95:
142:
110:
127:
174:
191:
159:
25:
521:
206:
236:
Jonathan
Pontell, who argues that the term refers to a full distinct generation born from 1954 to 1965. Media coverage of Generation Jones typically has described it as a distinct generation, using Pontell's dates. Others see this as a subset of the Baby Boom Generation, primarily its second half. A
508:
In
Pontell's opinion, US Jonesers shifted left in 2020, which he attributed to Trump's response to the COVID-19 crisis and Trump's mocking of Joe Biden's senior moments. "There are lots of seniors out there that also have senior moments," Pontell says. "They don't really like the president mocking
358:
Generation Jones is noted for coming of age after a huge swath of their older siblings in the earlier portion of the Baby Boomer population; thus, many note that there was a paucity of resources and privileges available to them that were seemingly abundant to older
Boomers. Therefore, there is a
399:
pop festival (1969) was a defining moment for older
Boomers; younger Boomers have few memories from before the Watergate scandal (1972–1974) and the cultural cynicism it begat. While in high school, members of Generation Jones had a distinct feeling of having just missed the real hippie era.
449:, singled out Generation Jones voters as crucial in the final weeks of the campaign. Numerous studies have been done by political pollsters and publications analyzing the voting behavior of Gen Jonesers. Generation Jones voters are likely to contain the highest proportion of Brexit voters.
1156:
394:
While charismatic leaders like John F. Kennedy and Martin Luther King Jr. inspired millions of older
Boomers to work for—and witness—positive social change, younger Boomers were in preschool or not yet born. The
331:", meaning a yearning or craving. Pontell suggests that Jonesers inherited an optimistic outlook as children in the 1960s, but were then confronted with a different reality as they entered the workforce during
1160:
284:
set, and so unlike
Leading-Edge Boomers born from 1946 to 1953, many members of Generation Jones (trailing-edge boomers) have never lived in a world without television—similar to how many members of
1691:
1547:
418:
In the business world, Generation Jones has become a part of the strategic planning of many companies and industries, particularly in the context of targeting
Jonesers through marketing efforts.
441:, Generation Jones was again seen as a key electoral segment because of the high degree to which its members were swing voters during the election cycle. Influential journalists, like
970:
764:
265:
1511:
661:
1603:
1282:
1699:
312:
reached maturity from 1972 to 1979, while younger members came of age from 1980 to 1983, just as the older Baby
Boomers had come of age from 1964 to 1971.
1555:
94:
1138:
687:
343:. Mortgage interest rates increased to above 12 percent in the mid-eighties, making it virtually impossible to buy a house on a single income.
35:
1020:
403:
Generation Jones has been covered and discussed in newspapers, magazines, TV, and radio shows. Pontell has appeared on TV networks such as
1001:
575:
141:
453:
438:
430:
363:
1713:
1418:
1106:
1765:
1080:
978:
1577:
1479:
1049:
359:
certain level of bitterness and "jonesing" for the level of doting and affluence granted to older
Boomers but denied to them.
1402:
1375:
1349:
772:
1392:
1365:
2211:
1860:
1339:
434:
426:
855:
1448:
1521:
1660:
2115:
69:
2110:
947:
1611:
1286:
709:
464:, born 1964, focused more attention on Generation Jones. Many journalists, publications, and experts – including
437:, Generation Jones's electoral role was widely described as pivotal by the media and political pollsters. In the
2243:
2275:
2199:
1142:
810:
734:
913:
320:
261:
1254:
2204:
2075:
2070:
829:
109:
1792:
1633:
606:
475:
425:
Politically, Generation Jones has emerged as a crucial voting segment in US and UK elections. In the
936:
2295:
2221:
2194:
2189:
2153:
2050:
1853:
1157:"Political analyst Jonathan Pontell on what political party different generations vote for and why"
355:, leaving them with a certain abiding "jonesing" quality for the more prosperous days of the past.
179:
51:
2174:
1021:"Commentary - From Obama's Generation The Audacious Hope of More Racially Diverse Public Schools"
502:
1183:
415:, discussing the cultural, political, and economic implications of this generation's emergence.
347:
arrived in full force in the mid-late 1970s and 1980s; wages would be stagnant for decades, and
2300:
1936:
795:
554:
422:, a European media buying agency, has done extensive research into Generation Jones consumers.
2020:
886:
639:
362:
The term has enjoyed some currency in political and cultural commentary, including during the
2290:
2285:
2280:
2216:
2148:
2100:
1116:
47:
1309:
933:
A majority of all U.S. adult survey respondents reported having mobile phones by 2002; see:
796:"This niche generation within the Baby Boom is a highly coveted—and persuadable—voting bloc"
583:
126:
2184:
1967:
943:
344:
233:
225:
1661:"Attention GenY'ers! Talk To Your Parents! Don't Let GenJonesers Vote Against Themselves!"
43:
8:
2000:
1888:
1846:
1665:
1259:
1111:
814:
534:
273:
147:
2143:
1426:
480:
1120:
2040:
1893:
1800:
1398:
1371:
1345:
874:
614:
340:
301:
289:
269:
245:
374:(born 1964) were on the presidential tickets. As of 2024, the current and preceding
173:
2090:
2030:
1918:
1581:
1057:
909:
902:
2237:
1883:
1516:
490:
336:
249:
132:
16:
Social cohort spanning the late Baby Boomer
Generation and the early Generation X
190:
2249:
2169:
2085:
1977:
1735:
526:
465:
256:. Unlike "Leading-Edge Boomers", most of Generation Jones did not grow up with
211:
1456:
1225:
1197:
2269:
2179:
2125:
1972:
1804:
1507:
1034:
899:
A majority of U.S. households had PCs by 2000 and the internet by 2001; see:
662:"Baby Boomers Are Different Than Generation Jones - We're Proud Of Being Old"
618:
485:
442:
379:
1227:
Generation Jones conversation on Canada's most popular national TV talk show
1913:
1903:
1898:
457:
367:
297:
285:
277:
257:
229:
164:
1951:
1908:
830:"Research Guides: Doing Consumer Research: A Resource Guide: Generations"
549:
461:
371:
332:
253:
158:
2060:
1002:"Generation Jones has a few good reasons to be suspicious of technology"
315:
The name "Generation Jones" has several connotations, including a large
1869:
856:"2019 Data Show Baby Boomers Nearly 9 Times Wealthier Than Millennials"
446:
383:
281:
196:
100:
324:
2254:
498:
396:
316:
1739:
2010:
2005:
1946:
1743:
1084:
688:"Generation Jones folks can't relate to their Baby Boomer brethren"
544:
470:
419:
328:
305:
293:
205:
520:
260:
veterans as fathers, and, as they reached adulthood, there was no
1580:. Scoop Independent News (NZ). September 13, 2005. Archived from
1548:"Why the 'Generation Jones' Vote May Be Crucial in Election 2008"
352:
115:
1578:"Press Release: Generation Jones is driving NZ Voter Volatility"
1184:"Many in the 35-46 Age Bracket Identify with 'Generation Jones'"
742:
280:. Also, by 1955, a majority of U.S. households had at least one
1928:
1692:"Introducing Generation Jones voters who hold the key to No 10"
539:
389:
375:
348:
238:
1838:
1828:
494:) – have characterized Obama as a member of Generation Jones.
1793:"Opinion | Mr. Jones and Me: Younger Baby Boomers Swing Left"
607:"Opinion | Mr. Jones and Me: Younger Baby Boomers Swing Left"
408:
34:
deal primarily with the United States and do not represent a
1199:
Generation Jones discussion on CNN day before ElectionDay'08
942:(Report). JSM Proceedings, Survey Research Methods Section.
460:, born in 1961, plus Republican vice presidential candidate
1159:. Talk Radio News Service. October 30, 2006. Archived from
386:(born 1959) respectively, are members of Generation Jones.
244:
Members of Generation Jones were children and teens during
1685:
1683:
266:
opposition to United States involvement in the Vietnam War
1634:"Pollster says Generation Jones tipped election for Bush"
412:
404:
1833:
308:
became a worldwide threat in the 1980s. The majority of
1680:
971:"'Generation Jones' soon to have its man in Washington"
1035:"FreddieMac - 30-Year Fixed-Rate Mortgages Since 1971"
937:
Ownership and Usage Patterns of Cell Phones: 2000-2005
1107:"Generation Jones: Between the Boomers and the Xers"
516:
241:or micro-generation between the Boomers and Xers.
765:"In Obama, many see an end to the baby boomer era"
304:of the 1960s and 1970s and were young adults when
1363:
934:
2267:
335:and the shift from a manufacturing economy to a
288:(1997—2012) have never lived in a world without
224:is the generation or social cohort between the
1604:"Key to election is 'keeping up with Joneses'"
903:Computer and Internet Use in the United States
1854:
1149:
1132:
1130:
908:(Report). Current Population Survey Reports.
32:The examples and perspective in this article
1419:"Toops Scoops: Keeping up with the Jonesers"
1018:
497:Key characteristics assigned to members are
390:Cultural, economic, and political dimensions
300:. Generation Jones were children during the
1285:. eMarketing & Commerce. Archived from
1255:"So You Think You're A Boomer? Think Again"
710:"Carter: What's an xennial? Me, apparently"
1861:
1847:
1766:"Generation Jones is given a name at last"
1763:
1281:Campanelli, Melissa (September 20, 2007).
1280:
1127:
1081:"What Prince Tells Us About Kamala Harris"
1791:Boylan, Jennifer Finney (June 23, 2020).
1714:"Generation Jones Women are Swing Voters"
1098:
605:Boylan, Jennifer Finney (June 23, 2020).
237:third view is that Generation Jones is a
70:Learn how and when to remove this message
1283:"How to Reach 'Generation Jones' Online"
1252:
573:
364:2008 United States presidential election
1764:Derbyshire, David (November 24, 2004).
1689:
1658:
1541:
1539:
1502:
1500:
1370:. The Growth Leader, Inc. p. 204.
1181:
1047:
685:
574:Williams, Jeffrey J. (March 31, 2014).
2268:
1790:
1397:. Kogan Page Publishers. p. 314.
1390:
1341:Marketing to Leading-Edge Baby Boomers
999:
935:Tuckel, Peter; O'Neill, Harry (2005).
707:
604:
501:, distrust of government, and general
323:" competitiveness and the slang word "
1842:
1734:
1716:. Rasmussen Reports. October 27, 2004
1570:
1477:
1337:
1307:
1253:Ollivier, Debra (December 15, 2011).
1136:
1078:
686:Lubrano, Alfred (February 23, 2023).
1545:
1536:
1506:
1497:
1480:"Carat taps into singleton spending"
1186:. Denver, Colorado: The Denver Post.
1104:
968:
900:
827:
794:Buck, Stephanie (November 3, 2017).
793:
339:, which ushered in a long period of
264:and no defining political cause, as
18:
1659:Paulsen, David (October 26, 2008).
1019:Stuart Wells, Amy (March 4, 2009).
808:
787:
741:. December 19, 2008. Archived from
13:
1834:2024 Generation Jones news website
1308:Wells, Ellen C. (September 2005).
853:
771:. January 11, 2009. Archived from
232:. The term was coined by American
14:
2312:
1822:
1478:Dutta, Kunal (January 23, 2006).
1364:Welch, Jim; Bill Althaus (2007).
1079:Wiltz, Teresa (October 7, 2020).
659:
580:The Chronicle of Higher Education
268:was for the older boomers. Their
2212:Strauss–Howe generational theory
1690:Rentoul, John (April 10, 2005).
1546:Fenn, Peter (October 23, 2008).
1182:Aguilar, Louis (December 2000).
1000:Button, Eileen (April 5, 2009).
969:Anne, Braly (January 18, 2009).
948:American Statistical Association
519:
204:
189:
172:
157:
140:
125:
108:
93:
23:
1868:
1784:
1757:
1728:
1706:
1652:
1626:
1596:
1471:
1441:
1411:
1384:
1357:
1344:, Paramount Market Publishing,
1331:
1301:
1274:
1246:
1218:
1190:
1175:
1072:
1041:
1027:
1012:
993:
962:
927:
893:
847:
821:
802:
439:2008 U.S. Presidential election
1310:"Keeping Up With The Jonesers"
1105:Lang, John (January 8, 2000).
757:
727:
708:Carter, Wayne (July 2, 2017).
701:
679:
653:
632:
598:
567:
1:
1829:Generation Jones news website
1512:"Generation Jones is in play"
560:
975:Chattanooga Times Free Press
7:
1740:"Twilight of the Baby Boom"
512:
431:2004 presidential elections
321:keeping up with the Joneses
272:was sandwiched between the
262:compulsory military service
87:Members of Generation Jones
46:, discuss the issue on the
10:
2317:
1455:. Carat UK. Archived from
1449:"Who is Generation Jones?"
1139:"A guide to electionspeak"
1054:The Jonathan Pontell Group
1048:Pontell, Jonathan (2007).
454:election to the presidency
2230:
2162:
2136:
1990:
1960:
1927:
1876:
1137:Rowan, David (May 2005).
2222:Transgenerational design
2154:Revolutionary generation
2051:Generation of Columbuses
1698:. London. Archived from
1006:The Community Newspapers
2244:The Greatest Generation
2175:Generational accounting
1552:The Hill's Pundits Blog
901:File, Thom (May 2013).
811:"History of Television"
739:The Frederick News-Post
427:U.S. 2006 congressional
1937:Interbellum Generation
555:Interbellum Generation
2217:Theory of generations
2149:Immigrant generations
2101:Strawberry generation
1738:(February 11, 2008).
1391:Stroud, Dick (2007).
1338:Green, Brent (2006),
1317:Today's Garden Center
1163:on September 11, 2011
1117:E. W. Scripps Company
2276:Cultural generations
2185:Intergenerationality
1968:Boomerang Generation
1877:In the Western world
1510:(October 22, 2008).
1459:on February 15, 2005
1289:on December 13, 2019
1123:on January 15, 2005.
981:on February 19, 2012
745:on February 21, 2010
345:De-industrialization
234:cultural commentator
226:Baby Boom generation
52:create a new article
44:improve this article
1889:Greatest Generation
1770:The Daily Telegraph
1666:The Huffington Post
1614:on October 13, 2008
1558:on January 30, 2009
1524:on December 1, 2008
1260:The Huffington Post
1234:. February 27, 2009
1112:The Cincinnati Post
1037:. November 7, 2021.
854:Bureau, US Census.
828:Burclaff, Natalie.
815:New York University
809:Stevens, Mitchell.
775:on January 25, 2009
640:"Not My Generation"
576:"Not My Generation"
535:List of generations
435:2005 U.K. elections
274:Greatest Generation
270:parents' generation
148:Neil deGrasse Tyson
2144:Future generations
2076:Merdeka Generation
2071:Pioneer Generation
1797:The New York Times
1640:. December 9, 2004
1429:on August 15, 2013
1423:foodprocessing.com
1394:The 50 plus market
1206:. January 15, 2009
1050:"Generation Jones"
914:U.S. Census Bureau
885:has generic name (
611:The New York Times
586:on October 9, 2017
481:The New York Times
290:personal computers
2263:
2262:
2041:Satori generation
1986:
1985:
1894:Silent Generation
1584:on March 14, 2007
1404:978-0-7494-4939-1
1377:978-1-934144-02-2
1351:978-0-9766973-5-0
1145:on April 7, 2007.
1023:. Education Week.
769:Chicago Sun-Times
341:mass unemployment
302:sexual revolution
80:
79:
72:
54:, as appropriate.
2308:
2091:Sampo generation
2031:Burnt Generation
2021:Husák's Children
1991:Country-specific
1942:Generation Jones
1925:
1924:
1919:Generation Alpha
1863:
1856:
1849:
1840:
1839:
1816:
1815:
1813:
1811:
1788:
1782:
1781:
1779:
1777:
1761:
1755:
1754:
1752:
1750:
1732:
1726:
1725:
1723:
1721:
1710:
1704:
1703:
1702:on May 23, 2009.
1687:
1678:
1677:
1675:
1673:
1656:
1650:
1649:
1647:
1645:
1630:
1624:
1623:
1621:
1619:
1610:. Archived from
1600:
1594:
1593:
1591:
1589:
1574:
1568:
1567:
1565:
1563:
1554:. Archived from
1543:
1534:
1533:
1531:
1529:
1520:. Archived from
1504:
1495:
1494:
1492:
1490:
1475:
1469:
1468:
1466:
1464:
1445:
1439:
1438:
1436:
1434:
1425:. Archived from
1415:
1409:
1408:
1388:
1382:
1381:
1361:
1355:
1354:
1335:
1329:
1328:
1326:
1324:
1314:
1305:
1299:
1298:
1296:
1294:
1278:
1272:
1271:
1269:
1267:
1250:
1244:
1243:
1241:
1239:
1222:
1216:
1215:
1213:
1211:
1194:
1188:
1187:
1179:
1173:
1172:
1170:
1168:
1153:
1147:
1146:
1141:. Archived from
1134:
1125:
1124:
1119:. Archived from
1102:
1096:
1095:
1093:
1091:
1076:
1070:
1069:
1067:
1065:
1060:on July 13, 2011
1056:. Archived from
1045:
1039:
1038:
1031:
1025:
1024:
1016:
1010:
1009:
997:
991:
990:
988:
986:
977:. Archived from
966:
960:
959:
957:
955:
941:
931:
925:
924:
922:
920:
910:Washington, D.C.
907:
897:
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890:
884:
880:
878:
870:
868:
866:
851:
845:
844:
842:
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761:
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731:
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683:
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651:
650:
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629:
627:
625:
602:
596:
595:
593:
591:
582:. Archived from
571:
529:
524:
523:
509:those one bit."
382:(born 1964) and
370:(born 1961) and
222:Generation Jones
208:
193:
176:
161:
144:
129:
112:
97:
75:
68:
64:
61:
55:
27:
26:
19:
2316:
2315:
2311:
2310:
2309:
2307:
2306:
2305:
2296:1999 neologisms
2266:
2265:
2264:
2259:
2238:Beat Generation
2226:
2158:
2132:
2017:Czechoslovakia
1982:
1956:
1923:
1884:Lost Generation
1872:
1867:
1825:
1820:
1819:
1809:
1807:
1789:
1785:
1775:
1773:
1762:
1758:
1748:
1746:
1736:Alter, Jonathan
1733:
1729:
1719:
1717:
1712:
1711:
1707:
1696:The Independent
1688:
1681:
1671:
1669:
1657:
1653:
1643:
1641:
1638:publicradio.org
1632:
1631:
1627:
1617:
1615:
1602:
1601:
1597:
1587:
1585:
1576:
1575:
1571:
1561:
1559:
1544:
1537:
1527:
1525:
1517:Chicago Tribune
1505:
1498:
1488:
1486:
1476:
1472:
1462:
1460:
1453:Project Britain
1447:
1446:
1442:
1432:
1430:
1417:
1416:
1412:
1405:
1389:
1385:
1378:
1362:
1358:
1352:
1336:
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1322:
1320:
1312:
1306:
1302:
1292:
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1279:
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1219:
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1128:
1103:
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1028:
1017:
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998:
994:
984:
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939:
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928:
918:
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905:
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871:
864:
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848:
838:
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826:
822:
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792:
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763:
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758:
748:
746:
733:
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623:
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603:
599:
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572:
568:
563:
525:
518:
515:
392:
376:vice presidents
337:service economy
319:generation, a "
219:
218:
217:
216:
215:
209:
201:
200:
194:
185:
184:
183:
177:
169:
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153:
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137:
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133:Michael Jackson
130:
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119:
113:
105:
104:
98:
89:
88:
76:
65:
59:
56:
41:
28:
24:
17:
12:
11:
5:
2314:
2304:
2303:
2298:
2293:
2288:
2283:
2278:
2261:
2260:
2258:
2257:
2252:
2250:Digital divide
2247:
2240:
2234:
2232:
2228:
2227:
2225:
2224:
2219:
2214:
2209:
2208:
2207:
2202:
2197:
2192:
2182:
2177:
2172:
2170:Generation gap
2166:
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2156:
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2146:
2140:
2138:
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2128:
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2119:
2118:
2113:
2107:United States
2105:
2104:
2103:
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