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The
Charlie character appeared in more than 85 advertisements for StarKist until the 1980s, when the campaign was retired. Herschel Bernardi, the original voice of the character, died on May 9, 1986. Charlie made a comeback in 1999, when StarKist revived him to introduce a new line of tuna products
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explains to him "Sorry, Charlie!" Some advertisements ended with
Charlie encouraging viewers to "Tell 'em, Charlie sent you". Earlier advertisements would have some other form of sea life saying "But Charlie, StarKist does not want tunas with good taste; they want tunas that taste good." These
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picked his on-air name out of a hat, every name had been drawn except for "Charlie Tuna". Riley used the name for a week, and then left. His replacement, Art
Ferguson, inherited the name, and he would keep the Charlie Tuna name upon relocating first to Boston and then Los Angeles.
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remarked of the creature in the film: " character is called 'Charlie' on the call-sheet by reference to the StarKist mascot
Charlie the Tuna. 'We wanted to play the ad on TV', he says, 'but StarKist didn't want to have anything to do with a movie like this. The nickname
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earned the nickname "The Big Tuna" when he responded to an obviously false statement from a player with the incredulous "Who do you think I am? Charlie the Tuna?"
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marketed as healthy. He has been the mascot of the company since then and is one of the most-recognized brand mascots in
American advertising.
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and thick glasses who believes that his hip, cultured "good taste" make him a perfect catch for StarKist, but he is always rejected. Announcer
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chose his rap name by slightly modifying the name
Charlie Tuna, a nickname his uncle gave him in his youth.
172:. Nemo is known as the "creator of jive", which resembles the loose-lipped slang used by Charlie the Tuna.
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disc jockey. All disc jockeys at KOMA were told to draw their on-air names out of a hat, and by the time
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517:"On Set For 'The Shape Of Water': Guillermo Del Toro "Bled" To Realize His Most Ambitious Project Yet"
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228:(real name: Art Ferguson) chose his on-air name early in his career upon the departure of another
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368:"How Charlie the Tuna Became One of the Best-Known Brand Mascots in American History"
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394:"'Sorry, Charlie' reminiscent of 1940s yet steadily fades from modern speech"
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He is also featured on the North
American home video cover art of the film.
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Charlie the Tuna makes a cameo appearance in the 2012 animated film
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Dark died on June 13, 2004, while Rogers died on June 24, 2005.
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542:"Mastercard Priceless | Experiences make life more meaningful"
454:"Charlie the Tuna Returns to Ads And More Corporate Rejection"
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494:"Fish out of water: 'Charlie the Tuna' returns to TV"
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The advertisements depicted
Charlie (voiced by actor
435:Interview with David Depatie; extra feature on the
224:Los Angeles radio personality and voiceover artist
139:brand. He was created in 1961 by Tom Rogers of the
285:'s 2005 "Icons" commercial which was shown during
168:Charlie the Tuna was based on Tom Rogers' friend
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205:. "Sorry, Charlie" became a popular American
188:, originally a lower class New York accented
311:"Charlie the Tuna Creator Tom Rogers Dies"
605:Fictional characters based on real people
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452:McCarthy, Michael (November 17, 1997).
254:During the production of the 2017 film
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337:StarKist. Accessed November 13, 2016.
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347:Del Monte wraps up sale of StarKist
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18:Mascot and spokes-tuna of StarKist
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515:Utichi, Joe (December 27, 2017).
366:Klara, Robert (August 16, 2019).
131:is the cartoon mascot and spokes-
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590:Male characters in advertising
500:. May 21, 1999. Archived from
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281:Charlie the Tuna was shown in
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392:Aaron, Jane (April 6, 2017).
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240:American football head coach
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309:Holley, Joe (July 8, 2005).
143:. StarKist Tuna is owned by
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625:Food advertising characters
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247:American hip-hop star
585:Advertising campaigns
437:Here Comes The Grump
406:on November 7, 2017
399:The Lincoln Journal
34:Fictional character
353:, October 8, 2008.
262:Guillermo del Toro
257:The Shape of Water
145:Dongwon Industries
141:Leo Burnett Agency
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504:on March 3, 2016.
335:All About Charlie
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620:Fish mascots
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524:. Retrieved
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84:Jeff Bergman
78:Tex Brashear
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23:Charlie Tuna
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551:January 19,
526:December 8,
498:www.cnn.com
463:December 8,
410:November 1,
377:December 8,
320:December 8,
260:, director
234:Chuck Riley
207:catchphrase
149:South Korea
81:Ron Hawking
579:Categories
293:References
283:MasterCard
275:Foodfight!
198:Danny Dark
192:wearing a
170:Henry Nemo
113:Occupation
65:Tom Rogers
62:Created by
546:Priceless
249:Chali 2na
70:Voiced by
27:Chali 2na
176:Campaign
164:Creation
137:StarKist
135:for the
121:StarKist
480:at the
439:box set
351:fis.com
190:beatnik
186:hipster
184:) as a
159:History
151:–based
95:Species
372:Adweek
265:stayed
220:Legacy
117:Mascot
105:Gender
194:beret
630:Tuna
553:2023
528:2019
465:2019
412:2017
379:2019
322:2019
147:, a
133:tuna
108:Male
99:Tuna
57:1961
269:".
119:of
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
