335:. The Columbia School engaged in new methods to gauge audience attitudes and behaviours rather than simply studying content. Liebes explains, "Its view of the audience is not at all limited to reporting on what people do "with" the media, but also in the spirit of critical theory, on what the media do "to" them". Herzog's choice to interview the radio listeners, rather than simply analyse the content, gives the listeners a voice and the opportunity to justify their actions, as opposed to Herzog making assumptions. Liebes explains "This is read as treating audiences with respect, analyzing the content from their own perspective."
320:"Listening as means of remodelling one’s drudgery:" Herzog suggests listeners tend to fictionalize themselves in order to be able to experience what is occurring in the radio program. "She not only feels with the characters, like the person who gets emotional release from listening; she is the characters." Listeners are afforded opportunities to imagine happier situation, relive the past, fill in the gaps and revel in other's success.
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Herzog summarized them into one "stereotyped formula" of "getting into trouble and out again". Herzog is also able to determine a correlation between the number of programs listened to per day and the complexity of the listener's troubles, "The more complex the listener’s troubles are or the less able she is to cope with them, the more programs she seems to listen to".
323:"Listening for recipes making for adjustment:" Herzog highlights that the radio programs offers listener's an ideology by which they can look at their own situation. "Listening provides them with an ideology to be applied in the appraisal of the world which is actually confronting them." The radio programs offer listener's with "remedies" to confront their problems.
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Herzog’s study involved asking questions to women who listen to daytime radio programs on a regular basis, with questions including "what do the programs mean to you?" "why do you listen to the programs?" and "what do you do with what you hear on the programs?" From the responses to these questions,
317:"Listening as emotional release:" Herzog highlights that the radio programs offers listener's emotional stimuli and opportunities for emotional release, such as through crying and excitement. Herzog also points out listeners feel relief knowing "other people had their troubles too."
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Elihu Katz, John Durham Peters, Tamar Liebes, and Avril Orloff (eds.) (2003), 'Canonic Texts in Media
Research: Are There Any? Should There Be? How About These?' Cambridge: Polity Press, 10.
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approach to the study of radio broadcast programs, with On
Borrowed Experience examining the study of female audience for daytime radio serials. On Borrowed Experience has had a revival in
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Liebes, Tamar (2003) 'Herzog's "On
Borrowed Experience": Its Place in the Debate over the Active Audience', in Katz et al. (eds.), 'Canonic Texts', 40
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Rowland, Allison L.; Simonson, Peter (January 1, 2014). "The
Founding Mothers of Communication Research: Toward a History of a Gendered Assemblage".
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Rowland, Allison L.; Simonson, Peter (January 1, 2014). "The
Founding Mothers of Communication Research: Toward a History of a Gendered Assemblage".
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as the
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Liebes, Tamar (2003) 'Herzog's "On
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http://outofthequestion.org/userfiles/file/Herta%20Herzog%20%28Sept%2012%201994%20to%20Elisabeth%20Perse%29.pdf
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Radio as an Instrument of Reducing Personal Insecurity
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Administrative and Critical Communications Research
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152:qualitative
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177:professor
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65:Biography
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224:) in
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