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Fleer

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438:, and also airbrushed. On the final, corrected version, Fleer obscured the offensive words with a black box (this was the version included in all factory sets). Both the original card and many of the corrected versions have become collector's items as a result. There are at least ten different variations of this card. As of February 2009 the white out version has a book value of $ 120, but has been sold in mint condition on eBay for asking prices as high as $ 400. Years later, Ripken admitted he wrote the expletive on the bat to distinguish it as a batting practice bat, and did not intend to use it for the card. 516:. The set also included an additional 11 card All Star sticker set featuring a second rookie card/sticker of Michael Jordan. This set is seen by many basketball card collectors as the "1952 Topps of basketball." From 1986-1989, Fleer was the only major card company that produced basketball cards. In 1990 Hoops, SkyBox, Topps and Upper Deck card companies introduced their own basketball cards and sets in two major releases each year per company. Each of these manufacturers, including Fleer, over-produced their basketball card product for half-a-dozen years, glutting the basketball card market. 258: 1279: 352: 533:"packs" are done by shrink wrapping the cards (usually ten in a "pack") and then placing them in a shrink-wrapped "mini-box" instead of the usual my-lair foil packs used on virtually all trading card products today. The 1996/1997 Flair Showcase basketball box set included the first one-of-one cards for any major sport called "Masterpieces"; they paralleled the more common, or "base", Row 2, Row 1 and Row 0 sets. 978: 29: 249:
collector demographic. One negative aspect associated with Fleer's Assignment for the Benefit of Creditors is that many sports card collectors now own redemption cards for autographs and memorabilia that may not be able to be redeemed; those fears were somewhat quenched in early 2006 when random memorabilia cards were mailed to the aforementioned collectors.
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the previous year. The 1992 set used UV coating on both sides and gold foil stamping on the front, which was among the most beautiful sets of that year. 1994's Ultra and regular Fleer sets began another tradition of offering an insert card in every pack and the next year started another tradition called "hot packs" (where about 1:72 packs contained
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one per pack. In 1997, Ultra introduced the Platinum Medallion insert set which is traditionally serial numbered to 100. 1998 saw the introduction of the purple Ultra Masterpieces, which are one of ones, and started the tradition of including short printed cards in the regular, Gold and Platinum sets.
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The Fleer family, Frank Fleer's descendants, sold Fleer in 1989 for just under US$ 70,000,000 to John W. Fleer and Charter House Investments. John W. Fleer retained majority ownership in the company. Fleer was pushing into retail chains like Rite Aid, which brought the ire of the hobby dealers in the
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Fleer's first Ultra set came out in 1991, which in some years was released earlier than its regular Fleer (Tradition) set. The 1991 set had an announced production of 15% of regular Fleer and this set was produced on higher quality card stock and used silver ink, just like Donruss' Leaf set starting
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In April 1975, Fleer asked for Topps to waive its exclusive rights and allow Fleer to produce stickers, stamps, or other small items featuring active baseball players. Topps refused, and Fleer then sued both Topps and the MLBPA to break the Topps monopoly. After several years of litigation, the Topps
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won the Fleer name, as well as their die cast toy business, at a price of $ 6.1 million. Just one year earlier, Upper Deck tendered an offer of $ 25 million, which was rejected by Fleer based on the hope that the sports card market would turn in a direction more favorable to their licenses and target
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insert cards. An assortment of the easier to find insert cards and not the rare 1:36 100% foil cards). Still another tradition that continues today is the Ultra Gold Medallion parallel insert set, which started in 1995 and also included all the insert sets for the first two years. These are inserted
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series. One set was produced in 1960 and a second in 1961. The company did not produce new cards the next year, but continued selling the 1961 set while it focused on signing enough players to produce a set featuring active players in 1963. This 67-card set included a number of stars, including 1962
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company, Fleer predated many of its competitors into the business of issuing sports cards with its 1923 release of baseball cards in its "Bobs and Fruit Hearts" candy product. These rare cards are basically the same as the 1923 W515 strip cards but are machine cut and have a printed ad for the candy
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market, alleging that Topps was engaging in unfair competition through its aggregation of exclusive contracts. A hearing examiner ruled against Topps in 1965, but the Commission reversed this decision on appeal. The Commission concluded that because the contracts only covered the sale of cards with
469:. Fleer also released factory sets of their baseball cards from 1986-92. Like the Topps factory sets, they came in colorful boxes for retail and plainer boxes for hobby dealers. The 1986 set was not sealed, but the 1987-89 sets were sealed with a sticker and the 1990-92 sets were shrink-wrapped. 532:
Fleer's super premium flagship set, called Flair, began production in 1993 with an announced production run as 15% of Ultra. Its trademark was that it was printed on very thick card stock (about twice the thickness of regular cards), used a unique glossy finish along with six color printing. The
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In the late 1990s and early 2000s, the glossy parallel sets Fleer produced for their 1987-89 baseball sets (similar to the Topps Tiffany sets) became very popular in the hobby. That popularity wore off, and today, the sets (except for the rare 1989) are not worth much more than the regular sets.
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to produce cards. The MLBPA was in a dispute with Topps over player contracts, and offered Fleer the exclusive rights to market cards of most players starting in 1973, when many of Topps's contracts would expire. Since this was so far in the future, Fleer declined the proposal.
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gum, competition was still possible by selling cards with other small, low-cost products. Fleer chose not to pursue such options and instead sold its remaining player contracts to Topps for $ 395,000 in 1966($ 3,344,211.42 in 2021 dollars). The decision gave Topps an effective
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in 1980, in which the judge ended Topps's exclusive right to sell baseball cards with gum, allowing Fleer to compete in the market. The court ordered the union to offer group licenses for baseball cards to companies other than Topps. Fleer and another company,
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Fleer returned to the union in September 1974 with a proposal to sell 5-by-7-inch satin patches of players, somewhat larger than normal baseball cards. By now, the MLBPA had settled its differences with Topps and reached an agreement that gave Topps a
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and, over Thanksgiving vacation shuttered its Philadelphia plant (where Dubble Bubble had been made for 67 years). In 1998, 70-year-old Dubble Bubble was acquired by Canadian company Concord Confections; Concord, in turn, was acquired by Chicago-based
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Fleer was placed on the market by Marvel at an asking price of $ 30 million. Fleer exited bankruptcy, along with the rest of the Marvel group, on October 1, 1998. In February 1999, Fleer/Skybox was sold to a corporation owned by
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on such offers. Topps passed on the opportunity, indicating that it did not think the product would be successful. The union, also fearing that it would cut into existing royalties from Topps sales, then rejected the proposal.
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In 2006, Upper Deck produced baseball sets under the names Fleer, Fleer Ultra, Fleer Tradition, Flair, Skybox Autographics and Fleer Greats of the Game. The last Fleer-branded baseball cards appeared in 2007.
434:"fuck face" written in plain view on the knob of the bat. Fleer subsequently rushed to correct the error, and in its haste, released versions in which the text was scrawled over with a marker, whited out with 575:
in the NBA. In June 1997, Marvel formed its Marvel Enterprise division, headed by president and CEO Scott C. Marden, to manage its trading card and sticker businesses, as well as Marvel Interactive, an
418:, were thus allowed to begin making cards in 1981. Fleer's legal victory was overturned after one season, but the company continued to manufacture cards, substituting stickers with team logos for gum. 1673: 944: 304:
Williams was nearing the end of his career and retired after the 1960 season. Fleer continued to produce baseball cards by featuring Williams with other mostly retired players in a
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This left Fleer with no product in either baseball or football. The company now turned its efforts to supporting an administrative complaint filed against Topps by the
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served as player representatives for Fleer, helping to bring others on board. Topps still held the rights to most players and the set was not particularly successful.
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cards. The $ 6.1 million Upper Deck paid for the Fleer name was significantly less than the $ 25 million they had offered to buy out Fleer a year earlier.
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In late May 2005, news circulated that Fleer was suspending its trading card operations immediately. By early July, in a move similar to declaring
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industry by releasing an officially NBA-licensed 132-card 1986-87 Fleer Basketball set which included the rookie cards of NBA Hall of Famers
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and file an Assignment for the Benefit of Creditors, which is a State Court liquidation, similar to Chapter 7 bankruptcy. In July 2005,
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prospect in their 1984 Fleer Baseball Update Set. The 1984 update set also included the first licensed card of Hall Of Fame outfielder
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Fleer produced two benchmark trading cards in the 1980s. In 1984, Fleer was the only major trading card manufacturer to release a
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and sold an 80-card set oriented around highlights of his career. Fleer was unable to include other players because rival company
1215: 679:"Getting the Picture With the bubble-gum set, it's the card that counts, creating a lively demand for monsters and ballplayers" 888: 328:(AFL) in 1960 to begin producing football cards. Fleer produced a set for the AFL while Topps cards covered the established 1010: 1719: 1305: 1123: 786: 641: 568: 1796: 1786: 1248: 705: 1610: 1362: 1534: 1130: 190:
in 1906. While this gum could be blown into bubbles, in other respects it was vastly inferior to regular
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Some collectors list the card as the "Rick Face" card. The script on the bat appears to make the word
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purchased the company on July 24, 1992, for US$ 540 million. Marvel purchased another card company,
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improved the Blibber-Blubber formulation to produce the first commercially successful bubble gum,
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Marvel entered bankruptcy in 1996 along with its subsidiaries. Fleer was directly hurt by the
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monopoly on baseball cards was finally broken by a lawsuit decided by federal judge
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in a season), who had elected to sign with Fleer instead of Topps. Wills and
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acquired the rights to the Fleer name and began producing Fleer-branded
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In early 2005, Fleer announced that it would cease all productions of
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football card of 1961. Fleer produced football cards from 1960 to 1964
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had signed most active baseball players to exclusive contracts.
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secured the rights for NFL cards and Topps took over the AFL.
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Fleer originally developed a bubble gum formulation called
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in 1885, was the first company to successfully manufacture
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Meanwhile, Fleer took advantage of the emergence of the
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company on the back. Many years later in 1959 it signed
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The Punches That Left Marvel Reeling" 1216: 1202: 1011: 997: 715: 713: 209:, starting in 1923 with the production of 739: 385:Major League Baseball Players Association 642:"Fleer/skybox Sale Finally Goes Through" 635: 633: 631: 629: 627: 350: 256: 1782:Food manufacturers of the United States 889:"Marvel to buy Fleer for $ 265 million" 710: 1769: 804: 800: 798: 719: 639: 313:(then holder of the modern record for 221:(1986) card sets through its history. 163:Fleer/SkyBox International (1995–2005) 1674:The Great American Baseball Card Book 1197: 992: 774: 624: 383:In 1968, Fleer was approached by the 659: 1720:List of most expensive sports cards 795: 720:Rovell, Darren (December 9, 2008). 536:Fleer acquired a license deal from 472:In 1986 Fleer helped resurrect the 339:Sometime after 1961 Fleer produced 13: 768: 14: 1818: 970: 569:1994 Major League Baseball strike 253:Beginning and early card attempts 205:Fleer became known as a maker of 1807:Companies disestablished in 2005 1277: 1223: 976: 640:Taylor, Ted (February 4, 1999). 452: 346: 276:business. Well established as a 27: 16:American bubble gum manufacturer 937: 909: 881: 853: 827: 547: 371:. The complaint focused on the 359:such this one depicting singer 224:The company also produced some 1018: 754: 728: 671: 540:to produce and distribute WWE 421: 1: 947:. Marvel Entertainment Group 805:Bryant, Adam (May 24, 1998). 618: 461:card; they included the then- 380:of the baseball card market. 22:Fleer/Skybox International LP 7: 10: 1825: 1091:Avatar: The Last Airbender 917:"MARVEL TO BUY FLEER CORP" 894:United Press International 391:, about obtaining a group 1738: 1697: 1648:The American Card Catalog 1639: 1603: 1417: 1397: 1381: 1293: 1286: 1275: 1231: 1140: 1073: 1057: 1026: 775:Raviv, Dan (April 2002). 666:History of football cards 411:Clarence Charles Newcomer 157: 146: 132: 110: 98: 80: 72: 64: 50: 35: 26: 1681:Sports Collectors Digest 1655:Baseball Card Adventures 1435:British American Tobacco 1111:Pirates of the Caribbean 369:Federal Trade Commission 330:National Football League 326:American Football League 226:non-sports trading cards 1797:Culture of Philadelphia 1490:Imperial Tobacco Canada 1105:Marvel Legends Showdown 387:, a recently organized 235:Tootsie Roll Industries 1787:Trading card companies 1575:Sniders & Abrahams 1500:John Player & Sons 402:right of first refusal 364: 265: 213:. Fleer also released 86:; 19 years ago 1368:Yankee Stadium Legacy 1065:Yankee Stadium Legacy 745:Poundstone, William. 354: 260: 1595:Wizards of the Coast 1505:Lambert & Butler 1306:All-Star Rookie list 1301:All-Star Rookie team 1244:Association football 985:at Wikimedia Commons 562:SkyBox International 558:Marvel Entertainment 355:Fleer also produced 309:National League MVP 230:SkyBox International 151:Marvel Entertainment 1662:Baseball Hobby News 1249:Australian football 955:on October 24, 2012 866:The Washington Post 588:and his son Roger. 556:Comic book company 544:from 2001 to 2004. 23: 1751:Sports memorabilia 1425:Allen & Ginter 839:The New York Times 812:The New York Times 781:. Broadway Books. 764:. August 31, 2004. 684:The New York Times 573:prolonged lockouts 365: 266: 102:Brand acquired by 44:Upper Deck Company 21: 1764: 1763: 1621:Jefferson Burdick 1525:Merlin Publishing 1413: 1412: 1239:American football 1191: 1190: 1173:Richard McWilliam 1124:World of Warcraft 981:Media related to 668:on StarrCards.com 609:American football 502:Dominique Wilkins 341:The Three Stooges 215:American football 171:Fleer Corporation 167: 166: 84:May 31, 2005 1814: 1475:Godfrey Phillips 1430:American Tobacco 1291: 1290: 1281: 1218: 1211: 1204: 1195: 1194: 1013: 1006: 999: 990: 989: 980: 965: 964: 962: 960: 951:. Archived from 941: 935: 934: 932: 930: 922:The Buffalo News 913: 907: 906: 904: 902: 885: 879: 878: 876: 874: 857: 851: 850: 848: 846: 831: 825: 824: 822: 820: 802: 793: 792: 772: 766: 765: 762:"Fleer Archives" 758: 752: 743: 737: 732: 726: 725: 717: 708: 703: 697: 696: 694: 692: 687:. 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Index


Private
Upper Deck Company
Confectionery
collectibles
Upper Deck
Philadelphia
Pennsylvania
US
Bubble gum
trading cards
Marvel Entertainment
Parent
Frank H. Fleer
bubble gum
Blibber-Blubber
chewing gum
Walter Diemer
Dubble Bubble
sports cards
baseball cards
American football
basketball
non-sports trading cards
SkyBox International
Tootsie Roll Industries
bankruptcy
Upper Deck

Bill Anderson

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