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374:, California, on September 9, 1970. Both sides of his family owned motorcycle dealerships in Southern California. LaRossa grew up customizing cars and anything with wheels, two wheels or four. He opened his first business customizing cars and trucks in 1998 and quickly gained worldwide recognition with vehicles appearing in magazines from US to Japan. Jay's shop built several high end vehicles for large aftermarket companies to be displayed at the yearly
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Lossa
Engineering creates made-to-order motorcycles, doing complete build up and restoration/customization of vintage motorcycles from start to finish. In-house work includes custom fabrication, motor work, paint, and upholstery. Their use of bold colors and custom modifications with a unique twist
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before starting his second business venture, Lossa
Engineering. Jay and his shop Lossa Engineering will also be featured in an upcoming TV series (airing October 1, 2010) focused solely on Café Racers and the lifestyle.
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Please remove or replace such wording and instead of making proclamations about a subject's importance, use facts and attribution to demonstrate that importance.
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in the UK. Their bikes have also won several awards at shows including a 1st place award at the
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in Pomona, California. Several bikes have also been featured at the Long Beach
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based on
Japanese, Italian and British motorcycles from the 1960s and 1970s.
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The owner of Lossa
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334:. Founded in 2007 by Jay LaRossa, it specializes in
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381:He has appeared on the first aired episode of
539:Cafe Racers: Speed, Style, and Ton-Up Culture
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500:, no. 4, Spring 2009, archived from
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218:Learn how and when to remove this message
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181:This article includes a list of general
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361:sitting on his Lossa-built Honda CB160
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529:The Gazette
516:Cycle World
387:Jesse James
366:Jay LaRossa
336:café racers
301:Jay LaRossa
200:introducing
84:and may be
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486:2010-05-02
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183:references
39:improve it
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359:Jason Lee
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263:Industry
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