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as of the late 1980s, the efficacy of these energy shots started to travel the world as a new product format. In 2003, the founder of 5-Hour Energy discovered an energy drink at a natural products trade show and formulated a similar product reducing the content from 16 to 2 ounces but keeping the
95:. Vitamin based energy shots contain numerous additional vitamins and supplements for sustenance, sustainment, and overall health. 5-Hour contains vitamin levels sometimes hundreds of times higher than the recommended RDA, according to a 2010 test by ConsumerLab.com. Some energy shots include
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Although originally marketed in the US, energy shots are also becoming popular in other parts of the world, such as Europe, The products are aimed at customers who seek high efficacy with little liquid intake, and include truck drivers and students.
118:, and their effects on improvement in mental and cognitive performances and subjective alertness are in line with the effects of traditional energy drinks. Vitamin based energy shots have variable benefits dependent on the additional ingredients.
87:. Some energy shots contain sugar; however, many brands also offer artificially-sweetened 'diet' versions. Some decaf varieties are also offered. The central ingredient in most energy shots is caffeine, the same stimulant found in
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or other functional ingredients as their larger versions, and may be considered concentrated forms of energy drinks. "Micro shot" energy drinks also exist, containing only 1–5 teaspoonfuls (5–25 mL) of liquid.
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energizing effects. Daily
Finance credits them with largely creating the energy shot market. By 2008, there were over 25 brands offering energy shots in the US alone. In 2009, major energy drink producer
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The idea of energy shots started decades ago in Japan, where small “tonics” became very popular among consumers, served highly concentrated and without carbonation. With the introduction of
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are sold in cans or bottles, energy shots are usually sold in 50ml bottles. Energy shots can contain the same total amount of caffeine,
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The average 50ml energy shot has about 80 mg of caffeine. This is approximately equivalent to a cup of
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174:, the leader of the energy drink category, launched an energy shot of its own in April 2009.
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328:"POWERSHOT ™ EUROpe's NO.1 ENERGY SHOT ARRIVES IN THE UK OVER 1m UNITS SOLD IN EUROPE"
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owned 90% of the market share in 2011, according to research firm of
Symphony IRI.
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As of June 2009, there were approximately 250 energy shot brands in the US.
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242:"5-Hour Energy: A Success Equal Parts Caffeine, Chemistry and Meditation"
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launched an energy shot. By 2011, energy shots became so popular that
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The functional ingredients of energy shots are comparable to those of
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Beverage
Spectrum Magazine ranked Red Bull as top energy drink
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433:"Little competition: energy shots aim for big profits"
203:“Little competition: energy shots aim for big” profits
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Some of the manufacturers of energy shots also market
456:"The Mystery Monk Making Billions With 5-Hour Energy"
303:"The Mystery Monk Making Billions With 5-Hour Energy"
480:"Red Bull Back In The Herd, But Ready To Bust Out"
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410:"Steaz Launches Organic, Fair Trade Energy Shot"
281:"Red Bull to introduce an energy shot in 2009"
99:, and others include a selection of vitamins.
139:sold $ 1 billion of their product at retail.
30:in a small amount of liquid. Whereas most
355:. Zenithinternational.com. Archived from
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216:"What's In A Bottle Of 5-Hour Energy?"
26:that contain a dose of the stimulant
431:Klineman, Jeffrey (30 April 2008).
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383:. Medienmitteilung. Archived from
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22:are a specialized kind of
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283:. BevNET.com. 2008-10-29
485:July 22, 2011, at the
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184:List of energy drinks
390:on December 18, 2014
16:Type of energy drink
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97:electrolytes
69:maltodextrin
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24:energy drink
20:Energy shots
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47:Similar to
43:Ingredients
363:2012-10-13
338:2009-04-15
287:2012-10-13
190:References
77:carnitine
521:Category
483:Archived
435:. Bevnet
265:Archived
178:See also
172:Red Bull
168:Rockstar
147:Products
133:Red Bull
81:creatine
73:inositol
36:vitamins
28:caffeine
465:Feb 27,
439:30 July
416:Dec 18,
394:Dec 18,
312:Feb 17,
225:Feb 27,
164:Monster
122:History
110:Effects
65:taurine
57:ginseng
53:guarana
248:Feb 9,
220:Forbes
104:coffee
89:coffee
388:(PDF)
381:(PDF)
467:2012
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418:2014
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166:and
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