Johnson (December 19, 1991). 827:Flager, Madison (10 August 2018). 783:from the original on 22 March 2014 25: 1765: 1085: 1037:Dominic Rushe (October 1, 2006). 495:Independent Television Commission 393: 1199: 1091: 766:p.174 Broadway Books, 04/01/2000 154:Milky Way Bar (American version) 41: 36: 27:Brand of chocolate confectionery 1062: 1030: 1019:from the original on 2012-04-26 1004: 968:from the original on 2023-04-26 941: 915:atariman1988 (March 18, 2008). 894:from the original on 2013-01-02 880: 869:from the original on 2016-03-03 855: 820: 809:from the original on 2011-12-10 745:from the original on 2015-12-24 704:from the original on 2023-04-26 642:from the original on 2012-01-15 617:from the original on 2024-05-09 570:from the original on 2024-03-27 446:In the UK, Mars introduced the 795: 769: 756: 682: 653: 638:. Food Channel. 18 July 2008. 628: 472: 13: 1: 1138: 1069:XxThereianxX (30 June 2009). 541: 304:The Milky Way bar is made of 142: 127:manufactured and marketed by 536:List of chocolate bar brands 400:3 Musketeers (chocolate bar) 384: 359:Milky Way Simply Caramel bar 324:) of the day, not after the 316:. It was created in 1923 by 285:Percentages estimated using 78:; 100 years ago 7: 1749:Products introduced in 1923 1071:"Milky Way Ad Then and Now" 1039:"Fat chance for food firms" 803:"Emotional Food Ad Slogans" 661:"Milky Way® Brand Timeline" 529: 91:; 89 years ago 10: 1770: 1104:Milky Way bar website (US) 424:topping; it consists of a 397: 146: 1744:Mars confectionery brands 1694: 1653: 1605: 1598: 1543: 1483: 1427: 1417: 1396: 1345: 1217: 1208: 1197: 1146: 1098:Milky Way (confectionery) 888:"Milky Way Facebook Page" 284: 276: 272: 265: 261: 245: 241: 237: 227: 211: 207: 203: 193: 183: 167: 163: 158: 104: 72: 62: 52: 35: 1754:Brand name confectionery 777:"Gone but not Forgotten" 725:Andrew F. Smith (2006). 287:US recommendations 1729:American confectionery 1156:Franklin Clarence Mars 948:Daniel Miller (2001). 482: 417: 409: 360: 291:the National Academies 1666:Banfield Pet Hospital 837:Hearst Communications 805:. blubberbuster.com. 480: 415: 407: 358: 267:Vitamins and minerals 1681:VCA Animal Hospitals 1100:at Wikimedia Commons 762:Brenner, Joël Glenn 1470:Wrigley's Spearmint 1015:. AccessMyLibrary. 779:. 30 January 2012. 500:Once marketed as a 326:astronomical galaxy 155: 32: 1621:(except in Europe) 1615:(except in Europe) 1176:John Franklyn Mars 992:Unknown parameter 513:Cadillac Series 62 483: 418: 410: 361: 153: 129:Mars, Incorporated 30: 1716: 1715: 1712: 1711: 1594: 1593: 1539: 1538: 1191:Stephen M. Badger 1096:Media related to 665:Mars Incorporated 602:978-0-309-48834-1 460:aerated chocolate 312:and covered with 302: 301: 280: 279: 118: 117: 67:Mars Incorporated 18:Milky Way (candy) 16:(Redirected from 1761: 1603: 1602: 1425: 1424: 1215: 1214: 1203: 1202: 1186:Victoria B. Mars 1171:Forrest Mars Jr. 1166:Forrest Mars Sr. 1133: 1126: 1119: 1110: 1109: 1095: 1079: 1078: 1066: 1060: 1059: 1057: 1056: 1047:. Archived from 1044:The Sunday Times 1034: 1028: 1027: 1025: 1024: 1008: 1002: 1001: 995: 990: 988: 980: 974: 973: 945: 939: 938: 932: 924: 912: 903: 902: 900: 899: 884: 878: 877: 875: 874: 859: 853: 852: 850: 848: 824: 818: 817: 815: 814: 799: 793: 792: 790: 788: 773: 767: 760: 754: 753: 751: 750: 722: 713: 712: 710: 709: 686: 680: 679: 677: 676: 667:. Archived from 657: 651: 650: 648: 647: 632: 626: 625: 623: 622: 585: 579: 578: 576: 575: 552: 509:Buick Roadmaster 263: 262: 156: 152: 114: 111: 99: 97: 92: 86: 84: 79: 45: 40: 33: 29: 21: 1769: 1768: 1764: 1763: 1762: 1760: 1759: 1758: 1739:American brands 1719: 1718: 1717: 1708: 1690: 1649: 1590: 1535: 1479: 1440:Big League Chew 1413: 1392: 1373:Seeds of Change 1341: 1204: 1200: 1195: 1181:Jacqueline Mars 1142: 1137: 1088: 1083: 1082: 1067: 1063: 1054: 1052: 1035: 1031: 1022: 1020: 1009: 1005: 993: 991: 982: 981: 971: 969: 962: 946: 942: 926: 925: 913: 906: 897: 895: 886: 885: 881: 872: 870: 861: 860: 856: 846: 844: 825: 821: 812: 810: 801: 800: 796: 786: 784: 775: 774: 770: 761: 757: 748: 746: 739: 723: 716: 707: 705: 688: 687: 683: 674: 672: 659: 658: 654: 645: 643: 634: 633: 629: 620: 618: 603: 586: 582: 573: 571: 553: 549: 544: 532: 475: 456:Barnaby Edwards 402: 396: 387: 294: 268: 257: 252: 223: 218: 179: 174: 151: 145: 108: 95: 93: 90: 88: 82: 80: 77: 48: 28: 23: 22: 15: 12: 11: 5: 1767: 1757: 1756: 1751: 1746: 1741: 1736: 1734:Chocolate bars 1731: 1714: 1713: 1710: 1709: 1707: 1706: 1701: 1695: 1692: 1691: 1689: 1688: 1683: 1678: 1673: 1668: 1663: 1657: 1655: 1651: 1650: 1648: 1647: 1642: 1637: 1632: 1627: 1622: 1616: 1609: 1607: 1600: 1596: 1595: 1592: 1591: 1589: 1588: 1583: 1578: 1573: 1568: 1563: 1558: 1553: 1547: 1545: 1544:Mint and candy 1541: 1540: 1537: 1536: 1534: 1533: 1528: 1523: 1518: 1513: 1508: 1503: 1498: 1493: 1487: 1485: 1481: 1480: 1478: 1477: 1472: 1467: 1462: 1457: 1452: 1447: 1442: 1437: 1431: 1429: 1422: 1415: 1414: 1412: 1411: 1406: 1400: 1398: 1394: 1393: 1391: 1390: 1385: 1380: 1378:Ben's Original 1375: 1370: 1365: 1360: 1355: 1349: 1347: 1343: 1342: 1340: 1339: 1334: 1329: 1324: 1319: 1314: 1309: 1304: 1299: 1294: 1289: 1284: 1279: 1277:Hotel Chocolat 1274: 1273: 1272: 1262: 1257: 1252: 1247: 1242: 1237: 1232: 1227: 1221: 1219: 1212: 1206: 1205: 1198: 1196: 1194: 1193: 1188: 1183: 1178: 1173: 1168: 1163: 1158: 1152: 1150: 1144: 1143: 1136: 1135: 1128: 1121: 1113: 1107: 1106: 1101: 1087: 1086:External links 1084: 1081: 1080: 1061: 1029: 1003: 960: 940: 904: 879: 854: 819: 794: 768: 755: 737: 714: 681: 652: 627: 601: 580: 546: 545: 543: 540: 539: 538: 531: 528: 474: 471: 441:vanilla flavor 395: 394:Global version 392: 386: 383: 314:milk chocolate 308:, topped with 300: 299: 282: 281: 278: 277: 274: 273: 270: 269: 266: 259: 258: 255: 253: 246: 243: 242: 239: 238: 235: 234: 231: 225: 224: 221: 219: 212: 209: 208: 205: 204: 201: 200: 197: 191: 190: 187: 181: 180: 177: 175: 168: 165: 164: 161: 160: 144: 141: 123:is a brand of 116: 115: 106: 102: 101: 74: 70: 69: 64: 60: 59: 54: 50: 49: 46: 26: 9: 6: 4: 3: 2: 1766: 1755: 1752: 1750: 1747: 1745: 1742: 1740: 1737: 1735: 1732: 1730: 1727: 1726: 1724: 1705: 1702: 1700: 1697: 1696: 1693: 1687: 1684: 1682: 1679: 1677: 1674: 1672: 1669: 1667: 1664: 1662: 1659: 1658: 1656: 1652: 1646: 1643: 1641: 1638: 1636: 1633: 1631: 1628: 1626: 1623: 1620: 1617: 1614: 1611: 1610: 1608: 1604: 1601: 1597: 1587: 1584: 1582: 1579: 1577: 1574: 1572: 1569: 1567: 1564: 1562: 1559: 1557: 1554: 1552: 1549: 1548: 1546: 1542: 1532: 1529: 1527: 1524: 1522: 1519: 1517: 1514: 1512: 1509: 1507: 1504: 1502: 1499: 1497: 1494: 1492: 1489: 1488: 1486: 1482: 1476: 1473: 1471: 1468: 1466: 1463: 1461: 1458: 1456: 1453: 1451: 1448: 1446: 1443: 1441: 1438: 1436: 1433: 1432: 1430: 1426: 1423: 1420: 1416: 1410: 1407: 1405: 1402: 1401: 1399: 1395: 1389: 1386: 1384: 1381: 1379: 1376: 1374: 1371: 1369: 1366: 1364: 1361: 1359: 1356: 1354: 1351: 1350: 1348: 1344: 1338: 1335: 1333: 1330: 1328: 1325: 1323: 1320: 1318: 1315: 1313: 1310: 1308: 1305: 1303: 1300: 1298: 1295: 1293: 1290: 1288: 1285: 1283: 1280: 1278: 1275: 1271: 1268: 1267: 1266: 1263: 1261: 1258: 1256: 1253: 1251: 1248: 1246: 1243: 1241: 1238: 1236: 1233: 1231: 1228: 1226: 1223: 1222: 1220: 1216: 1213: 1211: 1207: 1192: 1189: 1187: 1184: 1182: 1179: 1177: 1174: 1172: 1169: 1167: 1164: 1162: 1161:Ethel V. Mars 1159: 1157: 1154: 1153: 1151: 1149: 1145: 1141: 1134: 1129: 1127: 1122: 1120: 1115: 1114: 1111: 1105: 1102: 1099: 1094: 1090: 1089: 1076: 1072: 1065: 1051:on 2011-06-12 1050: 1046: 1045: 1040: 1033: 1018: 1014: 1007: 999: 994:|agency= 986: 979: 967: 963: 961:0-415-24270-3 957: 953: 952: 944: 936: 930: 922: 918: 911: 909: 893: 889: 883: 868: 865:. Mars, Inc. 864: 858: 842: 838: 834: 830: 823: 808: 804: 798: 782: 778: 772: 765: 759: 744: 740: 738:0-313-33527-3 734: 730: 729: 721: 719: 703: 699: 695: 691: 685: 671:on 2004-01-11 670: 666: 662: 656: 641: 637: 631: 616: 612: 608: 604: 598: 594: 593: 584: 569: 565: 561: 557: 551: 547: 537: 534: 533: 527: 525: 521: 516: 514: 510: 505: 503: 498: 496: 492: 488: 479: 470: 468: 464: 461: 457: 452: 449: 444: 442: 437: 435: 431: 427: 423: 414: 406: 401: 391: 382: 378: 376: 371: 368: 366: 357: 353: 349: 346: 342: 337: 335: 329: 327: 323: 319: 318:Frank C. Mars 315: 311: 307: 298: 292: 288: 283: 275: 271: 264: 260: 254: 251: 250: 244: 240: 236: 232: 230: 226: 220: 217: 216: 210: 206: 202: 198: 196: 195:Dietary fiber 192: 188: 186: 182: 176: 173: 172: 171:Carbohydrates 166: 162: 157: 150: 140: 138: 134: 130: 126: 122: 113: 107: 103: 75: 71: 68: 65: 61: 58: 57:Confectionery 55: 51: 44: 39: 34: 19: 1676:PrettyLitter 1306: 1245:Celebrations 1225:3 Musketeers 1064: 1053:. Retrieved 1049:the original 1042: 1032: 1021:. Retrieved 1006: 976: 970:. Retrieved 950: 943: 896:. Retrieved 890:. Mars Inc. 882: 871:. Retrieved 857: 845:. Retrieved 832: 822: 811:. Retrieved 797: 785:. Retrieved 771: 763: 758: 747:. Retrieved 727: 706:. Retrieved 693: 684: 673:. Retrieved 669:the original 655: 644:. Retrieved 630: 619:. Retrieved 591: 583: 572:. 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Korkunov 1148:Mars family 787:18 February 690:"Milky Way" 110:milkywaybar 1723:Categories 1484:Sugar free 1455:Doublemint 1428:With sugar 1055:2012-02-07 1023:2012-02-07 972:2012-02-07 898:2012-12-30 873:2015-07-28 813:2012-02-07 749:2012-02-07 708:2012-02-07 675:2012-02-07 646:2012-02-07 621:2024-06-21 574:2024-03-28 542:References 398:See also: 297:Mars, Inc. 147:See also: 143:US version 73:Introduced 1581:Starburst 1307:Milky Way 1297:Maltesers 1292:M&M's 1270:Minstrels 1218:Chocolate 1140:Mars Inc. 996:ignored ( 985:cite book 847:31 August 520:satellite 473:Marketing 385:Marketing 341:chocolate 334:Hershey's 322:milkshake 229:Saturated 121:Milky Way 31:Milky Way 1699:Category 1654:Services 1630:Pedigree 1613:Eukanuba 1606:Products 1599:Pet care 1576:Skittles 1516:Freedent 1496:Airwaves 1404:CocoaVia 1317:Snickers 1075:Archived 1017:Archived 966:Archived 929:cite web 921:Archived 892:Archived 867:Archived 841:Archived 807:Archived 781:Archived 743:Archived 702:Archived 640:Archived 615:Archived 611:30844154 568:Archived 558:(2024). 530:See also 491:appetite 430:Mars bar 365:fun size 133:Mars bar 1686:Whistle 1661:Anicura 1645:Whiskas 1566:Lockets 1556:Eclipse 1551:Altoids 1531:Surpass 1445:Big Red 1419:Wrigley 1368:Promite 1327:Tracker 1287:M-Azing 1255:Ethel M 1235:Balisto 467:Calorie 422:caramel 345:vanilla 310:caramel 249:Protein 105:Website 94: ( 81: ( 1571:Pacers 1409:Flavia 1358:Dolmio 1353:Combos 1332:Treets 1312:Revels 1265:Galaxy 1240:Bounty 1210:Brands 958:  833:Delish 735:  609:  599:  524:meteor 522:and a 426:nougat 306:nougat 185:Sugars 1640:Sheba 1625:Nutro 1586:Tunes 1526:Ouch! 1521:Orbit 1511:Extra 1506:Excel 1435:Alert 1397:Drink 1363:Munch 1322:Topic 1282:Kudos 1260:Flyte 502:snack 487:sweet 448:Flyte 375:fudge 87:(US) 63:Owner 1619:Iams 1383:Kind 1337:Twix 1302:Mars 1250:Dove 998:help 956:ISBN 935:link 849:2018 789:2013 733:ISBN 607:PMID 597:ISBN 189:21 g 178:57 g 112:.com 100:(UK) 96:1935 89:1935 83:1924 76:1924 1421:gum 564:FDA 256:1 g 233:7 g 222:9 g 215:Fat 199:1 g 1725:: 1073:. 1041:. 989:: 987:}} 983:{{ 975:. 964:. 931:}} 927:{{ 919:. 907:^ 839:. 835:. 831:. 741:. 717:^ 700:. 696:. 692:. 663:. 613:. 605:. 566:. 562:. 526:. 336:. 328:. 1491:5 1132:e 1125:t 1118:v 1058:. 1026:. 1000:) 937:) 901:. 876:. 851:. 816:. 791:. 752:. 711:. 678:. 649:. 624:. 577:. 293:. 98:) 85:) 20:)

Index

Milky Way (candy)
US Milky Way
UK Milky Way
Confectionery
Mars Incorporated
milkywaybar.com
chocolate-covered confectionery bar
Mars, Incorporated
Mars bar
3 Musketeers
Mars (chocolate bar) § UK and worldwide
Carbohydrates
Sugars
Dietary fiber
Fat
Saturated
Protein
US recommendations
the National Academies
Mars, Inc.
nougat
caramel
milk chocolate
Frank C. Mars
milkshake
astronomical galaxy
Hershey's
chocolate
vanilla

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