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Beyond the Rack visitors must be members in order to view the company's merchandise. Products are grouped into sale "events" from a single brand or small groups of brands. An email is sent to all members prior to each event's start. Once launched, each of the events lasts 48 hours.
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Beyond the Rack was launched in 2009 by Yona Shtern and Robert Gold. Shtern was the former chief marketing officer at Ice.com, My
Virtual Model and Microcell Telecommunications. Gold was the former president of Gosh Marketing and Donald Berman Enterprises. In 2011,
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company that operates a website that offers clothing, accessories, fragrances, electronics, home goods, beauty and home decor products. The company was founded in 2009. In 2014 it had ten million members, comprising the largest free
Canadian private shopping club.
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Launched in
October 2011 as a subsidiary of Beyond the Rack, BTR Home offers bed and bath, furniture, decor, kitchenware, wall art and home organizer brands, including U.S Polo Linens, Kosta Boda Crystal, KitchenAid and Cuisinart appliances and Denby dinnerware.
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In 2011 the company started retailing designer wedding dresses, and in the same year the
Montreal Gazette named the company one of the fastest-growing companies in Quebec. In 2013, the company had achieved sales in excess of $ 150 million. Its investors include
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the fastest growing online retailer in the USA. The company is privately held with its offices in New York City and
Montreal. The site current serves 15 million members internationally and works with various major partner companies.
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Beyond the Rack serves over ten million members in North
America and offers merchandise from over 3,000 brands. The website organizes 15 new sales each day.
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371:"Beyond the Rack goes beyond customer segmentation with ExactTarget Marketing Cloud"
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432:"Black Friday deals put Canadians in shopping mood, many go online"
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403:"How Beyond the Rack Used Social Media as a Customer Service Tool"
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354:"How to get 70% off those killer heels (if you’re fast enough)"
328:"Montreal's Beyond the Rack closes a $ 10 million funding deal"
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240:"How Beyond the Rack’s Return on Facebook Ad Spend Exploded"
208:"Beyond the Rack racks up another big round of financing".
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313:"Beyond The Rack Secures $ 25 Million, Brings on New Exec"
297:"Montreal’s Beyond the Rack closes US$ 37M funding round"
394:"Transcript: How Beyond the Rack fashions its strategy"
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225:"Beyond the Rack's Shtern delivers inspirational tale"
419:"Beyond the Rack conclut une Ă©mission de 25 millions"
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229:Winnipeg Free Press
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430:- Bogart, Nicole.
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436:Global News
427:(in French)
375:IT Business
95:Robert Gold
71:Robert Gold
466:Categories
191:References
89:Key people
423:Le Devoir
406:Archived
258:Fox News
182:BTR Home
145:Overview
81:Montreal
41:Industry
332:BetaKit
317:BetaKit
286:BetaKit
127:History
100:Website
66:Founder
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51:Founded
35:Private
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170:Bank.
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