AMC Ambassador - Knowledge

1434:, the 1963 Ambassador's shape was much tighter, cleaner, and smoother, with almost all of its parts interchangeable between it and the new Classic. All Ambassadors used unitized structure instead of the more rattle-prone, traditional body-on-frame construction, which was still the industry standard. In 1963, AMC's new 112 in (2,845 mm) wheelbase cars (Ambassadors and Classics) used a revolutionary method of unit construction, which automobile manufacturers have almost universally adopted. AMC Ambassador and Classics used outer panels stamped from single sheet metal panels that included door frames and outer rocker panels. This resulted in an extremely rigid and rattle-free structure, better fit of doors into frames, production cost savings as well as reduced noise, vibration, and harshness. The "uniside" structure was superior to the conventional production methods in which multiple smaller pieces were welded together. There were 30% fewer parts and the result was greater structural rigidity, quieter car operation, and an overall weight reduction of about 150 pounds (68 kilograms). 2928: 3097: 3212:(NHTSA) regulations that required all passenger cars to withstand a 5-mile-per-hour (8 km/h) front and a 2.5-mile-per-hour (4 km/h) rear impacts without damage to the engine, lights, and safety equipment. Ambassadors complied with the regulation by incorporating a stronger front bumper equipped with self-restoring telescoping shock absorbers. Designed to "give" as much as 3.5 in (89 mm), it jutted slightly forward from the front fascia and incorporated flexible trim matching the body paint. This bumper also featured a more prominent horizontal rubber guard at its upper portion near the grille, thus eliminating the need for a pair of vertical chrome bumper guards that were optional before. The rear bumper gained vertical black rubber bumper guards, replacing a pair of similar and previously optional chrome bumper guards. The grille gained heavier horizontal bars, and headlight bezels took on blackout trim in their recessed portions. 3753:

the era was still relatively small. Since the Ambassador mainly shared the same styling as the contemporary midsize model, internal competition would affect the sales of a simultaneous Classic and Ambassador line-up. Unlike the United States, with a larger and more diverse market for two different car lines with the same styling, AMC could differentiate the models with V8 engines for the Ambassador and the Classic limited to six-cylinder versions. This advantage did not exist in Mexico since VAM could only produce six-cylinder engines in its Lerma plant, while V8 engines could not be imported from AMC because of the 1962 decree. Instead, VAM opted to use the Rambler Classic as its most luxurious and flagship model, giving it the same treatment AMC put in the Ambassador model in the US and Canada. This would be passed on to the subsequent equivalent Rebel and Matador models produced under VAM.

3184: 3463: 3455: 1503: 34: 2425: 2417: 1787: 1408: 1795: 1511: 3040: 1807:, shaking off the company's economy car image, and offering vehicles once again in all three major American car size classes: compact, intermediate, and full-size. The American and Classic were strong competitors in the former two segments, so for the 1965 model year, he set his sights on turning the Ambassador into a proper full-size car by stretching the Classic's wheelbase and giving it different styling. The general sizes of automobiles at that time were set by the industry's wheelbase length standards, rather than the modern vehicle classification by interior and cargo space. The 1965 Ambassador represented a fundamental shift in corporate ideology, a shift away from primarily fuel-efficient vehicles, to bigger, faster, and potentially more profitable cars. 974:, but for the first time, it was available in two versions. First was the original 270 hp (201 kW; 274 PS), 360 lb⋅ft (490 N⋅m) of torque, performance version equipped with the 4-barrel carburetor and a 9.7:1 compression ratio, which required premium fuel, and a second economy version running on regular gasoline making 250 hp (186 kW), 340 lb⋅ft (460 N⋅m) of torque, equipped with a two-barrel carburetor and an 8.7:1 compression ratio. The 1960 Ambassadors continued with an independent front suspension with upper and lower A-arms, an enclosed drive shaft (torque tube) with a live rear axle using 4-link trailing arms, and coil springs at all four wheels. However, the suspension was revised, resulting in better handling. 936: 928: 3402: 3394: 3113: 3105: 2978:(including the bodyside and tailgate on DPL station wagons, while SST included wood-grained vinyl exterior trim), and a vinyl roof cover in black, white, or blue was optional for DPL and SST hardtops and sedans. Interior choices included seats with coil springs and upscale brocade upholstery or available channeled velour in SST sedans. Standard on the Basic and DPL models was a non-reclining full-width front bench seat for three passengers. The SST included 50-50 individual reclining front seats. The two-door hardtop SST was available with high-back bucket seats in fabric or vinyl. They came with an armrest and a center cushion with the standard column-shifted automatic or optional center console-mounted shifter. 3032: 3141:

became an exclusively V8-engined car for the first time since 1964. This made the Ambassador the only volume-produced American car that included air conditioning, power brakes, automatic transmission, and a V8 engine as standard equipment; all while being priced less than the Big Three's full-sized cars. The base engine was the 304 cu in (5.0 L) with two 360 cu in (5.9 L) or a 401 cu in (6.6 L) versions optional. The engines were designed to operate on regular-grade, low-lead, or unleaded types of gasoline. All were based on the engine designs responsible for AMC winning the 1971–1972 Trans-Am Series. The BorgWarner transmission was replaced by the "Torque-Command" (

2936: 963:) and station wagon were available in the top-of-the-line "Custom" trim version. Three trim levels started with a "Deluxe" sedan reserved for fleet customers. The "Super" was the entry-level consumer version and available only as a pillared sedan and pillared six- or eight-passenger station wagon body styles. The top "Custom" trim models in both pillared or hardtop versions included fender ornaments, a clock, full wheel covers as well as additional padding for the rear seat, dash, and sun visors. To enhance the visual length of the cars, a full-length bodyside molding was painted in a contrasting color on the Super trim models or enclosed a brushed aluminum panel on the Ambassador Custom series. 2085:

further upmarket. To him, that meant that the Rambler name and its economy car image would be eschewed to give the car a clean slate in a market that was turning away from a focus on economy and toward V8 performance. The evidence suggests that Abernethy was on the right track with moving the Ambassador upscale to compete with other manufacturers' luxury models as sales of the AMC's flagship jumped from 18,647 in 1964 to over 64,000 in 1965, and then in 1966, they went to more than 71,000. Although the Ambassador accounted for a mere fraction of total passenger car sales in the U.S., it was an important step in bringing AMC's products in line with what the consumer of the day wanted.

3771: 3200:"Extended Buyer Protection Plan" exclusive to AMC cars that provided complete maintenance coverage for two years or 24,000 miles (38,624 km). The automaker's marketing campaign shifted to stress quality in a "we back them better because we build them better" advertising with particular emphasis into the Hornet, Matador and Gremlin promotion, while the Ambassador received got individual support with the tagline "you get standard equipment, the luxuries you'd normally have to pay extra for." Model year production for AMC increased 25 percent, outperforming the industry average production increase by 75 percent, with only a slightly changed product in the showrooms. 1544: 2518: 1995: 1202: 1069: 3674: 1194: 452: 2920: 2825: 1400: 2875: 3233: 3386: 3378: 1779: 1007: 2510: 2982:

343 cu in (5.6 L) V8 was also supplanted by a 360 cu in (5.9 L) engine in either two-barrel, regular gasoline, or high-output, four-barrel, premium fuel versions. The four-barrel "AMX" 390 cu in (6.4 L) V8 engine was optional, producing 325 hp (242 kW; 330 PS) at 3200 rpm and 420 pound force-feet (569 N⋅m) of torque at 3200 rpm. Only the base model positioned as a fleet vehicle had a 232 cu in (3.8 L) I6 engine as standard. The three-speed automatic transmission was standard on Ambassador DPL and SST models.

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surrounding the circular recessed quad headlights and featured a forward-protruding center. The insert held a crosshatch pattern dominated by two thick horizontal bars that connected the headlight bezels and contained new parking lights between them. These parking lights had amber lenses, followed the grille protrusion forward, and were overlaid by the grille's crosshatch trim. Headlamp bezels were once again blacked out in their recessed areas. The new hood and front bumper followed the grille's central protrusion forward, giving the car a slight "coffin nose" look. The revised

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providing excellent visibility with the compound windshield. All 1960 Ambassadors came with a new instrument cluster under a padded cowl and illuminated controls for lights, wipers, fan, and defrost functions. Additional conveniences included a spotlight on the accelerator pedal and a net above the padded sun visors to hold lightweight items. The top-of-the-line Ambassador Custom models came standard with individual "airliner" reclining front seats that now had even more luxurious fabrics than in previous years.

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premium gasoline, four-barrel version with 9.7:1 compression ratio producing 270 hp (201 kW; 274 PS). The 108-inch (2,743 mm) wheelbase 1962 Ambassador was lighter than its 117-inch (2,972 mm) wheelbase predecessors and was a spirited performer with the 270 hp (201 kW; 274 PS) 327 cu in (5.4 L) V8. This was like the 1957 Rambler Rebel, which was the quickest four-door sedan made in the United States that year, achieving 0 to 60 mph (0 to 97 km/h)

1446:-type roofline. The front end featured forward-thrusting upper and lower ends with a vertical bar "electric shaver" chrome grille insert. The Ambassador's grille was differentiated from the Classic's grille by including the Ambassador's name in script within the small horizontal bar between the upper and lower grille sections. Round quad headlights were slightly recessed in chrome bezels mounted side by side within the grille at its outermost edges. Overall, the new Ambassadors were described by the staff of 2642: 598: 3742:

introducing the brand-new second-generation Rambler Classic midsize model as a larger luxury counterpart to the economy compact American. Also in 1963, due to problems with WM's parent company (the SOMEX bank) as well as further requirements of the government auto industry decree, Willys Mexicana was reorganized into an entirely new company with expanded capital and direct investment from the Mexican government, Kaiser Willys, and American Motors. This resulted in the formation of

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was repeated in the new vertical wraparound taillamps, with the top-line models receiving a twin set of horizontal ribbed moldings across the back of the trunk lid that simulated the look of the front grille. Hardtop coupes received a redesigned roofline that was angular in appearance with angle-cut rear side windows and a rectangular rear window. The backlight no longer curved and wrapped slightly around the C-pillars. The changes made for a more "formal"

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Galaxies, and Furys" that were considered ordinary models at the time. The Ambassador, built on a 122 in (3,099 mm) wheelbase was compared to the final generation of Lincoln's Town Car 123.7 in (3,142 mm) wheelbase as sharing dimensions. The Ambassador, "though exceptionally well appointed, was comparatively inexpensive, A '70 SST, for example, ... $ 3,739 - far less than an equivalent car from GM, Ford, or Chrysler."

8949: 3451:. The new rectangular taillight housings, which featured taller white backup lights mounted inboard of the new taillights, were mounted in this space. The license plate moved from the rear bumper to the area between the new taillight assemblies, and the whole taillight and license plate system on the sedans was surrounded by a loop of chrome trim. Both Ambassador and Matador sedans shared the same rear-end styling. 678:. However, both lines shared the same basic body, styling, and visual cues. However, all of the Ambassador's extra nine inches (230 mm) of wheelbase (and, therefore, overall length) were added ahead of the cowl, meaning that the passenger compartment had the same volume as the smaller Ramblers. The Ambassadors came with plusher interior and exterior trims while the front end incorporated the Rebel "V-Line" 1427:

automaker, which pioneered "styling continuity", introduced all-new styling for the 1963 model year Ambassadors and claimed that these were "functional changes .... not change just for the sake of change". The Ambassadors featured a 4-inch (102 mm) longer wheelbase, but were 1.2-inch (30 mm) shorter due to reduced front and rear body overhangs, as well as a 3-inch (76 mm) drop in overall height.

9271: 1828:, squared-off rear bumper-mounted low, and squarer rear wheel arches. At the front, the Ambassador again sparked minor controversy with its new vertically stacked quad headlights, slightly recessed in their bezels, as they flanked an all-new horizontal bar grille. This new wall-to-wall grille projected horizontally in the center to create an effect somewhat opposite to the 1963's grille treatment. 1531:

GM's sporty mid-size V8 offerings. Instead, AMC offered its innovative "Twin-Stick" manual transmission. The "Twin-stick" option consisted of a three-speed manual transmission, operated by one of the two console-mounted "sticks" in conjunction with an overdrive unit that was controlled by the second "stick" in both 2nd and 3rd gears. This gave the driver the option of using five forward gears.

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significant. At the same time, the tailfins were reduced in height and were canted to either side, making for an integrated appearance, and the AMBASSADOR name was repeated across the rear trunk lid. The overall effect was relatively fresh, as the new roof had a lower, lighter look to complement the lower fins and grille. The design changes and the new grille provided "a more expensive look".

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had no bright trim panel between the taillights, while the top-line SST versions featured a panel with a red finish to match the taillights. Station wagons saw vertical wraparound taillights replacing the previous "hooded" units, which were not visible from the side. The 1969 AMC Ambassador was a smooth, powerful, well-proportioned sedan that did not look like anything else on the road.

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pronounced effect on the way the car feels and handles. Most welcome is the improved steering response. The car has a new feet-on-the-ground feeling, and body lean seems to have been reduced. The ride remains very good... As before, the interior is the outstanding feature of the Ambassador. Its quality is such that other luxury cars, even higher priced ones, could well imitate it...."

3897:. KCL was formed in 1906 and imported automotive, industrial, and construction products. Three 1962 model year Ambassadors were brought to Norway in 1962. The Rambler Ambassador was imported by KCL in small numbers from 1963 until 1968. The company brought a total of 21 cars. KCL imported more significant numbers of the Rambler American, Classic, and Rebel during the same period. 1494:

model was less popular and had a total of 43 two-door sedans built for the year. The automaker did not have the resources of GM, Ford, and Chrysler, nor the sales volume to spread out its new model tooling and advertising costs over large production volumes; however, Richard Teague "turned these economical cars into smooth, streamlined beauties with tons of options and V-8 pep".

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line. The automatic transmission was controlled by a steering column-mounted lever, replacing the previous pushbutton system. Maintenance was reduced with service intervals of the front wheel bearings increased from 12,000–25,000 miles (19,312–40,234 kilometres), the recommended engine oil change was at 4,000 miles (6,437 kilometres), and all Ambassador models included an

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transmissions were standard equipment across the line. Two of AMC's 360 cu in (5.9 L) were optional; an 8.5:1 compression version with a two-barrel carburetor or a high-compression four-barrel V8 that required premium-fuel. The previous "AMX 390" V8 gave way to a new 401 cu in (6.6 L) 335 hp (250 kW) V8 as the top engine option.

1423:, who was responsible for the increasing sales under Romney, reacted to the mounting competition (in 1963, AMC built as many cars as they had in 1960, but overall total car sales had increased so much that it gave the automaker sixth place in domestic production; the same output in 1960 had put them third) in a logical way: "Let's get rid of this Romney image." 1182:), AMC's management was working on a revolutionary and somewhat costly design set to debut for the 1963 model year. In the meantime, American Motors needed to save money. Since the Ambassador's sales had fallen in 1961, it was decided that the car would be downsized for 1962 to directly share the body, windshield, and 108-inch (2,743 mm) wheelbase with the 2405:'s customers. They also alienated American Motors' loyal buyer base. Abernethy's ideas of entering new markets were not working. These strategy changes resulted in a new round of financial problems for American Motors. Because of this, Abernathy was released from AMC by its board of directors later that year and was replaced by William V. Luneberg and 2866:" ride at an economical price. One aspect of this new advertising theme included many AMC dealers inviting prospective customers to call and request a "demonstration ride", in which a uniformed chauffeur would arrive at the prospect's home and drive them around in an Ambassador SST sedan. AMC's efforts worked, and Ambassador sales increased again. 2966:. On hardtop coupes, this restyling consisted of a sloping roofline into the rear deck and broad C-pillars highlighted by upswept reverse-angle quarter windows. The beltline kicked up at the point where the hardtop's rear windows swept upward and tapered back to the fender end, meeting a new loop-type rear bumper with integrated rear lamps. 658:. The 1958 Ambassador was offered in a single high-level trim level and came equipped with such luxury items as an electric clock, twin front and rear ashtrays, Nash's traditional "deep coil" spring suspension front and rear, split-back reclining front seats that fold down into a bed, as well as upscale fabrics for the interior. 3471:

came with numerous practical, appearance, and comfort items as standard equipment. These included a two-way opening tailgate: (1) hinged at the bottom for convenient loading or hauling long cargo and (2) hinged at the side to open like a door for ease of entry and exit for passengers or cargo; wood-grained

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styles. Adding more elegance to DPL two-door hardtops and convertibles was the optional "Satin-Chrome" finish (paint code P-42) for the lower body side replacing the standard full-length stainless steel rocker moldings. A black or white vinyl cover was optional on 990 and DPL sedans and hardtops. The 990

2309:. The convertible was offered again—this time in DPL trim—for 1967; but this would be the final year with 1,260 built. It featured an all-new "split stack" folding mechanism with concealed side rails that did not intrude into the backseat area, thus offering room for three adult passengers in the rear. 3486:

and automatic transmissions available. When ordered with a trailer package (special wiring harness with heavy-duty flasher and heavy-duty suspension with rear sway bar), the Ambassador was rated for up to 5,000-pound (2,268 kg) towing capacity. Other increases for 1974 included a larger capacity

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were added to the already extensive standard equipment list that included air conditioning, V8 engine, and automatic transmission. The Ambassador line "maintains its reputation as one of the industry's most completely equipped cars". Multiple improvements in quality were designed to reinforce the new

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magazine survey after driving a total of 1,000,000 miles (1,609,344 km) found Ambassador owners were pleased with their cars, describing them to be "very comfortable to drive and ride in" with handling listed as a top "specific like" by half of the drivers. A very high percentage (92%) would buy

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All Ambassadors received a new extruded aluminum grille at the front, featuring several widely spaced slim bright horizontal bars with one larger, body-colored filled horizontal bar extending to each headlight cluster. The Ambassador was available in fourteen exterior colors, 31 two-tone combinations

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The station wagon's rear end was mostly unchanged from the 1969 versions. It included the dual-swing tailgate that could open down to extend even with the load bed or open like a door on its hinges on the left side, facilitating egress for the optional rear-facing third-row seat for two passengers. A

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At the rear, ribbed rectangular taillights were mounted inboard the Ambassador's rearward-thrusting rear fenders. Square ribbed marker lights of similar height were mounted at the trailing edge of each fender side. The deck lid had a slightly higher lift-over for cargo access. The base and DPL models

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magazine tested a 1966 DPL equipped with a 327 engine that "definitely has snap we hadn't felt before" and, even with an automatic transmission, experienced "healthy wheelspin from both rear wheels ... Subtle changes in this year's suspension, which include longer shocks and different springs, have a

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Only minor changes were introduced for the 1966 Ambassador range. The V-shaped horizontal louver spanned unbroken between the headlamps, and the effect was continued with twin rectangular trim pieces attached to the side of the front fenders at their leading edges by the headlamps. The styling effect

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duo-servo drum brakes ...With the thin bucket seats that recline, driver and passengers can enjoy a high degree of riding comfort... Many passers-by commented on the car's good looks... Our summary: a nice, comfortable, quiet, well built family automobile that rather neglects the performance market."

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All Ambassadors were built on a 116-inch (2,946 mm) wheelbase, or four inches (100 mm) longer than the Classic models. Teague extended the beltline level from the stacked quad headlights to the vertical taillamps to stretch the cars visually. The Ambassador featured longer, squared-off rear

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No matter how much success the new Ramblers achieved in the marketplace, Roy Abernethy was not completely satisfied. Using the experience he gained as an outstanding salesman as a guide, Abernethy closely looked at the direction that American Motors' competition was going and decided that the company

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Management had found that the public associated the Rambler name with small economy cars and did not want the upscale nature of the new Ambassador to be so closely associated with Rambler's favorable, but economical image. Therefore, a decision was made that the larger Ambassador would be marketed as

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After the corporate transition between 1960 and 1964 concluded, in which the Rambler marque under VAM surpassed the commercial results of its local predecessors Armadora Mexicana and Planta REO combined between 1950 and 1959, the company opted not to offer the Ambassador model. The Mexican market of

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Although not documented by AMI records, it is concluded that 20 right-hand drive 1970 Ambassadors were fully imported from Kenosha, apparently 16 two-door hardtops and 4 four-door sedans. One possible reason for this was that it may have been a holding action while AMI was preparing for the assembly

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The cargo area and the rear design of station wagons remained similar to previous Ambassadors, save for a massive new bumper and revised taillamps. The wagon had standard two-row bench seats for six passengers or was available with an extra rear-facing third row for eight seat-belted passengers. All

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Ambassador sales remained steady since 1970, despite the lack of major changes to the vehicle. The 1974 models were restyled and stretched seven inches (180 mm) to accommodate energy-absorbing bumpers in both front and rear. The redesign made them the longest AMC-built versions at 217.8 in

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to the company, as well as a complimentary loaner car if a warranty repair took overnight. This backing also included mechanical upgrades to increase durability and quality, such as the standardization of electric windshield wipers on all model lines, replacing AMC's vacuum-powered units, and better

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The DPL came with AMC's new 258 cu in (4.2 L) 150 hp (112 kW; 152 PS) Inline-6 with seven main bearings. All the SSTs and Broughams featured the 304 cu in (5.0 L) V8 engine with 210 hp (157 kW) as standard. BorgWarner's "Shift-Command" automatic

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at the Wells Rich Greene agency, tying the car's value, "It will remind you of the days when money really bought something." The combination of rich velour upholstery, individually adjustable reclining seats, standard air conditioning, and the longer wheelbase were highlighted in advertisements with

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Styling changes were minor. Taillights were now recessed in body-color bezels divided by a single central horizontal bar. Front headlight bezels were now made of nylon and similarly body-colored. A new injection-molded ABS plastic grille was dominated by a horizontal bar that extended forward in the

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had not offered on their luxury cars – although some of them were priced at more than twice as much as Ambassador. While all Ambassadors came with air conditioning as standard, consumers could order the car without air as a "delete option" and decrease the price by $ 218. As AMC pointed out in their

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The full-sized Ambassador featured a lengthy list of standard features and options. The interiors "rival more expensive cars for luxury and quality, yet are durable enough to take years of normal wear". The premium materials and fittings included wood-grain trim and even an optional "Custom" package

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that gave them a more open-air coupe appearance and were marketed as "Sports Sedans". The 880 trim was also available in four-door sedan and station wagon versions, but more popular were the better equipped and more upscale 990 models came in four-door sedan, station wagon, and two-door hardtop body

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The 880 served as the base model line. The two-door sedan was the price leader at $ 2,404 but finished with the fewest sales for the model year. The more popular and higher trimmed 990 models were available in sedan, wagon, hardtop, and convertible versions. Options included a vinyl roof, wire wheel

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exterior side panels. Available with two rows of seats with a standard bottom-hinged tailgate with electric, fully retracting rear window or an optional rear-facing third-row that featured a left side-hinged rear door, with a regular exterior door handle on the right side. All station wagons carried

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The standard six-cylinder engine now featured larger valves making them the same as on the V8s. The front seatbacks were redesigned to offer additional legroom for rear-seat passengers with the popular reclining front seat backs now having seven positions, compared to the previous five. Front Bendix

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The 990-H was the most luxurious two-door model and included the high-compression 270 hp (201 kW; 274 PS) V8 as well as a specially trimmed interior featuring 2+2-style bucket seats, center armrests front and rear, as well as a console with the Twin-Stick manual or available automatic

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In 1956, AMC first produced its own V8, a modern overhead valve V8 displacing 250 cu in (4.1 L), with a 3.25-inch stroke, forged steel crankshaft, which when equipped with a 4-barrel carburetor, was rated at 215 hp (160 kW; 218 PS). In 1957, AMC bored the 3-1/2-inch 250

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Kenosha-built right-hand-drive Ambassadors were built with the same 1967 Ambassador dash and double dials as right-hand-drive Rebels and Matadors assembled from knock-down kits in Australia and New Zealand. As with the Australian-built second-generation Matador, the UK-market Ambassador and Matador

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The 1958 and 1959 Ambassador models represent the only chapter in this model's history in Mexico. These were the only full-size American Motors products sold in the country, alongside the second generation 1974-1976 VAM Classic (Matador) models. It was also unique because it was a factory V8 model,

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The dash and instrument pack of the 1967 Ambassador, which had been converted and used in the RHD Ambassadors assembled for the U.S. Postal Service, was standard in all assembly kits for the Rebel and Matador included in all factory-right-hand drive Rebels, Matadors, and Ambassadors exported to the

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The 1970 AMC Ambassadors were announced on 1 October 1969, featuring new rear end styling for the two-door hardtops and four-door sedans while the station wagons gained a new roof panel to accommodate a longer 6-foot (1,829 mm) luggage rack, which was standard. The luxury-positioned Ambassador

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segment. The top-of-the-line 1968 Ambassador SST version was "especially appealing" and "a very luxurious package" with standard V8 power, air conditioning, expensive upholstery, individual reclining front seats, wood-look interior trim, upgraded exterior trim, as well as numerous conveniences such

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Ambassadors also saw an expanded list of trim lines, convenience options, and engine choices. Interiors were redesigned and featured a new dashboard. The 990 and 990-H models were continued, while the 880 models were the new economy leaders in the 1965 Ambassador line. Still, even the $ 2,512 price

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As was the case before 1962, the Ambassador's entire extra wheelbase was ahead of the cowl, meaning that interior volume was the same as the intermediate-sized Classic. Another new body style debuted in the Ambassador lineup for 1965: an attractive new convertible offered as part of the 990 series.

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and dual-circuit brake system, thus separating the front and rear brakes so that in the event of the failure of one component, some braking function would remain. This design was offered by only a few cars at that time. The 1962 models were equipped with "Walker" (brand) flow-through mufflers and a

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from 1964. CMI assembled the Rambler Classic and Rebel models from knock-down kits and also imported fully assembled factory-right-hand-drive vehicles directly from AMC. Although neither firm locally assembled Ambassadors, twelve 1970 factory-right-hand-drive Ambassadors were believed to have been

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New for the 1970 model year were two stripe whitewalls. The images of the Ambassador in AMC's 1970 marketing materials featured the new design replacing the previous single whitewall option. However, the dual white stripe tire popularity did not last long. Factory audio options included vertically

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The 1964 Ambassadors featured the 250 hp (186 kW; 253 PS) two-barrel 327 cu in (5.4 L) V8 as standard, with the four-barrel 270 hp (201 kW; 274 PS) version as optional. The automaker did not offer a four-speed manual transmission to compete with Ford or

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status on the entire 1963 Rambler line, including the Ambassador. The marketing formula for the Ambassador generated record sales for the model, with buyers favoring more luxury and features, as evidenced by the Ambassador 990 models outselling the 880 versions by nearly 2-to-1, while the base 800

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lettering. New, rectangular taillights were seen at the ends of restyled rear fenders, which lost their fins entirely. The exterior trim was reshuffled, and a new two-door pillared sedan debuted. A new '400' trim line was added at the top of the trim series, with Super and Custom models remaining.

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Equipped with the 270 hp (201 kW; 274 PS) 327 cu in (5.4 L) V8 and the BorgWarner pushbutton-operated three-speed planetary gear and torque converter automatic transmission, the Ambassadors reached 60 miles per hour (97 km/h) in just over 9 seconds and passed the

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The market positioning meant that "the AMC Ambassador was a car with no real competitors throughout most of the sixties" because it was viewed as a luxury-type car and could be put against the higher-end large-sized models from the domestic Big Three automakers. Still, the Ambassador was more of a

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As with U.S domestic models, these export models to New Zealand and Australia came with their dash, steering column, and steering wheel color-matched to the interior trim; whereas the dash, steering column, and steering wheel provided for the Rebel and Matador assembly kits were available only in

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Taillights on hardtop coupes and sedans still ran wall-to-wall, but the twin backup lights were moved from the center to further outboard—approximately eight inches in from either fender side. Once again, the wagon received a few changes at the rear, but a new design was featured for the optional

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asking, "If you had to compete with GM, Ford, and Chrysler, what would you do?" — that was answered by AMC by including more features, advantages, and benefits for buyers of its cars compared to the models from its much larger competitors. This was reflected by shuffling the Ambassador models for

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classic grille/hood combination. Dick Teague, AMC's Vice President of Styling, had worked at the luxury car manufacturer before joining AMC. Parking lights were rectangular and mounted horizontally in recessed wells in the front bumper, just beneath each set of headlights. The entire front fascia

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In 1969, the Ambassador received a major restyling, with a 4-inch (102 mm) gain in overall length and wheelbase. The 122-inch (3,099 mm) wheelbase was accompanied by an increase in front and rear track from 58.5 to 60 inches (1,486 to 1,524 mm). The front end appearance was revised

1469:

The 1963 Ambassadors were offered only with the 327 cu in (5.4 L) V8, in either 250 hp (186 kW; 253 PS) two-barrel or 270 hp (201 kW; 274 PS) four-barrel versions. AMC's smaller 287 cu in (4.7 L) V8 engine was only offered in the Classic

1441:

door handles were new and costly upgrades. Still, they contributed to the new Rambler's handsome, elegant, and modern Mercedes-like bodyside styling by adding refinement to the car's configuration and details. At the time, curved side glass was used exclusively in a few much more expensive luxury

644:

In 1958, the Ambassador was equipped with a hydraulic lifter version of AMC's 327 CID V8 rated at 270 hp (201 kW; 274 PS). Although AMC's 327 CID V8 shares its displacement with the Chevrolet small-block, AMC's 327 came out six years before Chevrolet first offered its 327 engine in

3782:

in Ontario, Canada, had been building Rambler and AMC vehicles since 1962, including the Rambler Ambassador until 1968. From 1969, Canadian-market Ambassadors were imported directly from the United States. The Brampton plant continued to assemble AMC vehicles through the 1970s and 1980s with the

3736:

This meant discontinuing the Ambassador line in Mexico as the new operation had several priorities above offering a top-end luxury full-size car line. Aside from marketing the already existing Jeep line, Willys Mexicana focused efforts on the compact Rambler American, which obtained a generation

3553:

from 1962 until 1972, and later became available by special order through 1975. Despite being replaced by AMC in 1967, IKA continued to use the old platform until the end of production in Argentina. As with all export markets, the cars were marketed as "Rambler" even after the name change in the

3434:

Styling changes for the Ambassador sedan and wagon included revised front fender caps as well as an all-new hood, grille, bumpers, rear fascia, instrument panel, interior trim, hood ornament, and a changing font for the Ambassador nameplate. The grille featured a new squared-off loop-type design

3140:

The base Ambassador DPL model was canceled, with three body styles now available in SST and Brougham trim. Fleet purchasers could order plain Ambassadors in Police Pursuit Vehicle (PPV) or Special Service Package (SSP) versions. A six-cylinder engine was no longer available; thus, the Ambassador

1518:

The 1964 model year introduced minor trim changes and new options for the Ambassador line as AMC emphasized the transformed Rambler American compact-sized models. The "electric-shaver" grille on the 1963 model was replaced with a flush-mounted design, and the engine and transmission options were

1209:

All Ambassadors included AMC's 327 cu in (5.4 L) V8 engine, while the Rambler Classic models were limited to I6 engines. The standard V8 was available either the regular fuel, two-barrel carburetor with 8.7:1 compression ratio, 250 hp (186 kW; 253 PS) version or the

966:

Ambassadors now came with a unique compound curved windshield that cut into the roof. This improved visibility, did away with the "knee knocker" dogleg design of AMC's first-generation wrap-around windshield, and resulted in an even stiffer unitized structure. The 1960 Ambassador had a low cowl,

3917:

Right-hand-drive Ambassador models marketed in the UK were the Ambassador saloon (sedan), SST coupe, and station wagon. The one-year-only Ambassador convertible for 1967 was also sold. AMC vehicles were distributed by London distributors Clarke and Simpson Limited and were marketed as "the only

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of the Wells, Rich, and Greene marketing agency. The US$ 12 million AMC account was high-profile assignment and helped established the agency as innovative and daring in its approach. The new advertising violated the convention of not attacking the competition, and AMC's campaigns became highly

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Perhaps the biggest change, however, was that the Ambassador lost its historic Rambler nameplate, as the car was now marketed as the "American Motors Ambassador" or "AMC Ambassador". Abernethy was again responsible for this marketing move, as he attempted to move the stylish new Ambassador even

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Marketing for the 1970 AMC Ambassador focused on it being a rich-looking car that was highly affordable. The promotion noted the Ambassador is AMC's finest car, like the Cadillac at General Motors, Lincoln Continental is Ford's, and Imperial is Chrysler's, but "about the size of their Impalas,

2500:

that was previously built on the Rambler Classic platform in 1965 and 1966, was continued for 1967, but was now based on the larger Ambassador platform. It featured the Ambassador's front end, longer hood, and luxury appointments with an even longer fastback roofline than the previous version.

363:(whom Mason had been grooming as his eventual successor) succeeded him as president and CEO of the newly formed American Motors. Romney recognized that to be successful in the postwar marketplace, an automobile manufacturer would have to be able to produce and sell cars in sufficient volume to 3722:

based in Monterrey, Nuevo León. The model was restricted to the four-door hardtop sedan. It was powered by the four-barrel 327 cu in (5.4 L) V8 engine producing 270 hp (201 kW; 274 PS) coupled to a three-speed automatic transmission. The model became the marque's

1426:

A completely redesigned larger Rambler lineup appeared. The new cars continued the philosophy of building smaller cars than its larger "Big Three" competitors. However, they also had a high degree of interchangeability in parts to keep tooling costs and production complexity to a minimum. The

1025:

The Ambassador's new design consisted of a trapezoid grille and headlights that floated in a body-colored panel. At the same time, the front fenders arched downward and forward of the leading edge of the hood. Unlike anything else on the market, AMC's marketing department promoted the look as

3876:

These factory-built Ambassadors were built with the same dash, cluster, and instruments as the right-hand-drive kits used in Australian and New Zealand assembly of the AMC Rebel (and later Matador in Australia), themselves a reuse of the dash, cluster, and instruments of the right-hand-drive

2969:

On sedans, the roofline featured slimmer C-pillars and squared-off rear door windows, meting a beltline that kicked up beneath the trailing edge of each rear door window. The beltline tapered back to the same rear fascia as on the two-door hardtops. The rear bumper on the hardtops and sedans

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American Motors took advantage of this large fleet order to market the 1967 Ambassadors. Print advertisements in popular magazines headlined "We Deliver" with a picture of the USPS vehicles while other ads described that Ambassadors would provide safety, reliability, and a "red-carpet" ride.

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with a center armrest between them (with a center cushion for a third occupant or a floor console with gear selector), as well as a foldaway center armrest for the rear seat. The new safety-oriented instrument panel grouped all gauges and controls in front of the driver, with the rest of the

1843:

Ambassador body styles (except station wagons with three rows of seats and the 990-H hardtop) offered seating for six passengers, with coupes and convertibles having the option of bucket seats with a center console and floor shifter. The Ambassador 990-H was a premium two-door hardtop model,

3835:

in Frankfurt-Rödelheim. Peter Lindner became the distributor of AMC vehicles for West Germany, with the agreement to import seven AMC models including the AMC Ambassador. Peter Lindner continued to import AMC vehicles until 1977 after which German company Allrad Schmitt became the exclusive

3741:

in 1962. Among its mandates, it entirely banned the importation of automobile engines. Willys Mexicana began building its engine plant, which was achieved in November 1964. Once the Rambler American was consolidated in the Mexican market, Willys Mexicana opted to expand the product line by

3565:

The completely new generation models by AMC in the U.S. for the 1963 model year were also replicated by IKA. The Ambassador sedan came exclusively in 990 trim, and it revolutionized the Argentine automotive market by introducing innovations that included power steering, power windows, and

947:

The 1960 model year lineup was reskinned, using new fenders, hood, deck lid, door skins, roofline, grille, taillights, bumpers, windshield, and backlight. The lower hood line, lower windshield cowl, simplified side trims, and egg-crate grille with stand-up letters spelling AMBASSADOR were

3491:. New sound insulation made the Ambassador even quieter. All came with a lengthy list of standard equipment that was typically optional on competing makes. These included comfort items such as air conditioning, an AM radio, and a vanity mirror, as well as appearance enhancements such as 2981:

The 290 cu in (4.8 L) V8 was replaced for 1970 by a new 304 cu in (5.0 L) V8 engine. This 210 hp (157 kW; 213 PS) at 4400 rpm and 305 pound force-feet (414 N⋅m) of torque at 2800 rpm was the standard engine on all DPL and SST models. The

2853:

The interiors were upgraded, and a new deeply hooded dashboard clustered instruments and controls in front of the driver. There was an increased emphasis on luxury-type trim and features by buyers. The base model two-door hardtop Ambassador was no longer offered for the 1969 model year.

943:

The decision to discontinue the Nash and Hudson brands resulted in developing the second-generation Rambler Ambassador design. It was the only American midsize, luxury high-performance car offered in 1960. The "Ambassador by Rambler" was marketed by AMC as America's Compact Luxury Car.

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American Motors introduced a completely restyled longer, lower, and wider Ambassador for the 1967 model year, now riding on a 118-inch (2,997 mm) wheelbase, or two inches (51 mm) longer than before. The Ambassador's platform was four inches (100 mm) longer than the new

616:

Although the Nash and Hudson names were canceled, work on the car itself continued, and American Motors introduced debuted in the fall of 1957, the 1958 "Ambassador V-8 by Rambler" on a 117-inch (2,972 mm) wheelbase. Its features included the new 327 cu in (5.4 L)

3084:, and other heavy-duty packages. Governments and police departments in the U.S. historically used standard-size, low-price line four-door sedans. Equipped with the 360 cu in (5.9 L) or 401 cu in (6.6 L) V8 engines. The base model Ambassadors saw use as 2400:

ride" in print advertisements, as well as in an innovative TV commercial. Unfortunately, sales of the redesigned models were disappointing due to customer confusion caused by the entire company's abrupt upmarket push, which seemed uncomfortably "me too" to the traditional domestic

422:

models slowed, Romney determined that consumer confidence in the historic Nash and Hudson nameplates had declined. Reluctantly, he decided that 1957 would be the end of both nameplates, and the company would concentrate on the new Rambler line, which was registered as a separate

2841:

with new quad headlight clusters mounted horizontally in a new molded plastic grille. The grille was blacked out, with a chrome horizontal bar connecting the headlight clusters. The hood was redesigned to accommodate the grille's raised center portion, and it faintly recalled

1026:"European". While the new look was meant to distinguish the Ambassador from the lower-priced Ramblers, it was neither a consumer success nor well-received in the automotive press. Moreover, overall automobile industry sales fell as the entire U.S. economy was experiencing the 1831:

The front-end design provided a bold, rugged appearance. According to automotive journalists. the new Ambassadors were as attractive as anything built by AMC's Detroit-based competitors, and with a list price of around $ 3,000, few could quibble about the cost of ownership.

332: 3938:, which would debut in 1975, the company would not put forth the investment to continue the full-size Ambassador line after its 1974 redesign. Instead, the automaker upgraded the Matador sedan and wagon counterparts, starting with the 1975 model year. AMC has used the 3502:

Sales of all full-size vehicles, regardless of the automaker, fell significantly in 1974 as America's focus shifted to smaller cars. By the end of the model year, the full-sized, low-priced market segment dropped 37%. Ambassador sales were no different. The demand for

2448:

Not all of the units ordered for the postal service had right-hand drive. Specifications included factory heavy-duty fleet options such as rubber floor mats, upholstery, and the deletion of the rear seat. Most came with the base 232 cu in (3.8 L)

612:

version of the Rambler platform for Nash dealers to be the new Nash Ambassador and another for Hudson dealers. Shortly before committing to production of the new long-wheelbase versions of the Hudson and the Nash, CEO Romney dropped the Nash and Hudson marques.

1567:, the most comprehensive collection of Nash, Rambler, and AMC vehicles and their history. The two-door hardtop is finished with unique paint colors with a darker roof, wire wheel covers, and dual striped whitewall tires. The interior features matching shade of 783:, reservoir, and ride-height control valve comprised the rest of the system. Still, as other automakers discovered, the troublesome nature of air suspension outweighed its benefits. The option proved unpopular and was discontinued at the end of the model year. 3446:

regulations for standardized front and rear bumpers on passenger cars that could sustain a 5-mile-per-hour (8 km/h) impact with no damage. Sedan rear fenders received fiberglass caps that wrapped inward to create a recessed space that met a carryover

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In 1962, George Romney was elected as the new governor of Michigan, and in February, Roy Abernethy became CEO. A total of 36,171 Rambler Ambassadors were built for 1952, and AMC dropped from third to fourth place in total U.S. industry sales for the year.

3068:

grille insert was recessed and featured a bright vertical bar pattern. A second set of parking lights was added outboard of the headlight clusters, and they were integrated into the fender extension to eliminate the need for separate front marker lights.

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continued to offer air conditioning as standard equipment. Model designations continued with the "SST" and the "DPL" while the fleet-oriented "Basic" version was offered only as a four-door sedan. The "basic" model was not available for export markets.

2464:

The engineering to make the cars right-hand-drive served as the template for other American Motors vehicles based on the Ambassador platform destined for foreign right-hand-drive markets such as Australia, New Zealand, and the United Kingdom. The

989:

represented almost 95% of AMC's automobile sales. A total of 23,798 Ambassadors were built for the 1960 model year, with the Custom sedan being the most popular body and trim version (10,949 units). Only 302 Deluxe (fleet) sedans were delivered.

3909:

of Chiswick in West London, which had become a subsidiary of AMC in 1961. The location had previously been used since 1926 for British assembly of Hudson, Essex, and Terraplane vehicles. Before 1961, AMC vehicles were imported into the U.K. by

3156:

grille with bright trim and new integrated fender extension mounted side marker lamps on the front. Brougham station wagons now included a roof rack, rear air deflector, as well as 3M "Di-noc" woodgrain trim on body sides and tailgate.

2537:

through its Kelvinator refrigerator division. AMC's marketing chief Bill McNealy wanted to make the Ambassador stand out in a crowded market segment and decided to add more significant distinction to the Ambassador line by making the

2561:

Because of slow sales during the 1967 model year, both the convertible and the pillared coupe models were dropped from the line for 1968, leaving the 990 hardtop coupe and sedan, the DPL hardtop coupe, sedan, and wagon, and the new

3811:(SMK Group) during the 1950s and 1960s. From 1962, the Rambler brand was advertised in Finland as an "American success car". Available models included the Ambassador, Classic, and the compact American. From the mid-1960s, the 1875:) came with six-cylinder engines as standard equipment. They, therefore, appealed to a broader range of customers than the Ambassador was getting. Also, since the Classic was now smaller and styled differently, the Ambassador 3561:

I6 engines producing 119 hp (89 kW; 121 PS) at 4000 rpm, along with a steering column-mounted manual three-speed transmission. The Ambassador 440 was the top-trim IKA model available only as a four-door sedan.

3737:

change the following year, meaning a complete retooling of the Vallejo plant. In 1962, legal and industrial requirements in the country became more assertive with the auto industry integration decree issued by the president

2898:. The conversions were unusual because they did not keep the stock rear doors—as is typical in most limos. The back doors were welded shut, and the Ambassadors were lengthened by inserting a section just behind the original 3167:

one again. Although the Buyer Protection Plan was listed by only 8.5% as a reason to buy an Ambassador, owners valued the smaller AMC dealers that "had more time to be courteous and to pay personal attention to customers".

2369:

pushed forward and away from the passengers. Focusing on safety, there were now no protruding knobs, the steering column was designed to collapse under impact, and the steering wheel was smaller than previous Ambassadors.

1453:

Ambassadors were again available in two-door sedan, four-door sedan, and four-door station wagon body styles, but new trim lines debuted for 1963. A "Mercedes-like three-number model designation was developed" with the

666:

to identify it with the Rambler name's burgeoning success, but to indicate an air of exclusivity by showing it to be a different kind of vehicle. However, the car wore "Rambler Ambassador" badges on its front fenders.

3949:

line of sedans and wagons. From 1975, they became available in uplevel "Brougham" trim and assumed the model numbers of the previously equivalent Ambassadors. The Matador was also offered in a unique top-of-the-line

2993:

American Motors marketing agency used innovative techniques such as comparative and "off-beat" ads as well as the heavy use of TV spots to emphasize exiting cars and a youthful image. Not yet well known at the time,

2583:

center from the sides, while its outline had squared off edges that wrapped ahead into the inner headlight extensions. Fender-mounted marker lights were added at the front and rear as standard equipment, as the U.S.

7064: 3612:

magazine described the 1965 IKA Rambler Ambassador 990 as "soft, opulent, and smooth ride at all speeds... something big, luxurious and complete... the highest expression of comfort tested so far by the magazine".

2594:. The practical and "disarmingly simple design" predated safety-related mandates and industry norms. The interior locking was no longer by the traditional windowsill pushbutton, but a lever set into the armrest. 6999: 6052: 3063:

Styling changes consisted of a new fascia for the front. It featured headlights in chrome pods separate from, but flanked the new grille with a bright rectangular surround with rounded edges. The "natural" cast

3421:, leaving only the four-door sedan and station wagon body styles. The hardtop's cancellation was due in part to the low sales volume of the Ambassador two-door versions, as well as the introduction of the 1974 1852:, which was the first time since 1956 that an Ambassador was available with six cylinders. Far more popular in the Ambassador, however, were the two time-tested 287 and 327 cu in (4.7 and 5.4 L) 2432:

American Motors provided specialized fleet options for commercial and municipal customers. Taxi and police versions were heavily used and not available to the general public. A purchase order was made by the

3607:

four-speed manual transmissions, front disc brakes, front reclining bucket seats with center cushion and armrest, as well as luxury features that included power windows and air conditioning. A road test by

3203:

In range rationalization to a single trim available in two-door hardtop, four-door sedan, and station wagon body versions, the styling changes for the 1973 Ambassadors were minimal. Heftier front and rear

2065:

The 232 cu in (3.8 L) I6, as well as the 287 and 327 cu in (4.7 and 5.4 L) V8s remained in the line, but transmission selections now included a new console-mounted four-speed

3052:

1971 and by including more equipment in the standard feature list. The previously nameless base models were dropped, as the sedan-only DPL trim line was relegated to base model status, and a new top-line

2902:

that had an entirely new central door in this center, making a large opening for entry and egress. Four-inch (100 mm) steel "I-beams" bridge the expanse created by the stretch. Power comes from the

768:. Other changes included the activation of the starter through the neutral pushbutton (on automatic transmission-equipped cars) and the addition of an optional "Powr-Saver" engine fan, which featured a 240:(AMC) from 1957 through 1974 over eight generations, available in two- and four-door sedan, two-door hardtop, four-door station wagon as well as two-door convertible body styles. It was classified as a 5992: 2590:

However, AMC's most enduring styling feature debuted on the Ambassador for 1968, as flush-mounted paddle-style door handles replaced the former push-button units on all American Motors cars, save the

4828: 3137:

interior trims. By focusing on quality, the smallest domestic automaker was profitable in 1972, earning US$ 30.2 million (the highest net profit achieved by AMC since 1964) on $ 4 billion in sales.

1571:

upholstery on the bucket seats that continues on the headliner and the door panel trim. The center console housed the automatic transmission shifter and the centrally-located power window switches.

6726: 4599: 1222:, the Dodge D500, the Plymouth Fury, and the Chevrolet fuel-injected 283. The 1962 Ambassador was the same vehicle and should also reach 60 mph about as quickly as did the 1957 Rambler Rebel. 2385:

and dual exhaust, the 343 V8 produced 280 bhp (210 kW) at 4800 rpm and 365 pound force-feet (495 N⋅m) of A new four-link trailing-arm rear suspension system eliminated the old

314:

from 1965 through 1970. Planta REO assembled first-generation Ambassadors in Mexico at its Monterrey, Nuevo León plant. Fifth- and seventh-generation Ambassadors were modified into custom stretch

1922:

radio talk show, owned a black 1965 AMC Ambassador convertible that he called my "sleek black beauty" and wanted another one when asked "if you could have any car, new or old, what it would be?

1848:

for the two-door sedan was not attractive compared to the models with better trim, bucket seats, and unique interiors. Ambassadors came standard with AMC's new 232 cu in (3.8 L)

3905:

Rambler Ambassadors were exported in limited numbers to the United Kingdom in factory right-hand-drive direct from AMC during the 1960s and up to its final year of 1974. They were imported by

1048:

Company Economy Trials, designed to parallel everyday driving experiences closely, saw the Ambassador capture 9 of the first ten places in the V8 engine category and win the top of its class.

3073:

woodgrain side trim, with this version filling the upper bodysides. Its lower edge flowed downward after its peak at the leading edge above each front wheelhouse, in a similar fashion as the

3479:; as well as a chrome and wood grain roof air deflector to help keep the tailgate window clean. However, ordering the station wagon without the 3M "Di-noc" exterior body trim was possible. 4533: 2316:" fenders, greater glass area, and a recessed grille that bowed forward less than that of the 1965–66 models. Taillights were wider, rectangular, and divided by one central vertical bar. 2886:

executive, Robert Estes, had the Armbruster/Stageway Company convert Ambassadors into real 24-foot (7.3 m) limousines riding on a 158-inch (4,013 mm) wheelbase. Known as the

959:

body types. The station wagons had two rows of seats for six adult passengers or an additional rear-facing third row for an eight-passenger version. Additionally, a pillarless sedan (

6362: 4108: 752:

reflectors were also added to the rear of the tailfins to increase visibility at night. Front and rear bumpers were over 20% thicker and featured recessed center sections to protect

6608: 3710:, and the first Ramblers were produced in Costa Rica by the end of 1965. The company built Ambassadors and other AMC models through 1970, with Toyota increasing ownership of ECASA. 3431:"Best Styled Car of 1974", featuring a long hood and short rear deck design that avoided (at least on introduction) period hallmarks such as imitation landau bars and opera lights. 5803: 4886: 1879:

would not cannibalize Classic six sales, which were the company's sales volume leaders. The changes were on target as sales of the repositioned Ambassador more than tripled.

1803:

would be much more successful if its products competed more directly with the Big Three. He would achieve this by pushing all AMC vehicles further upmarket among the various

4997: 4376: 1442:

cars. The design attribute increased interior room and visibility, reduced wind noise, and enhanced the styling of the vehicles. The Ambassador also featured a squared-off

1174:

By the 1962 model year, the Ambassador's platform was in its fifth season on the market. While Rambler sales had been good enough for third place in industry sales (behind

6692: 4798: 3718:

American Motors' first-generation Ambassadors were exported to Mexico in the first half of 1958 and assembled locally in the second half of the same year, and in 1959 by

1559:

during the 1964 model year. Its existence was later unknown. However, the Ambassador 990-H based show car remained in its original condition and is now on display at the

3942:

since the 1967 model year, and the full-size automobile market segment is declining. American Motors' strategy was now aimed at smaller cars and sport-utility vehicles.

3642:

obtained the rights to assemble and distribute Ramblers in 1960, starting with the Rambler Ambassador. The 1961, 1962, and 1963 model year Ambassadors were built in

3918:

American car built with RHD". As with all export markets, the UK models were marketed as "Rambler" even after the Rambler marque was dropped in the United States.

1859:

American Motors' management decided that the Ambassador could once again be available with a standard six-cylinder engine because its full-size competitors (e. g.

7602: 5465: 5369: 4193: 4167: 4141: 3726:

However, low sales figures alongside a deteriorating relationship between AMC and Planta REO led to the cancellation of the contract in the second half of 1959.

2927: 1905:) over 1,000 miles (1,600 km) run, and noting that ... "Traveling comfort was the Ambassador's biggest selling point, along with its exceptionally powerful 6582: 5056: 6854: 3580:

The Ambassador line was redesigned for 1965 in the U.S., as well as for Argentina. All IKA Rambler models now featured the 230.5 cu in (3.78 L)

1230:

The Ambassador offered even more luxurious interiors to differentiate it from the Rambler Classic. The 400 models were available with vinyl upholstered front

7700: 7671: 5166: 3096: 8089: 7751: 5140: 6150: 5770: 4836: 4607: 2587:(NHTSA) regulations mandated their application (along with seat belts beginning January 1, 1968) to all passenger cars sold in the United States for 1968. 7726: 3511:

was increasing since 1971, and the automaker was unable to keep up making the smaller models by 1974. The company was also getting ready to introduce the

2533:

For the 1968 model year, a new SST trim line was placed above the now mid-line DPL trim for the Ambassador. American Motors was a pioneer in the field of

1844:

available only in five-passenger form with the standard front bucket seats featuring fold-down center armrests and a retracting rear seat center armrest.

4657: 4565: 3600:

vehicles. The engine was now produced in Argentina, and it increased the domestic (locally sourced) content of IKA automobiles to lower taxes (tariffs).

6304: 4494: 3439:

sedan saw a similar frontal treatment in 1974, but with a much more pronounced effect and different single headlamp clusters, hood, and grille inserts.

2907:" 315 hp (235 kW; 319 PS) 390 cu in (6.4 L) V8 engine backed with the BorgWarner automatic transmission and a "Twin-Grip" 2597:

Front-wheel alignment was made more accessible and with greater accuracy by moving the camber adjustment from the upper to the lower control arm on the

5646: 6886: 2621:

controversial. The publicity worked with AMC's total retail sales improving 13% for the fiscal year, but 1968 Ambassador numbers were slightly down.

2018:

Station wagons also received a new roof (that did not have as pronounced dip over the rear cargo area) as well as a redesigned tailgate and optional

978:

quarter-mile in 17 seconds. The Ambassadors featured soft springs and a solid build, making them ride silently and smoothly, according to reviewers.

7803: 3666:

were shipped from Kenosha for assembly by AMI. The Australian-built Ambassadors included a significant percentage of "local content" to gain import

3557:

Assembly of IKA Ramblers began in 1962, with the Argentinean cars being the 1961 U.S. versions, but equipped with 226 cu in (3.70 L)

2554:

advertising campaign for the Ambassador, the only other major automaker that offered air conditioning as standard equipment on its cars in 1968 was

3056:

trim line was added above mid-line SST models. Both the SST and Brougham versions came as two-door hardtops, four-door sedans, and station wagons.

8168: 4219: 3085: 1560: 7777: 6946: 3183: 3047:

The 1971 Ambassadors received minor changes and improvements following the previous year's redesign. The marketing tagline for the year was the

1225:

The 1962 Ambassador received a new front end similar to the 1961 and 1962 Classic's, but with a crosshatch design, recessed center section, and

9285: 3443: 3209: 3191:

The SST models were dropped from the line, as all 1973 Ambassadors now came in one high-level "Brougham" trim. Ten popular items, including an

2584: 1897:

magazine tested an Ambassador convertible with a Twin-Stick overdrive transmission and found it commendably economical, averaging 16.4 mpg

6025: 3462: 3454: 2445:. There were six vehicles for review for this purchase and tested was a left-hand drive AMC Ambassador 880 sedan with its back seat removed. 1820:

magazine agreed, calling it a "strikingly handsome automobile". The overall linear design look could be described as "chunky" or "chiseled".

1502: 33: 8249: 7429: 5339: 9274: 7116: 4437: 6263: 6115: 5855: 981:

The year set a new record for AMC, with total production reaching almost half a million cars and total revenue exceeding $ 1 billion. The

709:

sedan, a four-door pillared station wagon, and the hardtop station wagon. This body style first saw duty as an industry first in the 1956

8367: 7957: 6972: 6331: 5615: 5548: 3442:

As with the new Matador sedan, the new rear bumper was much larger and backed by shock absorbers, as it was beefed up to comply with new

2424: 2416: 1810:

Although the Ambassador rode the same platform as its 1963 and 1964 forebears, the 1965 models looked all-new. American Motors' designer

1786: 1407: 372: 8427: 5688: 5443: 3757:

the only AMC-based car marketed in Mexico with a V8 engine. Six-cylinder engines would power all subsequent models produced by the VAM.

8608: 7983: 7231: 6089: 4343: 3682:

of the new 1970 Rebel. All were fitted with AMC's new 360 cu in (5.9 L) V8 and automatic transmission with floor shift.

1794: 1037:. Optional was the 270 hp (201 kW; 274 PS) "power pack" version with a dual exhaust system featuring new ceramic-coated 4894: 2970:

contained a new ribbed taillight lens that stretched wall-to-wall and included twin square white reverse light lenses in its center.

2297:

114-inch (2,896 mm) wheelbase. The Ambassador was positioned in the standard-size category, against traditional big cars such as

8653: 4600:"Driving George Romney's 1964 Rambler Classic 550 Two-Door Sedan - Michigan Governor George Romney Stayed Humble in his 1964 Rambler" 2477:

to the United Kingdom and for the knock-down kits supplied for local assembly in Australia and New Zealand. The Matador was built in

1970:

featured a "crown-like Ambassador crest" while the interior's bucket seats were upholstered in indigo leather with ruby-red inserts.

6236: 4468: 625:

and dual exhausts and rated at 270 hp (201 kW; 274 PS) and 360 pound force-feet (490 N⋅m) of torque) mated to a

8062: 7273: 4715: 4070:

Nash had been utilizing the Ambassador model name continuously since 1927, and American Motors would continue to use it until 1974.

1510: 7322: 5417: 5023: 4312: 3702:. New local content regulations enacted during the 1960s effectively required vehicles sold in those markets to be assembled from 367:

the high cost of tooling. Toward that end, he set out to increase AMC's market share with its Rambler models that were selling in

2955:

for several types of vehicles through its discontinuation in 1988. However, all car lines received changes and updates for 1970.

9307: 6662: 6555: 6529: 6472: 6205: 5226: 2320:

magazine described the all-new styling of the new Ambassador as "attractive" and "more graceful and easier on the eye in '67".

2986:

instrument panel-mounted AM or AM/FM radios, as well as an additional eight-track stereo tape player for sedans and hardtops.

8552: 8533: 8505: 8486: 8467: 7170: 7090: 7009: 6927: 6293:

RAMBLER 1970 UK Car Range Sales Brochure Ambassador SST REBEL SST Station Wagons, www.ebay.it, as archived at web.archive.org

3039: 183: 8401: 4858: 4403: 8587: 7038: 6778:"The Best Car Commercial Ever Stars Robert De Niro: Before Godfather II, there was this 30-second epic set in Little Italy" 6447: 4688: 2473:

were, after that, built using the same RHD dash, steering, and instrumentation as the 1967 USPS Ambassador sedans for both

2402: 4775: 1458:

as the Ambassador's base trim model (replacing the previous year's Super model) for the police, taxi, and fleet market, a

6751: 3002:, is featured as the backdrop and there are caricatures of Italian Americans. The advertisement resembles the setting of 2377:

was replaced by an all-new line of 290 and 343 cu in (4.8 and 5.6 L) engines that debuted for 1966 in the

7528: 7296: 7204: 4873:

Car size groups were defined by wheelbase length (compact 102-111 in.; intermediate 112-120 in.; full size > 120 in.)

935: 927: 9915: 9895: 5473: 5377: 5312: 3120:

Minor changes greeted 1972 Ambassadors, as AMC's most significant news for the year was the addition of the innovative

1893:

classified the Ambassadors as family cars describing the prototypes as solid, comfortable, and running "majestically".

9023: 705:

panel on sedans and vinyl woodgrain decals on station wagons. Ambassador body styles included a four-door sedan and a

8377: 7915: 7890: 7633: 7378: 7180: 6837: 6702: 6372: 6062: 6002: 5829: 5780: 5591: 5236: 5033: 4413: 4353: 4118: 3922:

models built at Kenosha used the newer 1974 U.S.-version triple rectangular instrument dials in the older 1967 dash.

2019: 6861: 6777: 3401: 3393: 3112: 3104: 2998:

was featured in television advertisements as an accountant who just finished college and purchased a luxurious car.

9910: 3515:. To simplify its production and number of different models, in June 1974, the final AMC Ambassador rolled off the 3330: 3031: 2220: 1705: 1034: 547: 6803: 6292: 744:

For 1959, the Ambassador received a revised grille, side trim, and redesigned rear door skins that swept into the

9216: 6076:

1968, American Motors rocked the industry by offering air conditioning as standard equipment on its Ambassador...

3746: 3723:

top-of-the-line product alongside the three versions of the midsize Rambler and compact Rambler American models.

2434: 9315: 8613: 7572: 5966: 2935: 2381:. These V8s were an all-new design featuring a thin-wall-casting block, heads, and manifold. With a four-barrel 1018:, but received an unusual new front-end styling that was overseen by AMC's in-house design department headed by 732:. Numerous safety features (such as deep-dished steering wheels and padded dashboards) came standard, while lap 4922: 2882:

Not only did AMC promote the 1969 Ambassador as having a "limousine" ride and deluxe appointments, but Chicago

720:(0 to 97 km/h) times of less than 10 seconds with low 17-second times through a quarter-mile (402 m) 4665: 4573: 3522:

Production consisted of 17,901 sedans and 7,070 station wagons for a total of 24,971 Ambassadors during 1974.

641:

used solid lifters and Bendix electronic fuel injection, was rated at 288 hp (215 kW; 292 PS).

391:. While the development of a redesigned 1958 Nash Ambassador, based on a stretched and reskinned 1956 Rambler 8646: 7514: 7447: 4502: 4054: 2046:

fabric and included two throw pillows. The DPL model was aimed to compete with the new, more upscale trimmed

8622: 2545:

as standard equipment. This was the first time any volume car manufacturer had done so, something that even

9780: 8626: 8617: 6637: 3015:

An estimated 58,900 AMC Ambassadors were produced for the 1970 model year with an average MSRP of $ 3,677.

2605:

adjustments also moved from the upper control arm to the drag strut. At midyear, AMC's new top engine, the

2438: 2312:

The car once again looked completely new, with a more rounded appearance that sported sweeping rooflines, "

3588:" engines producing 145 hp (108 kW; 147 PS) at 4200 rpm. They were originally developed by 786:

Ambassador sales improved considerably over 1958, reaching an output of 23,769; nearly half of which were

716:

The Ambassador had an excellent power-to-weight ratio for its time and provided spirited performance with

255:

nameplate had been used from 1927 until 1974, the longest continuously used car nameplate until then. The

9875: 9316: 8988: 8968: 8662: 6422: 5907: 3639: 3574: 3546: 3009: 2542: 2478: 1543: 1489: 757: 303: 291: 237: 134: 124: 52: 4023: 3770: 9785: 9300: 9221: 9206: 8176: 6498: 5921: 4799:"Inside the Rambler Ranch, One of the World's Greatest Automotive Collections Hiding in Rural Colorado" 3558: 3133: 2598: 2517: 2059: 2038:

The DPL included unique lower body side trim and numerous standard convenience items such as reclining

1994: 1215: 1201: 1068: 1027: 6890: 5197: 5109: 5083: 4945: 4255: 1193: 1022:. The pillar-less four-door hardtop sedan and station wagon models were no longer available for 1961. 9792: 8599: 6919: 6913: 6609:"Automotive History – The History of Whitewall Tires, Part 5: 1970s through 1990s – The Long Goodbye" 5881: 5747: 3815:, a sizeable multi-sector family business, took over import operations using its shipping operation, 2908: 2454: 725: 6180: 5721: 3519:

assembly line, ending a nameplate that had been in continuous production in some form for 48 years.

9885: 9264: 8983: 8639: 8198: 7461: 5522: 4971: 3487:

fuel tank, 24.9 US gal (94 L; 21 imp gal), and an alternator producing 62

2919: 2874: 2824: 2051: 1399: 1033:

Standard was the 250 hp (186 kW; 253 PS) 327 cu in (5.4 L) V8 with a

400: 7550: 5286: 3673: 3232: 3128:. This was the first time an automaker promised to repair anything wrong with the car (except for 9865: 9320: 9170: 7688:

one of the few North American-built automobiles purchased by more Canadians in 1958 than in 1957.

7491: 3779: 3385: 3377: 2999: 1471: 687: 637:

CID V8 to 4 inches and 327 cu in (5.4 L) displacement, which, when offered in the

364: 5260: 3124:, which included the industry's first 12-month or 12,000-mile (19,000 km) bumper-to-bumper 9890: 9870: 9753: 8344: 7626:

Transnational Corporations versus the State: The Political Economy of the Mexican Auto Industry

4748: 3856:

One of 12 NZ-delivered 1970 Ambassadors in a backyard in Christchurch at the time of this photo

3341: 3153: 3048: 2250: 2071: 1778: 1736: 1006: 697:

trim level Ambassadors featured painted side trim in a color that complimented the body color;

630: 553: 8010: 7829: 6339: 6271: 6123: 5623: 5579: 5556: 5347: 3738: 2509: 670:

The 1958 Ambassador is a substantially longer car than the 108-inch (2,743 mm) wheelbase

9855: 9845: 9771: 9693: 9293: 5940: 5696: 5222: 4445: 4280: 3472: 2962:

The hardtop coupes and sedans featured a new design that was shared by the intermediate 1970

2943:

The most significant change by AMC for the 1970 model year was the launch of the new compact

2450: 2235: 2198: 1913: 1849: 1720: 1686: 1238: 810: 6396: 3620:. The "Presidential" models featured a longer rear door and side window, as well as broader 3550: 2360:

with unique upholstery and two matching pillows. Ambassador DPL hardtops included reclining

2105: 1986: 451: 307: 130: 9013: 8297: 8275: 8090:"Boomerang: The only Gremlin exported to Australia returns to the United States (comments)" 7345: 3651: 3023: 2550: 2396:

American Motors promoted the new 1967 Ambassador as an "uncompromising automobile with the

2356:'s "Di-noc" simulated wood-grain body side panels trimmed in a slim stainless steel frame. 1959: 1591: 1416: 9074: 6213: 8: 9905: 9900: 9880: 9231: 9144: 8515:

Foster, Patrick R. (December 1992). "1958–1962 Ambassador: A Rambler By Any Other Name".

8345:"'The Ambassador station wagon and saloon' (1973 UK Market AMC Ambassador) advertisement" 5496: 4082: 3939: 3593: 3585: 3205: 2858: 2746: 2617: 2567: 2539: 2313: 2241: 2229: 2067: 1729: 1714: 1564: 1527:

was added for the first time since 1957. The base 880 models were dropped from the line.

998: 761: 760:

touted the added comfort the headrests provided, as well as their potential for reducing

7855: 3844: 2832: 2641: 9726: 9573: 9568: 9099: 9089: 9049: 8929: 8805: 8769: 8035: 3604: 3516: 3263: 2689: 2613:

became an option in the Ambassador line, bringing the total engine options up to four.

2145: 1906: 1179: 1019: 982: 790:

four-door sedans. Less popular was the hardtop station wagon, of which 578 were built.

765: 380: 283: 162: 111: 9860: 5994:

American Motors Corporation: the Rise and Fall of America's last independent automaker

4998:"Car Show Classic: 1965 Rambler Ambassador 990 Convertible – Green and White Is Good!" 4405:

American Motors Corporation: The Rise and Fall of America's Last Independent Automaker

3827:

In 1969, American Motors did a deal with the Jaguar and Aston Martin importer for the

3152:

Styling changes on the 1972 Ambassador were minimal and consisted of a new crosshatch

1790:

1965 Ambassador 990 Cross Country station wagon with optional woodgrain body side trim

589: 581: 9464: 9165: 9104: 9079: 8738: 8548: 8529: 8501: 8482: 8463: 8373: 7911: 7886: 7629: 7441: 7374: 7176: 7005: 6923: 6833: 6698: 6368: 6181:"Paddling for Life Itself - a timeless American Motors part that outlasted its maker" 6058: 5998: 5776: 5587: 5232: 5029: 4409: 4349: 4114: 3581: 3162: 2555: 2406: 2055: 2042:

upholstered in brocade fabrics or optional vinyl. An optional interior trim featured

1814:

styled the 1965 Ambassador with panache and gave the car an overall integrated look.

1475: 1219: 702: 396: 287: 178: 146: 8319: 8298:"1967 Rambler (AMC) Ambassador, Rogue, and Rebel Convertibles (advertisement) in UK" 7931: 7650: 7416: 7346:"Please tell me why AMC's Ambassador is not more well regarded than it currently is" 7144:"1973 Ambassador is the only full-size car that comes standard with (advertisement)" 3008:, but was made two years before that film and four years before De Niro joined that 2525: 2323: 1269: 340: 9799: 9554: 9517: 9478: 9129: 9119: 9084: 8872: 8831: 8826: 8790: 7964:. Vol. 75, no. 15. U.S. Department of Commerce. 14 April 1969. p. 16 6728:

Corporate Strategies of the Automotive Manufacturers Volume II: Strategic Histories

3852: 3663: 3603:

The new IKA Ambassador 990 sedans were further upgraded to steering column-mounted

2948: 2591: 2534: 2442: 2378: 2302: 2035:

sub-model (short for "Diplomat") two-door hardtop debuted at the top of the range.

1864: 1443: 1014:

The 1961 Ambassador continued the previous year's 117-inch (2,972 mm) primary

986: 779:

system, utilizing airbags installed within the rear coil springs. An engine-driven

729: 602: 360: 299: 6694:

Road Hogs: Detroit's Big, Beautiful Luxury Performance Cars of the 1960s and 1970s

3974: 3729:

American Motors again exported its products into Mexico with a new local partner,

3569: 3535: 2846:

leaned forward slightly to lend an air of forward motion to the car's appearance.

1978: 9850: 9643: 9602: 9578: 9160: 9124: 9114: 9094: 9069: 9008: 8851: 8795: 8603: 8591: 7394: 3677:

One of 16 two-door hardtop factory-RHD Ambassadors brought into Australia in 1970

3417:

The 1974 Ambassador Brougham was no longer available as a two-door (pillar-less)

3411: 3389:

From the C-pillar back, the 1974 Matador and 1974 Ambassador sedan were identical

3192: 2883: 2331: 2031:

covers, AM/FM radio, adjustable steering wheel, and cruise control. A new luxury

2002: 1450:

magazine as "probably the finest looking cars ever produced by American Motors".

1183: 756:. Adjustable headrests for the front seats were a new option, an industry first. 648:

The Ambassador was available in a body style exclusive to its line, a pillarless

415: 356: 302:

from 1961 until 1963. The U.S. fifth-generation Ambassadors were manufactured by

272: 198: 8584: 7430:"Old Cars of Argentina - Manufactured by Industrias Kaiser Argentina S.A. (IKA)" 7395:"IKA - Características Classic Custom - Classic Custom De Luxe - Ambassador 440" 3616:

Stretch versions of the IKA Rambler Ambassador were used as official government

9714: 9618: 9459: 9211: 9180: 9175: 8800: 8728: 8224: 3803:

Ramblers were imported into Finland by two major Finnish automotive importers,

3733:. The agreement was signed in March 1960, and production began in Mexico City. 3703: 3659: 3647: 3496: 3427: 3275: 3196: 2995: 2895: 2701: 2474: 2136: 1804: 1632: 1300: 1107: 849: 780: 776: 753: 683: 490: 408: 376: 368: 295: 202: 107: 8631: 7487: 597: 279:

full-size cars. The nameplate referred to a trim level between 1927 and 1931.

248:

from 1962 until 1966, and again full-size from 1967 through 1974 model years.

9839: 9733: 9721: 9659: 9638: 9611: 9134: 9064: 9054: 9044: 8856: 8836: 8810: 8718: 4534:"Styling Conformity Marks the 1963s; Last Year's Functional Changes Expanded" 4469:"SIA Flashback - Driveable Dream: 1962 Rambler Ambassador (magazine article)" 3774:

1965 Canadian-built Rambler Ambassador. Ambassadors were imported after 1969.

3655: 3597: 3589: 3483: 3314: 3290: 3268: 3074: 3004: 2857:

The 1969 Ambassador stressed luxury, with the marketing tagline developed by

2755: 2716: 2694: 2610: 2466: 2457:). All came with an identification metal plate on the dash near the ashtray. 2374: 2306: 2204: 2158: 2047: 1967: 1872: 1853: 1692: 1650: 1420: 1347: 1319: 1146: 1125: 971: 956: 899: 871: 675: 655: 638: 618: 540: 512: 419: 241: 206: 171: 115: 6364:

American Motors Corporation: The Rise and Fall of America's Last Independent

5110:"1965–1966 Rambler Ambassador: The 1965–1966 Rambler Ambassador's amenities" 3889:

Ramblers were imported into Norway in the 1950s and 1960s by Norwegian firm

3877:

Ambassadors previously built for the United States Postal Service in 1967.

2616:

In June 1967, American Motors started a new advertising campaign created by

9561: 9510: 9226: 8973: 8914: 7990:. Vol. 75, no. 25. Bureau of International Commerce. 23 June 1969 3945:

The Ambassador was effectively continued in the similarly sized and styled

3869: 3828: 3621: 3492: 2974:

power lift tailgate window was included with the three-row station wagons.

2952: 2899: 2602: 2344: 2298: 1868: 1211: 710: 679: 245: 167: 6329: 6261: 6113: 5686: 5613: 5546: 5337: 5284: 5195: 5107: 5081: 4943: 4749:"Those AMC Show Cars: Design concepts wowed crowds, influenced production" 4655: 4563: 4492: 4435: 4253: 3894: 3654:. The 1961 sedan, which was powered by a 327 cu in (5.4 L) 3175: 693:

Model identification was located on the car's front fenders and deck lid.

608:

American Motors planned to produce a stretched a 117-inch (2,972 mm)

9742: 9698: 9674: 9627: 9588: 9527: 9505: 9491: 9246: 9139: 9059: 9028: 9003: 8934: 8924: 8919: 8904: 8733: 8723: 8708: 8698: 8693: 8276:"1967 Rambler (AMC) Ambassador & Rebel Saloons (advertisement) in UK" 6638:"Watch rare footage of pre-fame Robert De Niro in a 1970s car commercial" 3946: 3788: 3784: 3504: 3436: 3422: 3337: 3284: 3142: 3080:

Ambassador base models were offered to fleet buyers with various police,

2710: 2571: 2470: 2390: 2386: 2361: 2173: 2152: 2043: 2039: 1837: 1825: 1816: 1811: 1662: 1641: 1483: 1438: 1431: 1309: 1231: 1116: 952: 858: 775:

The 1959 model year also saw the addition of an optional "Air-Coil Ride"

745: 717: 671: 499: 388: 276: 220: 210: 5908:"1976 Rambler Matador - Pic 6 : UK cars photo | Brisbane, Que" 3539:

Fifth U.S. generation Ambassador 990 built by IKA from 1965 through 1972

2609:

390 cu in (6.4 L) 315 hp (235 kW; 319 PS)

282:

Ambassadors were continuously manufactured at AMC's Lake Front plant in

9808: 9689: 9597: 9536: 9522: 9496: 9236: 8998: 8963: 8909: 8846: 8753: 8713: 8141: 7701:"1960 Rambler full line brochure – Canada's Leading Compact Luxury Car" 7462:"IKA Rambler Ambassador 990 - 1965 - La más alta expresión del confort" 4003:

Neasmith, Bruce (July–August 2006). "AMC Rambler in Australia Part 1".

3819:. Wihuri continued to import small numbers of AMC vehicles until 1975. 3695: 3658:, was the most powerful car being assembled in Australia at that time. 3625: 3508: 3248: 3179:

1973 Ambassador Brougham sedan with 401 cu in (6.6 L) V8

2944: 2939:

1970 AMC Ambassador DPL station wagon with optional two-tone paint trim

2674: 2493: 2453:

engine along with column-shift automatic transmission and "Twin-Grip" (

2397: 2382: 2247: 2121: 1963: 1962:

with red body side pinstripes, and the car was upgraded to real chrome

1884: 1876: 1617: 1285: 1092: 834: 769: 749: 626: 622: 475: 311: 233: 140: 91: 6583:"Curbside Classic: 1970 AMC Ambassador SST – The Patriarch of Kenosha" 2570:

fastback Marlin was also discontinued to make way for the smaller new

1245:

Dealer-installed options included rear fender skirts and a tow hitch.

9764: 9583: 9547: 9473: 8888: 8841: 8748: 8743: 8703: 7580: 5084:"1965–1966 Rambler Ambassador: Creating the early Rambler Ambassador" 4630: 4313:"1960 Ambassador by Rambler: The flagship of American Motors' heyday" 3935: 3914:, the former importer of pre-AMC Nash and post-AMC Rambler vehicles. 3792: 3706:. An assembly plant for Rambler and Toyota vehicles was established, 3643: 3617: 3549:

produced the U.S. third, fourth, and fifth generation Ambassadors in

3512: 3476: 3353: 3065: 2963: 2891: 2863: 2785: 2366: 2294: 2268: 2012: 1955: 1860: 1754: 1556: 1359: 1175: 1158: 1015: 911: 733: 721: 609: 565: 392: 315: 120: 6731:. U.S. National Highway Traffic Safety Administration. p. II-14 970:

All Ambassadors included the AMC's 327 cu in (5.4 L)

585:

1958 AMC Ambassador hardtop (pillarless) Cross Country station wagon

9109: 8978: 3146: 3125: 2575: 2546: 2490: 2437:(GSA) of 3,745 Ambassador base 880 four-door sedans for use by the 1918: 1045: 384: 8948: 8225:"Rambler Motors of Great West Road, Chiswick Flyover, London, W.4" 3027:

1971 Ambassador hardtop with TurboCast II wheels from 1979 to 1983

2167: 9818: 9707: 9196: 9018: 8688: 4863:. American Association for Automotive Medicine. 1982. p. 299 3848:

One of 12 factory-RHD 1970 Ambassadors for the New Zealand market

3448: 3418: 3081: 2904: 2842: 2606: 2497: 2340: 2164: 1656: 1568: 1520: 1325: 1038: 960: 877: 864: 706: 649: 518: 505: 9201: 8169:"Rambler & AMC Club of Norway - Statistikk Rambler i Norge" 7091:"American Motors Introduces the Extended Buyer Protection Plan" 5191: 5189: 5187: 4658:"1963-1964 AMC/Rambler Ambassador & Classic Specifications" 3930:

Because AMC was focusing its attention on their newly acquired

3667: 3488: 3305: 2737: 2428:

Right-hand-drive AMC Ambassador built for the US Postal Service

2339:

The 880 two-door sedans featured the identical roofline as the

2189: 1677: 1341: 1140: 893: 690:

to compete with the larger models offered by other automakers.

534: 424: 8579: 7651:"Brampton production figures according to Plant Tour Brochure" 3482:

Powertrain selections remained the same as in 1973, with only

1481:

Sales were brisk, and the redesign was billed a success, with

728:, as well as power brakes, power steering, power windows, and 9241: 7323:"1974 AMC Ambassador: Was its styling ruined by bumper regs?" 6852: 6804:"AMC Is Long Gone, but These Commercials Are Still Hilarious" 6752:"Holy Crap, Robert De Niro Did An AMC Commercial: Cold Start" 4031: 2722: 2558:. Air conditioning was standard only on Cadillac limousines. 331: 8114: 5184: 4716:"The Gentleman's Muscle Car - 1964 Rambler Ambassador 990-H" 8993: 6448:"For Release Wednesday, October 1, 1969 (press photograph)" 6311:. Vol. 130, no. 4. October 1968. pp. 99, 101 4686: 4559: 4557: 4555: 3931: 3860:

American Motors' vehicles were assembled in New Zealand by

3397:

1974 AMC Ambassador at the "Rambler Ranch" Museum, Colorado

3129: 8596: 5586:(Second ed.). MotorBooks International. p. 227. 2878:

1969 Ambassador Royale Stretch Limo by Armbruster/Stageway

1214:

in just over 7 seconds and making it faster than the Hemi

951:

The 1960 Ambassador was available only with four doors in

9319:(AMC) road car timeline, United States market, 1954–1987 6332:"1967, 1968, 1969 AMC Ambassador Specifications – page 2" 5397: 5395: 4776:"ColoRODo's Best Kept Secret – We Tour The Rambler Ranch" 4488: 4486: 1547:

Interior of the 1964 Rambler Ambassador Marquesa show car

1234:

and headrests along with color-coordinated shag carpets.

8569: 8142:"Sjelden 1962 Rambler ambassador tilbake på veien igjen" 8063:"The empty halls of New Zealand's car assembly industry" 4566:"1963-1964 AMC/Rambler Ambassador & Classic, page 2" 4552: 4495:"1963-1964 AMC/Rambler Ambassador & Classic, page 1" 4287:. Vol. 47, no. 18. 2 November 1959. p. 51 1998:

1966 Ambassador with factory original 4-speed on console

349:

Ambassador emblem (1958–1961) and name badge (1967–1973)

16:

Large-sized cars produced by American Motors Corporation

7097:. Vol. 202, no. 3. March 1973. pp. 82–83 2353: 1982:

1966 hardtops featured a formal roof design – DPL model

1954:, a specially prepared Ambassador convertible, for the 310:

from 1965 until 1972, as well as assembled by ECASA in

6157:. Vol. 191, no. 4. October 1967. p. 118 6032:. Vol. 21, no. 12. December 1967. p. 25 5392: 5141:"The '65 Cars - PM's Reports from the Proving Grounds" 4593: 4591: 4528: 4526: 4524: 4522: 4520: 4483: 4383:. Vol. 114, no. 5. November 1960. p. 90 3573:

Presidential Rambler Ambassadors, produced in 1968 by

7232:"New bumpers have uniform height, take angle impacts" 6499:"1970 Ambassador export brochure (in four languages)" 6330:

Auto Editors of "Consumer Guide" (26 November 2007).

5287:"1965–1966 Rambler Ambassador Performance Statistics" 4656:

Auto Editors of "Consumer Guide" (21 November 2007).

4564:

Auto Editors of "Consumer Guide" (21 November 2007).

4493:

Auto Editors of "Consumer Guide" (21 November 2007).

4254:

Auto Editors of "Consumer Guide" (19 November 2007).

1824:

fenders with vertical wrap-around taillights, taller

8574: 6262: