209:
of human and technological resources, where the role of technologies is intransparent. Algorithms and protocols that are part of such platforms prompt users activities and online experiences on social media platforms. One of the most prominent activities on social media includes sharing and as
Kennedy argues, "sharing rhetoric draws on a cultural image of connectivity. Social media platforms are not the only actors to use such imagining, mobile-based platforms do the same. Network providers, handset manufacturers, and social media platforms each promote social activities of togetherness enabled by their products which evidences a sustained cultural norm of sharing through teletechnologies for the purpose of affective connectivity". Therefore, such architecture creates even bigger demand in connectivity that is continuously exploited by the online market.
222:
of the time created for the profit purposes and as the enhancement of control under the users. As for the protocols and interfaces, the algorithms behind the platform are intransparent and presented to the user as intermediaries for "staying in touch", being connected, encouraging to make those connections, but at the same time the platform itself "facilitates the cultivation of 'weak ties' as well as the fabrication of 'strong ties'". Therefore, connectivity becomes a new type of social capital gained from the platform's working principles.
197:, The Sims Social) have become an essential part of everyday life of an average user: "Just as electricity in the 19th and 20th centuries transformed societies by penetrating every fibre of people's personal and professional lives, network connectivity is probably the most powerful transformative force in early 21st-century cultures". This made a shift in the understanding of the nature of connectivity and moved the initial focus just from a technical side of the notion to its increasingly acquired techno-socio-cultural character.
141:" but its application to the media field has acquired additional social and cultural implications. The increasing role of social media in everyday life serves as the basis of such connectivity in the 21st century. It shows the interrelations between the users activities on social media and at the same time the empowerment of the social media platforms with the data that was produced by the users and given to those services for granted.
25:
204:. that promote an openness, create the vision of empowerment of the user in the generation of a new content and coordination of the information flow on the Internet. These mechanisms encourage staying in touch with each other despite distances and share as much data as possible. According to Youngs, the development of the Internet has resulted in the deeper permeation of
221:
Several scholars (van Dijck, Gillespie) mention in their works the ambiguity of the term "platform" that promises to bring openness, access, to be neutral and help people build social connections and participate in online activities, but in fact implies a more complicated structure of the media, most
208:
into public and private spheres of peoples' life, their relationships and spheres of identity. Hence, connectivity becomes a resource of maintaining these activities. However, van Dijck notices that this connectivity is not just a neutral feature of new media, but is manufactured by the combination
124:
refers broadly to social connections forged through mediated communications systems. That is, "since the arrival of the World Wide Web and the spread of mobile communications, mediated connectivity has been quietly normalized as central to a consolidating 'global imaginary'". One aspect of this is
217:
Facebook can serve as a good example how connectivity is being produced and exploited by social media. Van Dijck mentions three concepts implemented in the technological side of connectivity which result in the connective structure of the platform and in the creation of its additional social and
153:. New improvements in equipment, software, the advancement of speed and access have increased the level and quality of connectivity. Along with these improvements, new media such as social networking systems (e.g.
137:
and Poell) "it is a key element of social media logic, having a material and metaphorical importance in social media culture".This concept originates from the technological term of "
417:
133:
from the users' connections and activities on social media platforms by using certain mechanisms in their architecture. According to several scholars (
205:
89:
61:
325:"Strategies for the suspension and prevention of connection: Rendering disconnection as socioeconomic lubricant with Facebook"
42:
376:
Van Dijck, José (2013). "Facebook and the engineering of connectivity: A multi-layered approach to social media platforms".
68:
427:
108:
75:
57:
46:
483:
Kennedy, Jenny (2011). "Rhetorics of
Sharing: Data, Imagination, and Desire". In Lovink, G.; M.Rash (eds.).
571:
444:
149:
Connectivity developed with the rise of the
Internet, first with the introduction Web 1.0 and later
566:
35:
82:
561:
252:
166:
576:
556:
273:
236:
509:
8:
532:
393:
347:
536:
423:
397:
246:
351:
134:
524:
456:
385:
339:
299:
130:
241:
138:
324:
378:
Convergence: The
International Journal of Research into New Media Technologies
550:
528:
389:
343:
126:
461:
182:
194:
277:
24:
484:
218:
cultural dimensions. These are platform, protocol and interface.
162:
154:
300:"The culture of connectivity: a critical history of social media"
231:
201:
190:
174:
170:
158:
150:
486:
Unlike Us Reader. Social Media
Monopolies and their Alternatives
278:"Globalization and Global Consciousness: Levels of Connectivity"
200:
As mentioned before, connectivity is built on the principles of
178:
212:
186:
49:. Unsourced material may be challenged and removed.
419:Digital World: Connectivity, Creativity and Rights
548:
442:
282:Global Culture: Consciousness and Connectivity
280:. In Roland Robertson and Didem Buhari (ed.).
322:
272:
411:
409:
407:
371:
369:
367:
365:
363:
361:
213:Example of the application of connectivity
507:
460:
375:
297:
293:
291:
144:
109:Learn how and when to remove this message
482:
443:van Dijck, José; Poell, Thomas (2013).
404:
358:
316:
16:Connections forged through social media
549:
415:
288:
181:), trading and marketing sites (e.g.
47:adding citations to reliable sources
18:
323:Light, Ben; Cassidy, Elija (2014).
165:), websites that provide access to
13:
445:"Understanding social media logic"
14:
588:
23:
34:needs additional citations for
501:
476:
436:
416:Youngs, Gillian (2013-06-26).
266:
1:
276:; Steger, Manfred B. (2016).
259:
193:) and also game sites (e.g.
7:
510:"The politics of platforms"
225:
10:
593:
58:"Connectivity" media
529:10.1177/1461444809342738
390:10.1177/1354856512457548
344:10.1177/1461444814544002
298:van Dijck, José (2013).
517:New Media & Society
449:Media and Communication
332:New Media & Society
284:. Ashgate. p. 21.
253:The Wealth of Networks
167:user-generated content
145:Notion of connectivity
508:Gillespie, T (2010).
237:Participatory culture
462:10.17645/mac.v1i1.70
43:improve this article
572:Information economy
125:the ability of the
489:. pp. 127–136
304:www.dawsonera.com
247:Network economics
119:
118:
111:
93:
584:
541:
540:
514:
505:
499:
498:
496:
494:
480:
474:
473:
471:
469:
464:
440:
434:
433:
413:
402:
401:
373:
356:
355:
338:(7): 1169–1184.
329:
320:
314:
313:
311:
310:
295:
286:
285:
270:
131:economic capital
114:
107:
103:
100:
94:
92:
51:
27:
19:
592:
591:
587:
586:
585:
583:
582:
581:
567:Information Age
547:
546:
545:
544:
512:
506:
502:
492:
490:
481:
477:
467:
465:
441:
437:
430:
414:
405:
374:
359:
327:
321:
317:
308:
306:
296:
289:
271:
267:
262:
242:Sharing economy
228:
215:
147:
115:
104:
98:
95:
52:
50:
40:
28:
17:
12:
11:
5:
590:
580:
579:
574:
569:
564:
559:
543:
542:
523:(3): 347–364.
500:
475:
435:
428:
403:
384:(2): 141–155.
357:
315:
287:
264:
263:
261:
258:
257:
256:
249:
244:
239:
234:
227:
224:
214:
211:
146:
143:
129:to accumulate
117:
116:
31:
29:
22:
15:
9:
6:
4:
3:
2:
589:
578:
575:
573:
570:
568:
565:
563:
562:Media studies
560:
558:
555:
554:
552:
538:
534:
530:
526:
522:
518:
511:
504:
488:
487:
479:
463:
458:
454:
450:
446:
439:
431:
429:9781135021993
425:
422:. Routledge.
421:
420:
412:
410:
408:
399:
395:
391:
387:
383:
379:
372:
370:
368:
366:
364:
362:
353:
349:
345:
341:
337:
333:
326:
319:
305:
301:
294:
292:
283:
279:
275:
269:
265:
255:
254:
250:
248:
245:
243:
240:
238:
235:
233:
230:
229:
223:
219:
210:
207:
203:
198:
196:
192:
188:
184:
180:
176:
172:
168:
164:
160:
156:
152:
142:
140:
136:
132:
128:
123:
113:
110:
102:
91:
88:
84:
81:
77:
74:
70:
67:
63:
60: –
59:
55:
54:Find sources:
48:
44:
38:
37:
32:This article
30:
26:
21:
20:
577:Hyperreality
557:Social media
520:
516:
503:
491:. Retrieved
485:
478:
466:. Retrieved
452:
448:
438:
418:
381:
377:
335:
331:
318:
307:. Retrieved
303:
281:
268:
251:
220:
216:
199:
148:
139:connectivity
127:social media
122:Connectivity
121:
120:
105:
96:
86:
79:
72:
65:
53:
41:Please help
36:verification
33:
493:11 February
468:4 September
455:(1): 2–14.
274:James, Paul
551:Categories
309:2019-02-11
260:References
69:newspapers
537:206726748
398:220682090
195:FarmVille
135:van Dijck
99:July 2024
352:33482703
226:See also
155:Facebook
232:Web 2.0
202:Web 2.0
191:Groupon
175:Myspace
171:Youtube
163:Google+
159:Twitter
151:Web 2.0
83:scholar
535:
426:
396:
350:
183:Amazon
179:Flickr
169:(e.g.
85:
78:
71:
64:
56:
533:S2CID
513:(PDF)
394:S2CID
348:S2CID
328:(PDF)
90:JSTOR
76:books
495:2019
470:2018
424:ISBN
206:ICTs
187:eBay
62:news
525:doi
457:doi
386:doi
340:doi
45:by
553::
531:.
521:12
519:.
515:.
451:.
447:.
406:^
392:.
382:19
380:.
360:^
346:.
336:16
334:.
330:.
302:.
290:^
189:,
185:,
177:,
173:,
161:,
157:,
539:.
527::
497:.
472:.
459::
453:1
432:.
400:.
388::
354:.
342::
312:.
112:)
106:(
101:)
97:(
87:·
80:·
73:·
66:·
39:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.