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process where you have to break up and then start back up again… Taking the break gave us the foresight to think about how would we be able to approach it in a smarter way and still be able to be creative and meet our customers’ demands." When the surplus archive fabrics run out, the company plans to use surplus fabrics from other fashion houses in order to maintain its zero-waste policy.
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strategy sees just four archive styles available to buy for a limited period at the beginning of each month. The shoes are then made-to-order using surplus fabric from the brand’s old stock, and shipped direct from the factory to the buyer. On the decision to relaunch, Barbieri said: "There was a
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Bionda
Castana’s Spring/Summer 2016 collection launched with a campaign shot by photographer Dima Hohlev, featuring a ballet dancer as the model. The images saw Hohlov named Best Fashion Photographer in the LeBook Connections Awards 2016. The brand shuttered in late 2016 to allow the founders to
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as wholesale stockists. In June of that year, the brand opened a boutique on London’s
Elizabeth Street, offering a made-to-order service in addition to the main collection. In January 2016, the brand launched a collaboration with high street brand
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117:-based entrepreneurs Natalia Barbieri and Jennifer Portman. The brand closed in late 2016 and relaunched in November 2018 with a
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In
November 2018, Bionda Castana relaunched after a two-year hiatus with a direct-to-consumer, sustainable business model. The
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Bionda
Castana was founded by Natalia Barbieri and Jennifer Portman. The friends met in London while studying economics at the
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separate from their investors. Barbieri later explained: "We weren’t aligned with our external investment team".
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In
November 2015 the brand created a capsule collection to raise funds for HIV prevention and support charity
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In 2015, Bionda
Castana was named among Walpole’s Brands of Tomorrow, and secured London department stores
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308:"In Conversation: Bionda Castana Founders Natalia Barbieri and Jennifer Portman ⋆ k a r b a t i n"
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who began carrying the collection in 2009. The duo’s designs also caught the eye of
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544:"Motherly Love | Lina And Tala Samaan On Their Collaboration With Bionda Castana"
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The Fall/Winter 2013 collection was launched with a short film directed by actor
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572:// BIONDA CASTANA + DAVID GANDY, FALL WINTER 2013 COLLECTION FILM •
466:"Are direct-to-consumer brands the future for sustainable fashion?"
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413:"Bionda Castana Opens New Store in London's Belgravia"
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is a luxury women’s footwear brand founded in 2007 by
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361:"Bionda Castana Debuts First Boutique in London"
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283:"Bionda Castana Returns With Renewed Vision"
387:"FIRST LOOK: Bionda Castana For LK Bennett"
205:catwalk shows since 2012, including Osman,
197:Bionda Castana has been collaborating with
594:"Bionda Castana's New Charitable Venture"
140:Their first stockist was London boutique
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121:, direct-to-consumer business strategy.
438:"Dima HOHLOV | CONNECTIONS LONDON 2016"
333:UK, Harper's BAZAAR (20 January 2015).
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335:"Discover The Brands of Tomorrow"
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249:"Bionda Castana - Vogue.it"
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218:David Gandy
119:sustainable
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230:References
186:zero-waste
170:LK Bennett
161:Selfridges
89:High-heels
603:26 April
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180:Relaunch
85:Products
55:Founders
31:Footwear
27:Industry
165:Harrods
135:Italian
125:History
95:Website
74:England
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37:Founded
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115:London
70:London
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