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By the year 2000, the product range in the
Copperart stores had changed dramatically and bore little resemblance to original concept; the once famous copper and brass had virtually disappeared. In late 2001, Copperart changed its trading name to Homeart. It was felt that the "Copperart" name implied
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The company's origins can be traced back to
Melbourne's eastern suburbs and the iconic Croydon Stockyards (flea market) in 1970. On 1 August 1979, Mr and Mrs van Roest's first store to carry the name Copperart was opened on Canterbury Road,
274:. In the 2000s, large catalogue distributions were the company's preferred choice of advertising, and television commercials ceased. In late 2009, Homeart aired a television advertisement to promote its goods for the Christmas season.
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only a small range of copper and related products were stocked, when in fact the stores sold a wide range of products including manchester, clocks, electrical, homewares, dolls, furniture, sports and leisure and outdoor gear.
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In mid-2010, Homeart updated its logo replacing the large roof with a smaller, more subtle one, giving it a more modern look. The font and colour were also changed to a more modern style and distinctive "Homeart" orange.
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In
January 2015, liquidators were appointed for the 116 Homeart stores, with the announcement made in March of that year that all stores would close, having failed to find a buyer for the business.
210:) and the name of the original founder Aart. Copperart initially sold mostly copper and brass products, but the company expanded in the 1980s to include a broader range of homewares.
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Through its regular use of television advertising, Copperart became an iconic
Australian company. During the 1990s, Copperart television commercials used the well-known
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346:"Homeart collapse: Homeware retailer up for sale after being placed in administration - SmartCompany"
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Initially, the business sold copper and brassware from around the world, as well as
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Copperart was featured several times in the early 1990s on the sketch comedy show
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206:. The name Copperart derives from the material the products were made from (
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372:"All 103 remaining Homeart stores to close, 550 jobs lost - SmartCompany"
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Homewares, Manchester, Giftware, Small
Electrical, Furniture, Kitchenware
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was a national chain of retail stores with outlets in every state in
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selling mostly homewares, giftware and electrical products.
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222:Previous Homeart logo used from 2001 to 2010
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426:Defunct retail companies of Australia
421:Retail companies established in 1977
256:, best known for his voiceovers on
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416:1977 establishments in Australia
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74:Aart van Roest and Amy van Roest
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165:Copperart Holdings Pty Limited
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231:2010: logo update and changes
16:Australian retail store chain
401:Copperart TV Commercial 1988
396:Copperart TV Commercial 1991
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174:, also previously known as
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129:Amy van Roest (Director)
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320:"Homeart - About Us"
271:In Melbourne Tonight
259:Sale of the Century
193:Blackburn, Victoria
151:Number of employees
103:Number of locations
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200:grandfather clocks
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352:. 28 January 2015
265:The Don Lane Show
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322:. Archived from
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214:2001: rebranding
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378:. 25 March 2015
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326:on 9 May 2010
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291:The Late Show
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240:2015: Closure
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145:Amy van Roest
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380:. Retrieved
376:SmartCompany
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354:. Retrieved
350:SmartCompany
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328:. Retrieved
324:the original
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296:Steve Vizard
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285:Fast Forward
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79:Headquarters
36:Company type
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298:lampooning
278:Pop culture
248:Advertising
204:wall clocks
113:Area served
84:Bella Vista
410:Categories
382:11 October
356:11 October
306:References
300:Pete Smith
254:Pete Smith
176:Copperart,
125:Key people
180:Australia
118:Australia
95:Australia
88:Australia
64:Australia
60:Melbourne
134:Products
46:Industry
186:History
172:Homeart
71:Founder
56:Founded
40:Private
22:Homeart
330:12 May
268:, and
208:copper
161:Parent
66:(1977)
50:Retail
142:Owner
384:2018
358:2018
332:2010
288:and
202:and
155:850
107:140
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
