29:
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Chickenfeed carried a mascot named Cheepa, who was originally a live action mascot costume, but was later revamped and changed into a computer model, who appeared in a variety of
Chickenfeed's ads in the years leading up to its shutdown. Cheepa also appeared in a variety of additional promotional and
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On 27 October 2012, parent company Retail
Adventures was placed in administration. Owner Jan Cameron continued to operate the profitable stores under a licence from the administrators. The Chickenfeed rebranding has ceased, with the Chickenfeed brand to disappear altogether. Any remaining profitable
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Chickenfeed's jingle, officially titled "A Little Goes a Long Long Way" went over a few revisions over its history. Throughout its early days, it contained a similarity to "The
Chicken Dance", a famous American party song. The jingle later went on to receive a new, rock styled theme, which saw the
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Over its history, Chickenfeed went under a number of taglines, most notably "Don't you love 'em", and "Bargains with a SMILE". They also ran a number of promotional campaigns, including "The WOW Zone" and the Purple
Chicken Club, which allowed you to a number of benefits, including discounts on
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During the period of administration, concern had been expressed by company staff that one of the primary reasons behind the changes and eventual closure of stores was due to the high rent imposed on the stores by the landlords, the Sypkes family. The Sypkes family hold a 50% share in the
157:. At its height it had roughly 44 stores in Tasmania, Victoria and New South Wales. It was taken over by Australian Discount Retail Group in 2001, and the brand was discontinued after the parent company went into receivership. It currently has no stores remaining in Australia.
211:(Prospect Vale) store which was forcibly reclaimed by security guards of the company which owned the complex it was situated in, after the company did not pay its rent, as well as a similar situation in its store in Centrepoint Shopping Centre,
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entertainment pieces, notably the "Chookalogue" and "Super Cheep", a flash game which had the player flying over houses as Cheepa, trying to get
Chookalogues to land in the nearby mailboxes.
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change from the aforementioned taglines "Don't you love 'em" to "Bargains with a SMILE". It also saw the change from real life advertising, to computer assisted design.
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All stores were closed on May 20, 2013, excluding the
Southern Tasmania Clearance Centre which was rebranded to Sam's Warehouse in mid October 2013.
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Store closure began in
October 2012 with up to 20 Chickenfeed stores in Tasmania closed or closure was announced without explanation, including a
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stores would be rebranded
Chickenfeed over the next five years. Soon after it was announced that nine new Chickenfeed stores were to be opened in
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to test the mainland market. The last of these was opened in August, and nearly 20 stores were eventually opened across the mainland.
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discount chain, and a number of
Shiploads discount stores have opened in locations that previously held Chickenfeed stores.
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and ownership changed to Retail
Adventures Pty Ltd. Following the change of ownership, it was announced that all
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continued to run Chickenfeed until 2001, when the retail chain was sold to the Australian Discount Retail Group.
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certain items, and exclusive items such as money tins, collectable badges and t-shirts.
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stores after a restructure were rebranded as "Crazy Clark's" or "Sam's Warehouse".
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http://www.themercury.com.au/article/2009/03/23/62905_todays-news.html
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16:Former Australian chain of discount variety stores
169:in 1990, and continued to expand until it became
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153:, founded in 1990 in Tasmania by the prominent
342:"Retail Adventures Goes Into Administration"
431:Australian companies disestablished in 2013
27:
173:'s only discount retail store chain, and
149:was a chain of discount retail stores in
411:Australian companies established in 1990
426:Retail companies disestablished in 2013
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324:"Jobs lost as Chickenfeed shuts shops"
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416:Defunct retail companies of Australia
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406:Retail companies established in 1990
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310:"City's cheap outlet closes doors"
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363:Clark, Nick (22 September 2012).
308:MARTIN, COREY (21 October 2012).
264:ARNDT, DINAH (12 October 2012).
180:In 2009 Australian millionaire
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184:purchased the parent company,
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344:. Herald Sun. 27 October 2012
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140: (archived April 9, 2013)
401:Discount stores of Australia
365:"Chickenfeed flies the coop"
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421:Companies based in Tasmania
165:The company was founded by
87:; 11 years ago
69:; 34 years ago
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186:Australian Discount Retail
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266:"Fears for Chickenfeed"
175:Rudie and Peter Sypkes
167:Rudie and Peter Sypkes
375:on 20 November 2012
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330:. 18 October 2012.
134:chickenfeed.com.au
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371:. Archived from
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284:www.utas.edu.au
280:"Sypkes Family"
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198:Sam's Warehouse
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138:Wayback Machine
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33:Chickenfeed in
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47:Discount store
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377:. Retrieved
373:the original
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346:. Retrieved
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108:Headquarters
43:Company type
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369:The Mercury
182:Jan Cameron
147:Chickenfeed
124:Jan Cameron
35:George Town
22:Chickenfeed
395:Categories
348:27 October
251:References
209:Launceston
225:Shiploads
151:Australia
113:Australia
103:Collapsed
328:ABC News
202:Victoria
171:Tasmania
54:Industry
37:in 2007.
379:9 March
161:History
136:at the
130:Website
90: (
82:Defunct
72: (
64:Founded
234:Trivia
213:Hobart
58:Retail
190:Go-Lo
120:Owner
49:chain
381:2019
350:2012
196:and
100:Fate
92:2013
85:2013
74:1990
67:1990
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94:)
76:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
