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In 1995, he established Kedar
Entertainment, originating out of his New York home, with a $ 1,700 outlay from his own pocket and consisted of a desk set, fax machine, copier, and portable phone. He became President and CEO. Involved in artist management, he directed the career of the pioneering rap
211:
By 1994, Massenburg was negotiating artist contracts to the tune of more than $ 1 million a year. His own salary was in six figures, and he had hired two assistants, one of them working out of a satellite office in Los
Angeles. Massenburg later expanded his activities into production, music
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Massenburg wanted to start a genre that acknowledged the influence of hip-hop and of other electronics-influenced musical styles, but was a return to earlier forms.
256:, "Was it worth it to spend the money to fly all those programmers in? Absolutely! We saw a substantial increase in radio airplay immediately after the show."
242:. The singer's debut single "Brown Sugar" had done well at radio on Massenburg's East Coast home turf, but had failed to get crucial West Coast airplay.
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268:. Massenburg's work on behalf of Badu got him wide notice in the industry. His first move was to pass out 1,000 copies of Badu's debut single, "
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276:. "And man, when I heard it banging out of somebody's car going down the street that same night, I knew I had something."
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After college, Massenburg spent several years in marketing positions, including two years as a district manager for
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worked with
Massenburg and flew dozens of West Coast radio programmers and their dates, into New York for a
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to their first major recording contracts. He was also involved in the production of Chico
Debarge's
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478:"Black News, Entertainment, Style and Culture - HuffPost Black Voices | The Huffington Post"
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publishing, and publicity. Massenburg was also responsible for signing the young rapper
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He currently has 3 children: Kayla
Massenburg, Eliana Massenburg and Elijah Massenburg
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performance, and for upscale dining and lodging accommodations. He later told the
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William "Kedar" Massenburg was born in 1963. Massenburg is a 1981 graduate of
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353:"Former Motown Ceo Arrested On Assault, Robbery Charges | New York Post"
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album which received high acclaim after
Debarge's release from prison.
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Massenburg is the founder, president and CEO of Kedar
Entertainment.
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502:"Central State University General Alumni Association: Honorees"
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Star-Tribune (Minneapolis, Minnesota), January 8, 1996, p. D7
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Massenburg founded Kedar
Beverages LLC in 2005, which makes
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from 1997 to 2004. Massenburg is best known for bringing
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embodied the new approach
Massenburg was looking for.
581:"Mogul Busted In 'Cop Beat' | New York Post"
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238:Massenburg started managing the soul singer
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424:"Former Motown prez rents at Avery on UWS"
560:Atlanta Constitution, May 21, 1997, p. D9
346:
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982:20th-century African-American musicians
977:21st-century African-American musicians
525:Black Enterprise, November 1994, p. 128
200:Beecham Clinical Labs Pharmaceuticals.
952:Record producers from New York (state)
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378:"BREAKING: Kedar Massenberg Arrested!"
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137:executive, who was the president of
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947:American music industry executives
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145:to fame. He trademarked the term "
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316:As an adult, he has lived on the
376:Smokey Fontaine (17 June 2009).
311:
957:Erasmus Hall High School alumni
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569:Black Enterprise, March 1, 2008
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399:"Kedar Massenburg Exits Motown"
972:People from Flatbush, Brooklyn
651:The Island Def Jam Music Group
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1:
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579:Schram, Jamie (2009-06-18).
351:Schram, Jamie (2009-06-17).
7:
422:Fusfed, Adam (2011-07-14).
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129:(born 1963) is an American
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942:African-American musicians
907:Motown singles discography
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127:William "Kedar" Massenburg
915:
902:Motown albums discography
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811:Natural Resources Records
715:
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646:Universal Motown Records
326:Saddle River, New Jersey
253:Minneapolis Star Tribune
174:Central State University
162:Erasmus Hall High School
156:Early life and education
31:William Henry Massenburg
773:London American Records
401:. Billboard. 2004-07-07
274:Soul Train Music Awards
172:and a 1986 graduate of
860:Three Brothers Records
682:Holland–Dozier–Holland
872:Workshop Jazz Records
797:Motown Latino Records
777:Mad Sounds Recordings
869:Wondirection Records
857:Tamla-Motown Records
692:Esther Gordy Edwards
218:Freestyle Fellowship
849:Summer Camp Records
819:Ocean Front Records
730:Black Forum Records
452:Articles.philly.com
292:Kedar Beverages LLC
196:), and a year with
96:Kedar Entertainment
41:New York City, U.S.
831:Rare Earth Records
733:Check-Mate Records
539:2006-11-14 at the
306:cabernet sauvignon
166:Flatbush, Brooklyn
924:
923:
845:Stateside Records
815:Never Broke Again
805:Motown Yesteryear
781:Manticore Records
763:Hitsville Records
672:The Funk Brothers
380:. The Urban Daily
178:Wilberforce, Ohio
121:
120:
989:
887:Hitsville U.S.A.
880:Related articles
827:Prodigal Records
785:Mel-o-dy Records
744:Divinity Records
707:Kedar Massenburg
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504:. Archived from
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227:Long Time No See
101:Massenburg Media
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20:Kedar Massenburg
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918:Category:Motown
911:
892:Motortown Revue
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794:Morocco Records
791:Mo Jazz Records
788:Miracle Records
766:Inferno Records
751:Fontana Records
747:Ecology Records
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541:Wayback Machine
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318:Upper West Side
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272:", at the 1996
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131:record producer
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82:– present
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864:
863:V.I.P. Records
861:
858:
855:
850:
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842:
839:
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835:Rayber Records
833:
828:
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823:Oriole Records
820:
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808:MoWest Records
806:
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801:Motown Records
798:
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726:Biv 10 Records
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702:George Jackson
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139:Motown Records
123:Musical artist
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103:(2012–present)
91:Motown Records
88:
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64:music producer
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962:Motown people
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937:Living people
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853:Tamla Records
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756:Gordy Records
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736:Chisa Records
735:
732:
729:
727:
724:
722:Blaze Records
721:
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697:Andre Harrell
695:
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667:Cholly Atkins
665:
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639:Parent labels
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508:on 2014-02-03
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312:Personal life
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56:Occupation(s)
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39:March 1, 1963
38:
34:
30:
24:
17:
897:Motown piano
866:Weed Records
841:Soul Records
838:Rich Records
760:Gull Records
716:Subdivisions
706:
677:Harvey Fuqua
588:. Retrieved
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574:
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510:. Retrieved
506:the original
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485:. Retrieved
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210:
208:for a time.
202:
187:
159:
151:
135:record label
126:
125:
98:(1995–2012)
93:(1998–2004)
75:Years active
60:entrepreneur
967:1964 births
769:IPG Records
740:CTI Records
687:Berry Gordy
270:On & On
266:Erykah Badu
260:Erykah Badu
222:Erykah Badu
220:as well as
206:Stetsasonic
143:Erykah Badu
931:Categories
590:2017-02-22
585:Nypost.com
512:2014-01-24
487:2017-02-22
457:2017-02-22
448:"Archives"
433:2017-02-22
405:2017-02-22
384:2017-02-22
362:2017-02-22
357:Nypost.com
335:References
298:chardonnay
198:SmithKline
194:Pepsi Cola
192:(maker of
27:Birth name
322:Manhattan
116:Kedar.com
537:Archived
284:Neo Soul
248:D'Angelo
240:D'Angelo
234:D'Angelo
170:New York
147:neo soul
50:Neo soul
324:and in
190:PepsiCo
112:Website
68:manager
660:People
632:Motown
302:merlot
216:, and
204:group
184:Career
87:Labels
46:Genres
304:and
278:Badu
133:and
80:1995
36:Born
320:of
244:EMI
176:in
164:in
149:."
933::
583:.
480:.
466:^
450:.
426:.
414:^
355:.
343:^
328:.
308:.
300:,
214:A+
180:.
168:,
66:,
62:,
624:e
617:t
610:v
593:.
515:.
490:.
460:.
436:.
408:.
387:.
365:.
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