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Kathryn Finney

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she started with her mother and brother to honor her late father. The foundation provides scholarships to African-American students pursuing studies in the field of technology. She serves on the board of PRI International–a global non-profit media company focused on the intersection of journalism and engagement to effect positive change in people's lives. PRI International creates a more informed, empathetic and connected world by sharing powerful stories, encouraging exploration, connecting people and culture. She has also served as an advisor for All Star Code, an organization focused on developing technical talent in young Black men, and MentorMe Inc., an SaaS based mentorship platform.
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good. In March 2021, she was named a recipient of PayPal’s inaugural Maggie Lena Walker Award, which recognizes the achievements of underrepresented women who have blazed new paths in their industries. Finney is also a Falk Marques Group “Rising Star Award” winner as well as a fellow of numerous institutions, including Eisenhower, French-American Foundation, and Echoing Green. She was named a 2021 Fellow of the Finance Leaders Fellows Program and a member of the Aspen Global Leadership Network, a worldwide community of more than 3,000 high-integrity, entrepreneurial leaders from business, government and the nonprofit sector in over 50 countries.
31: 137:, a $ 20 million dollar venture fund & studio that invests in Black entrepreneurs building scalable businesses that serve Black communities and beyond. She is also founder and Board Chair of The Doonie Fund, a social platform that provides micro-investment to Black women entrepreneurs. Finney first made her mark as a tech entrepreneur when she sold “The Budget Fashionista” after running the site-turned-media company for 11 years. 164:. She was named a recipient of PayPal’s inaugural Maggie Lena Walker Award, which recognizes and celebrates women who have created opportunities for economic advancement in underserved communities. She is a Falk Marques Group “Rising Star Award” winner, an award that highlights investors and managers who are thriving in the private equity industry. She was named one of America's Top 50 Women in Tech by Forbes. She is a 2016 289:
number of partners including Pivotal Ventures, an investment and incubation company founded by Melinda French Gates; Impact Seat, an investment company led by serial investor Barbara Clarke; First Close partners, led by former Surgeon General Regina Benjamin and Lowenstein Sadler partner Ed Zimmerman; and individual investors such as Andrew Bosworth (Facebook/Meta).
341:#ProjectDiane is the first research initiative to explore the state of Black and Latinx women entrepreneurs. The report was covered by several major business and tech publications for shining a spotlight on the untold story about women of color founders and their startup journey. In 2018 and 2020, digitalundivided released follow-ups to the 2016 report. 312:
In April 2020, Kathryn founded The Doonie Fund, which is named after her grandmother, with a $ 10,000 personal donation to support Black women entrepreneurs during the COVID-19 crisis. Since 2020, The Doonie Fund has provided micro-investments to Black women-owned businesses. Recipients of the Doonie
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Finney is on the U.N. Goalkeepers' Advisory Group, a global collective of collaborative and diverse changemakers led by the Bill and Melinda Gates Foundation. The Goalkeepers is a community dedicated to achieving the 17 Global Goals for Sustainable Development, an ambitious blueprint for reimagining
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Finney has served as an adviser and board member to numerous startups and organizations. In 2021, Finney was appointed by FCC Commissioner Geoffrey Starks to serve on the DOER (Digital Opportunity Equity Recognition) Advisory Board. She is also a trustee of The Robert Finney Foundation, a foundation
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Finney earned a Master of Public Health degree with Honors from Yale University where she was a member of the Yale Women’s Rugby Team, led the Yale Domestic Violence Conference, and received the Courtland Van Creed Prize for Academic Scholarship and Community Involvement. She received the Weinerman
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Finney is a much sought after keynote speaker at large-scale conferences, summits, and events. In May 2017, she delivered the commencement address at Mount Holyoke College, where she was awarded an honorary doctorate of humane letters. She has delivered keynote addresses at the White House, Forbes
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Finney has received numerous accolades and widespread recognition for her work in building tech ecosystems in urban communities. In September 2023, she was named a recipient of the Heinz Award in the Economy, an award which celebrates the vision and the spirit that produce achievements of lasting
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Finney is credited with coining several major shopping and internet marketing terms, including "The Budget Fashionista"; the term "Love what you buy and buy what you love," meaning that shoppers should focus on purchasing items that make them feel and look great; and "blogroots," which is a term
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On the heels of the events of the Summer of 2020, Kathryn created Genius Guild, a $ 20 million dollar venture fund & studio that invests in Black entrepreneurs building scalable businesses that serve Black communities and beyond. Pre-launch, Kathryn and Genius Guild raised over $ 5MM from a
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Finney started "The Budget Fashionista," in April 2003 as a hobby before turning it into a media company and full-time career in June 2004. "The Budget Fashionista" was among the earliest fashion blogs, and was named one of the top fashion blogs on the internet. She was the first blogger to be
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Having collected proprietary data showcasing the state of Black & Latinx women startup founders across the United States, Finney released the pioneering research #ProjectDiane. The 2016 research report drew widespread buzz for disrupting the dialogue around women and entrepreneurship.
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Genius Guild’s Greenhouse Fund invests in companies created by Black founders that serve Black communities and have the ability to scale globally. Greenhouse invests into three main areas: Restructuring the flow of capital in Black communities, building healthy environments, and fostering
348:. Touted as "the first-of-its-kind open innovation center dedicated to the future success of Black and Latina women tech founders," it houses the BIG Incubator (BIG), an incubator program for tech-enabled startups led by women of color. BIG is a winner of the 1907: 245:
Scholar, and a member of the Rutgers University Women’s Rugby team. She was also voted by her graduating class to receive the class of 1998 Alumni Award for Outstanding Scholarship and Community Service. During her junior year, Finney was a
352:’s 2015–2016 Growth Accelerator Fund Competition. In 2018, BIG hosted its fourth Demo Day for its fourth cohort of women of color founders. In 2019, it welcomed its fifth cohort of diverse founders and expanded to Newark, New Jersey. 1481: 140:
Appointed by the Obama administration to the National Council on Innovation and Entrepreneurship (NACIE), Finney is a former General Partner in the Harriet Fund, the first fund focused on women of color founders.
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Finney is considered a social media icon and pioneer, having earned the monikers of "master of cheap chic" and "Scheherazade of the sales rack." She has been crowned one of America's best bargain shoppers
337:. At the close of the final FOCUS 100 conference in 2014, Finney announced the expansion of its FOCUS Fellows program into an incubator for Black women-led startups under the DID organizational umbrella. 365:, and one of first bloggers to receive a major book deal. From 2006 to 2008, Finney was a frequent contributor to NBC's The Today Show. She was the first blogger to appear on the popular morning show. 1859: 988: 2118: 1174: 293:
connectivity and belonging. Some of the fund’s notable investments include the digital health platform Health in Her Hue and Quirkchat, a video social network for anime and geek fandom communities.
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Finney founded digitalundivided (DID) in 2013 after hosting the first FOCUS 100 conference in October 2012 in New York City. The inaugural conference received support from venture capital firm
1908:"Addressing Tech Entrepreneurship and Racial Barriers to Farm Ownership: Heinz Family Foundation Names Kathryn Finney and Leah Penniman Recipients of the 28th Heinz Awards for the Economy" 1895: 168:
Fellow and the recipient of numerous other awards and recognition, including The White House Champion of Change Award (2013), the Anita Borg Institute's Social Impact ABIE Award (2016),
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where she successfully helped to shape the influencer space to what it is today. In 2014, she became one of the first black women to sell her website and media company for a profit.
333:, and (for a second year) Andreessen Horowitz and Ogilvy. In 2014, its third and final year, American Express returned as a sponsor along with Facebook, Mobile Future, and the 1357: 1591: 1431: 2082: 806: 616: 1197: 1613: 1744: 858: 705: 1665:"Kathryn "The Budget Fashionista" Finney and Simply Good Media Attracts over 500 Budget-Conscious Style Mavens for 5th Anniversary Fashion Week Bash" 935: 1482:"REPORT: The Number of Black Women-led Startups Has More Than Doubled Since 2016 According to digitalundivided's Latest Research, ProjectDiane 2018" 961: 165: 226:, and received the Washburn High School Service Award. Finney was selected to be the commencement speaker for Washburn's 2019 graduating class. 2202: 1306: 458:, a global media group representing over 40 million women. Around this same time, Finney sold her media company for an undisclosed amount. 2035: 1074: 516:'Women of Power", and at corporations like NIKE, Amazon, Google, and more. She is currently associated with the American Program Bureau. 1884: 1532: 2188: 2070: 753: 666: 144:
Finney's pioneering leadership in creating diverse and inclusive innovation ecosystems has been recognized by press outlets including
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and Politics. As a student at Rutgers, she was a member of the Rutgers College Student Government, Rutgers College Honors Program,
947: 1507: 559: 2354: 1061: 2059: 1784: 483:'s "Woman to Watch in 2016," the Champion of Change Award from the White House (2013), "Kathryn Finney Appreciation Day" 580: 2349: 2339: 1584:"Digitalundivided's BIG Innovation Center Wins 2016 SBA Growth Accelerator Fund Competition | The Network Journal" 730: 488: 300:, a guide for under-resourced founders on starting a successful business. Shortly after its release, it became a 1843: 1272: 832: 1986: 1036: 2227: 2036:"Meet Kathryn Finney, Women of Influence honoree, and learn how her father's work ethic influenced her career" 1860:"Hey, How'd You Establish Yourself as The Budget Fashionista and founder of digitalundivided, Kathryn Finney?" 1075:"Meet Kathryn Finney, Women of Influence honoree, and learn how her father's work ethic influenced her career" 989:"Hey, How'd You Establish Yourself as The Budget Fashionista and founder of digitalundivided, Kathryn Finney?" 1638: 349: 207:
and later EMC. He led the development of one of the first high school computer-based technology academies at
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honored Finney with "Kathryn Finney Appreciation Day." In 2017, Finney received an honorary doctorate from
1692: 1455: 1443: 1175:"Genius Guild Unveils Market Based Innovations to Close $ 16 Trillion Racial Funding Gap and End Racism" 2344: 642: 208: 1809: 1766: 1331: 218:
where she was her Class President, inducted into the National Honor Society, served as a delegate to
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is an American author, researcher, investor, entrepreneur, and businesswoman. She is the founder of
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Black Enterprise: White House Recognizes Tech Leaders As ‘Champions of Change for Tech Inclusion’
602: 480: 145: 2334: 2107: 1508:"Digitalundivided Launches BIG Innovation Center in Atlanta for Black and Latina Women in Tech" 161: 2203:"Media Visionaries Kathryn Finney and Michael Armstrong Appointed to PRI's Board of Directors" 807:"Goodbye, Silicon Valley, hello, Atlanta: Black entrepreneurs part of new migration to South" 362: 247: 203:. Her father, Robert Finney, was a brewery worker who went on to become a senior engineer at 184: 397: 215: 1664: 8: 2163: 1358:"Build the Damn Thing: How To Start a Successful Business If You're Not a Rich White Guy" 1099: 706:"What the word 'entrepreneur' means in the black community, and why that needs to change" 643:"Black women are the fastest-growing group of entrepreneurs. So where are the investors?" 379: 322: 211:. His successful career in technology inspired Finney to consider a similar career path. 304:
bestseller, and received positive reviews from Forbes, Porchlight, and Library Journal.
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Fellowship for her work as an international epidemiologist in the South African region.
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Build The Damn Thing: How to Start a Successful Business if You're Not a Rich White Guy
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meaning to aggressively market a product, book, or idea through networking with blogs.
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Spelman College Announces Honorees and Speakers for 2015 Women of Color Conference
1198:"Introducing Genius Guild: Investing in Market-based Innovations That End Racism" 781: 570: 549: 504: 329:, and other top firms. The following year, the conference partnered with Google, 326: 51: 1933: 1533:"Digitalundivided to Open Innovation Center for Black and Latina Women Founders" 441:
How to be a Budget Fashionista: The Ultimate Guide to Looking Fabulous for Less,
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How to Be a Budget Fashionista: The Ultimate Guide to Looking Fabulous for Less
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How to Be a Budget Fashionista: The Ultimate Guide to Looking Fabulous for Less
251: 1997: 1014: 617:"Startup setback: Fewer than 1 percent of startups are founded by black women" 2328: 1745:"BroadMic Founder Sara Weinheimer Shares Advice for Pitching Angel Investors" 1558: 1284: 1124: 529:
a better future for all by 2030, agreed upon by member states of the U.N.
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Kathryn Finney Author Bookshelf – Random House – Books – Audiobooks – Ebooks
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Fund include snack company Partake and digital media platform The Plug.
1614:"Brick City the next Silicon Valley? Tech start-ups get help in Newark" 499:
100, Ebony Power's 100 List of the Most Influential African Americans,
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Fellow and interned at the White House as well as with U.S. Senator
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Power 100 List of the Most Inspiring African-Americans (2013), and
2309: 1693:"Kathryn Finney Is FOCUSed on Getting Black Women STARTed in Tech" 1247: 1100:"The Question of U: What it Takes to be a Successful Entrepreneur" 1829: 496: 491:'s Women of Influence Award, UPSTART 100 List of Top Innovators, 455: 432: 345: 1150:"Kathryn Finney Managing Director And Founder, Digitalundivided" 2314: 1897:
BlogHer Names 'The Budget Fashionista', Its new Editor at Large
472: 149: 122: 2319: 1307:"What Overturning Roe V. Wade Could Mean For Career Decisions" 1222: 373:, 2004) and has appeared on several national TV shows such as 1669: 2131:"Kathryn Finney | Book for Speaking, Events and Appearances" 1382: 1999:
Manhattan Borough President's Black History Month Reception
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Manhattan Borough President's Black History Month Reception
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American author, entrepreneur, innovator, and businesswoman
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The Doonie Fund, The Budget Fashionista, digitalundivided
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From 2012 to 2014, Finney was the Editor-at-Large at
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In 2003, Finney launched her financial fashion blog,
355: 344:In 2016, DID launched the BIG Innovation Center in 317:
2012–2020: digitalundivided (DID) and #ProjectDiane
451:bestselling book. It is now in its 13th printing. 443:was published by Ballantine Books, an imprint of 2326: 436:as a style expert on looking fabulous for less. 1988:Kathryn Finney | White House Champion of Change 1445:#FOCUS100 NYC Conference Saturday Session Recap 568: 547: 229:Finney received her undergraduate degree from 1886:BlogHer Names Kathryn Finney, Editor at Large 1767:"Book Review: How To Be A Budget Fashionista" 1037:"Kathryn A. Finney, Doctor of Humane Letters" 1013:Silicon Harlem Network (February 26, 2015), 962:"Announcing the 2016 GHC ABIE Award Winners" 503:'s "40 under 40" list, and induction into 296:In 2022, Finney released her second book, 29: 1383:"Partake Foods | Super Delicious Cookies" 959: 856: 107:Honorary Doctorate- Mount Holyoke College 1064:, highbeam.com. Accessed August 2, 2022. 960:Institute, Anita Borg (August 9, 2016). 857:Shetterly, Margot Lee (March 27, 2018). 703: 614: 605:Random House Author Page- Kathryn Finney 1982: 1980: 776: 774: 2327: 2187:: CS1 maint: archived copy as title ( 1841: 1273:"Bestselling Books Week Ended June 11" 1195: 986: 830: 641:Massie, Victoria M. (March 14, 2016). 640: 1810:"A back to school break: Cheap is in" 881: 879: 179:In 2015, Manhattan Borough President 2061:Kathryn Finney Profile on Upstart100 1977: 1432:Venture Beat, Black Female and Smart 1304: 987:Harris, Janelle (October 15, 2015). 771: 751: 532: 1785:"From Styles: Chic for Cheapskates" 1355: 475:,"America's Top 50 Women In Tech," 214:Finney graduated from Minneapolis’ 13: 1959:"The World's Top 50 Women In Tech" 1639:"Shoppers flock to designer deals" 876: 831:Finney, Kathryn (March 27, 2018). 461: 350:U.S. Small Business Administration 307: 176:'s Top Ten Women in Money (2010). 14: 2366: 2298: 1505: 1196:Finney, Kathryn (April 5, 2021). 752:Gage, Deborah (August 30, 2012). 356:2003–2014: The Budget Fashionista 2083:"2013 EBONY Power 100 List Gala" 1842:Finney, Kathryn (May 30, 2006). 569:Kathryn Finney (June 23, 2022). 479:'s "10 Women to Watch in 2016," 2270: 2245: 2220: 2195: 2149: 2123: 2112: 2101: 2075: 2064: 2053: 2028: 2002: 1991: 1951: 1926: 1900: 1889: 1878: 1852: 1835: 1802: 1777: 1759: 1737: 1711: 1685: 1657: 1631: 1606: 1576: 1551: 1525: 1499: 1474: 1448: 1437: 1425: 1400: 1375: 1349: 1332:"Books to Watch | June 7, 2022" 1324: 1298: 1265: 1240: 1215: 1189: 1167: 1142: 1117: 1092: 1067: 1055: 1029: 1006: 980: 953: 941: 929: 904: 850: 824: 799: 548:Kathryn Finney (May 30, 2006). 541: 335:Portland Development Commission 281:2020–present: Genius Guild and 275: 239:the USA Today All Academic team 2109:40 Rising Stars 40 & Under 745: 723: 697: 672: 660: 634: 608: 596: 519: 65:Author, entrepreneur, investor 1: 2072:theGrio's 100: Kathryn Finney 1456:"Keynote with Kathryn Finney" 590: 439:In May 2006, her first book, 190: 2282:Independent Artists Magazine 2253:"Frequently Asked Questions" 2228:"Goalkeepers Advisory Group" 507:'s "Game Changers Academy." 471:Other awards include: 2018, 325:, global advertising agency 7: 2355:21st-century American women 510: 195:Kathryn Finney was born in 81:Founder/CEO of Genius Guild 10: 2371: 2207:Public Radio International 209:St. Louis Park High School 42:Milwaukee, Wisconsin, U.S. 575:. Penguin Books Limited. 489:New York Business Journal 111: 103: 95: 85: 77: 69: 61: 47: 37: 28: 21: 1771:www.fashionwiredaily.com 1563:www.digitalundivided.com 667:Minorities Entering Tech 2350:Phillips Academy alumni 2340:American women bloggers 966:GlobeNewswire News Room 704:del Castillo, Michael. 615:del Castillo, Michael. 495:Black Innovator Award, 263:The Budget Fashionista, 146:The Wall Street Journal 2305:The Budget Fashionista 270:The Budget Fashionista 201:Minneapolis, Minnesota 1814:The Los Angeles Times 1062:Robert Finney profile 1041:Mount Holyoke College 481:Entrepreneur Magazine 185:Mount Holyoke College 123:www.kathrynfinney.com 2310:digitalundivided.com 2014:Anita Borg Institute 1938:AGLN Aspen Institute 1914:. September 20, 2023 1673:. September 11, 2008 1594:on February 28, 2017 916:www.echoinggreen.org 554:. Ballantine Books. 485:Borough of Manhattan 398:Good Morning America 298:Build the Damn Thing 283:Build the Damn Thing 216:Washburn High School 197:Milwaukee, Wisconsin 99:PRX, The Doonie Fund 96:Board member of 2135:www.apbspeakers.com 2040:www.bizjournals.com 1965:. December 12, 2018 1864:www.mediabistro.com 1848:. Ballantine Books. 1789:The Washington Post 1277:Wall Street Journal 1223:"Health In Her HUE" 710:www.bizjournals.com 669:Wall Street Journal 621:www.bizjournals.com 323:Andreessen Horowitz 302:Wall Street Journal 2089:. November 4, 2013 1866:. October 15, 2015 1832:(January 24, 2006) 1227:healthinherhue.com 421:The New York Times 268:Prior to starting 243:James Dickson Carr 231:Rutgers University 56:Rutgers University 2345:American bloggers 2016:. October 3, 2016 1725:. August 19, 2020 1645:. January 2, 2004 1506:Young, Danielle. 1356:Kathryn, Finney. 1279:. June 16, 2022. 561:978-0-8129-7516-1 533:In modern culture 361:credentialed for 248:Washington Center 131:Kathryn A. Finney 128: 127: 70:Years active 2362: 2293: 2292: 2290: 2288: 2278:"Kathryn Finney" 2274: 2268: 2267: 2265: 2263: 2257:Gates Foundation 2249: 2243: 2242: 2240: 2238: 2232:Gates Foundation 2224: 2218: 2217: 2215: 2213: 2199: 2193: 2192: 2186: 2178: 2176: 2174: 2168: 2162:. Archived from 2161: 2153: 2147: 2146: 2144: 2142: 2127: 2121: 2116: 2110: 2105: 2099: 2098: 2096: 2094: 2079: 2073: 2068: 2062: 2057: 2051: 2050: 2048: 2046: 2032: 2026: 2025: 2023: 2021: 2010:"Kathryn Finney" 2006: 2000: 1995: 1989: 1984: 1975: 1974: 1972: 1970: 1955: 1949: 1948: 1946: 1944: 1934:"Kathryn Finney" 1930: 1924: 1923: 1921: 1919: 1904: 1898: 1893: 1887: 1882: 1876: 1875: 1873: 1871: 1856: 1850: 1849: 1839: 1833: 1824: 1822: 1820: 1806: 1800: 1799: 1797: 1795: 1781: 1775: 1774: 1763: 1757: 1756: 1754: 1752: 1741: 1735: 1734: 1732: 1730: 1715: 1709: 1708: 1706: 1704: 1699:. 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