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containing a custom program explaining the movie and was one of the first electronic press kits by a film studio. The first known EPK, as we know it today, premiered live on the web on
January 8, 1995, and was invented and given the exact name electronic press kit or EPK by Andre Gray, the inventor
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A PR media kit should not be confused with an advertising media kit developed by a newspaper or magazine for distribution to prospective advertisers. Advertising media kits typically consist of documents outlining the print media's editorial philosophy, detailed profiles of the medium's audience, a
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The contents of an EPK media kit are similar to other types of media kit, but are likely to include a range of audio-visual material. Decisions about what to include in the EPK media kit will depend on the industry and target audience. As a general guide, an EPK in the music industry might contain
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or promotional program. Recently, as print media circulation and readership levels have been declining, marketing and PR people have begun using the broader term, "media kit", so that it now refers to any promotional material distributed to any media outlet.
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of online music sales certifications and winner of The
Johannes Gutenberg Inventor Prize. Gray's EPK featured a bio, audio clips, videos, photos, press, set list, basic technical requirements, and a calendar and featured R&B singer and songwriter
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Many companies make their electronic press kits available via the corporate website, where kits are typically offered in PDF format. An electronic press kit can be provided via a wide range of digital media and download options.
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in business environments, is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the
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An electronic press kit (EPK) is a press kit in electronic form. An EPK usually takes the form of a website or e-mail, though they can also be on CD or DVD. The press kit for the film
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Musicians, including orchestras, bands and choral groups use media kits when launching a new album or when performing at a special event.
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There is no universal guide to the elements that should be included in a press kit or media kit, but the following are common components:
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Contact information for the band's label, manager, publicist, other representative and links to social media pages
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Photos – colour or monotone (monotone (black and white) for newspapers; colour for other media)
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Offline website or website links, especially links to relevant social media and music websites
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High resolution, colour photos or images of key executives, the company logo, products, etc.
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Traditionally, the term "press kit" referred to a set of documents, photographs (such as
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Advertising and
Promotion Management: An Integrated Marketing Communication Perspective
296:"RIYL" or "recommended if you like" list (list of artists in similar styles or genres)
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O'Steen, Kathleen (November 15, 1994). "WB goes interactive for 'Disclosure' push".
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A CD, DVD, software title, video, etc. as appropriate for the sender of the release
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Press kit photo showing Marc
Hayashi and Wood Moy on location in San Francisco's
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Notify the media of any newsworthy event within a company's sphere of activities
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Collateral advertising material, such as: postcard, flier, newspaper ad, etc.
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or other images (high resolution) of key executives, logos, products, etc.
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staple, and an integral part of a company's media relations activities.
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Backgrounder with historical information on the company or individual.
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use. Press kits are often distributed to announce a release or for a
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Equipment list (included when the kit is to be sent to a music venue)
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Discography (all previous albums and/or singles released by the band)
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press kits often have their own unique set of components, including:
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Announcements of special events, industry trade shows or exhibitions
437:"The 8 things that should be in every band's electronic press kit"
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as the first artist ever to have an EPK created on their behalf.
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detailing the current news the media kit is sent in reference to
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Fact sheet listing specific features, statistics, or benefits.
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rate card and information about forthcoming special features.
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Biographies of key executives, individuals, artists, etc.
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375:"World Press Trends Report 2015 - WAN-IFRA"
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515:Sources (journalism)
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202:Notable achievements
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361:References
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339:Promotion
275:Biography
190:CD or DVD
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307:See also
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