242:. In 2015, the company announced the launch of a new advertising campaign that would signify Bulla's Australian origins and heritage. The tagline included the phrase "Unfakeableâ, to highlight Bulla's 105 years of production. The advertising campaign included two television commercials that advertised their cream and ice cream products. In 2017, Bulla Dairy foods moved to a direct farm supply of milk, instead of receiving it externally from a third party. In June of the same year, Bulla announced that it would be adopting a new Country of Origin labelling, to show support for Australian farmers and to highlight the company's Australian heritage. In January 2020, Bulla released a range of ice cream entitled âMurray Streetâ. This range was to commemorate making ice cream on Murray Street in Colac, Victoria for more than 90 years.
102:, and imitation cream under various brands. The business was established in 1910 and subsequently became a partnership among three inter-related families, who still continue to own and operate the business. The company's name was established from the origin of place in Victoria, Australia and the business has continued for more than 100 years. Bulla Dairy Foods has expanded internationally, exporting its products to 17 countries, as well as supplying their products nationally within Australia to supermarket retailers. The company employs more than 600 people across three manufacturing sites across Victoria in
292:. Bulla is a member of the Australian Packaging Covenant, which is an organisation to limit environmental impacts of product packaging, this includes recyclable packaging. In May 2019, Bulla Dairy foods had a set price of milk solids at 7 dollars per kilogram and in the following month the company moved to a price of $ 7.20 per kilogram. The increase was a result of a greater competition for milk in the current market. Bulla Dairy Foods has more than 100 suppliers within Victoria and this provides more than 1 million litres of milk.
309:. These overseas exports contribute to approximately five per cent of Bulla's yearly profit and international export revenues are about five to ten million dollars. The company has introduced their dairy range into the Chinese market, with Bulla's frozen products being sold in stores in China and also on two online food retail platforms. In the Chinese market, Bulla has sold their products in both convenience stores and grocery supermarkets with approximately 800 million people having access to the online platforms.
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1918, Hugh
Anderson's brother Jack also joined Bulla Cream company. Thus the company was operated by three interrelated families. The responsibilities of the business operations were split among the three men, marketing and product distribution were the responsibility of Jack Anderson and Thomas Sloan, while Hugh Anderson was responsible for production. The name Bulla came from the origin of the place, where the milk was initially supplied by Sloan's brother. His farm was in Bulla, a town North West of
210:. Regal Ice cream was produced by Bulla and in 2004, Regal ice cream was discontinued and rebadged as Bulla. The business has primarily focused on portraying the image of Bulla as a family business and in the late 1990s the company began to hire senior members of the business who were not descendants of the three founding families. In 2000, a 6,400 square metre site on Forest St was planned for construction in Colac for manufacturing their dairy products and the plant was operational by 2003.
206:. Bulla had initially started the business in Moonee Ponds, Melbourne and in 1928, Bulla purchased a premise in Arden St, North Melbourne to become their new headquarters, this site would hold the manufacturing of the cream bottling plant and distribution and head office. By 1929, Bulla had begun to produce ice cream from their factory on Murray Street in Colac, Victoria. In the following year, an ice factory was purchased by Bulla in Colac that produced Regal
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Bulla Dairy Foods products are sold in a variety of stores and grocery supermarkets nationally in
Australia and internationally. This range of dairy products includes; Bulla's âCreamy Classicsâ tub ice cream, Ice cream sticks, Bulla's âDouble Creamâ made with 45% Milk fat, pure, thick and light cream
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Bulla Dairy Foods carries 160 units of stock keeping and this stock is produced and manufactured in a seven-day cycle. Bulla's supply of milk is directly sourced from
Australia and the company uses specific methods of pasteurising milk using ultra heat treatment. Bulla's main manufacturing sites are
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Bulla has introduced dairy products to cater for nutritional intake such as products that are 97% fat free, products that are low in sugar and have no artificial additives and colouring, including a âSchool
Approved Rangeâ to cater for school kids. Bulla produces their products in a range of sizes
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by burning wood, creating heat to pasteurise the cream in copper cans. The product was distributed by horse and cart, and the copper cans were draped with wet bags to keep them cool during transportation. In 1914, Thomas Sloan's brother in law, Hugh
Anderson, became a partner in the business. In
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increased their percentage of customers who bought ice cream, in 2015 it was 12.5% and increased to 16.6% four years later. The overall purchasing of Bulla's ice cream has decreased, in 2015, 32.2% of ice cream buyers purchased Bulla. In 2019, this has decreased 30.9%. As of 2019, Bulla is the
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was voted product of the year by the
Consumer Survey of Product innovation. In 2019 and 2020 Bulla was a finalist recipient for a people's choice award from The Australian Grand Dairy Awards, they were placed in their top three category for best cream for their âdouble creamâ product.
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Food
Authority recalled Bulla's âReady to Decorate Ice Cream Cake Baseâ for the presence of soy, an undeclared allergen. The cake was sold in Australian grocery retailers and there was concern for consumer allergies and was deemed a food safety hazard.
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modules, due to a grant from the
Australian Governments Clean technology food and Foundries investment program. This instalment provides 80 per cent of the power requirement for its frozen dairy manufacturing plant in Colac. The instalment of the
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including individual portions for yogurt and larger family portions. Bulla dairy foods target their products to people including school children and families. In April 2012, Bulla launched their Dollop Cream
Portions product.
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In 2018, Bulla dairy foods introduced
Cinnamon Donut flavoured ice cream sticks, as well as a limited edition Bulla crunch variety with the addition of 2 new milkshake flavours; blue heaven and tangy pineapple.
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Bulla Dairy Foods has annual gross sales of approximately $ 400 million and is the largest selling branded cream in Australia. Bulla has an international presence in many southeast Asian countries, including
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In 2012, Bulla's Dollop Cream Portions was awarded the âbest new foodservice productâ, for relevance and innovation at the Fine Food Australia Show. In 2013, Bulla won the grand champion dairy product from
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Bulla Dairy Foods employs more than 600 people within Victoria, Australia and has grown to an international level, exporting their products to 17 countries. The company's head office is located in
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for their sour cream 200mL for its use of dip, cream and dessert. The sour cream was given 19.33 points out of 20. In the same year, the association gave an award for Judges Choice for Bulla's
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ice cream licence, that allowed the company to produce Cadbury Marvelous Creations ice cream. The licensing rights included production, distribution and marketing of the ice cream in
238:. In May 2014, Bulla Dairy Foods entered into a partnership with the Australian Dairy Farmers Cooperation (ADFC). They supply fresh milk to Bulla daily and other locations in
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in 2014 and the company also received a President's Medal. In 2016, Bulla Dairy Foods received the DTS Food Laboratories Award from The Dairy Industry Association of
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and reduce energy costs. Prior to the instalment of this module, the manufacturing site at Colac used 86 percent of electricity and 11 percent of
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where the company has employed more than 450 people in those two sites. In their production site, Bulla has introduced two MTU onsite energy
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122:. In 2015, Bulla Dairy Foods released a new campaign with the tagline "Unfakeable" to emphasise the company's Australian heritage.
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776:"New Bulla Murray St crowned cream of the crop at Sydney Royal Cheese & Dairy Competition | Australian Food News"
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1009:"Fewer grocery buyers buy tubs of ice cream, but Weis, Connoisseur and Bulla Creamy Classics are stable winners"
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won the grand champion dairy product from Dairy Australia. In 2018, Bulla's Creamy Classics
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In 2009, Bulla purchased the remainder of the ice cream business that Fonterra sold to
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1035:"Bulla introduces ice cream bars and donut ice cream sticks | Food & Beverage"
755:"Bulla Dairy Foods to adopt new Country of Origin Labelling | Food & Beverage"
490:"Bulla spruiks its heritage in 'unfakeable' campaign - Food & Drink Business"
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is an Australian dairy company that manufactures a national and export range of
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for their premium sour cream. Bulla was named the best food producer by the
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Bulla exports their products to locations around the world including;
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In 1914, the first expansion of the company included the purchase of a
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670:"Bulla Dairy gets a Cadbury ice cream licence | Australian Food News"
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826:"Impact on the environment- Case study on Bulla and Murray Goulburn"
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902:"Cream rises to the top: Small city gives embattled industry hope"
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leading brand of ice cream bought by Australian ice cream buyers.
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1190:"Bulla Creamy Classics Ice Cream Sandwich | Product Of The Year"
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524:"Australian food history timeline - Bulla Dairy Foods founded"
1112:"Bulla Dairy Foods wins 'best new foodservice product' award"
983:"Bulla Dairy Foods wins 'best new foodservice product' award"
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was sold and the operations and manufacturing were moved to
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ice cream due to its creativity. In the same year, Bulla's
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Bulla dairy Foods was founded in 1910 by Thomas Sloan, in
641:"Bulla Dairy Foods Greenfields Cream & Yoghurt Plant"
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558:"Celebrating 100 years of making its whey in the world"
254:, Melbourne and the manufacturing sites are in Colac,
155:. Thomas had developed a new method of thickening
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962:The Food Processing and Manufacturing Industry
930:"2019 Australian Grand Dairy Awards Champions"
877:The Food Processing and Manufacturing Industry
469:The Food Processing and Manufacturing Industry
114:and a head office and distribution centre in
1239:Food and drink companies established in 1910
230:. By 2014, Bulla had received an Australian
1249:Food and drink companies based in Melbourne
284:modules was aimed to improve the company's
271:in Colac, Victoria, Mulgrave, Victoria and
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1056:"Popular ice cream a 'food safety hazard'"
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615:"Bulla unveils cool taste of Murray St"
465:"Levels of Mechanisation and Operation"
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1164:"Bulla scoops up dairy awards"
1138:"Bulla wins President's Medal"
844:"Bulla pushes price above $ 7"
753:Staff, Support (8 June 2017).
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812:Final Bulla Dairy Case Study
556:Gray, Darren (21 May 2010).
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590:"Empire of Arden Street"
72:http://www.bulla.com.au/
16:Australian dairy company
873:"Impact on the Economy"
226:tub ice cream range in
780:www.ausfoodnews.com.au
732:www.ausfoodnews.com.au
696:"Our Partners - Bulla"
674:www.ausfoodnews.com.au
594:Hotham History Project
412:Awards and recognition
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958:"Consumer Influences"
296:International Exports
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848:Dairy News Australia
286:ecological footprint
647:. 14 September 2018
530:. 16 September 1910
273:Dandenong, Victoria
214:Recent developments
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1188:says, TUYET TRAN.
734:. 25 November 2015
621:. 19 February 2020
439:Ice Cream Sandwich
351:In July 2019, the
260:Mulgrave, Victoria
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1118:. 3 November 2012
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59:Allan Hood (
43:Headquarters
38:Thomas Sloan
27:Company type
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645:Metromotion
431:Fairy Bread
382:South Korea
347:Food safety
290:natural gas
198:factory in
186:factory in
1223:Categories
1013:Roy Morgan
446:References
366:New Guinea
266:Production
246:Operations
96:sour cream
55:Key people
46:Derrimut,
1116:QSR Media
1060:NewsComAu
987:QSR Media
427:Australia
406:Hong Kong
390:Indonesia
378:Singapore
336:ice cream
330:Ice cream
303:Singapore
256:Dandenong
236:Australia
208:Ice Cream
192:Melbourne
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120:Melbourne
108:Dandenong
84:ice cream
394:Thailand
386:Malaysia
313:Products
252:Derrimut
240:Victoria
200:Drysdale
188:Drysdale
131:Founding
116:Derrimut
112:Mulgrave
86:, table
48:Victoria
360:Markets
305:, and
232:Cadbury
224:Brownes
126:History
92:yoghurt
68:Website
35:Founder
1195:29 May
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320:Yogurt
220:Nestle
196:butter
184:butter
110:, and
808:(PDF)
402:Japan
374:China
307:China
204:Colac
157:cream
153:cream
145:Bulla
104:Colac
88:cream
1197:2020
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