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participants of
Bordeaux–Paris. The finish would take place at the Roubaix vélodrome after several laps of the track. Everyone would be assured of an enthusiastic welcome as most of our citizens have never had the privilege of seeing the spectacle of a major road race and we count on enough friends to believe that Roubaix is truly a hospitable town. As prizes we already have subscribed to a first prize of 1,000 francs in the name of the Roubaix velodrome and we will be busy establishing a generous prize list which will be to the satisfaction of all. But for the moment, can we count on the patronage of
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256:. Minart was enthusiastic but said the decision of whether the paper would run the start and provide publicity belonged to the director, Paul Rousseau. Minart may also have suggested an indirect approach because Vienne and Perez recommended their race not on its own merits but as preparation for another. Rousseau was immediately sold on the notion, and sent his cycling editor Victor Breyer to recce the route on a bicycle. Vienne and Perez wrote:
289:— continued by bike. The wind blew, the rain fell and the temperature dropped. Breyer reached Roubaix filthy and exhausted after a day of riding on disjointed cobbles. He swore he would send a telegram to Minart urging him to drop the idea, saying it was dangerous to send a race the way he had just ridden. But that evening, following a meal and drinks with the team from Roubaix, he changed his mind.
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is approaching and this great annual event which has done so much to promote cycling has given us an idea. What would you think of a training race which preceded
Bordeaux–Paris by four weeks? The distance between Paris and Roubaix is roughly 280km, so it would be child's play for the future
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sports newspaper from its inception on 1 December 1892 until it ceased publication in 1904. Mixing sports reporting with news and political comment, it achieved a circulation of 80,000 copies a day. Its use of sporting events as promotional tools led to the creation of the
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was a French journalist, a pioneer of modern political reporting, a newspaper publisher and a prolific sports organizer. In 1896, he joined his colleague Paul
Rousseau at the head of
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The first prize represented seven months' wages for a miner. Rousseau was enthusiastic and sent his cycling editor, Victor Breyer, to find a route. Breyer travelled to
376:. Either the advertisers withdrew their custom whilst planning a paper of their own, or an alternative version has it that Giffard banished them. Either way,
232:, and he was the first to reconnoitre the route for the 1896 Paris–Roubaix cycle race, which was promoted by the director at the time, Paul Rousseau.
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Randonneurs
Ontario, "Henri Desgrange and L'Equipe" Translated from an article by Jeremie Arbona on the L'Equipe.fr Web site by Ken Dobb
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309:, was a 'left-wing' 'Dreyfusard' while many of the manufacturers who funded the advertisements were anti-Dreyfusards, especially the
228:. Lefèvre's idea for 'a six-day race round France' lead to the demise of his old paper. Victor Breyer was the cycling editor for
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had always achieved good circulation boosts from the cycle races it sponsored, including the second edition of the 1200 km
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Marketing
Michelin: advertising & cultural identity in twentieth-century France, by Stephen L. Harp p.20
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was widely considered to be the premier sports newspaper produced in France. He had been a journalist with
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driven by his colleague, Paul Meyan. The following morning Breyer — later deputy organiser of the
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Cycling News, 102nd Paris-Roubaix, France, April 11, 2004, Tales from the pavé on the road to
Roubaix
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Sergent, Pascal (1989), Paris-Roubaix, Chronique d'une Légende, vol 1, Flandria Nostra, Belgium, p18
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split French opinion at the turn of the 20th century, causing passionate and physical arguments.
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333:. Giffard's tone of reporting this led to a group of 'anti-Dreyfusards' including de Dion,
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Sergent, Pascal (trans Yates, Richard), A Century of Paris-Roubaix, Bromley Books, UK,
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in 1891. On 19 July 1896 he organised the first Paris marathon and helped found the
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was directly involved in a 'circulation war' that only one side could win.
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for infringement of title, which it duly won on
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There are slightly varying reports about the reason for the breakaway of
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car works. The comte was arrested and spent 15 days in gaol after a
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to withdraw advertising. Subsequently, in 1900, they entrusted
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524:“The Great Moral Crusade of Cycle-Sport” by Charles Howe (PDF)
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over the
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and
Maurice Perez, contacted Louis Minart, the editor of
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horse-race course in 1899, because he had struck the
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Its demise was a consequence of the creation of the
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113:cycle race in 1896, and the popularisation of the
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469:Le Tour, the rise and rise of the Tour de France
691:Journaux collection, (French), Image copies of
409:By 1903, in a bid to stem falling circulation,
384:Advent of the Tour de France and the demise of
220:was a sports journalist who was recruited from
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536:Yellow Jersey Companion to the Tour de France
269:and on your support for organising the start?
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428:ceased its activities and collaborationist
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327:President of France (Émile Loubet)
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560:L'Équipe, France, 8 July 2003
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287:Union Cycliste Internationale
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406:one-day classics.
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355:L'Auto-Velo
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218:Géo Lefèvre
151:L'Auto-Vélo
57:(1896-1904)
703:Categories
625:2007-09-05
456:References
347:Paris-Velo
74:Liberalism
438:in 1944.
183:Le Figaro
161:Personnel
140:newsprint
41:newspaper
442:See also
435:L'Équipe
424:In 1904
693:Le Vélo
664:Le Vélo
426:Le Vélo
419:Le Velo
392:Le Vélo
386:Le Vélo
378:Le Vélo
363:Le Vélo
359:Le Vélo
323:Auteuil
321:at the
307:Le Velo
279:Panhard
267:Le Vélo
250:Le Vélo
242:Roubaix
230:Le Vélo
222:Le Vélo
202:Le Vélo
178:Le Vélo
170:Le Vélo
136:Le Vélo
101:Le Vélo
62:Founded
31:Le Vélo
18:Le Velo
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430:L'Auto
411:L'Auto
374:L'Auto
367:L'Auto
275:Amiens
226:L'Auto
211:L'Auto
174:Arator
144:L'Auto
127:L'Auto
106:French
47:Editor
39:Daily
319:melee
277:in a
594:ISBN
402:and
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297:The
85:1904
65:1892
36:Type
349:or
148:née
124:by
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