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Listerine

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bottles for the first time. In 1995, FreshBurst was added, then in 2003 Natural Citrus. In 2006 a new addition to the "less intense" variety, Vanilla Mint, was released. Nine different kinds of Listerine are on the market in the U.S. and elsewhere: Original, Cool Mint, FreshBurst, Natural Citrus, Naturals, Soft Mint (Vanilla Mint), UltraClean (formerly Advanced Listerine), Tooth Defense (mint shield), and Whitening pre-brush rinse (clean mint). In the United Kingdom, where in recent years the only option for most residents to obtain the original Listerine was to purchase from a dwindling number of larger branches of
225: 359: 36: 348:. The company cited that the payments were based upon Listerine's formula having initially been a trade secret, but that since the formula had been published in 1931, the property no longer had a value, and that the indefinite agreement was legally unreasonable. The court, however, ruled in favor of Lawrence and the defendants, citing that the conditions were plainly-worded, implicit, and could be waived by ending production of the product. 27: 1837: 560:, and it is therefore not regulated as an alcoholic beverage in the United States. (Specially Denatured Alcohol Formula 38-B, specified in Title 27, Code of Federal Regulations, Part 21, Subpart D) However, consumption of mouthwash to obtain intoxication does occur, especially among alcoholics and underage drinkers. 275:, and licensed his formula to a local pharmacist named Jordan Wheat Lambert in 1881. Lambert subsequently started the Lambert Pharmacal Company, marketing Listerine. Listerine was promoted to dentists for oral care in 1895 and was the first over-the-counter mouthwash sold in the United States, in 1914. 278:
Lambert's licensing agreement with Lawrence required that he and his "heirs, executors and assigns" be paid royalties by Lambert or its successors for each bottle sold in perpetuity, until such time that Lambert or its successors ceases manufacturing Listerine. Most of these royalty shares are held
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Listerine was packaged in a glass bottle inside a corrugated cardboard tube for nearly 80 years before the first revamps were made to the brand: in 1992, Cool Mint Listerine was introduced in addition to the original Listerine Antiseptic formula and, in 1994, both brands were introduced in plastic
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Research indicates that Listerine can reduce dental plaque by 22.2% and gingivitis by 28.2% at 6 months. Dental plaque by 20.8% and gingivitis by 27.7% at 6 months, when compared with vehicle in test. Vehicle was 26.9% hydroalcoholic containing all ingredients in Listerine Antiseptic except its
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disclosed that there were potentially contaminants in all Listerine Agent Cool Blue products sold since its launch in 2006, and that all bottles were being recalled. The recall affected some 4,000,000 bottles sold since that time. According to the company, Listerine Agent Cool Blue is the only
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ruled that these claims were misleading, and that Listerine had "no efficacy" at either preventing or alleviating the symptoms of sore throats and colds. Warner-Lambert was ordered to stop making the claims, and to include in the next $ 10.2 million worth of Listerine ads specific mention that
532:, which is toxic to bacteria at concentrations of 40%, is present in concentrations of 21.6% in the flavored product and 26.9% in the original gold Listerine Antiseptic. At this concentration, the ethanol serves to dissolve the active ingredients. 244:
on surgical dressings would significantly reduce rates of post-surgical infection. Lister's work in turn inspired St. Louis-based doctor Joseph Lawrence to develop an alcohol-based formula for a surgical antiseptic which included
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only the flavoured products are now obtainable as Boots has removed the Original from its selection. Original is not listed on the Listerine UK website as among the Listerine products available in the United Kingdom.
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According to the product overview, the ingredients are as following for Listerine Total Care. Similar distribution is contained in other varieties, which also list the essential oils as active ingredients.
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Business Its Legal, Ethical, and Global Environment by Marianne M. Jennings 8th edition page 324, Given these safeguards, we believe the preamble "Contrary to prior advertising" is not necessary.
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In 1955, Lambert Pharmacal merged with New York-based Warner-Hudnut and became Warner-Lambert Pharmaceutical Company, and incorporated in Delaware with its corporate headquarters in
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Listerine, for instance, was invented in the nineteenth century as powerful surgical antiseptic. It was later sold, in distilled form, as both a floor cleaner and a cure for
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There is some evidence for alcohol-containing mouthwash use which is associated with the potential risk of developing carcinoma of oral cavity. The results are inconclusive.
2268: 3113: 379:"Listerine will not help prevent colds or sore throats or lessen their severity." The advertisement run by Listerine added the preamble "contrary to prior advertising". 679: 332:?" one maiden asked herself. Until that time, bad breath was not conventionally considered such a catastrophe. But Listerine changed that. As the advertising scholar 298:
Listerine entered common household use after Jordan Wheat Lambert's son Gerard Lambert joined the company and promoted an aggressive marketing campaign. According to
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writes, "Listerine did not make mouthwash as much as it made halitosis." In just seven years, the company's revenues rose from $ 115,000 to more than $ 8 million.
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by Lawrence's heirs. Real estate broker John Reynolds bought a roughly 50% stake in the royalties in the 1950s, which he then transferred to the
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In combination, all have an antiseptic effect, and there is some thought that methyl salicylate may have an anti inflammatory effect as well.
1810: 978: 1339:"Antibacterial activity of the essential oils from the leaves of Eucalyptus globulus against Escherichia coli and Staphylococcus aureus" 929: 1264: 1604: 1132: 1778:"McNeil-PPC, Inc. today issues voluntary nationwide consumer recall of Listerine Agent Cool Blue plaque-detecting rinse products" 352: 280: 1538: 1288: 865: 563:
The use of alcohol-containing mouthwash such as Listerine may increase the risk of developing oral cancer in some cases, see
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Listerine also sell a formulation called Listerine Advanced Defence Gum Treatment containing a common food preservative,
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From the 1930s into the 1950s, advertisements claimed that applying Listerine to the scalp could prevent "infectious
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product affected by the contamination and no other products in the Listerine family were under recall.
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For a short time, beginning in 1927, the Lambert Pharmaceutical Company marketed Listerine Cigarettes.
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Distributions in case of Listerine Antiseptic Mouthwash, Original-05/22/2008 for essential oils are:
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Glass bottle with paper label. The screw top indicates that the bottle was manufactured post-1920s.
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The addition of essential oils means the ethanol is considered to be undrinkable, known as
198: 123: 1803:"Contamination prompts J&J recall of Listerine Agent Cool Blue plaque-detecting rinse" 351:
In 2000, Pfizer acquired Warner-Lambert. Among Lambert's assets was the original land for
320:. But it wasn't a runaway success until the 1920s, when it was pitched as a solution for " 8: 2712: 2510: 2480: 1781: 1654:"Efficacy of Listerine antiseptic in inhibiting the development of plaque and gingivitis" 1394:
Mason, L.; Moore, R. A.; Edwards, J. E.; McQuay, H. J.; Derry, S.; Wiffen, P. J. (2004).
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From 1921 until the mid-1970s, Listerine was also marketed as preventive and remedy for
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Trademarked : a history of well-known brands, from Aertex to Wright's Coal Tar
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Lawrence hoped to promote Listerine's use as a general germicide as well as a
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as a "faux medical term", which this Knowledge article previously reflected.
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Freakonomics : A Rogue Economist Explores The Hidden Side Of Everything
3123: 2961: 2946: 2851: 2846: 2796: 2786: 2750: 2670: 2630: 2535: 2505: 2299: 2128: 1653: 1533:. Gerald E. McDonnell, Joyce M. Hansen (6th ed.). Philadelphia. 2021. 1528: 1486: 1460: 1429: 1380: 1104: 1078:"The African Americanization of menthol cigarette use in the United States" 308: 262: 57: 56:, fluoride rinse, quick-dissolving strips, chewable tablets, breath spray, 1685: 3031: 3006: 2986: 2981: 2966: 2861: 2841: 2831: 2821: 2806: 2801: 2781: 2740: 2680: 2605: 2600: 2595: 2590: 2434: 2138: 2058: 371: 367: 193:
Originally marketed by the Lambert Pharmacal Company (which later became
3103: 3036: 2971: 2911: 2891: 2856: 2811: 2791: 2730: 2339: 1237: 930:"When the Secret Enables the Brand: The Long-Lasting Listerine License" 517: 458: 358: 325: 272: 246: 209: 164: 53: 3078: 2876: 2866: 2836: 2284: 2243: 2179: 2123: 2018: 1993: 1983: 1973: 1968: 1943: 886: 488: 450: 317: 167: 49: 35: 2976: 2931: 2916: 2881: 2826: 2766: 2745: 2702: 2213: 2174: 2133: 2113: 2098: 2078: 2038: 2033: 2013: 2008: 1998: 1988: 1938: 1933: 1928: 1923: 437: 386: 186:, Listerine was developed in 1879 by Joseph Lawrence, a chemist in 183: 1443:
Reynolds, Scott A.; Levy, Foster; Walker, Elaine S. (March 2006).
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United States District Court for the Southern District of New York
283:, and was later resold to other parties to help fund the diocese. 3026: 3021: 3016: 3001: 2936: 2926: 2921: 2896: 2886: 2761: 2755: 2735: 2329: 2263: 2228: 2169: 2159: 2118: 2108: 2093: 2073: 2068: 2063: 2048: 2043: 2028: 2023: 2003: 1958: 1953: 1948: 780:"Bad Breath Offers a Rare Payoff in Listerine-Royalty Stake Sale" 529: 505: 478: 269: 265:). Lawrence named his antiseptic "Listerine" in honor of Lister. 250: 26: 1859: 3011: 2164: 2154: 2103: 2088: 2083: 2053: 1978: 1963: 1652:
Gordon, J. M.; Lamster, I. B.; Seiger, M. C. (September 1985).
1605:"Alcohol in Mouthwashes & Rinses | LISTERINE® Professional" 843: 509: 468: 258: 202: 118: 71: 2816: 2269:
Johnson & Johnson Pharmaceutical Research and Development
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Steve Patterson Award for Excellence in Sports Philanthropy
2355: 2218: 648:"Johnson & Johnson Acquires Pfizer Consumer Healthcare" 1195:"Article: Warner-Lambert reenters the dentrifice business" 1719:"Do you want that mouthwash straight up or on the rocks?" 742:
Firsts: Origins of Everyday Things That Changed the World
1504:"Johnson & Johnson sued over mouthwash cancer fears" 1393: 1629:"Removing Plaque from Teeth | LISTERINE® Professional" 900:"Warner-Hudnut, Inc. ( Early Warner-Lambert Company )" 205:'s consumer healthcare division on December 20, 2006. 197:), Listerine has been manufactured and distributed by 1735: 1716: 1530:
Block's disinfection, sterilization, and preservation
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2010 Johnson & Johnson children's product recall
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Rao KN, Mehta R, Dange P, Nagarkar NM (2024-05-08).
236:'s ideas on microbial infection, the English doctor 1651: 1007: 1442: 1038: 1160: 3136: 1259: 1257: 3099:Global Health Innovative Technology Fund (GHIT) 979:"2000: Pfizer joins forces with Warner-Lambert" 3094:Dr. Paul Janssen Award for Biomedical Research 1809:. Associated Press. 2007-04-12. Archived from 1772: 1770: 686:. Chemical Heritage Foundation. Archived from 1899: 1885: 1343:Asian Pacific Journal of Tropical Biomedicine 1289:"LISTERINE® Gum Therapy Antiseptic Mouthwash" 1254: 1224:"Boots website: Listerine products selection" 1337:Bachir, Raho G; Benali, M (September 2012). 1336: 834: 702: 1767: 673: 671: 669: 1892: 1878: 1561:: CS1 maint: location missing publisher ( 1265:"TOTAL CARE Anticavity Fluoride Mouthwash" 178:, who pioneered antiseptic surgery at the 25: 1476: 1419: 1370: 934:IPWatchdog.com | Patents & Patent Law 295:also held shares in Listerine royalties. 208:The Listerine brand name is also used in 3155:Drugs developed by Johnson & Johnson 1717:Cathleen Terhune Alty (March 12, 2014). 1704:Listerine Advanced Defence Gum Treatment 1075: 666: 357: 223: 170:that is promoted with the slogan "Kills 428: 410: 353:Lambert-St. Louis International Airport 3137: 1860:Official Listerine Middle East Website 595: 1873: 1498: 1496: 804:"Corporations: Riches from Royalties" 777: 738: 589: 174:that cause bad breath". Named after 1008:Mary Delach Leonard (Dec 25, 2016). 773: 771: 769: 732: 415: 324:" — a then obscure medical term for 201:since that company's acquisition of 40:Various Listerine products in Canada 2872:Emtricitabine/rilpivirine/tenofovir 1795: 1742:Indian Journal of Surgical Oncology 1729: 136:"Kills germs that cause bad breath" 13: 1670:10.1111/j.1600-051x.1985.tb00941.x 1658:Journal of Clinical Periodontology 1493: 745:. New York: Penguin. p. 155. 710:"Prescribe Listerine for Patients" 14: 3176: 1828: 766: 677: 240:demonstrated in 1865 that use of 2942:Neomycin/polymyxin B/bacitracin 1835: 1163:"Listerine gets rid of dandruff" 34: 1710: 1692: 1645: 1621: 1597: 1573: 1521: 1436: 1387: 1330: 1305: 1281: 1230: 1216: 1187: 1154: 1125: 1085:Nicotine & Tobacco Research 1069: 1060: 1031: 1020:from the original on 2017-02-18 1001: 971: 947: 922: 892: 570: 3109:Robert Wood Johnson Foundation 828: 796: 640: 616: 424:0.02% (0.01% w/v fluoride ion) 401: 1: 1355:10.1016/S2221-1691(12)60220-2 602:. Stroud: Sutton Publishing. 583: 261:(its exact composition was a 2305:Johnson & Johnson Vision 1865:Listerine Fluoride Animation 1449:Emerging Infectious Diseases 1201:. 1995-07-31. Archived from 1097:10.1080/14622200310001649478 778:Susan, Decker (2020-07-13). 7: 3165:Products introduced in 1914 2777:Carefree (feminine hygiene) 2708:Ortho Clinical Diagnostics 2249:Ortho-McNeil Pharmaceutical 1412:10.1136/bmj.38040.607141.EE 1400:BMJ (Clinical Research Ed.) 523: 10: 3181: 1750:10.1007/s13193-024-01948-4 1161:Lambert Pharmacal (1930). 1076:Gardiner, Phillip (2004). 714:The Pacific Dental Journal 565:Oral cancer § Alcohol 551: 219: 68:McNeil Consumer Healthcare 3061: 3053:Johnson and Johnson Plaza 3045: 2721: 2693: 2541:Leopoldo Fernández Pujals 2494: 2463: 2392: 2376:Executives and scientists 2375: 2368: 2348: 2322: 2277: 2206: 2199: 2192: 2147: 1916: 1907: 546: 516:(wintergreen) 0.06%, and 342:Morris Plains, New Jersey 142: 132: 110:Lambert Pharmacal Company 103: 95: 85: 77: 63: 45: 33: 24: 2576:Frederick Barnett Kilmer 1137:Tobacco Documents Online 376:Federal Trade Commission 216:teeth-whitening strips. 212:, chewable tablets, and 3089:Chicago Tylenol murders 2566:Robert Wood Johnson III 2234:Janssen Pharmaceuticals 624:"History of LISTERINE®" 281:Archdiocese of New York 180:Glasgow Royal Infirmary 91:1914 (over the counter) 89:1879 (original formula) 2561:Robert Wood Johnson II 2531:Robert J. Darretta Jr. 1585:Listerine Professional 1461:10.3201/eid1203.050955 1445:"Hand Sanitizer Alert" 1133:"LISTERINE Cigarettes" 1014:St. Louis Public Radio 885:incorrectly described 739:Casey, Wilson (2009). 596:Newton, David (2008). 541:ethyl lauroyl arginate 363: 338: 289:American Bible Society 229: 3084:Born Rich (2003 film) 3069:2010 DePuy Hip Recall 2997:Rembrandt toothpaste 2471:Robert Wood Johnson I 1901:Johnson & Johnson 1633:ListerineProfessional 1609:ListerineProfessional 1565:) CS1 maint: others ( 881:Previous editions of 520:(eucalyptus) 0.092%. 361: 314: 227: 199:Johnson & Johnson 124:Johnson & Johnson 2586:Cynthia A. Maryanoff 2259:Ortho Pharmaceutical 2254:Ortho-McNeil-Janssen 429:Inactive ingredients 411:Listerine Total Care 138:"Bring Out the Bold" 2713:Tasmanian Alkaloids 2511:James Arthur Bayton 2481:Edward Mead Johnson 2207:Innovative medicine 1917:Innovative medicine 684:Thanks to Chemistry 654:. December 20, 2006 575:On April 11, 2007, 442:Alcohol (21.6% v/v) 188:St. Louis, Missouri 21: 3160:1879 introductions 2676:Ronald A. Williams 2636:A. V. Gurava Reddy 2495:Former executives, 2476:James Wood Johnson 2450:Mark A. Weinberger 2425:Marillyn A. Hewson 2420:Jennifer A. Doudna 2393:Board of directors 2385:(Chairman and CEO) 2335:Puma Biotechnology 1813:on August 19, 2014 1040:"Three by the FTC" 840:Dubner, Stephen J. 484:Disodium Phosphate 364: 334:James B. Twitchell 285:The Salvation Army 230: 228:1925 advertisement 19: 16:Brand of mouthwash 3132: 3131: 2689: 2688: 2666:William C. Weldon 2656:George J. Seabury 2581:Robert Q. Marston 2486:George J. Seabury 2440:Mark B. McClellan 2364: 2363: 2318: 2317: 2188: 2187: 1780:(Press release). 1700:"Product profile" 1540:978-1-4963-8149-1 1199:Chain Drug Review 867:978-0-06-073133-5 836:Levitt, Steven D. 558:denatured alcohol 543:(LAE) at 0.147%. 514:methyl salicylate 464:Methyl Salicylate 416:Active ingredient 395:Boots the Chemist 322:chronic halitosis 304:Stephen J. Dubner 293:Wellesley College 255:methyl salicylate 158: 157: 3172: 3119:Tooth Protectors 2957:Ortho Tri-Cyclen 2641:Steven Reinemund 2616:William D. Perez 2526:Joan Ganz Cooney 2521:Mary Sue Coleman 2430:Paula A. Johnson 2410:Mary C. Beckerle 2373: 2372: 2310:Mentor (company) 2290:Biosense Webster 2204: 2203: 2197: 2196: 1914: 1913: 1894: 1887: 1880: 1871: 1870: 1856: 1855: 1853:Official website 1845: 1840: 1839: 1838: 1823: 1822: 1820: 1818: 1799: 1793: 1792: 1790: 1789: 1774: 1765: 1764: 1733: 1727: 1726: 1714: 1708: 1707: 1696: 1690: 1689: 1649: 1643: 1642: 1640: 1639: 1625: 1619: 1618: 1616: 1615: 1601: 1595: 1594: 1592: 1591: 1577: 1571: 1570: 1560: 1552: 1525: 1519: 1518: 1516: 1515: 1500: 1491: 1490: 1480: 1440: 1434: 1433: 1423: 1391: 1385: 1384: 1374: 1334: 1328: 1327: 1325: 1323: 1309: 1303: 1302: 1300: 1299: 1285: 1279: 1278: 1276: 1275: 1261: 1252: 1251: 1249: 1248: 1234: 1228: 1227: 1220: 1214: 1213: 1211: 1210: 1191: 1185: 1184: 1158: 1152: 1151: 1149: 1148: 1139:. Archived from 1129: 1123: 1122: 1120: 1119: 1113: 1107:. Archived from 1082: 1073: 1067: 1064: 1058: 1057: 1055: 1054: 1042: 1035: 1029: 1028: 1026: 1025: 1005: 999: 998: 996: 994: 985:. 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Mulcahy 2405:Darius Adamczyk 2388: 2360: 2344: 2314: 2273: 2239:Janssen Biotech 2184: 2143: 1909: 1903: 1898: 1851: 1850: 1843:Medicine portal 1841: 1836: 1834: 1831: 1826: 1816: 1814: 1801: 1800: 1796: 1787: 1785: 1776: 1775: 1768: 1734: 1730: 1715: 1711: 1698: 1697: 1693: 1650: 1646: 1637: 1635: 1627: 1626: 1622: 1613: 1611: 1603: 1602: 1598: 1589: 1587: 1579: 1578: 1574: 1554: 1553: 1541: 1527: 1526: 1522: 1513: 1511: 1502: 1501: 1494: 1441: 1437: 1392: 1388: 1335: 1331: 1321: 1319: 1311: 1310: 1306: 1297: 1295: 1287: 1286: 1282: 1273: 1271: 1263: 1262: 1255: 1246: 1244: 1236: 1235: 1231: 1222: 1221: 1217: 1208: 1206: 1193: 1192: 1188: 1168:Popular Science 1159: 1155: 1146: 1144: 1131: 1130: 1126: 1117: 1115: 1111: 1080: 1074: 1070: 1065: 1061: 1052: 1050: 1037: 1036: 1032: 1023: 1021: 1006: 1002: 992: 990: 989:on May 24, 2013 977: 976: 972: 963: 961: 953: 952: 948: 939: 937: 928: 927: 923: 913: 911: 898: 897: 893: 880: 868: 833: 829: 820: 818: 802: 801: 797: 788: 786: 776: 767: 757: 755: 753: 737: 733: 723: 721: 708: 707: 703: 693: 691: 676: 667: 657: 655: 646: 645: 641: 632: 630: 622: 621: 617: 610: 594: 590: 586: 573: 554: 549: 526: 508:(mint) 0.042%, 474:Phosphoric Acid 431: 422:Sodium fluoride 418: 413: 404: 374:. In 1976, the 222: 214:self-dissolving 146: 137: 128: 104:Previous owners 90: 41: 17: 12: 11: 5: 3178: 3168: 3167: 3162: 3157: 3152: 3147: 3130: 3129: 3127: 3126: 3121: 3116: 3111: 3106: 3101: 3096: 3091: 3086: 3081: 3076: 3071: 3065: 3063: 3059: 3058: 3056: 3055: 3049: 3047: 3043: 3042: 3040: 3039: 3034: 3029: 3024: 3019: 3014: 3009: 3004: 2999: 2994: 2989: 2984: 2979: 2974: 2969: 2964: 2959: 2954: 2952:OneTouch Ultra 2949: 2944: 2939: 2934: 2929: 2924: 2919: 2914: 2909: 2904: 2899: 2894: 2889: 2884: 2879: 2874: 2869: 2864: 2859: 2854: 2849: 2844: 2839: 2834: 2829: 2824: 2819: 2814: 2809: 2804: 2799: 2794: 2789: 2784: 2779: 2774: 2769: 2764: 2759: 2753: 2748: 2743: 2738: 2733: 2727: 2725: 2719: 2718: 2716: 2715: 2710: 2705: 2699: 2697: 2691: 2690: 2687: 2686: 2684: 2683: 2678: 2673: 2668: 2663: 2658: 2653: 2648: 2643: 2638: 2633: 2628: 2626:Christine Poon 2623: 2621:Sandi Peterson 2618: 2613: 2608: 2603: 2598: 2593: 2588: 2583: 2578: 2573: 2568: 2563: 2558: 2553: 2548: 2546:Peter Goodhand 2543: 2538: 2533: 2528: 2523: 2518: 2516:David S. Bredt 2513: 2508: 2502: 2500: 2499:and scientists 2497:board members, 2492: 2491: 2489: 2488: 2483: 2478: 2473: 2467: 2465: 2461: 2460: 2458: 2457: 2452: 2447: 2442: 2437: 2432: 2427: 2422: 2417: 2415:D. 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Index



Mouthwash
toothpaste
dental floss
McNeil Consumer Healthcare
Kenvue
Warner–Lambert
Pfizer
Johnson & Johnson
www.listerine.com
antiseptic
mouthwash
germs
Joseph Lister
Glasgow Royal Infirmary
Scotland
St. Louis, Missouri
Warner–Lambert
Johnson & Johnson
Pfizer
toothpaste
self-dissolving

Louis Pasteur
Joseph Lister
carbolic acid
eucalyptol
menthol
methyl salicylate

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