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Beefeater in 2005. Also a few sites became "Grillbars", but these were soon sold. A "Banter" was launched at the
Roundabout Beefeater in Reading, which has since been demolished after it failed. Brian Turner was recruited to advise on the remaining Beefeaters, and his signature dishes and face were featured on the menu. As the brand declined further, a number of sites, such as "The Cotton Mill" in
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In the early 2000s, the parent company
Whitbread invested millions of pounds refurbishing almost all of its Beefeater outlets in a project known internally as "B2". This involved the complete refurbishment of the restaurants from scratch, retaining nothing of the existing fittings and design. The
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During the 1990s the flagging brand tried a number of strategies to boost sales. A small number of sites mainly around the west of London for example the Ock Mill in
Abingdon, and the Crossbush in Arundel, were converted to "Out and Out". This was unsuccessful and they were rebranded back to
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In 2009/2010 Beefeater implemented a remodelling and retraining programme similar to the
Brewers Fayre programme. All sites received a partial refurbishment, which featured a new colour scheme, carpets and furniture. In late 2009, the brand became known as Beefeater Grill.
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which was the first new site to open since before 2000. Since then new sites have been built alongside new
Premier Inn hotels in locations such as Burgess Hill and Stirling. Also, 2008 Beefeater acquired 10 Brewers Fayre sites such as "The Millfield" in
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in all outlets, and many have open plan grill areas so customers can see their meals being prepared. However in 2006, Whitbread sold majority of its standalone sites (Beefeater and
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refurbished restaurants, described by the parent company as "warm, modern and stylish", have been mostly successful and embraced by customers. Main changes included
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In 2013 a new look and feel was introduced, returning the name to
Beefeater. The company introduced a new logo featuring a stylised cow in 2015.
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Beefeater was set up by the then
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and its menu's meat (particularly beef) offering. The chain is positioned slightly upmarket of
Whitbread's
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There are now over 20 “Bar + Block” sites across the UK with more opening in due course.
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Beefeater restaurants are located throughout mainland
Britain from
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In
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The chain's name references both the English figure of the
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and char-grilled steaks, and was seen as a rival to
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109:Learn how and when to remove this message
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1478:Restaurant chains in the United Kingdom
416:. Beefeater Grill. 2012. Archived from
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1498:British companies established in 1974
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491:Bains, Sanjeeta (27 February 2016).
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43:improve this article
907:Jimmy's Restaurants
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450:on 29 November 2014
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882:Handmade Burger Co
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32:This article
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801:
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647:Coffeeheaven
642:Costa Coffee
580:Subsidiaries
500:. Retrieved
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474:. Retrieved
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448:the original
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422:. Retrieved
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341:Toby Carvery
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164:Headquarters
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245:Harlow
200:Parent
85:
78:
71:
64:
56:
1386:Dairy
1170:Wimpy
1002:Zizzi
807:Belgo
702:Other
90:JSTOR
76:books
1273:Paul
1105:Pure
1080:Leon
1065:Itsu
847:CĂ´te
504:2016
478:2016
456:2014
426:2012
353:York
339:and
191:and
189:Food
159:1974
62:news
1075:KFC
797:Ask
255:pub
220:.uk
218:.co
45:by
1474::
495:.
442:.
319:.
268:.
768:e
761:t
754:v
565:e
558:t
551:v
506:.
480:.
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112:)
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39:.
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