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Bright funded the company by selling a property he owned and began to distribute the product in 2013. The business began as a home-based business before dryrobe began to expand. When orders began to be placed, Bright priced the first dryrobe at around the £100 mark. Other towel robes that served a
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The dryrobe is designed to work both in and out of the water, and allows the wearer to change clothes while keeping the dryrobe on. It was tested in the watersports community. It was intended to be a more convenient and versatile design, allowing use in different sports, keeping an athlete warm
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Since then the product has spun out to be used by numerous sporting teams across a variety of sports. According to their website, the dryrobe is commonly used for swimming, surfing, rowing, caravan & camping, OCR, diving, wakeboarding, triathlons, boating, sailing, rugby, surf life saving,
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shows. Bright was approached by a Team GB performance director, who bought a handful of the dryrobes on the spot. Shortly after the purchase, Team GB triathletes began to wear the products while they were competing. This included
Alistair Brownlee and Jonny Brownlee. The exposure of Team GB's
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athletes. dryrobe Inc. was launched in the United States, with a warehouse to fulfill growing interest in the product in the USA & Canada. This was down to the high interest and demand from
Kayakers, Surfers and Obstacle Course Racers in America and Canada. Bright stated in an interview,
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kayaking, windsurfing, kitesurfing, paddle boarding, football, mountain biking, skiing/snowboarding, climbing, cycling, cross-country, cliff diving, ironman competitions, athletics, boxing, canoeing, lacrosse, hockey, equestrian, curling outdoor obstacle events such as
340:-like jacket, which they wore both in and out of the water. After studying the product, he began to experiment with designs of his own, focusing on towel lined designs. Each prototype was given to friends and people he knew in the
390:"It's solving a problem that is inherent in nearly all outdoor sports activities. Getting out of the wind and rain while changing just makes good sense, and will preserve energy to be used via chosen activity."
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robe for changing on the beach. However, he and his mother noticed that when it rained or when it was cold, the robe didn't really serve much of a purpose. His mother then created an additional layer made of a
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The dryrobe is commonly used across a number of sporting disciplines and outdoor activities. In 2016, the dryrobe received coverage in the media for its use in the outdoor obstacle event,
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The dryrobe was first released in 2010. The product was the idea of Gideon Bright, who had frequently struggled to keep warm while changing into surfing gear in the United
Kingdom.
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During the initial design phase, Gideon Bright visited
Australia to study similar products that were on the market. He witnessed people using a
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is a United
Kingdom-based clothing brand, created by Gideon Bright. The brand's first product was released in 2010 as a solution to keep
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athletes wearing the dryrobe, encouraged deals with other sports teams and events. Between 2014 and early 2016, new deals with
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similar purpose were much cheaper that the original dryrobe, but also lacked quality and struggled to keep
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The design was based on a number of common items of clothing used by
Australian surfers and swimmers.
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and amateur sportspeople who were regularly exposed to the elements, warm. It was originally aimed at
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warm. Despite the high price point, the product was well received by the watersport community.
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The product first began increase its sales after showcasing the dryrobe to athletes at
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477:"Too cool for the pool: how the Dryrobe became the most divisive thing you can wear"
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It may require cleanup to comply with
Knowledge's content policies, particularly
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The popularity of the product within athlete circles led to it featuring in the
599:"Greg James finishes his five triathlon #Gregathlon challenge for Sport Relief"
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his mother created was used as the initial step to create the dryrobe product.
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community to receive feedback. Bright finally settled on a design for the
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693:"Ellie Simmonds disappointed to settle for bronze in 400m freestyle"
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528:"Meet the entrepreneur keeping Olympians warm in any weather"
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442:. It began life as an item of sports clothing to be used by
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In 2022, dryrobes began to be worn in the street, with
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A major contributor to this article appears to have a
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309:calling them "the must-have, all-season coat".
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633:"10 Uses For a dryrobe Outdoor Changing Robe"
618:"Dryrobe Partners with U.S. Masters Swimming"
585:"Interview: facing the elements with dryrobe"
379:By early 2016, the brand had expanded beyond
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280:In 2014, the dryrobe started to be used by
53:Learn how and when to remove these messages
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329:-like material. Over a decade later, the
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171:Learn how and when to remove this message
105:Learn how and when to remove this message
719:Clothing companies of the United Kingdom
504:. North Devon Journal. January 22, 2014.
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398:in Rio, predominantly worn by Team GB.
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284:athletes, beginning with triathletes
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605:. February 12, 2016.
530:. Management Today.
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452:Tough Mudder
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486:16 February
432:Ross Edgley
422:Application
381:triathletes
342:watersports
259:dryrobe.com
462:References
244:Barnstaple
161:April 2017
141:improve it
39:improve it
643:April 11,
548:The Times
361:triathlon
331:prototype
322:towelling
87:talk page
45:talk page
713:Category
372:and the
354:athletes
271:athletes
218:Clothing
215:Industry
444:surfers
313:History
282:Team GB
275:surfers
267:Dryrobe
255:Website
231:Founder
223:Founded
210:Private
202:dryrobe
402:Design
306:Grazia
338:parka
645:2017
488:2024
346:robe
327:tent
288:and
226:2010
603:BBC
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