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tool that is maintained and used by PR professionals to pitch stories on a particular topic, product, or company to a specific group of journalists. These journalists would then write or speak about the particular topic in a relevant issue or episode of their shows.
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A media contacts database allows a PR professional to gain easy access to hundreds of journalists within a short span of time. Media contacts database are created and sold by many media research companies that offer such PR software for professionals.
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is a resource which catalogs the names, contact information, and other details about people who work in various media professions. These include
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of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be
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A media contacts database usually contains the following information:
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Please help to demonstrate the notability of the topic by citing
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Sharing
Knowledge: A Guide to Effective Science Communication
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Online presence like blogs and other social networking sites
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