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that there are more effective ways of educating the public is irrelevant... Rather, the manufacturers must prove, on the balance of probabilities, that alcohol cannot cause cancer. Since the scientific literature has been interpreted by international cancer experts as providing definitive proof of alcohol's causal role, such a case could not be proven." They also found that the labels were effective. An editorial in the same journal, by an independent researcher, found that "By drawing attention to its own lobbying, the industry may have inadvertently increased public support for alcohol policies and helped to further broadcast the message that alcohol is a cause of cancer."
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The researchers disputed the idea that there was any ground for legal action, and said that the government might be at more legal risk for not warning about known health harms. In a later study report, they wrote "The fact that the industry does not believe that alcohol can cause cancer or believes
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that "'Alcohol can cause cancer' is a false and misleading statement". While the Yukon government thought that the threats of legal action were unfounded, they were persuaded to end the study by the risk of expensive and prolonged litigation.
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Its stated mission is to "provide thoughtful leadership and strategic focus to grow the beer category and facilitate the commercial success of Canada's brewers."
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In
October 2019, Beer Canada initiated Canadian Beer Day, scheduled on the Wednesday before Canadian Thanksgiving.
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representing beer makers in Canada. In 2014, its 26 members represented 90 percent of all domestic beer brewed in
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Its current Board of
Directors Chairman is Frederic Landtmeters, President of Molson Coors Canada.
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Fulltext of published e-mails from lobbyists, including Beer Canada, in alcohol labels dispute
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In 2017, Beer Canada was among those successfully lobbying and for the termination of the
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246:"Booze industry brouhaha over Yukon warning labels backfired, study suggests"
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269:"Yukon alcohol label study will no longer include warnings of cancer link"
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Taylor
Blewett, Whitehorse Star, The CanadianPress (17 February 2018).
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170:"When it comes to beer, megabrand loyalty is going way of the stubby"
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222:. Beer Canada. Archived from
197:. Beer Canada. Archived from
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48:Headquarters
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95:.beercanada
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252:29 October
230:2014-05-08
205:2014-03-12
195:"Strategy"
179:6 February
155:References
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79:Chairman
88:Website
56:Ontario
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114:Canada
72:Canada
60:Canada
52:Ottawa
316:(PDF)
309:(PDF)
248:. CBC
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