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Generation Jones

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Jonathan Pontell, who argues that the term refers to a full distinct generation born from 1954 to 1965. Media coverage of Generation Jones typically has described it as a distinct generation, using Pontell's dates. Others see this as a subset of the Baby Boom Generation, primarily its second half. A
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In Pontell's opinion, US Jonesers shifted left in 2020, which he attributed to Trump's response to the COVID-19 crisis and Trump's mocking of Joe Biden's senior moments. "There are lots of seniors out there that also have senior moments," Pontell says. "They don't really like the president mocking
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Generation Jones is noted for coming of age after a huge swath of their older siblings in the earlier portion of the Baby Boomer population; thus, many note that there was a paucity of resources and privileges available to them that were seemingly abundant to older Boomers. Therefore, there is a
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pop festival (1969) was a defining moment for older Boomers; younger Boomers have few memories from before the Watergate scandal (1972–1974) and the cultural cynicism it begat. While in high school, members of Generation Jones had a distinct feeling of having just missed the real hippie era.
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While charismatic leaders like John F. Kennedy and Martin Luther King Jr. inspired millions of older Boomers to work for—and witness—positive social change, younger Boomers were in preschool or not yet born. The
331:", meaning a yearning or craving. Pontell suggests that Jonesers inherited an optimistic outlook as children in the 1960s, but were then confronted with a different reality as they entered the workforce during 1160: 284:
set, and so unlike Leading-Edge Boomers born from 1946 to 1953, many members of Generation Jones (trailing-edge boomers) have never lived in a world without television—similar to how many members of
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In the business world, Generation Jones has become a part of the strategic planning of many companies and industries, particularly in the context of targeting Jonesers through marketing efforts.
441:, Generation Jones was again seen as a key electoral segment because of the high degree to which its members were swing voters during the election cycle. Influential journalists, like 970: 764: 265: 1511: 661: 1603: 1282: 1699: 312:
reached maturity from 1972 to 1979, while younger members came of age from 1980 to 1983, just as the older Baby Boomers had come of age from 1964 to 1971.
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Generation Jones has been covered and discussed in newspapers, magazines, TV, and radio shows. Pontell has appeared on TV networks such as
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certain level of bitterness and "jonesing" for the level of doting and affluence granted to older Boomers but denied to them.
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Politically, Generation Jones has emerged as a crucial voting segment in US and UK elections. In the
936: 2295: 2221: 2194: 2189: 2153: 2050: 1853: 1157:"Political analyst Jonathan Pontell on what political party different generations vote for and why" 355:, leaving them with a certain abiding "jonesing" quality for the more prosperous days of the past. 179: 51: 2174: 1021:"Commentary - From Obama's Generation The Audacious Hope of More Racially Diverse Public Schools" 502: 1183: 415:, discussing the cultural, political, and economic implications of this generation's emergence. 347:
arrived in full force in the mid-late 1970s and 1980s; wages would be stagnant for decades, and
2300: 1936: 795: 554: 422:, a European media buying agency, has done extensive research into Generation Jones consumers. 2020: 886: 639: 362:
The term has enjoyed some currency in political and cultural commentary, including during the
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A majority of all U.S. adult survey respondents reported having mobile phones by 2002; see:
796:"This niche generation within the Baby Boom is a highly coveted—and persuadable—voting bloc" 583: 126: 2184: 1967: 943: 344: 233: 225: 1661:"Attention GenY'ers! Talk To Your Parents! Don't Let GenJonesers Vote Against Themselves!" 43: 8: 2000: 1888: 1846: 1665: 1259: 1111: 814: 534: 273: 147: 2143: 1426: 480: 1120: 2040: 1893: 1800: 1398: 1371: 1345: 874: 614: 340: 301: 289: 269: 245: 374:(born 1964) were on the presidential tickets. As of 2024, the current and preceding 173: 2090: 2030: 1918: 1581: 1057: 909: 902: 2237: 1883: 1516: 490: 336: 249: 132: 16:
Social cohort spanning the late Baby Boomer Generation and the early Generation X
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A majority of U.S. households had PCs by 2000 and the internet by 2001; see:
662:"Baby Boomers Are Different Than Generation Jones - We're Proud Of Being Old" 618: 485: 442: 379: 1227:
Generation Jones conversation on Canada's most popular national TV talk show
1913: 1903: 1898: 457: 367: 297: 285: 277: 257: 229: 164: 1951: 1908: 830:"Research Guides: Doing Consumer Research: A Resource Guide: Generations" 549: 461: 371: 332: 253: 158: 2060: 1002:"Generation Jones has a few good reasons to be suspicious of technology" 315:
The name "Generation Jones" has several connotations, including a large
1869: 856:"2019 Data Show Baby Boomers Nearly 9 Times Wealthier Than Millennials" 446: 383: 281: 196: 100: 324: 2254: 498: 396: 316: 1739: 2010: 2005: 1946: 1743: 1084: 688:"Generation Jones folks can't relate to their Baby Boomer brethren" 544: 470: 419: 328: 305: 293: 205: 520: 260:
veterans as fathers, and, as they reached adulthood, there was no
1580:. Scoop Independent News (NZ). September 13, 2005. Archived from 1548:"Why the 'Generation Jones' Vote May Be Crucial in Election 2008" 352: 115: 1578:"Press Release: Generation Jones is driving NZ Voter Volatility" 1184:"Many in the 35-46 Age Bracket Identify with 'Generation Jones'" 742: 280:. Also, by 1955, a majority of U.S. households had at least one 1928: 1692:"Introducing Generation Jones voters who hold the key to No 10" 539: 389: 375: 348: 238: 1838: 1828: 494:) – have characterized Obama as a member of Generation Jones. 1793:"Opinion | Mr. Jones and Me: Younger Baby Boomers Swing Left" 607:"Opinion | Mr. Jones and Me: Younger Baby Boomers Swing Left" 408: 34:
deal primarily with the United States and do not represent a
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Generation Jones discussion on CNN day before ElectionDay'08
942:(Report). JSM Proceedings, Survey Research Methods Section. 460:, born in 1961, plus Republican vice presidential candidate 1159:. Talk Radio News Service. October 30, 2006. Archived from 386:(born 1959) respectively, are members of Generation Jones. 244:
Members of Generation Jones were children and teens during
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opposition to United States involvement in the Vietnam War
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became a worldwide threat in the 1980s. The majority of
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Ownership and Usage Patterns of Cell Phones: 2000-2005
1107:"Generation Jones: Between the Boomers and the Xers" 516: 241:or micro-generation between the Boomers and Xers. 765:"In Obama, many see an end to the baby boomer era" 304:of the 1960s and 1970s and were young adults when 1363: 934: 2267: 335:and the shift from a manufacturing economy to a 288:(1997—2012) have never lived in a world without 224:is the generation or social cohort between the 1604:"Key to election is 'keeping up with Joneses'" 903:Computer and Internet Use in the United States 1854: 1149: 1132: 1130: 908:(Report). Current Population Survey Reports. 32:The examples and perspective in this article 1419:"Toops Scoops: Keeping up with the Jonesers" 1018: 497:Key characteristics assigned to members are 390:Cultural, economic, and political dimensions 300:. Generation Jones were children during the 1285:. eMarketing & Commerce. Archived from 1255:"So You Think You're A Boomer? Think Again" 710:"Carter: What's an xennial? Me, apparently" 1861: 1847: 1766:"Generation Jones is given a name at last" 1763: 1281:Campanelli, Melissa (September 20, 2007). 1280: 1127: 1081:"What Prince Tells Us About Kamala Harris" 1791:Boylan, Jennifer Finney (June 23, 2020). 1714:"Generation Jones Women are Swing Voters" 1098: 605:Boylan, Jennifer Finney (June 23, 2020). 237:third view is that Generation Jones is a 70:Learn how and when to remove this message 1283:"How to Reach 'Generation Jones' Online" 1252: 573: 364:2008 United States presidential election 1764:Derbyshire, David (November 24, 2004). 1689: 1658: 1541: 1539: 1502: 1500: 1370:. The Growth Leader, Inc. p. 204. 1181: 1047: 685: 574:Williams, Jeffrey J. (March 31, 2014). 2268: 1790: 1397:. Kogan Page Publishers. p. 314. 1390: 1341:Marketing to Leading-Edge Baby Boomers 999: 935:Tuckel, Peter; O'Neill, Harry (2005). 707: 604: 501:, distrust of government, and general 323:" competitiveness and the slang word " 1842: 1734: 1716:. Rasmussen Reports. October 27, 2004 1570: 1477: 1337: 1307: 1253:Ollivier, Debra (December 15, 2011). 1136: 1078: 686:Lubrano, Alfred (February 23, 2023). 1545: 1536: 1506: 1497: 1480:"Carat taps into singleton spending" 1186:. Denver, Colorado: The Denver Post. 1104: 968: 900: 827: 794:Buck, Stephanie (November 3, 2017). 793: 339:, which ushered in a long period of 264:and no defining political cause, as 18: 1659:Paulsen, David (October 26, 2008). 1019:Stuart Wells, Amy (March 4, 2009). 808: 787: 741:. December 19, 2008. Archived from 13: 1834:2024 Generation Jones news website 1308:Wells, Ellen C. (September 2005). 853: 771:. January 11, 2009. Archived from 232:. The term was coined by American 14: 2312: 1822: 1478:Dutta, Kunal (January 23, 2006). 1364:Welch, Jim; Bill Althaus (2007). 1079:Wiltz, Teresa (October 7, 2020). 659: 580:The Chronicle of Higher Education 268:was for the older boomers. Their 2212:Strauss–Howe generational theory 1690:Rentoul, John (April 10, 2005). 1546:Fenn, Peter (October 23, 2008). 1182:Aguilar, Louis (December 2000). 1000:Button, Eileen (April 5, 2009). 969:Anne, Braly (January 18, 2009). 948:American Statistical Association 519: 204: 189: 172: 157: 140: 125: 108: 93: 23: 1868: 1784: 1757: 1728: 1706: 1652: 1626: 1596: 1471: 1441: 1411: 1384: 1357: 1344:, Paramount Market Publishing, 1331: 1301: 1274: 1246: 1218: 1190: 1175: 1072: 1041: 1027: 1012: 993: 962: 927: 893: 847: 821: 802: 439:2008 U.S. Presidential election 1310:"Keeping Up With The Jonesers" 1105:Lang, John (January 8, 2000). 757: 727: 708:Carter, Wayne (July 2, 2017). 701: 679: 653: 632: 598: 567: 1: 1829:Generation Jones news website 1512:"Generation Jones is in play" 560: 975:Chattanooga Times Free Press 7: 1740:"Twilight of the Baby Boom" 512: 431:2004 presidential elections 321:keeping up with the Joneses 272:was sandwiched between the 262:compulsory military service 87:Members of Generation Jones 46:, discuss the issue on the 10: 2317: 1455:. Carat UK. Archived from 1449:"Who is Generation Jones?" 1139:"A guide to electionspeak" 1054:The Jonathan Pontell Group 1048:Pontell, Jonathan (2007). 454:election to the presidency 2230: 2162: 2136: 1990: 1960: 1927: 1876: 1137:Rowan, David (May 2005). 2222:Transgenerational design 2154:Revolutionary generation 2051:Generation of Columbuses 1698:. London. Archived from 1006:The Community Newspapers 2244:The Greatest Generation 2175:Generational accounting 1552:The Hill's Pundits Blog 901:File, Thom (May 2013). 811:"History of Television" 739:The Frederick News-Post 427:U.S. 2006 congressional 1937:Interbellum Generation 555:Interbellum Generation 2217:Theory of generations 2149:Immigrant generations 2101:Strawberry generation 1738:(February 11, 2008). 1391:Stroud, Dick (2007). 1338:Green, Brent (2006), 1317:Today's Garden Center 1163:on September 11, 2011 1117:E. W. Scripps Company 2276:Cultural generations 2185:Intergenerationality 1968:Boomerang Generation 1877:In the Western world 1510:(October 22, 2008). 1459:on February 15, 2005 1289:on December 13, 2019 1123:on January 15, 2005. 981:on February 19, 2012 745:on February 21, 2010 345:De-industrialization 234:cultural commentator 226:Baby Boom generation 52:create a new article 44:improve this article 1889:Greatest Generation 1770:The Daily Telegraph 1666:The Huffington Post 1614:on October 13, 2008 1558:on January 30, 2009 1524:on December 1, 2008 1260:The Huffington Post 1234:. February 27, 2009 1112:The Cincinnati Post 1037:. November 7, 2021. 854:Bureau, US Census. 828:Burclaff, Natalie. 815:New York University 809:Stevens, Mitchell. 775:on January 25, 2009 640:"Not My Generation" 576:"Not My Generation" 535:List of generations 435:2005 U.K. elections 274:Greatest Generation 270:parents' generation 148:Neil deGrasse Tyson 2144:Future generations 2076:Merdeka Generation 2071:Pioneer Generation 1797:The New York Times 1640:. December 9, 2004 1429:on August 15, 2013 1423:foodprocessing.com 1394:The 50 plus market 1206:. January 15, 2009 1050:"Generation Jones" 914:U.S. Census Bureau 885:has generic name ( 611:The New York Times 586:on October 9, 2017 481:The New York Times 290:personal computers 2263: 2262: 2041:Satori generation 1986: 1985: 1894:Silent Generation 1584:on March 14, 2007 1404:978-0-7494-4939-1 1377:978-1-934144-02-2 1351:978-0-9766973-5-0 1145:on April 7, 2007. 1023:. Education Week. 769:Chicago Sun-Times 341:mass unemployment 302:sexual revolution 80: 79: 72: 54:, as appropriate. 2308: 2091:Sampo generation 2031:Burnt Generation 2021:Husák's Children 1991:Country-specific 1942:Generation Jones 1925: 1924: 1919:Generation Alpha 1863: 1856: 1849: 1840: 1839: 1816: 1815: 1813: 1811: 1788: 1782: 1781: 1779: 1777: 1761: 1755: 1754: 1752: 1750: 1732: 1726: 1725: 1723: 1721: 1710: 1704: 1703: 1702:on May 23, 2009. 1687: 1678: 1677: 1675: 1673: 1656: 1650: 1649: 1647: 1645: 1630: 1624: 1623: 1621: 1619: 1610:. Archived from 1600: 1594: 1593: 1591: 1589: 1574: 1568: 1567: 1565: 1563: 1554:. Archived from 1543: 1534: 1533: 1531: 1529: 1520:. Archived from 1504: 1495: 1494: 1492: 1490: 1475: 1469: 1468: 1466: 1464: 1445: 1439: 1438: 1436: 1434: 1425:. 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Archived from 571: 529: 524: 523: 509:those one bit." 382:(born 1964) and 370:(born 1961) and 222:Generation Jones 208: 193: 176: 161: 144: 129: 112: 97: 75: 68: 64: 61: 55: 27: 26: 19: 2316: 2315: 2311: 2310: 2309: 2307: 2306: 2305: 2296:1999 neologisms 2266: 2265: 2264: 2259: 2238:Beat Generation 2226: 2158: 2132: 2017:Czechoslovakia 1982: 1956: 1923: 1884:Lost Generation 1872: 1867: 1825: 1820: 1819: 1809: 1807: 1789: 1785: 1775: 1773: 1762: 1758: 1748: 1746: 1736:Alter, Jonathan 1733: 1729: 1719: 1717: 1712: 1711: 1707: 1696:The Independent 1688: 1681: 1671: 1669: 1657: 1653: 1643: 1641: 1638:publicradio.org 1632: 1631: 1627: 1617: 1615: 1602: 1601: 1597: 1587: 1585: 1576: 1575: 1571: 1561: 1559: 1544: 1537: 1527: 1525: 1517:Chicago Tribune 1505: 1498: 1488: 1486: 1476: 1472: 1462: 1460: 1453:Project Britain 1447: 1446: 1442: 1432: 1430: 1417: 1416: 1412: 1405: 1389: 1385: 1378: 1362: 1358: 1352: 1336: 1332: 1322: 1320: 1312: 1306: 1302: 1292: 1290: 1279: 1275: 1265: 1263: 1251: 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Index

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Bill Gates

Madonna

Michael Jackson

Neil deGrasse Tyson

Barack Obama

Princess Diana

Tom Cruise

Diego Maradona
Baby Boom generation
Generation X
cultural commentator
cusp
Watergate
oil crisis
stagflation
World War II
compulsory military service

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