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The company started exploring foreign markets in the 70s, taking advantage of the fact that it was then packing halva in metal tins, which were suitable for international transport, as well as of the fact that Greek immigrants in various countries had retained a taste for Greek delicacies. Haitoglou
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originally from Ikonio, Asia Minor. In 1931, the company moved from a small workshop in the center of
Thessaloniki to a larger facility in the outskirts of town and moved again in 1962 to Kalochori, where it is still headquartered. Haitoglou Bros expanded its sales to
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Bros first targeted the ethnic Greek markets in the Greek diaspora in
Germany, the United States and Australia and then built upon its Greek origin and access to the ethnic communities to evolve to a multinational presence targeting healthy lifestyles in general.
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Haitoglou Bros received extensive news coverage in 1995, when its CEO Alexander
Haitoglou was kidnapped and held hostage until his family paid a reported 260,000,000
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Aaltonen, Satu; Heinze, Aleksej; Ielpa, Giuseppe; Klosova Anna; Papadopoulou, Trigona; De
Tommaso, Dorella; Vasilieva, Elena; Zygiaris, Sotiris (2 April 2012).
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216:. It is the leading sesame processor in Greece. It exports 45%-50% of its products to several countries, primarily within the
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Haitoglou Bros was founded in 1924 by three brothers, Eleftherios, Konstantinos and Savvas
Haitoglou who were
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was originally used to differentiate the product from competitive products made in other areas of Greece.
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and consist of several production, warehouses and office facilities covering approximately 170,000m2.
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Family
Multinationals: Entrepreneurship, Governance, and Pathways to Internationalization
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426:"Past of the firm: The source for sustainable competitive advantage and survival?"
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Haitoglou primarily sells processed sesame seeds, tahini, halva, wafer rolls and
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https://web.archive.org/web/20131016104250/http://www.ulyssis.net/archives/889
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Greek food products manufacturer, with a focus on healthy food
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producer and gradually expanded its product range to include
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529:"ΘΕΣΣΑΛΟΝΙΚΗ Οκτώ απαγωγές που συγκλόνισαν το πανελλήνιο"
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467:"Ο εκπρόοσωπος μιας δυναστείας που μας γλυκαίνει τη ζωή"
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510:"Five on trial in Greece over helicopter prison break"
373:"Tρεις νέες μονάδες από την "ΑΦΟΙ Χαΐτογλου ΑΒΕΕ""
360:. Ministry of Foreign Affairs of the Netherlands.
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227:Haitoglou's headquarters complex is located in
587:Food and drink companies established in 1924
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209:and several other confectionery products.
189:and processing company. Headquartered in
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446:Χαροντάκης, Δημήτρης (30 January 2000).
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201:, the company began in 1924 as a small
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527:Κουτσαμπάρης, Φώτης (11 June 2008).
252:in the early 50s and the brand name
597:Greek companies established in 1924
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577:Food and drink companies of Greece
488:. New York: Routledge. p. 1.
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448:"Χαλβάς με ονομασία προελεύσεως"
433:University of Salford Manchester
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582:Companies based in Thessaloniki
409:. 10 April 2012. Archived from
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465:Νέτσικα, Μαρία (9 July 2008).
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355:"Sesame seeds in Greece"
407:Αγγελιοφόρος (in Greek)
403:"TOP Ελληνικά Προϊόντα"
377:Η Καθημερινή (in Greek)
34:Αφοί Χαϊτογλου Α.Β.Ε.Ε.
78:Haitoglou Konstantinos
371:Καλαϊτζόγλου, Αθηνά.
335:Vassilis Palaiokostas
272:Sesame-based products
231:, a small village in
75:Haitoglou Eleftherios
533:Μακεδονία (in Greek)
471:Wine Plus (in Greek)
516:. 24 February 2009.
413:on 16 October 2013.
180:Haitoglou Bros S.A.
153:Number of employees
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22:Haitoglou Bros S.A.
539:on 16 October 2013
452:Το Βήμα (in Greek)
383:on 16 October 2013
187:food manufacturing
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495:978-0-415-83671-5
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143:List of products
81:Haitoglou Savvas
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592:Greek brands
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286:Sesame Flour
283:Sesame Seeds
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191:Thessaloniki
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94:Thessaloniki
89:Headquarters
41:Company type
18:
333:in ransom.
325:In the news
311:Sesame Bars
299:Wafer Rolls
112:Area served
28:Native name
571:Categories
543:16 October
387:16 October
341:References
320:Cake Mixes
289:Sesame Oil
254:Macedonian
229:Kalochori
195:Macedonia
169:.haifoods
116:Worldwide
98:Macedonia
308:Nut Bars
267:Products
220:and the
121:Products
51:Industry
305:Spreads
239:History
162:Website
69:Founder
61:Founded
45:Private
492:
317:Dragée
280:Tahini
207:tahini
199:Greece
138:Sesame
133:Tahini
104:Greece
429:(PDF)
358:(PDF)
277:Halva
257:Halva
203:halva
184:Greek
182:is a
128:Halva
545:2013
490:ISBN
389:2013
171:.com
64:1924
302:Jam
214:jam
167:www
157:400
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222:US
218:EU
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.