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by 50% in price, with the same horsepower motor and a front-mounted bag that customers preferred to Hoover's rear-mounted bag, offered with a 10-day home trial, becoming the Model T of the vacuum cleaner industry, selling 1 million units in three years. The advertisement shows the price was $ 45 ($
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Eureka Vacuum
Cleaner Company was founded in 1909 in Detroit, Mich. by Toronto, Canada-born real estate auctioneer Fred Wardell (1866–1952) to sell vacuum cleaners for which he had acquired several patents. At first only selling vacuum cleaners manufactured by others, in 1913 he and four partners
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Partly due to the costs of a massive door-to-door sales force, along with the Great
Depression, in the late 1930s the company went into the red, divesting its door-to-door force in 1940, and still operating in the red until it was saved only by World War II and a wartime production business.
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of Sweden and the name was changed back to the Eureka
Company. In 2004 the Eureka Company name was discontinued and replaced with Electrolux Home Products Division, although the brand name was still used. In August 2011, Electrolux Small Appliances North America relocated to
356:, uniting the corporate office operations and support functions for all of Electrolux's North American vacuum, small appliance, and major appliance brands under one roof. In 2016, Eureka was purchased by Chinese company
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819 in 2023 dollars). By 1927 Eureka sold 2 million units, selling one-third of all vacuums manufactured in the United States and settling into a perennial second-place position behind Hoover.
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How Much Is That in Real Money? A Historical Price Index for Use as a
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How Much Is That in Real Money? A Historical Price Index for Use as a
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In 1930, we saw an expansion into the making of other appliances with the introduction of the Eureka electric range.
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purchased their first plant. In 1922, they introduced the Eureka Model 9, which undercut their main competitor
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Eureka was one of the earliest vacuum cleaner manufacturers in North
America. It was owned by
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In 1945, looking to get into the booming postwar appliance industry, the company merged with
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The company went on to expand its horizons, eventually manufacturing such diverse items as
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392:"Electrolux to divest Eureka brand, focus on strongest U.S. Small Appliances categories"
378:"Eureka introduces four new vacuums | Related Content | Floor Covering Weekly"
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1922 Eureka Model 9 vacuum ad, offering a 10-day home trial of the product
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from 1974 until 2016 when it was sold to Midea Group.
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627:Home appliance manufacturers of the United States
424:"History of The Eureka Company – FundingUniverse"
406:"Wardell, Fred | Detroit Historical Society"
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551:"Electrolux completes move from Illinois to NC"
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617:Electronics companies established in 1909
109:Learn how and when to remove this message
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484:"Consumer Price Index (estimate) 1800–"
612:American companies established in 1909
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334:National Union Electric Corporation
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572:"Electrolux Sells Eureka to Midea"
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508:"Williams Oil-O-Matic Collection"
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512:McLean County Museum of History
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58:"Eureka" company
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358:Midea Group
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304:Bloomington
253:Midea Group
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223:(1974–2016)
209:Midea Group
596:Categories
581:2024-09-21
522:2010-02-28
364:References
264:Electrolux
221:Electrolux
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138:Home care
465:(1992).
445:(1997).
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164:Michigan
130:Division
99:May 2024
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270:History
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171:Founder
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205:Owner
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