57:—too few from areas such as art, literature, science and politics, whilst too many from the enterprise. He also admitted that the encyclopedia included too many people, even from commerce, to be called a mercantile reference work. The notability standards for the encyclopedia were mostly based on the discretion of the staff, and whether the portrayed individuals were of general interest at the time. Trustees in commercial organisations, editors of trade press and successful traders were automatically included.
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stated that the
Mercantile Biographical Encyclopedia had a "pretentious" title as it was a "strange mixture of book and advertising". According to the reviewer Tharald Borgir there were several errors, and he lamented that Hoffstad in the foreword had disclaimed responsibility for such errors. The
40:. The purpose of the encyclopedia was to "remedy the need to know something about the individuals one is trading with". The entries contain little genealogical information, and the parents of the portrayed businesspeople are not included. Abbreviations are used extensively to save space and money.
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be on guard for further "backslide" regarding the "freedom of liability" when it came to such information. Hoffstad replied that although a large reference work was bound to contain some errors, his helpers had been reliable, and Borgir had been inquired six times to aid
Hoffstad with the
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The encyclopedia was published in a second, revised edition in 1939, this time by
Halvorsen & Larsen. In October 2009,
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It featured approximately 10,000 short biographical entries for
Norwegian businesspeople, and was edited by
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reviewer found it "unbelievable" that the book was being offered, and that "gullible" people paid 20
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The editor, Einar
Hoffstad, stated in the foreword of the encyclopedia that it was not a parallel to the
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Hoffstad, Einar (2 August 1935), "Merkantilt
Biografisk Leksikon. "Hvem er Hvem i næringslivet?"",
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Borgir, Tharald (31 July 1935), "Hvem er hvem? Merkantilt
Biografisk Leksikon",
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reference works, although the title could imply that. Hoffstad argued that
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scanned and made the encyclopedia's first edition available online.
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Mercantile
Biographical Encyclopedia: Who is Who in the Enterprise?
274:(in Norwegian) (1st ed.), Oslo: Yrkesforlaget, pp. V–VII
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170:(in Norwegian) (1st ed.), Oslo: Yrkesforlaget, p. III
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196:(in Norwegian) (1st ed.), Oslo: Yrkesforlaget, p. IX
330:(in Norwegian) (2nd ed.), Oslo: Halvorsen & Larsen,
144:(in Norwegian) (1st ed.), Oslo: Yrkesforlaget, p. V
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Merkantilt biografisk leksikon: hvem er hvem i næringslivet?
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36:(1894–1959). It was printed by
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312:Aftenposten
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63:Aftenposten
391:Categories
268:"Utvalget"
87:References
55:Who is Who
21:(English:
336:255064456
46:Who's Who
378:archived
138:"Forord"
108:archived
25:) was a
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278:29 May
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356:help
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.