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411:. On 28 January 1958, Godtfred sat in a meeting with his brother, Karl Georg, and Axel Thomson, the head of the sales office in Germany, and they discussed the complaints that they had received regarding the lack of sturdiness and clutch power of the bricks. After discussing several solutions, Godtfred sketched some ideas on paper and finally handed a design to Ove Nielsen, the head of the Lego moulding shop. The design was for a new brick with two inner clutch tubes. On his way back from the patent office, Godtfred then considered whether three inner tubes would work more effectively. He asked Ove Nielsen to create a new sample, which was sent to the patent office. This design featuring the three inner clutch tubes was finally patented on 28 January 1958 and became the iconic design for the modern Lego brick.
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creative urge and joy of creation that are the driving force in every human being." The System of Play was launched in
February 1955 at the Nuremberg Toy Fair. Despite early mixed reviews, it eventually achieved success in Denmark and later in Germany. The Lego System in Play eventually became the core focus of the business. Godtfred explained the system by stating that, "all elements fit together, can be used in multiple ways, can be built together. This means that bricks bought years ago will fit perfectly with bricks bought in the future."
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wooden ducks instead of the usual three. Godtfred explained, "He looked at me: 'Godtfred, don’t you know that's wrong? I want you to drive up to the station and fetch those boxes back. Unpack them and give the ducks another coat of varnish. Then you'll repack them and take them back to the station. You're not going to bed until the work's done – and you're getting no help. You'll do it all on your own.' There was no arguing with Dad. And it was a lesson for me about what quality meant."
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producing plastic bricks and discontinue the manufacturing of wooden toys. The Lego bricks were becoming more widely known throughout
Western Europe, whereas the wooden toys were only sold in Denmark. Godtfred's brothers, Karl Georg and Gerhardt, did not agree with Godtfred's decision and decided to leave the company. Consequently, Godtfred bought their shares in the company and became the sole owner.
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383:. This resulted in Godtfred winning several orders and also helped him to understand how products were displayed in shops. In 1952, he experienced a major disagreement with his father, who wanted to expand the factory. As a result, Godtfred resigned, but father and son later put aside their differences and he resumed his position.
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problem by exhibiting the models outdoors and asked Arnold
Boutrup, a chief designer of a store in Copenhagen, to create a park. An area of land in Billund was transformed to create Miniland, a landscape of houses created with Lego bricks. The new park covered 14 acres and was built next to the Lego factory.
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Godtfred was appointed managing director in 1957 and became the head of the company after his father died in the following year. On 4 February 1960, the company suffered a major setback when a fire burned the woodworking factory to the ground. The following day, Godtfred made the decision to focus on
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In the mid-1960s, a rising interest in model building resulted in an increasing number of visitors to the Lego factory. Visitors were given access to the factory and model exhibition, but eventually the growing number of visitors placed too much pressure on the company. Godtfred decided to solve the
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Godtfred took increasing responsibility in his father's business and in 1950, he became Junior Vice
President of the company on his 30th birthday. Motivated by his ambition to better understand the business, he embarked on a sales trip in 1951, accompanied by his wife, Edith, which involved visiting
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At the age of 12, Godtfred showed a particular interest in his father's business and helped out in the woodworking shop on the alternate days when he was not attending school. In 1937, at the age of 17, Godtfred had started to design wooden toys. From 1939 to 1940, while studying at Haslev
Technical
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In his early life, Godtfred learned the importance of maintaining quality in production from his father, in a story from his early life as documented by The Lego Group. One day, he had proudly declared to his father that he had saved the business money by applying two coats of varnish to a batch of
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Over the course of a year, Godtfred developed a single, integrated town theme that would allow children to create buildings and accessorise them. In 1955 Godtfred summarised the concept behind the system, "Our idea is to prepare the child for life, appealing to its imagination and developing the
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In 1946, the business made the first move towards the production of plastic toys with the purchase of a plastic injection moulding machine. This led to the introduction of a plastic product called the
Automatic Binding Brick, which was in production by 1949. Ole and Godtfred were inspired by the
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In the following years, Godtfred continued to refine the system by defining its boundaries. He protected the integrity of the system by limiting the range of shapes and colours produced. The product range increased but it was strictly controlled by ensuring that all products consisted of these
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in
Copenhagen. When Peterson commented that the toy industry had no system, Godtfred was inspired to invent a system that could be used in play and spent several months developing his idea. He defined six principles named the "Principles of Play" which included affordability, durability and
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In 1924, at the age of four, Godtfred and his brother Karl Georg accidentally caused a fire and burned the woodworking shop to the ground. Godtfred later recalled, "My first contribution to the company – not that I'm proud of it – was when my brother Karl Georg and I lit the glue heater.
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suitability for boys and girls. Using these principles as a benchmark, he reviewed the company's portfolio of products and finally considered that the Lego brick conformed to all six principles and offered the most possibilities in terms of establishing a system of play.
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and took over as managing director in 1957, eventually becoming the sole owner. Godtfred is credited with playing a pivotal role in the development of the Lego brick design and patented it in 1958. He also created the Lego System in Play, the cornerstone of the
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Godtfred is credited with defining the Lego System in Play, which became the cornerstone of the modern Lego construction toy. In 1954, he made a visit to a toy exhibition in
Britain, where he met Troels Petersen, purchasing manager for the toy department of
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In 1973, Godtfred stepped down as managing director to take the position of chairman of the Board of
Directors of Lego System A/S. The role of managing director was assumed by Vagn Holck Andersen from 1973 to 1979, until Godtfred's son,
404:. The design was modified by the Christiansens and in 1953, the modified plastic bricks were given the name "Lego bricks". Unfortunately, initial sales were poor, as the bricks were not very sturdy and did not stick together very well.
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Godtfred Kirk
Christiansen was born on 8 July 1920 into a poor family and received limited formal education. He was the third son of five siblings. His father
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and Hanne Christiansen. Box art designs for Lego products from the 1950s show all three of their children playing with Lego bricks.
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limited shapes and colours. This highly focused, expandable and integrated system eventually outlived its many competitors.
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took over as CEO in 1979. Godtfred continued in his role as chairman of the Board of Directors until April 1993.
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Godtfred was married to Edith Kirk Christiansen, with whom he had three children, Gunhild Kirk Johansen,
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opened on 7 June 1968 and became a success, becoming one of the largest attractions in Denmark.
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Unfortunately some wood shavings caught fire – and the whole building burned to the ground."
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1961 US Patent drawing for the Lego brick (the original was filed in Copenhagen in 1958)
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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Toy Industry
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Christiansen died on 13 July 1995 at the age of 75 at his home in Billund; his son
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owned the Billund Woodworking and Carpentry Shop, a small family business based in
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In 1958, Godtfred played a pivotal role in the development of the modern
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design of a stackable cube with two rows of four studs designed by
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Danish businessperson and second generation owner of The Lego Group
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During the 1930s, the business suffered from the impact of the
678:"The Disastrous Backstory Behind the Invention of LEGO Bricks"
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from 1957 to 1973. He was the third son of company founder
306:(8 July 1920 – 13 July 1995) was the managing director of
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875:"Lego celebrates its 60th anniversary - CBBC Newsround"
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614:"Obituary : Godtfried Kirk Christiansen"
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59:reliable, independent, third-party sources
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229: 1944; died 1995)
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909:. p. A23. Archived from
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713:. 19 September 2019.
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240:3; including
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67:February 2021
60:
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32:This article
30:
26:
21:
20:
2155:
2086:Other topics
2011:
2004:
1990:
1951:Brick Fiesta
1798:
1791:
1782:
1775:
1750:
1746:Lego Masters
1734:
1727:
1720:
1713:
1706:
1685:Serious Play
1655:World Racers
1635:Ultra Agents
1570:Rock Raiders
1545:Power Miners
1520:Nexo Knights
1500:Mars Mission
1435:Hero Factory
1430:Ghostbusters
1345:Primo / Baby
1325:Aqua Raiders
1293:Discontinued
1269:Super Heroes
1204:Harry Potter
1112:Architecture
1084:
1077:
995:
911:the original
904:
894:
883:. Retrieved
869:
857:. Retrieved
853:
830:. Retrieved
821:
812:
801:. Retrieved
793:www.lego.com
792:
783:
772:. Retrieved
764:www.lego.com
763:
742:
719:. Retrieved
710:
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690:. Retrieved
681:
671:
660:. Retrieved
652:www.lego.com
651:
626:. Retrieved
617:
608:
597:. Retrieved
588:
564:. Retrieved
556:www.lego.com
555:
522:. Retrieved
513:
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487:
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440:
431:
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418:
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398:
377:
374:Early career
363:
355:
348:
344:
333:
303:
302:
192:(1995-07-13)
190:13 July 1995
150:Succeeded by
112:
73:
64:
49:Please help
33:
2199:Lego people
2184:1995 deaths
2179:1920 births
2133:Hilary Page
2093:Lego fandom
2035:Takara Tomy
1913:Westchester
1903:Kansas City
1836:Deutschland
1814:Theme parks
1590:Speed Racer
1440:Hidden Side
1305:Adventurers
1274:Super Mario
1229:Minifigures
459:Late career
415:Lego system
178:8 July 1920
138:Preceded by
2173:Categories
2123:Minifigure
2113:Lego House
2072:Epic Games
1956:Brickworld
1831:California
1575:Scooby-Doo
1565:RoboRiders
1505:Mindstorms
1455:Jack Stone
1315:Alpha Team
1259:Spider-Man
1234:Monkie Kid
1127:BrickHeadz
1037:Bali Padda
885:2020-07-27
859:7 February
832:2021-02-07
803:2021-02-08
774:2021-02-07
721:7 February
692:2021-02-07
662:2015-11-14
628:2021-02-07
599:2021-02-07
566:2021-02-07
524:2015-11-14
496:References
409:Lego brick
387:Lego brick
330:Early life
276:Occupation
174:1920-07-08
121:1958-03-11
51:improve it
41:verifiable
2098:Brickfilm
2050:BrickLink
1946:Brickfête
1941:BrickFest
1936:BrickFair
1761:Lego Life
1757:Software
1709:franchise
1650:Wild West
1640:Unikitty!
1625:Toy Story
1605:Spybotics
1445:Homemaker
1400:Exo-Force
1264:Star Wars
1244:Overwatch
1224:Minecraft
1189:Education
437:Ownership
286:Known for
265:Relatives
113:In office
55:citations
2157:Category
2128:BrainPop
2067:Gameloft
2055:TT Games
1973:Robofest
1931:BrickCon
1866:New York
1861:Malaysia
1821:Legoland
1580:Simpsons
1405:Fabuland
1365:Bionicle
1355:Belville
1335:Atlantis
1330:Aquazone
1174:Dreamzzz
1073:Timeline
879:Archived
850:"Deaths"
826:Archived
797:Archived
768:Archived
715:Archived
686:Archived
656:Archived
622:Archived
593:Archived
560:Archived
518:Archived
446:Legoland
257:(father)
237:Children
1908:Toronto
1893:Chicago
1876:Windsor
1871:Sichuan
1846:Florida
1826:Billund
1615:Studios
1535:Pirates
1460:Juniors
1420:Galidor
1279:Technic
1239:Ninjago
1194:Friends
1147:Creator
1105:Current
1065:History
682:HISTORY
381:Jutland
359:Zealand
340:Billund
231:
223:
219:
127: (
119: (
45:neutral
2118:LUGNET
2030:HASBRO
1924:Events
1888:Boston
1645:Vidiyo
1600:Sports
1560:Racers
1510:Mixels
1415:Fusion
1370:Castle
1350:Batman
1310:Agents
1284:Trains
1169:Disney
1122:Avatar
977:People
968:Kirkbi
472:Family
248:Parent
211:Spouse
2103:LDraw
1856:Korea
1851:Japan
1841:Dubai
1694:Media
1680:Games
1585:Space
1525:Ninja
1425:Games
1410:FORMA
1395:Elves
1375:Dacta
1249:Sonic
1209:Ideas
1179:Duplo
1152:Icons
484:Death
242:Kjeld
225:(
221:
1660:Znap
1390:DOTS
1385:Dino
1184:Dune
1142:City
1137:Cars
952:Lego
861:2021
723:2021
317:Lego
187:Died
168:Born
129:1973
43:and
1117:Art
57:to
2175::
1300:4+
903:.
877:.
852:.
841:^
820:.
795:.
791:.
766:.
762:.
751:^
731:^
709:.
684:.
680:.
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637:^
616:.
591:.
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575:^
558:.
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533:^
516:.
512:.
227:m.
2001:"
1997:"
944:e
937:t
930:v
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176:)
172:(
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123:)
80:)
74:(
69:)
65:(
61:.
47:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
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