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executive that is hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual, and prepare subjects for interviews with the media. In politics, media
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gives feedback and instruction to someone who going to be interviewed by the media, such as a book author, political candidate, corporate officer, or spokesperson. This might include recommendations on what to say, feedback on affect and delivery, fashion advice.
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Alternatively, a media consultant is also a person or company that enables media organizations to develop their businesses. An example where a consultant would be needed is a company that is moving its print business online.
621:, digital media strategies, and business technology. Media consultants are often employed by businesses to help them manage their media agency relationships and audit their advertising spend.
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These consultants also assist companies with managing their online presence on blogs and popular social networking sites such as
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Media
Training 101: A Guide to Meeting the Press by Sally Stewart Published by John Wiley and Sons 2004
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have media, technology, and entertainment practices. Media consultants at
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firms seek to address issues facing the industry such as strengthening
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How a digital business consultant can improve your bottom line
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764:"What's a Social Media Consultant? | Mark Evans Tech"
637:. These campaigns typically include the use of video,
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735:The Pocket Media Coach publisher How To Books 2005
579:to plant a desired image in the minds of voters.
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798:http://sauldie.org/digital-business-consultant/
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629:Many consultants have entered the area of
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117:Learn how and when to remove this message
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702:Verderber, Rudolph F. (January 2014).
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55:adding citations to reliable sources
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677:"Section 1. Working with the Media"
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708:. Cengage Learning. p. 297.
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744:Media Training A-Z by TJ Walker
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42:needs additional citations for
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828:. You can help Knowledge by
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474:Promotional representative
607:Boston Consulting Group
577:advertisement campaigns
469:Promotional merchandise
454:Out-of-home advertising
243:Account-based marketing
880:Consulting occupations
875:Mass media occupations
824:-related article is a
683:. University of Kansas
635:online media campaigns
615:operational efficiency
603:McKinsey & Company
278:Horizontal integration
611:management consulting
464:Product demonstration
316:Corporate anniversary
479:Visual merchandising
409:Behavioral targeting
283:Vertical integration
263:Influencer marketing
51:improve this article
575:consultants create
429:In-game advertising
419:Display advertising
295:Promotional content
681:Community Tool Box
512:Marketing research
449:Online advertising
439:Native advertising
434:Mobile advertising
386:Sex in advertising
203:Consumer behaviour
66:"Media consultant"
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522:Consumer research
403:Promotional media
391:Underwriting spot
366:Product placement
346:On-hold messaging
336:Loyalty marketing
253:Product marketing
248:Digital marketing
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517:Mystery shopping
414:Brand ambassador
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341:Mobile marketing
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273:Annoyance factor
258:Social marketing
208:Consumer culture
188:Brand management
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107:November 2007
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62:Find sources:
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18:Media advisor
830:expanding it
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772:. Retrieved
768:the original
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719:. Retrieved
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685:. Retrieved
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631:social media
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625:Social media
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233:Segmentation
158:Distribution
152:Key concepts
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49:Please help
44:verification
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584:media coach
582:A personal
326:Franchising
301:Advertising
268:Attribution
193:Co-creation
869:Categories
774:2013-04-08
664:References
484:Web banner
371:Propaganda
178:Activation
142:Management
77:newspapers
822:marketing
721:6 October
687:6 October
570:agent or
568:marketing
444:New media
376:Publicity
228:Promotion
213:Dominance
133:Marketing
646:Facebook
597:such as
501:Research
356:Premiums
311:Branding
238:Strategy
658:Twitter
654:Google+
650:Myspace
173:Service
163:Pricing
91:scholar
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605:, and
361:Prizes
223:Ethics
168:Retail
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820:This
705:COMM3
639:blogs
566:is a
331:Label
98:JSTOR
84:books
826:stub
723:2021
710:ISBN
689:2021
656:and
599:Bain
70:news
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