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Lucas Bols

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22: 1239: 585:, so it seemed natural to combine the two companies. In August 2000 an agreement was reached, and Remy paid CVC €510 million for Bols, which retained a 9% equity stake in the enlarged group. The merger was perceived as greatly helping both companies, allowing Remy to diversify into products requiring no expensive aging stock, an Eastern European distribution network, and access to Bol's management skills, while giving Bols access to Remy's joint venture worldwide distribution alliance, 1225: 600:(CEDC), wherein CEDC took ownership of the Bols production facilities in Poland and licensed various trademarks for use in Poland and Russia in exchange for a 9% equity stake. The deal gave each company access to the other's distribution networks. Remy also received a seat on CEDC's board of directors. CEDC would later buy Bol's Hungarian subsidiary and trademarks. 548:. From the beginning, integrating the two lines of business was difficult, and so led to profit pressures. The 1995 annual stockholders meeting was contentious and the company decided to focus its growth efforts toward the food sector. In 1997, the company moved to a new headquarters and production facility in 593:
strong growth was noted of the vodka brand throughout Eastern Europe, and Maxxium committed considerable resources to modernizing the Bols image, including new packaging and refocusing on a youth driven market. Bols was awarded "Best Brand Re-Launch" by the trade publication Drinks International Magazine.
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and is headquartered in Amsterdam. Its assets include the production facilities in the Netherlands, along with the brands, Bols, Galliano, Vaccari Sambuca, Pisang Ambon and Damrak Gin, plus leading Dutch Origin spirit brands such as Bokma and Hartevelt genevers and Coebergh. Distribution will still
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Bols produces a number of different brands. It is common in the drinks industry for companies to buy and sell brands among themselves, as business decisions are made about what market space a particular company wants to occupy. With constant consolidation and divestiture in the industry, a company's
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Bols continued to expand its reach over the next few decades until it participated in almost every geographic market in the world. Management was quick to realize, however, that societal trends away from alcohol consumption, particularly spirits, threatened the company. Genever was still a large
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The synergies of the combined company were immediately felt. Remy reported a string of strong earnings and profit growth, until a weakening dollar and a temporary drop in sales of Bols Vodka in Poland due to taxation and counterfeiting issues hurt 2003 results. Results in 2004 remained weak, but
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Bols targets the "on-trade" market, i.e. bars and restaurants and positions itself as a leader to bar owners and their staff in support, innovation and new product development. The brand seeks to be a part of the mixology and cocktail culture. Bols sponsors trade associations, campaigns, and
982:, vanilla and herbal liqueur first produced by Vaccari. It is also confusingly the brand name for a line of other liqueurs from Vaccari, most or all of which are no longer produced. The line included an amaretto, a black sambuca, a white sambuca, and a white peach liqueur. 62: 401:
and one year later became purveyor to the imperial court in Vienna. Other courts followed such as several kings and queens of the Netherlands, Belgium, Luxembourg, Greece, Sweden, Denmark, Monaco, and later in more modern times the courts of Ethiopia and Nepal.
1552:...Remy reported yesterday a 71 per cent rise in net profits to Euros 94m for the year to 31 March. Sales climbed 26 per cent to Euros 926m. The earnings, which included six months of revenues from Bols, were slightly higher than analysts' forecast... 678:
Bols has long produced liqueurs it marketed under its own eponymous brand, going back in time to the very first products it made. Currently, it produces a line of 38 different flavors, sold in the new teardrop shaped bottle. These include:
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Van 't Wout succeeded in bringing the distillery back to profitability, but by 1822 a falling out with partner Coenraad Adriaan Temminck caused him to abandon his efforts with the company. In 1842 Van 't Wout wrote a manuscript entitled
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In 2005, Remy decided to focus on its premium brands, and on 8 December, it announced it would sell the Bols brand to concentrate on its core drinks. On 16 March 2006, Remy announced the sale of Bols to European investment fund
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is a Dutch only brand which is the number one liqueur and the biggest drinks brand marketed to women in the Netherlands. It is produced in four styles: Coebergh Classic has a blackcurrant/blackberry flavor, Coebergh Red has a
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brand portfolio is usually in a state of flux. Bols owns brands that it has historically produced, as well as ones acquired in various stages of its evolution, either directly or through joint ventures or other partnerships.
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Former Dutch colonial possessions proved natural markets for the group's products, and a rapid international expansion followed. By the turn of the century, Bols was aggressively marketing its lines, and nearly all European
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Capital (75%), together with a management group led by Mr. Huub van Doorne (25%). Mr. Van Doorne was a member of RĂ©my Cointreau's Management Board, and led the team that revitalized the Bols brand under Remy's ownership.
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By 1993, competition and consolidation in the industry had become cutthroat. Heineken decided to retrench to its beer business, and sold off its stake in the joint venture for 58.6 million guilders. Dutch foods giant
525:. Other smaller French wine houses were quickly added to the portfolio. The company also boosted its operations in Italy in 1990, buying up Ottavio Riccadonna, adding that company's Spumante and Ricadonna brands. 1157:
genever. Claeryn was also involved in an important legal case involving trademarks. The Benelux Court of Justice held that a similarly named liquid detergent infringed due to the concept of detriment of repute.
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is a Dutch public company in the business of production, distribution, sales and marketing of alcoholic beverages. It claims to be the oldest distillery brand in the world. Its brand portfolio consists of
1589:...a range of different media promotions will be created because the 27 variants of Bols appeal to several distinct target markets... seeks to link the brand more closely with its theme of 'lust for life' 340:
name. New ownership revitalized the company. A price list from 1820 shows over 300 varieties of liqueurs, bitters, elixirs and gins; it is possible that some of these were never produced, and were merely
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Almost immediately after the buyout, it became clear that Bols did not have the scale to effectively compete in the rapidly consolidating drinks industry. CVC Capital had an existing relationship with
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Napoleon's defeat in 1815 sparked buying interest in the company, and Rotterdam financier Gabriël Theodorus van 't Wout acquired the firm with the condition that the company permanently retain the
1624:"Central European Distribution Corporation Signs Definitive Stock Purchase Agreement With RĂ©my Cointreau and Takirra Investment Corp. to Acquire Bols Sp. z o.o., Poland's Third Largest Distiller" 555:
By 1999, it was obvious that the partnership wasn't working. The Bols side of the business was being neglected, and management wanted to unlock its potential for growth and profitability.
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Nikki Morrison, UK brand manager, says: "Bartenders are the top priority for Bols and the Bols Bartending Academy is the perfect way to inspire bartenders and demonstrate our support...."
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Owen, David (15 September 2000). "Remy Cointreau finds a cure for hangover: After a long night of foreign slumps and high gearing, the French drinks group has bounced back to buy Bols".
1446:...Diageo sold Asbach, a German brandy, and Metaxa, the world's biggest-selling Greek liquor, to Bols Royal Distilleries, owned by the British buyout firm CVC Capital Partners Ltd. 446:
component of Bol's revenues, and this was a particularly difficult market to grow outside of its native Netherlands, as global drinkers tended to prefer the British "dry" style of
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flavor, Coebergh Cherry and Coebergh raspberry. In the Netherlands it is informally referred to as 'bessen',(literally meaning berries), often in a mix with Sprite or 7-up.
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in the area. Around the same time, a new stone building was constructed to house the distillery. The first official mention is in 1640 in Amsterdam town papers, where
1517: 732:, a deep blue, orange flavored liqueur made from a variety of orange types and herbs. This is Bols' signature product, and is commonly referred to as "Bols Blue." 1611:
Promotional activity will target women through celebrity magazines such as OK! and Hello!. Women make up a high proportion of Bols drinkers, according to Maxxium.
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canal was filled in order to provide a new major thoroughfare for Amsterdam. The old site was abandoned and a modern steam powered distillery was built in nearby
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Already a leading producer of alcoholic beverages in its home country, Bols became the dominant producer of genever with its 1986 acquisition of Rotterdam based
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During the 18th century, the Bols family became a very prosperous dynasty, but found itself becoming more and more detached from the day to day operation of the
313:, of which Lucas was a major shareholder, brought exotic herbs, spices and fruits back to Amsterdam, and these were used to create new liqueurs and genevers. 645:
The Bols museum in Amsterdam presents the history of the brand, its manufacturing methods and ingredients, and interactive exhibits. Visitors can practice
488:. In addition, this allowed Bols to vertically integrate itself, as Henkes had a network of retail liquor stores in the Netherlands. In 1988, Bols acquired 1909: 1309: 1060: 426: 1650:"Central European Distribution Corporation Completes Strategic Alliance With Remy Cointreau; Acquires Bols Sp. z o.o., Poland's Third Largest Distiller" 1934: 1344: 130: 1471: 478: 430: 1867:
Several contributions to the Quarterly Magazine of the Dutch bottle collectors club "De Oude Flesch" by Lodewijk van Sint Maartensdijk. 1979–1995.
1864:"De branderijen in Holland tot het begin der negentiende eeuw" (The Dutch distilleries till beginning of the 19th century) by P.J. Dobbelaar. 1930 1919: 1914: 883: 629:
be mostly done by Maxxium, although the United States will be handled by new partner William Grant & Son, USA., a wholly owned subsidiary of
474:). Through the 1980s, Bols continued to expand its range of non-alcoholic beverages with particular emphasis on the Italian and Swiss markets. 455: 1075: 1546:
Minder, Raphael (21 June 2001). "Remy may divest some brands: French drinks group set to streamline operation after acquisition of Bols".
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Bols is another brand working hard to promote liqueurs in the on-consumption market, with a highlight being the Bols Academy Roadshow....
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The Bols bartending academy offers accredited courses in bartending, flair bartending, mixology (the method behind bartending) and
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have its first American plant in Englewood, N. J., Lawrence W. Pugh, technical director of the company, announced yesterday.
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is a Dutch-only brand which includes a wide range of liqueurs and spirits. One of these is the no longer existing liqueur
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Note: Although fruit brandies are not strictly liqueurs, Bols classifies theirs as such, perhaps due to added sweeteners.
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The venture attained a near 50% market share in the Dutch liquor business, due in part to GWN's earlier acquisition of
328:, severely weakened the company, and when last male heir, Herman Bols, died in 1813, the company was offered for sale. 1848:
Claeryn / Klarein, Case A 74/1, judgment of 1 March 1975, Jurisprudence of the Benelux Court of Justice 1975, p. 472.
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In 1868 the firm was again sold, this time to the Moltzer family who greatly expanded the company. In 1889, the
653: 1745: 433:, its largest competitor since 1679. In 1954, the last of the Moltzer family left the board of directors, and 1373:"BOLS FIRM TO GET NEW JERSEY PLANT; Building in Englewood to Be Erected for Old Liqueur Concern of Holland". 1440:
Bloomberg News; Business and Financial Desk (30 September 1999). "Diageo Sells Last of Four Liquor Brands".
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Damrak is a luxury, international-style gin. It has been well reviewed in independent drinks competitions.
425:(1935), Spain (1935) and the United States (1947). Bols also grew through takeover, including the firms of 390: 1802: 1111:. As noted above, in Eastern Europe, the Bols brand is produced and marketed by another entity, CEDC. 462:, were added, and in 1983 the company added its first non-alcoholic beverages with the acquisition of 1294:
Lucas Bols BV is the oldest Dutch company still active, and the oldest distillery brand in the world.
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In 2016 to 2019, there was a 5.6% loss in Lucas Bols, leading to less profitability of shareholders.
398: 378: 1252: 470:, and various other fruit flavored beverages. (In a later divestiture, these brands became part of 310: 1345:"BOLS COMES HOME AS WORLD'S OLDEST DISTILLER; RETURNS TO THE NETHERLANDS IN 210 MILLION EURO DEAL" 88: 898:
liqueur. A bright red, sweet blend of citrus and tropical fruit such as passion fruit and peach.
630: 539: 504: 406: 280: 1464: 1426: 1780: 1174: 414: 227:. It produces about 3 million cases a year, with yearly revenues exceeding 95 million euros. 569:. Immediately thereafter, Bols acquired a number of brands from British drinks conglomerate 466:, makers of still and sparkling mineral waters, non-alcoholic bitters, and sodas, including 450:. A strategy of diversification through acquisition was adopted, and in 1977 Italian brands 1139: 556: 325: 8: 216: 1686: 563:
by the executive board (R.van Ogtrop, M. Emondts and T. Coenen ) was engineered forming
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Please help update this article to reflect recent events or newly available information.
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was Amsterdam's first harbor, and the name pays tribute to the original genever trade.
845: 321: 1310:"ABN AMRO Capital announces return of Bols to the Netherlands in EUR 210 million deal" 916: 783: 772: 729: 377:, just over the Dutch border in Germany. In 1892, the company was reorganized into an 1723: 1135: 615: 560: 483: 374: 306: 1749: 1682: 852:
and orange liqueur, with a hint of vanilla. Another of Bols' centuries old recipes.
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Distillateurs- en Liqueurbereiders Handboek door een oude patroon van 't Lootsje
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market, along with distribution channels and production facilities in Germany.
342: 1898: 1230: 1009: 855: 714:, a lighter orange colored liqueur made from Spanish oranges and bitter herbs 711: 522: 493: 471: 241: 78: 1439: 1244: 964: 926: 895: 805: 801: 776: 723: 370: 366: 212: 200: 1281: 877: 410: 273: 261: 118: 1861:"De lange levens van zeven Nederlandse bedrijven" by Wim Wennekes. 1990. 1882: 1064: 994: 950: 946: 938: 922: 913: 907: 867: 823: 786:, a dark orange colored liqueur made from orange peels and bitter herbs 738:
brandy. The cherry pit is also used, imparting a slight almond flavor.
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Also documented elsewhere, but not officially mentioned by Bols are
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Grant, Ben (15 August 2007). "Bols launches bartending academy".
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Hartevelt is another complete line of genevers and lemon brandy.
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Minder, Raphael (14 June 2002). "Remy uncorks profits, up 12%".
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flavored liqueur Bols makes with Kirsch and a selection of herbs
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After World War I, distilleries were started in France (1921),
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An old Dutch value brand used in off-trade (home) mixing.
1444:. Late Edition – Final, Section C. pp. 4, Column 3. 1379:
Ervan Lucas Bols, Inc., liqueur concern of Holland, wall
1104: 745: 447: 1393: 492:, instantly giving it the largest market share in the 1220: 309:, and led the world in international commerce. The 1377:. Section: Real Estate. 23 July 1947. p. 39. 1177:region, popular in the south of the Netherlands. 967:is a banana and tropical fruit flavored liqueur. 929:liqueur. A fusion of lime extract and Triple Sec. 542:, and a merger was completed into a new company: 320:. This lack of family leadership, along with the 1896: 301:was born in 1652. His era corresponded with the 1063:is a gin-based liqueur flavored with lemon and 993:is a traditional Italian liqueur flavored with 1082:, a thick and creamy eggnog flavored liqueur. 1579:"Maxxium to position Bols as 'celeb drink'". 576: 1568:. Companies and Finance: Europe. p. 1. 1095:Bols has a line of internationally shipped 503:, the wine and distilled beverages unit of 1910:Manufacturing companies based in Amsterdam 1809:. Hotel & Restaurant. 1 September 2003 501:Gedistilleerd en Wijngroep Nederland (GWN) 499:In 1989, Bols formed a joint venture with 60: 1935:Purveyors to the Imperial and Royal Court 1654:Central European Distribution Corporation 1628:Central European Distribution Corporation 1470:CS1 maint: multiple names: authors list ( 1396:"Bols Wessanen strategy to focus on food" 1304: 1302: 757:, with vanilla, almond, herbs, and spices 598:Central European Distribution Corporation 596:In 2005, Remy struck a complex deal with 256:. The distillery was located outside the 1394:Bloomberg Business News (6 April 1995). 1339: 1337: 1335: 490:Strothmann Brennereien GmbH & Co AG. 1712:"Investments, Representative selection" 642:bartending academies and competitions. 559:, a private equity firm, agreed, and a 1920:Companies listed on Euronext Amsterdam 1915:1575 establishments in the Netherlands 1897: 1779:. Adams Beverage Group. Archived from 1770: 1563: 1545: 1485:Sorkin, Andrew Ross (23 August 2000). 1484: 1299: 1036:A Dutch-only coffee flavored liqueur. 519:Consortium Vinicole de Bordeaux (CVBG) 1830: 1601:"Bols in overhaul to ease handling". 1332: 356: 1771:Sherer, Michael (July–August 2002). 1607:Haymarket Business Publications Ltd. 1550:. Companies and Markets. p. 1. 1530: 603: 15: 1134:is a Dutch-only brand of genevers, 369:. Other distilleries were built in 13: 1855: 985: 808:cherry brandy with added sweetener 528: 440: 437:became a publicly traded company. 331: 14: 1946: 1871: 1512:"Remy Cointreau and Bols merge". 1493:. World Business Briefing: Europe 1280:. Lucas Bols, N.V. Archived from 1090: 1685:. 17 August 2005. Archived from 1535:. Companies and Finance: Europe. 1237: 1223: 20: 1905:Distilleries in the Netherlands 1842: 1824: 1795: 1764: 1738: 1704: 1668: 1642: 1616: 1594: 1572: 1557: 1539: 959: 673: 538:and Bols saw a natural fit for 244:family opened their distillery 1925:CVC Capital Partners companies 1524: 1505: 1478: 1433: 1387: 1366: 1316:. 9 March 2006. Archived from 1265: 1161: 305:, when the Netherlands were a 1: 1930:Belgian Royal Warrant holders 1878:Lucas Bols N.V. official site 1208: 1114: 1070: 1039: 287:is documented as operator of 235: 1487:"Remy Cointreau to buy Bols" 1180: 636: 7: 1883:House of Bols official site 1216: 1015: 970: 886:, a sweeter, juicier Kirsch 696:flavored liqueur made from 668: 659: 622:. The new company is named 219:and a large group of Dutch 10: 1951: 1145: 1085: 1055: 577:Acquired by RĂ©my Cointreau 230: 1888:30 September 2007 at the 1200: 1153:is a Dutch-only brand of 919:, a clear, orange liqueur 399:Weltausstellung 1873 Wien 183: 173: 165: 153: 145: 137: 124: 110: 102: 94: 76: 68: 59: 29:This article needs to be 1258: 1253:List of oldest companies 1188: 1126: 1031: 1000: 631:William Grant & Sons 311:Dutch East India Company 1518:Centaur Publishing Ltd. 870:Green and White. Bols' 566:Bols Royal Distilleries 413:(1929), Canada (1932), 686:, an egg based liqueur 654:hospitality management 540:horizontal integration 345:aimed at competitors. 285:Pieter Jacobszoon Bols 1048:schnapps, similar to 395:Fortschritts-Medaille 393:. In 1873 Bols won a 557:CVC Capital Partners 322:Continental Blockade 1783:on 28 December 2007 1274:"About the Company" 892:(Framboise) liqueur 848:, a purple colored 521:, formerly part of 389:had appointed them 175:Number of employees 169:AAC Capital Benelux 141:Alcoholic beverages 56: 1692:on 15 October 2006 1587:. 20 August 2004. 1491:The New York Times 1463:has generic name ( 1442:The New York Times 1425:has generic name ( 1400:The New York Times 1375:The New York Times 1320:on 21 October 2006 357:Moltzer family era 161:€15 million (2017) 149:€80 million (2017) 54: 1807:Beverage Business 1803:"Trend: Liqueurs" 1748:(Press release). 1726:on 2 January 2008 1681:(Press release). 1652:(Press release). 1626:(Press release). 1609:3 November 2004. 1520:6 September 2000. 1312:(Press release). 1284:on 3 January 2015 1169:is a traditional 804:liqueur, a clear 616:Mezzanine capital 604:Management buyout 561:management buyout 510:Bols Benelux B.V. 435:Bols Distilleries 193: 192: 188:www.lucasbols.com 50: 49: 1942: 1849: 1846: 1840: 1839: 1828: 1822: 1821: 1816: 1814: 1799: 1793: 1792: 1790: 1788: 1768: 1762: 1761: 1759: 1757: 1742: 1736: 1735: 1733: 1731: 1722:. 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Doorne 127: 81: 55:Lucas Bols N.V. 46: 40: 37: 34: 25: 21: 12: 11: 5: 1948: 1938: 1937: 1932: 1927: 1922: 1917: 1912: 1907: 1893: 1892: 1880: 1873: 1872:External links 1870: 1869: 1868: 1865: 1862: 1857: 1854: 1851: 1850: 1841: 1823: 1794: 1763: 1750:RĂ©my Cointreau 1737: 1703: 1683:RĂ©my Cointreau 1667: 1641: 1630:. 27 June 2005 1615: 1593: 1571: 1556: 1538: 1523: 1504: 1477: 1432: 1386: 1365: 1331: 1298: 1263: 1262: 1260: 1257: 1256: 1255: 1249: 1248: 1234: 1218: 1215: 1210: 1207: 1202: 1199: 1190: 1187: 1182: 1179: 1163: 1160: 1147: 1144: 1128: 1125: 1116: 1113: 1092: 1089: 1087: 1084: 1072: 1069: 1057: 1054: 1041: 1038: 1033: 1030: 1017: 1014: 1002: 999: 987: 984: 972: 969: 961: 958: 943: 942: 936: 930: 920: 911: 905: 899: 893: 887: 881: 875: 865: 859: 853: 843: 837: 831: 828:Marasca cherry 821: 815: 809: 799: 793: 787: 784:Orange Curaçao 780: 770: 767:Crème de cacao 764: 761:Crème de cacao 758: 752: 751:Coffee liqueur 749: 744:liqueur, with 739: 733: 727: 721: 715: 709: 701: 687: 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Index


Traded as
Euronext
BOLS
Amsterdam
Netherlands
Huub van Doorne
Net income
www.lucasbols.com
Bols
Galliano
Vaccari
Pisang Ambon
Gold Strike
genevers
liqueurs
Bols
Amsterdam
city walls
post road
Haarlem
canal
Rozengracht
rose
nurseries
Dutch golden age
colonial power
Dutch East India Company
distillery
Continental Blockade

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