37:
299:
On August 6, 2013, Crossmark agreed to buy
Marketing Werks. The Marketing Werks deal will contribute to its total annual revenue of nearly $ 1 billion. Based in Chicago, Marketing Werks provides experiential marketing campaigns for companies in several consumer industries.
389:
707:
243:
The company was founded in 1906 as
Johnson and Hunt Merchandise Brokers in Fort Smith, Arkansas. In 1914, the company was renamed as Willis Johnson & Company and operations moved to Little Rock, Arkansas.
754:
608:
415:
581:
285:
In
October 2013, Mike Graen joined CROSSMARK as Vice President/Managing Director for CROSSMARK's Center for Collaboration in Bentonville, Arkansas, which opened in July 2014.
393:
711:
446:
526:
853:
806:
363:
838:
656:
780:
296:
Crossmark's services include headquarter sales, retail merchandising, in-store data collection, event marketing, retail technology, and retail analytics.
758:
848:
843:
612:
419:
275:-based Crossmark had 34,000 employees and an estimated annual revenue of $ 1 billion. In December 2012, a majority of the company was sold to the
263:
In 1997, Crossmark was one of three companies that collectively controlled 75 percent of the sales and marketing services industry. In 2012, The
585:
863:
858:
504:
247:
In 1943, President
Roosevelt named Willis Johnson Sr. to the National Office of Price and Administration, a two-year assignment.
453:
530:
810:
682:
367:
660:
634:
257:
In 1977, the Willis
Johnson Company called on Sam Walton. In 1981, Willis Johnson Company changes its name to SalesMark.
332:
868:
784:
478:
733:
250:
In 1944, the W.L. Gordon
Company formed in Dallas, Texas. In 1953 the Phillips Brokerage Company was created in
220:
228:
556:
8:
276:
264:
251:
212:
55:
224:
211:
industry. The company was established in 1905 by Willis
Johnson and E. Leslie Hunt in
232:
312:
279:
208:
552:
315:
ranked
Crossmark on its list of most-innovative users of business technology.
288:
In May 2024, Acosta Group agreed to acquire
Crossmark from WIS International.
832:
105:
336:
268:
88:
36:
482:
204:
109:
21:
216:
59:
609:"Plano-based Crossmark sold to private equity firm Warburg Pincus"
303:
In
November 2013, Crossmark acquired the assets of PromoWorks.
17:
582:"Plano-based Crossmark to buy Chicago consumer marketing firm"
272:
200:
92:
179:
657:"Mike Graen to Lead CROSSMARK's Center for Collaboration"
390:"CROSSMARK, MARS Advg. Launch Shopper Marketing Venture"
755:"Crossmark Acquires Shopper Engagement Firm PromoWorks"
392:. Progressive Grocer. December 12, 2011. Archived from
452:. Dallas Morning News. August 26, 2012. Archived from
447:"Crossmark quietly makes its mark for big-name brands"
418:. Progressive Grocer. December 1, 2011. Archived from
708:"Crossmark Names New President of U.S. Sales Agency"
260:In 1995, the three companies and alpha one merges.
683:"Top Walmart executive resigns to join Crossmark"
505:"Retailers Face a Customer-Centric Universe: FMI"
227:. Crossmark contributes research and data to the
854:Business services companies of the United States
830:
231:. The company serves grocery, mass, club, drug,
839:Business services companies established in 1905
545:
807:"Crossmark Named a Top Technology Innovator"
366:. CSPNet. September 27, 2011. Archived from
364:"Crossmark Named a Top Technology Innovator"
333:"CROSSMARK Leadership Team | CROSSMARK"
635:"Investor Buys Majority Stake in Crossmark"
207:services company that operates within the
35:
291:
223:supply point for groups traveling to the
849:Marketing companies of the United States
781:"Crossmark Named to InformationWeek 500"
529:. Bloomberg Businessweek. Archived from
527:"Bloomberg Businessweek Company Profile"
844:Marketing companies established in 1905
576:
574:
831:
700:
559:from the original on December 13, 2021
553:"CROSSMARK 100-Year Anniversary Video"
611:. Dallas Morning News. Archived from
441:
439:
437:
382:
358:
356:
354:
799:
747:
726:
571:
408:
773:
649:
627:
606:
600:
519:
497:
13:
734:"Crossmark to Buy Marketing Werks"
710:. February 8, 2012. Archived from
507:. Supermarket News. April 30, 2013
471:
434:
351:
14:
880:
783:. InformationWeek. Archived from
235:, and home improvement channels.
864:1905 establishments in Arkansas
859:Companies based in Plano, Texas
675:
325:
306:
1:
318:
809:. CSPnet.com. Archived from
7:
481:. Crossmark. Archived from
416:"Crossmark to Acquire NCiM"
10:
885:
238:
15:
659:. Reuters. Archived from
174:
164:
156:
148:
140:
115:
99:
83:
66:
51:
43:
34:
869:Warburg Pincus companies
229:Food Marketing Institute
16:Not to be confused with
292:Sales and acquisitions
459:on September 23, 2015
615:on February 12, 2013
533:on September 5, 2009
761:on October 15, 2014
663:on October 10, 2014
485:on January 11, 2013
479:"Crossmark History"
339:on January 17, 2013
277:private equity firm
265:Dallas Morning News
252:Birmingham, Alabama
166:Number of employees
144:Sales and marketing
31:
637:. Supermarket News
588:on August 25, 2013
311:In 2010 and 2011,
267:reported that the
225:Oklahoma Territory
29:
714:on March 13, 2012
233:convenience store
190:
189:
876:
823:
822:
820:
818:
813:on June 20, 2013
803:
797:
796:
794:
792:
787:on June 28, 2013
777:
771:
770:
768:
766:
757:. Archived from
751:
745:
744:
742:
740:
730:
724:
723:
721:
719:
704:
698:
697:
695:
693:
679:
673:
672:
670:
668:
653:
647:
646:
644:
642:
631:
625:
624:
622:
620:
607:Halkias, Maria.
604:
598:
597:
595:
593:
584:. Archived from
578:
569:
568:
566:
564:
549:
543:
542:
540:
538:
523:
517:
516:
514:
512:
501:
495:
494:
492:
490:
475:
469:
468:
466:
464:
458:
451:
443:
432:
431:
429:
427:
412:
406:
405:
403:
401:
386:
380:
379:
377:
375:
370:on June 20, 2013
360:
349:
348:
346:
344:
335:. Archived from
329:
186:
183:
181:
39:
32:
28:
884:
883:
879:
878:
877:
875:
874:
873:
829:
828:
827:
826:
816:
814:
805:
804:
800:
790:
788:
779:
778:
774:
764:
762:
753:
752:
748:
738:
736:
732:
731:
727:
717:
715:
706:
705:
701:
691:
689:
681:
680:
676:
666:
664:
655:
654:
650:
640:
638:
633:
632:
628:
618:
616:
605:
601:
591:
589:
580:
579:
572:
562:
560:
551:
550:
546:
536:
534:
525:
524:
520:
510:
508:
503:
502:
498:
488:
486:
477:
476:
472:
462:
460:
456:
449:
445:
444:
435:
425:
423:
422:on June 3, 2013
414:
413:
409:
399:
397:
396:on June 3, 2013
388:
387:
383:
373:
371:
362:
361:
352:
342:
340:
331:
330:
326:
321:
313:InformationWeek
309:
294:
241:
193:Crossmark, Inc.
178:
167:
136:
118:
102:
95:
79:
25:
12:
11:
5:
882:
872:
871:
866:
861:
856:
851:
846:
841:
825:
824:
798:
772:
746:
725:
699:
674:
648:
626:
599:
570:
544:
518:
496:
470:
433:
407:
381:
350:
323:
322:
320:
317:
308:
305:
293:
290:
280:Warburg Pincus
240:
237:
209:consumer goods
195:, stylized as
188:
187:
176:
172:
171:
168:
165:
162:
161:
160:Private Equity
158:
154:
153:
150:
146:
145:
142:
138:
137:
135:
134:
131:
128:
125:
121:
119:
116:
113:
112:
103:
100:
97:
96:
87:
85:
81:
80:
78:
77:
76:E. Leslie Hunt
74:
73:Willis Johnson
70:
68:
64:
63:
53:
49:
48:
47:Consumer goods
45:
41:
40:
9:
6:
4:
3:
2:
881:
870:
867:
865:
862:
860:
857:
855:
852:
850:
847:
845:
842:
840:
837:
836:
834:
812:
808:
802:
786:
782:
776:
760:
756:
750:
735:
729:
713:
709:
703:
688:
684:
678:
662:
658:
652:
636:
630:
614:
610:
603:
587:
583:
577:
575:
558:
555:. CROSSMARK.
554:
548:
532:
528:
522:
506:
500:
484:
480:
474:
455:
448:
442:
440:
438:
421:
417:
411:
395:
391:
385:
369:
365:
359:
357:
355:
338:
334:
328:
324:
316:
314:
304:
301:
297:
289:
286:
283:
281:
278:
274:
270:
266:
261:
258:
255:
253:
248:
245:
236:
234:
230:
226:
222:
218:
214:
210:
206:
202:
198:
194:
185:
177:
173:
169:
163:
159:
155:
151:
147:
143:
139:
132:
130:Rudy Gonzalez
129:
126:
123:
122:
120:
114:
111:
107:
106:North America
104:
98:
94:
90:
86:
82:
75:
72:
71:
69:
65:
61:
57:
54:
50:
46:
42:
38:
33:
27:
23:
19:
815:. Retrieved
811:the original
801:
789:. Retrieved
785:the original
775:
763:. Retrieved
759:the original
749:
737:. Retrieved
728:
716:. Retrieved
712:the original
702:
690:. Retrieved
686:
677:
665:. Retrieved
661:the original
651:
639:. Retrieved
629:
617:. Retrieved
613:the original
602:
590:. Retrieved
586:the original
561:. Retrieved
547:
535:. Retrieved
531:the original
521:
509:. Retrieved
499:
487:. Retrieved
483:the original
473:
461:. Retrieved
454:the original
424:. Retrieved
420:the original
410:
398:. Retrieved
394:the original
384:
372:. Retrieved
368:the original
341:. Retrieved
337:the original
327:
310:
302:
298:
295:
287:
284:
262:
259:
256:
249:
246:
242:
196:
192:
191:
84:Headquarters
26:
765:November 3,
687:Retail Dive
667:November 7,
641:January 24,
619:January 24,
489:January 11,
463:January 11,
426:January 11,
400:January 11,
374:January 11,
343:January 24,
307:Recognition
101:Area served
833:Categories
563:August 25,
319:References
213:Fort Smith
182:.crossmark
124:Chris Moye
117:Key people
56:Fort Smith
739:August 6,
692:March 25,
592:August 6,
221:provision
205:marketing
197:CROSSMARK
110:Australia
30:Crossmark
22:CrossMark
817:June 24,
557:Archived
537:June 24,
217:Arkansas
141:Services
60:Arkansas
44:Industry
718:May 20,
239:History
199:, is a
175:Website
149:Revenue
67:Founder
52:Founded
791:May 9,
511:May 9,
170:40,000
62:, 1905
18:X mark
457:(PDF)
450:(PDF)
273:Texas
269:Plano
219:as a
201:sales
157:Owner
133:(CFO)
127:(CEO)
93:Texas
89:Plano
819:2013
793:2013
767:2013
741:2013
720:2013
694:2024
669:2013
643:2013
621:2013
594:2013
565:2011
539:2013
513:2013
491:2013
465:2013
428:2013
402:2013
376:2013
345:2013
203:and
184:.com
152:$ 1b
180:www
20:or
835::
685:.
573:^
436:^
353:^
282:.
271:,
254:.
215:,
108:,
91:,
58:,
821:.
795:.
769:.
743:.
722:.
696:.
671:.
645:.
623:.
596:.
567:.
541:.
515:.
493:.
467:.
430:.
404:.
378:.
347:.
24:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
