128:- were for decades active sponsored film producers and distributors; others included airlines who offered travelogues on their destinations. In the early years of commercial television, local television stations often used sponsored films as "filler" programming. Specialized distributing agents packaged films from various sponsors into TV programs with titles like
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Prelinger estimates that the form includes perhaps 400,000 films and, as such, is the largest genre of films, but that one-third to one-half of the films have been lost to neglect. In the late 20th century, the archival moving-image community has taken greater notice of sponsored film, and key
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film instructing children to be careful of strangers may seem laughable by today's standards, but the film may show important aspects of society which were documented unintentionally: hairstyles, popular fashions, technological advances, landscapes, etc.
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for a specific purpose other than as a work of art: the films were designed to serve a specific pragmatic purpose for a limited time. Many of the films are also
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Prelinger and other film archivists generally consider the films interesting for their sociological, ethnographic, or evidentiary value: for instance, a
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Sponsored films in 16mm were loaned at no cost, except sometimes postage, to clubs, schools, and other groups. America's largest companies -
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since they lack copyright owners or active custodians to guarantee their long-term preservation.
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Curated
Collection of Jamieson Film Company materials at the Texas Archive of the Moving Image
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ephemeral films began to be preserved by specialized, regional, and national archives.
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Navigating the well-curated, deeply weird
Sponsored Films online archive-The Verge
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Online Field Guide to
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films in this style were re-evaluated and released commercially by the
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While some may borrow themes from well-known film genres such as
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Learning to Love
Sponsored Films|Arts & Culture|Smithsonian
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EPHEMERA: The
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176:(1999) as an example of what he perceives as hysteria over
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257:Internet Archive § Moving image collection
467:Ephemeral Films: National Socialism in Austria
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447:The Industry Film Archive
365:Godfried, Nathan (2014).
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207:in 2010 as part of its
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76:social guidance films
42:made by a particular
501:Audiovisual ephemera
142:Adventures In Living
233:A Word to the Wives
221:Design for Dreaming
213:Shadows of Progress
399:– via JSTOR.
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163:The Terrible Truth
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491:Film genres
267:Infomercial
138:Ladies' Day
60:advertising
485:Categories
295:References
178:drug abuse
215:project.
184:fallacy.
168:Sid Davis
327:(2006),
246:See also
98:AT&T
91:comedies
87:musicals
372:(1964)"
340:10 July
201:British
166:(1951,
130:Compass
62:films,
44:sponsor
38:, is a
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284:Kitsch
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154:B-roll
140:, and
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102:DuPont
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476:Panix
393:JSTOR
173:Grass
148:Usage
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