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was hired to assist in the station cutting over to local programming. Les
Bradley was manager, Joy Cosh secretary, David Rathman Studio manager, Ian Searl announcer, Chris O Sullivan announcer who later died of cancer. The studio which was installed in Horsham was connected by landline to Lubeck over some great distance via Murtoa. Callsign was changed to 3WM Wimmera Mallee Bright in the Middle of your dial. Les Bradley was manager, Chris O,Sullivan the morning announcer. Geoff Chisolm, a sound engineer from the UK was passing through Horsham and ended up being hired as a broadcast technician eventually becoming station manager and then opening his own business Chisholm HiFi. Becoming involved in the local community again, 3WM brought a fully equipped mobile studio from 3DB and used it to Broadcast from local venues including shows and sporting events. The caravan was towed by a Holden Wagon and was very heavy to tow. It was divided into a studio and control room. Outside Broadcasts began for the hospital and charities in the district including the Boort Festival. The station was not yet 24 hours and played the National Anthem by record from the Lubeck transmitter site. Equipment was all valve with AWA BTM5 running 2000 watts to a Marconi Tee high impedance antenna suspended between two 150 foot aluminium poles. 3WM eventually increased power to 5000 watts and moved to a new site south of Lubeck.
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In 1970 plans were made to locate the studio into
Horsham and technicians came from HWT Ch 7 with new AWA consoles and landline equipment. Chief Engineer Harold Boast retired, Neil Marks became technician in charge, with Jim Wilson at Lubeck on shift, Steve Gregory studio rebuilding, Geoff Chisolm
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3LK did not have a local
Wimmera studio, and the vast majority of its programming was relayed from 3DB. There was, however, about one or two hours per day of local programming, which came from the 3LK studio in the 3DB Melbourne building, utilising 3DB announcing staff. 3LK supported numerous local
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and, at this time, the
Horsham studios and transmitter were closed with the transmitter being relocated to the small village of Lubeck, hence the 3LK call sign. (Lubeck currently has a population of about 140, but it would have been bigger when a few 3LK technicians lived there with their families
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network, is Mixx FM Wimmera Mallee. Mixx FM broadcasts on three different channels from transmitters placed in geographically diverse parts of the
Wimmera Mallee: 101.3 MHz from Horsham, 94.5 MHz from Lawloit (near Nhill) and 98.5 MHz from Ararat.
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More recently it moved its
Horsham FM service to Dooen on the site of 3WV from Mt Zero, and is transmitting from aerials mounted on the 500 foot AM tower using an iso coupling device. Sharing the antenna with ABC News Radio.
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50:. It broadcasts on the AM band, at a frequency of 1089 kHz, and on the FM band around Ararat at a frequency of 96.1 MHz and Nhill on 92.9 MHz.
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In July 2022 the station began broadcasting on 96.1 MHz on the FM band in the Ararat district.
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and, importantly, when Lubeck was a railway junction for the branch line to
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The slogan used for all 3DB/3LK programming during most of this era was:
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various radio magazines in the collection of Albert Isaacs, Melbourne
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For the radio station in Toledo, Ohio, U.S. once known as "3WM", see
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348:"3WM making 'the switch' to FM in Ararat - the Weekly Advertiser"
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Currently, 3WM takes much of its programming from 3AW Melbourne.
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286:"23 Apr 1938 - 3DB, Melbourne and 3LK, Central Victoria - Trove"
219:"25 Dec 1936 - 3DB TAKES OVER HORSHAM WIRELESS STATION. - Trove"
201:"Map of Lubeck in Victoria - Bonzle Digital Atlas of Australia"
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3DB Melbourne, 3LK Central
Victoria, the Herald-Sun stations
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Changing
Stations: The Story of Australian Commercial Radio
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3DB Melbourne, 3LK Wimmera Mallee, the Herald-Sun stations
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Horsham. On 16 May 1936 the station was taken over by
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169:The Magic Spark: 50 Years of Radio in Australia
131:3WM's sister station, also a member of the
69:The station opened on 11 September 1933 as
442:Classic hits radio stations in Australia
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171:, 1973, The Hawthorn Press, Melbourne
221:. Trove.nla.gov.au. 25 December 1936
16:Australian radio station in Horsham
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437:Radio stations in Victoria (state)
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288:. Trove.nla.gov.au. 23 April 1938
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79:The Herald and Weekly Times
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245:www.victorianplaces.com.au
190:, UNSW Press, 2009, Sydney
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362:"About ACE – ACE Radio"
334:"1026 3DB 3TT montage"
184:Griffen-Foley, Bridget
102:events and charities.
413:36.7248°S 142.2043°E
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314:on 25 December 2017
124:Current Programming
418:-36.7248; 142.2043
308:"Matches for name"
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318:25 December
431:Categories
401:36°43′29″S
152:References
42:region of
447:Ace Radio
367:31 August
133:Ace Radio
61:network.
59:Ace Radio
48:Australia
140:See also
88:Rupanyup
44:Victoria
96:Wimmera
65:History
37:Wimmera
35:in the
33:Horsham
292:4 June
225:4 June
100:Mallee
40:Mallee
369:2019
320:2017
294:2019
227:2019
23:WQQO
90:).
83:3LK
75:3DB
71:3HS
29:3WM
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